兽医微晶片市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球兽医微晶片市场价值6.95亿美元，预计到2034年将以7.3%的复合年增长率增长，达到14亿美元，这得益于全球宠物拥有量的增长、人们对动物安全的日益关注以及微晶片技术的进步。随着伴侣动物日益被视为家庭成员，宠物饲养家庭对可靠的识别和追踪工具的需求日益增长。宠物主人越来越意识到微晶片在确保动物安全方面的作用，尤其是在宠物遗失或被窃的情况下。兽医协会和动物福利组织也在推广这些设备，强调负责任的宠物身分识别。

各国政府强制实施微晶片植入法律的力道不断加大，监管机构的支持也进一步加速了该技术的普及。此外，晶片设计的创新——包括更高的生物相容性、微型化和增强的资料处理能力——也使该技术对兽医和宠物主人更具吸引力。这种转变得益于可支配收入的增加（尤其是在新兴市场），以及宠物人性化趋势的强劲发展，鼓励人们增加对动物福利的投资。

2024年，微晶片和植入器市场规模达4.67亿美元。此市场主导地位源自于政策强制、消费者认知度提升以及价格亲民等因素的共同作用。现代微晶片解决方案因其易用性和可靠性，越来越受到兽医诊所、动物收容所和畜牧养殖场的青睐。技术升级，包括更长的耐用性和与动物追踪资料库的无缝集成，加速了其应用。

2024年，伴侣动物细分市场占据了66%的市场份额，这得益于人们越来越多地将狗、猫和小型动物作为家庭宠物饲养，从而增加了宠物晶片植入的普及率，尤其是在城市和郊区。在情感依附和宠物照护产品生态系统不断发展的共同推动下，家庭更愿意投资于宠物身分识别。宠物支出持续成长，安全和可追溯性成为宠物主人的首要考虑因素。

2024年，北美兽医微晶片市场占41.7%的市场。该地区继续受益于根深蒂固的宠物饲养文化，拥有伴侣动物的家庭比例很高。这种强劲的采用趋势得益于人们对预防性医疗保健和安全措施日益增长的偏好。强大的兽医服务网路和先进的宠物医疗保健技术进一步增强了市场实力，使微晶片植入在城乡地区都能广泛普及。

为了扩大市场份额，Dipole RFID、PetLink、无锡福菲亚科技、Trovan 和 Virbac Corporation 等公司正在利用策略联盟、产品创新和分销扩张等优势。这些公司正在投资下一代晶片技术，提高与数位宠物记录的互通性，并与兽医网路合作。许多公司正在引入用户友好的微晶片系统和经济高效的解决方案，以渗透到服务不足的地区，同时确保符合监管标准并支援负责任的宠物主人。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 宠物拥有量增加，动物支出增加
    • 动物识别意识不断增强
    • 动物走失事件不断增加
  • 产业陷阱与挑战
    • 微晶片植入程式的初始成本高昂
    • 缺乏意识
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供给侧影响
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按组成部分，2021 年至 2034 年

• 主要趋势
• 微晶片和植入器
• 晶片读取器

第六章：市场估计与预测：依动物类型，2021 年至 2034 年

• 主要趋势
• 伴侣动物
  • 狗
  • 猫
  • 马匹
  • 其他伴侣动物
• 牲畜
  • 牛
  • 猪
  • 其他牲畜

第七章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 134.2 千赫
• 125千赫
• 128 千赫

第八章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 兽医医院和诊所
• 动物收容所
• 宠物主人
• 其他最终用途

第九章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Avid Identification Systems
• Dipole RFID
• Elanco Animal Health
• HomeAgain (Merck Animal Health)
• ID Tech
• Microchip4Solutions
• PetLink (Datamars)
• Pet-ID Microchips
• Peeva
• Trovan
• Virbac Corporation
• Wuxi Fofia Technology

The Global Veterinary Microchips Market was valued at USD 695 million in 2024 and is estimated to grow at a CAGR of 7.3% to reach USD 1.4 billion by 2034, fueled by rising global pet ownership, rising concern for animal safety, and advancements in microchip technology. With companion animals increasingly regarded as family members, the demand for reliable identification and tracking tools is gaining momentum across pet-owning households. Pet owners are becoming more aware of the role microchips play in ensuring the safety of their animals, especially in cases of loss or theft. These devices are also promoted by veterinary associations and animal welfare organizations, emphasizing responsible pet identification.

