穿戴式相机市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球穿戴式相机市场规模达103亿美元，预计到2034年将以14.7%的复合年增长率成长，达到403亿美元。这主要得益于市场对易用性、便携性和即时连接性等穿戴式装置日益增长的需求。如今，消费者寻求的技术不仅能补充积极的生活方式，还能提升日常体验，这使得穿戴式相机成为各行各业的首选。随着用户越来越青睐能够无缝录製和分享影片的小巧轻便的相机，穿戴式相机市场正在快速发展。内容创作者、探险家、运动爱好者，甚至执法人员都在使用这些设备，轻鬆捕捉和分享即时瞬间。社群媒体的蓬勃发展进一步推动了这一趋势，YouTube、TikTok和Instagram等平台加剧了人们对高品质免持影片内容的需求。随着生活方式不断向行动化、体验式生活转变，穿戴式相机产业即​​将迎来爆炸式成长，整合人工智慧、4K 视讯和云端连接等先进功能，以满足不断变化的消费者期望。

穿戴式摄影机在建筑业也发挥着至关重要的作用，它们被用于监控安全规程并确保遵守监管标准。这些摄影机提供施工现场的即时画面，使安全管理人员能够发现危险、评估不安全操作并迅速介入。透过记录现场活动，建筑公司可以更好地调查事故，找出根本原因，并更快地实施纠正措施。对工人安全、保险合规性和营运透明度的高度关注，促使建筑公司将穿戴式摄影机作为风险管理和改善安全成果的重要工具。

穿戴式相机市场根据相机类型细分，包括体戴式、头戴式、耳戴式和智慧眼镜式。其中，头戴式相机预计将实现最快成长，预计2034年的复合年增长率将达到16%。需求的激增与免持相机在体育、户外活动、执法和紧急应变服务领域的日益普及密切相关，在这些领域，即时、可操作的视讯对于成功和安全至关重要。

在分销通路方面，2024年线上销售额达25亿美元。越来越多的消费者选择在线上平台购买穿戴式相机，这主要得益于便利性、价格竞争力、丰富的产品种类以及透过评论和详细的产品描述比较产品功能的优势。预计线上购物趋势将进一步增强，这与消费者普遍转向科技产品电商的趋势一致。

2024年，北美占据了全球穿戴式相机市场份额的38%。该地区的主导地位得益于执法部门和军事机构对随身摄影机的广泛使用，以及户外运动爱好者和专业内容创作者日益增长的普及。即时视讯捕捉如今已成为北美公共安全、透明度和态势感知的重要组成部分。

全球穿戴式相机市场的主要参与者包括GoPro Inc.、Narrative AB、松下控股公司、创见资讯公司和Pinnacle Response Ltd.。这些公司正在大力投资轻便、耐用、高效能的相机，并优先考虑与执法、体育和媒体等行业建立合作关係。围绕产品创新、用户体验和客户支援的重点策略，使品牌能够建立更强大的忠诚度，并在竞争激烈的可穿戴技术领域扩大影响力。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 产业衝击力
  • 成长动力
    • 执法和公共安全应用需求不断增长
    • 在运动、冒险和内容创作领域的应用日益广泛
    • 在医疗保健和医疗应用中的使用增加
    • 人工智慧、扩增实境和物联网整合的技术进步
    • 智慧型穿戴装置在消费性电子产品中的扩展
  • 产业陷阱与挑战
    • 隐私和安全问题
    • 竞争激烈，市场饱和
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：依类型，2021-2034

• 主要趋势
• 车身安装
• 头戴式
• 耳挂式和智慧眼镜

第六章：市场估计与预测：依销售点，2021-2034 年

• 主要趋势
• 在线的
• 离线

第七章：市场估计与预测：按应用，2021-2034

• 主要趋势
• 运动与冒险
• 媒体与娱乐
• 安全
  • 军队
  • 执法机构
• 卫生保健
• 工业的

第八章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• Axon Enterprise, Inc.
• Contour
• Digital Ally Inc.
• DRIFT
• GoPro Inc.
• Narrative AB
• Panasonic Holding Corporation
• Pinnacle Response Ltd.
• Sony Corporation
• Transcend Information Inc.
• VIEVU LLC
• Wolfcom Enterprises

