护理产品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球护理产品市场规模达58亿美元，预计2034年将以8.4%的复合年增长率成长，达到128亿美元。这一显着增长得益于消费者意识的提升、孕产妇健康教育的改进，以及人们对护理产品为新手妈妈带来的舒适便利性日益认可。随着现代生活方式的不断演变，尤其是在职父母群体中，对支持灵活高效母乳哺育的产品的需求日益增长。随着越来越多的父母转向可靠的护理解决方案，市场正受益于对旨在简化护理和产后护理的技术先进且用户友好的产品需求的激增。

人们对母乳哺育对婴儿和母亲健康益处日益增长的兴趣是推动该市场发展的另一个关键因素。随着对孕产妇健康和儿童营养知识的不断增长，家庭在选择有助于产后安全、实用恢復的产品时也更加积极主动。现代护理辅助工具的便利性和高效性使其对如今的父母极具吸引力，因为他们通常需要兼顾照顾和专业责任。许多母亲正在寻求智慧便携的解决方案，这些解决方案不仅可以节省时间，还能提升舒适度并促进持续吸乳。同时，针对特定使用者需求的创新产品不断涌入市场，增强了消费者的信任度和满意度。随着医疗和健康相关产品数位化程度的不断提高，许多护理解决方案现在都提供应用程式连接和即时监控等功能，让母亲能够更好地掌控和了解自己的母乳餵养习惯。

电子商务的兴起进一步加速了护理产品的供应和可近性。线上平台提供丰富的选择、快速的配送以及满足新父母个人化需求的产品推荐。这种在家购物的便利性在产后这段艰难的时期尤其宝贵。消费者越来越被数位管道提供的灵活性和产品多样性所吸引，这进一步推动了他们向线上购物的转变。清晰的产品评论、详细的产品描述和快速的客户服务，使得母婴护理用品的线上购物日益普及。

哺乳产品涵盖了各种协助母亲怀孕和产后生活的物品，包括哺乳辅助器具、哺乳服、卫生用品和产后恢復工具。 2024年，哺乳辅助器占据了市场主导地位，创造了58亿美元的收入。旨在支持母乳哺育的产品尤其受到无法直接哺乳或产后不久重返工作岗位的母亲的青睐。这类产品因其易用性、便携性和方便管理哺乳时间表而备受青睐。设计和功能的改进提高了性能并降低了噪音，使这些辅助器具更适合日常使用。

就可用性而言，市场细分为可重复使用产品和一次性产品。 2024年，可重复使用产品占了66.4%的市场份额，这得益于消费者对永续、经济实惠产品的偏好。许多护理用品，例如可清洗的护垫和配件，吸引了注重环保的买家，他们追求长期价值并减少对环境的影响。向可重复使用护理解决方案的转变反映了消费者行为的普遍趋势，即人们优先考虑环境和个人健康效益。

依配销通路划分，市场分为药局、零售店及电商平台。药局和零售店在2024年以43亿美元的价值引领市场，预计2025年至2034年期间的复合年增长率将达到7.9%。实体零售店继续受到许多消费者的青睐，因为消费者可以亲身评估产品并获得专业建议。这些门市仍然是消费者信任和产品可见度的核心，尤其对于那些寻求立即获得必需品的消费者而言。

2024年，美国护理产品市场规模达21亿美元。这个市场发展势头强劲，主要得益于人们对母乳哺育益处的认识不断提高，以及越来越多的在职母亲需要可靠的哺乳支持。扶持性政策和更广泛的基本护理工具取得管道正在推动产品普及。此外，製造商专注于提升产品性能和用户体验，这促使人们对符合现代生活方式需求的创新、可穿戴且可连接应用程式的护理设备产生了浓厚的兴趣。