The growing implementation of mandatory microchipping laws by governments and support from regulatory bodies has further accelerated adoption. Additionally, innovation in chip design-including improved biocompatibility, miniaturization, and enhanced data capabilities-is making the technology more appealing to veterinarians and pet owners. This shift is supported by increasing disposable income, especially in emerging markets, and a strong pet humanization trend, encouraging people to invest more in animal welfare.

The microchips and implanters segment generated USD 467 million in 2024, This dominance stems from a combination of policy mandates, increased consumer awareness, and accessible pricing. Veterinary clinics, shelters, and livestock operations increasingly favor modern microchip solutions due to their ease of use and reliability. Technological upgrades, including longer durability and seamless integration with animal tracking databases, accelerate adoption.

The companion animals segment held a 66% share in 2024, driven by the adoption of dogs, cats, and small animals as household pets has increased microchipping, particularly in urban and suburban areas. Households are more willing to invest in pet identification, driven by a combination of emotional attachment and a growing ecosystem of pet care products. Spending on pets continues to rise, with safety and traceability becoming top priorities for owners.

North America Veterinary Microchips Market held a 41.7% share in 2024. The region continues to benefit from a deep-rooted culture of pet ownership, with a high percentage of households including companion animals. This strong adoption trend is supported by a growing inclination toward preventive healthcare and safety measures. The market's strength is further amplified by a robust veterinary services network and advanced pet healthcare technologies, which make microchipping widely accessible across both urban and rural areas.

To expand their market presence, companies like Dipole RFID, PetLink, Wuxi Fofia Technology, Trovan, and Virbac Corporation are leveraging strategic alliances, product innovation, and distribution expansion. These firms are investing in next-gen chip technology, improving interoperability with digital pet records, and collaborating with veterinary networks. Many are introducing user-friendly microchip systems and cost-effective solutions to penetrate underserved regions while ensuring compliance with regulatory standards and supporting responsible pet ownership.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing pet ownership and rising animal expenditure
    • 3.2.1.2 Growing awareness about animal identification
    • 3.2.1.3 Increasing incidence of lost animals
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High initial costs of microchipping procedures
    • 3.2.2.2 Lack of awareness
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Trump administration tariffs
  • 3.7.1 Impact on trade
    • 3.7.1.1 Trade volume disruptions
    • 3.7.1.2 Retaliatory measures
  • 3.7.2 Impact on the Industry
    • 3.7.2.1 Supply-side impact
      • 3.7.2.1.1 Price volatility in key materials
      • 3.7.2.1.2 Supply chain restructuring
      • 3.7.2.1.3 Production cost implications
    • 3.7.2.2 Demand-side impact (selling price)
      • 3.7.2.2.1 Price transmission to end markets
      • 3.7.2.2.2 Market share dynamics
      • 3.7.2.2.3 Consumer response patterns
  • 3.7.3 Key companies impacted
  • 3.7.4 Strategic industry responses
    • 3.7.4.1 Supply chain reconfiguration
    • 3.7.4.2 Pricing and product strategies
    • 3.7.4.3 Policy engagement
  • 3.7.5 Outlook and future considerations
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Component, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Microchips and implanters
• 5.3 Chip reader

Chapter 6 Market Estimates and Forecast, By Animal Type, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Companion animals
  • 6.2.1 Dogs
  • 6.2.2 Cats
  • 6.2.3 Horses
  • 6.2.4 Other companion animals
• 6.3 Livestock animals
  • 6.3.1 Cattle
  • 6.3.2 Swine
  • 6.3.3 Other livestock animals

Chapter 7 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 134.2 kHz
• 7.3 125 kHz
• 7.4 128 kHz

Chapter 8 Market Estimates and Forecast, By End Use, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Veterinary hospitals and clinics
• 8.3 Animal shelters
• 8.4 Pet owners
• 8.5 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Avid Identification Systems
• 10.2 Dipole RFID
• 10.3 Elanco Animal Health
• 10.4 HomeAgain (Merck Animal Health)
• 10.5 ID Tech
• 10.6 Microchip4Solutions
• 10.7 PetLink (Datamars)
• 10.8 Pet-ID Microchips
• 10.9 Peeva
• 10.10 Trovan
• 10.11 Virbac Corporation
• 10.12 Wuxi Fofia Technology