The Global Wearable Camera Market was valued at USD 10.3 billion in 2024 and is estimated to grow at a CAGR of 14.7% to reach USD 40.3 billion by 2034, driven by the rising demand for wearable devices that prioritize ease of use, portability, and real-time connectivity. Consumers today are seeking technology that not only complements active lifestyles but also enhances daily experiences, making wearable cameras a top choice across diverse sectors. The market is witnessing rapid traction as users increasingly favor compact, lightweight cameras capable of seamless video recording and sharing. Content creators, adventurers, sports enthusiasts, and even professionals in law enforcement are embracing these devices to capture and communicate real-time moments effortlessly. The social media boom has further fueled this trend, with platforms like YouTube, TikTok, and Instagram amplifying the need for high-quality, hands-free video content. As lifestyles continue to shift toward mobile, experiential living, the wearable camera industry is poised for explosive growth, integrating advanced features like AI, 4K video, and cloud connectivity to meet evolving consumer expectations.

Wearable cameras are also playing a critical role in the construction industry, where they are deployed to monitor safety protocols and ensure compliance with regulatory standards. These cameras provide real-time footage of job sites, enabling safety managers to detect hazards, evaluate unsafe practices, and intervene swiftly. By recording on-site activities, construction firms can better investigate incidents, identify root causes, and implement corrective measures faster. The heightened focus on worker safety, insurance compliance, and operational transparency is pushing construction companies to integrate wearable cameras as essential tools for risk management and improved safety outcomes.

The wearable camera market is segmented based on camera type, including body-mounted, head-mounted, and ear-mounted & smart glasses. Among these, the head-mounted category is expected to register the fastest growth, with a projected CAGR of 16% through 2034. The surge in demand is closely tied to the rising adoption of hands-free cameras in sports, outdoor activities, law enforcement, and emergency response services, where real-time, actionable video is critical for success and safety.

In terms of distribution channels, the online sales segment generated USD 2.5 billion in 2024. Consumers are increasingly turning to online platforms for purchasing wearable cameras, attracted by the convenience, competitive pricing, extensive variety, and the ability to compare features through reviews and detailed product descriptions. The trend toward digital shopping is expected to strengthen, aligning with the broader consumer shift toward e-commerce for tech products.

North America accounted for 38% of the global wearable camera market share in 2024. The region's dominance is driven by the widespread use of body-worn cameras among law enforcement and military agencies, alongside growing popularity among outdoor enthusiasts and professional content creators. Real-time video capture is now a vital component for public safety, transparency, and situational awareness in North America.

Key players in the Global Wearable Camera Market include GoPro Inc., Narrative AB, Panasonic Holding Corporation, Transcend Information Inc., and Pinnacle Response Ltd. These companies are investing heavily in lightweight, durable, high-performance cameras and are prioritizing partnerships across industries like law enforcement, sports, and media. Focused strategies around product innovation, user experience, and customer support are enabling brands to build stronger loyalty and expand their presence in the competitive wearable tech landscape.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Industry impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Rising demand for law enforcement & public safety applications
    • 3.3.1.2 Growing adoption in sports, adventure, and content creation
    • 3.3.1.3 Increased use in healthcare & medical applications
    • 3.3.1.4 Technological advancements in AI, AR, and IoT Integration
    • 3.3.1.5 Expansion of smart wearables in consumer electronics
  • 3.3.2 Industry pitfalls and challenges
    • 3.3.2.1 Privacy and security concerns
    • 3.3.2.2 High competition and market saturation
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Technology landscape
• 3.7 Future market trends
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Million & Thousand Units)

• 5.1 Key trends
• 5.2 Body mounted
• 5.3 Head mounted
• 5.4 Ear mount & smart glasses

Chapter 6 Market Estimates & Forecast, By Point of Sale, 2021-2034 (USD Million & Thousand Units)

• 6.1 Key trends
• 6.2 Online
• 6.3 Offline

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Million & Thousand Units)

• 7.1 Key trends
• 7.2 Sports & adventure
• 7.3 Media & entertainment
• 7.4 Security
  • 7.4.1 Military
  • 7.4.2 Law enforcement agency
• 7.5 Healthcare
• 7.6 Industrial

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Million & Thousand Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Axon Enterprise, Inc.
• 9.2 Contour
• 9.3 Digital Ally Inc.
• 9.4 DRIFT
• 9.5 GoPro Inc.
• 9.6 Narrative AB
• 9.7 Panasonic Holding Corporation
• 9.8 Pinnacle Response Ltd.
• 9.9 Sony Corporation
• 9.10 Transcend Information Inc.
• 9.11 VIEVU LLC
• 9.12 Wolfcom Enterprises