该领域的主要公司正在大力投资产品开发，优先考虑用户舒适度、易用性和智慧技术整合。随着需求持续攀升，市场在预测期内可望持续成长。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 对方便舒适的护理产品的需求不断增长
    • 采用母乳哺育辅助器的职业母亲人数增加
    • 扩大电子商务平台以实现产品可及性
    • 母乳哺育辅具和哺乳服的创新
  • 产业陷阱与挑战
    • 某些地区对公共场所母乳哺育的文化歧视
    • 欠发达地区认知度有限
• 成长潜力分析
• 监管格局
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 各国应对措施
  • 对产业的影响
    • 供应方影响（製造成本）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（消费者成本）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 消费者行为分析
• 技术格局
• 差距分析
• 波特的分析
• PESTEL分析
• 价值链分析

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 母乳哺育辅助器
  • 吸乳器
  • 乳头保护罩
  • 其他母乳哺育辅助工具
• 孕妇装及哺乳装
• 卫生与环境卫生
• 产后恢復
  • 产后腹带和塑身衣
  • 会阴冷却垫
  • 产后镇痛喷雾剂

第六章：市场估计与预测：按可用性，2021 - 2034 年

• 主要趋势
• 可重复使用的
• 一次性的

第七章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 药局和零售店
• 电子商务

第八章：市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 居家照护环境
• 医院和诊所
• 其他最终用途

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Bamboobies
• Cake Maternity
• Dr. Brown's
• Elvie
• Frida Mom
• Haakaa
• Kindred Bravely
• Lansinoh
• Medela
• Motif Medical
• Motherhood Maternity
• NatureBond
• Philips Avent
• Spectra
• Willow

The Global Nursing Products Market was valued at USD 5.8 billion in 2024 and is estimated to grow at a CAGR of 8.4% to reach USD 12.8 billion by 2034. This notable growth is fueled by a combination of rising consumer awareness, improvements in maternal health education, and the increasing recognition of the comfort and convenience nursing products provide to new mothers. As modern lifestyles continue to evolve, especially among working parents, there is a growing need for products that support flexible and efficient breastfeeding. With more parents turning to reliable nursing solutions, the market is benefiting from a surge in demand for technologically enhanced and user-friendly products designed to simplify nursing and postpartum care.

The expanding interest in the health benefits of breastfeeding for both infants and mothers is another key factor driving this market forward. With increasing knowledge around maternal wellness and child nutrition, families are becoming more proactive in selecting products that promote safe and practical recovery during and after childbirth. The convenience and efficiency of modern nursing aids make them attractive to today's parents, who often juggle caregiving with professional responsibilities. Many mothers are now seeking smart, portable solutions that not only save time but also enhance comfort and promote consistent milk expression. At the same time, new product innovations tailored to specific user needs continue to flood the market, strengthening consumer trust and satisfaction. As digital integration grows in medical and health-related products, many nursing solutions now offer features like app connectivity and real-time monitoring, offering mothers more control and insight over their breastfeeding routines.

The rise of e-commerce has further accelerated the availability and accessibility of nursing products. Online platforms provide a wide range of options, fast delivery, and product recommendations that cater to the individual needs of new parents. This ease of shopping from home is especially valuable during the demanding postpartum period. Consumers are increasingly drawn to the flexibility and product variety offered by digital channels, reinforcing the shift toward online purchasing behavior. The visibility of product reviews, detailed descriptions, and fast customer service contribute to the growing popularity of online shopping for maternity and baby care items.

Nursing products cover a diverse set of items that assist mothers during pregnancy and post-delivery. These include breastfeeding aids, nursing wear, hygiene items, and postpartum recovery tools. In 2024, the breastfeeding aids segment dominated the market, generating USD 5.8 billion in revenue. Products designed to support breastfeeding are particularly favored by mothers who are unable to nurse directly or return to work shortly after childbirth. Items in this category are valued for their ease of use, portability, and the convenience they provide in managing feeding schedules. Advances in design and functionality have improved performance and reduced noise, making these aids more practical for everyday use.

In terms of usability, the market is segmented into reusable and disposable products. The reusable segment held a 66.4% share in 2024, driven by consumer preference for sustainable, cost-effective options. Many nursing items, such as washable pads and accessories, appeal to eco-conscious buyers who seek long-term value and reduced environmental impact. The shift toward reusable nursing solutions reflects a broader trend in consumer behavior, where people prioritize both environmental and personal health benefits.

By distribution channel, the market is divided between pharmacies and retail stores and e-commerce platforms. Pharmacies and retail stores led the market with a value of USD 4.3 billion in 2024 and are projected to expand at a 7.9% CAGR from 2025 to 2034. Physical retail spaces continue to be preferred by many consumers due to the ability to physically evaluate products and receive professional advice. These outlets remain central to consumer trust and product visibility, especially for those seeking immediate access to essential items.

In the United States, the nursing products market was valued at USD 2.1 billion in 2024. It is experiencing strong momentum, largely driven by growing awareness around breastfeeding benefits and a rising number of working mothers who require reliable nursing support. Supportive policies and broader access to essential nursing tools are helping boost product adoption. Additionally, manufacturers are focused on enhancing product performance and user experience, leading to greater interest in innovative, wearable, and app-connected nursing devices that align with modern lifestyle demands.

Key companies in the space are investing heavily in product development, prioritizing user comfort, ease of use, and smart technology integration. As demand continues to climb, the market is well-positioned for sustained growth through the forecast period.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for convenient and comfortable nursing products
    • 3.2.1.2 Growth in working mothers adopting breastfeeding aids
    • 3.2.1.3 Expanding e-commerce platforms for product accessibility
    • 3.2.1.4 Innovations in breastfeeding aids and nursing wear
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Cultural stigma in certain regions towards breastfeeding in public
    • 3.2.2.2 Limited awareness in underdeveloped regions
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Trump administration tariffs
  • 3.5.1 Impact on trade
    • 3.5.1.1 Trade volume disruptions
    • 3.5.1.2 Country-wise response
  • 3.5.2 Impact on the industry
    • 3.5.2.1 Supply-side impact (Cost of manufacturing)
      • 3.5.2.1.1 Price volatility in key materials
      • 3.5.2.1.2 Supply chain restructuring
      • 3.5.2.1.3 Production cost implications
    • 3.5.2.2 Demand-side impact (Cost to consumers)
      • 3.5.2.2.1 Price transmission to end markets
      • 3.5.2.2.2 Market share dynamics
      • 3.5.2.2.3 Consumer response patterns
  • 3.5.3 Key companies impacted
  • 3.5.4 Strategic industry responses
    • 3.5.4.1 Supply chain reconfiguration
    • 3.5.4.2 Pricing and product strategies
    • 3.5.4.3 Policy engagement
  • 3.5.5 Outlook and future considerations
• 3.6 Consumer behavior analysis
• 3.7 Technology landscape
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Value chain analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Breastfeeding aids
  • 5.2.1 Breast pumps
  • 5.2.2 Nipple shields
  • 5.2.3 Other breastfeeding aids
• 5.3 Maternity and nursing wear
• 5.4 Hygiene and sanitation
• 5.5 Postpartum recovery
  • 5.5.1 Postpartum belly bands and shapewear
  • 5.5.2 Perineal cooling pads
  • 5.5.3 Postpartum pain relief sprays

Chapter 6 Market Estimates and Forecast, By Usability, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Reusable
• 6.3 Disposable

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Pharmacies and retail stores
• 7.3 E-commerce

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Homecare settings
• 8.3 Hospitals and clinics
• 8.4 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Bamboobies
• 10.2 Cake Maternity
• 10.3 Dr. Brown’s
• 10.4 Elvie
• 10.5 Frida Mom
• 10.6 Haakaa
• 10.7 Kindred Bravely
• 10.8 Lansinoh
• 10.9 Medela
• 10.10 Motif Medical
• 10.11 Motherhood Maternity
• 10.12 NatureBond
• 10.13 Philips Avent
• 10.14 Spectra
• 10.15 Willow