冷冻烘焙食品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球冷冻烘焙食品市场规模达334亿美元，预计到2034年将以5.1%的复合年增长率增长，达到547亿美元，这得益于消费者生活方式的演变，他们更加註重速度和便利。随着工作与生活的平衡日益复杂，冷冻烘焙食品因其易于准备、保质期长以及能够长期保持品质和风味而日益受到欢迎。这些优势使其成为时间紧迫的家庭和忙碌人士的首选。

推动需求成长的关键趋势之一是不同族群对即食和即烤食品的偏好日益增长。随着消费者口味日益多样化，各大品牌纷纷拓展产品组合，涵盖麵包、蛋糕、糕点和饼干等传统和特定饮食类别。纯素和无麸质替代品的加入有助于扩大客户群。餐饮服务业，尤其是咖啡馆、麵包店和连锁餐厅，也开始转向冷冻烘焙食品，以提高营运效率，同时确保始终如一的品质。这种转变有助于减少浪费和劳动成本，同时更有效地满足客户需求。

在产品细分领域，冷冻麵包和麵包捲预计到2034年将创造148亿美元的市场价值，复合年增长率为4.8%。这些产品因其便利可靠、即使长期储存也能保持口感和风味而备受青睐。消费者对营养强化食品的兴趣日益浓厚，例如富含全谷物或不含麸质的食品。儘管冷冻麵包与新鲜烘焙的替代品相比可能仍存在认知差距，但这项挑战可以透过高端品牌、创新包装和美食产品升级来应对。

2024年，即用型麵团 (RTP) 市场占有42.6%的份额，预计到2034年将以5.2%的复合年增长率成长。操作简便性和产品一致性的需求不断增长，使得RTP产品成为快餐店、连锁饭店和零售烘焙店的首选解决方案。这些半成品麵团可以帮助企业优化烘焙时间，同时确保质地和风味的一致性，这在高产量的餐饮服务环境中尤其重要。

2024年，欧洲冷冻烘焙食品产业占了30%的市场。法国、德国和英国等国家由于人均消费量高且与烘焙食品有着深厚的文化渊源，成为重要的参与者。人们对手工冷冻产品的兴趣日益浓厚，以及对减少食物浪费的支持日益增多，也推动了该地区的成长。更长的保质期和可持续的生产方式使冷冻食品成为一种具有吸引力的选择，尤其是在地方政府大力支持环保生产模式的情况下。

市场主要参与者包括Aryzta AG、通用磨坊、康尼格拉品牌、雀巢和宾堡集团。为了巩固市场地位，冷冻烘焙食品产业的公司正强调策略性产品创新，投资清洁标籤和低热量配方，以吸引现代消费者。他们正在扩大与餐饮服务提供者和零售巨头的分销合作伙伴关係，以提升全球影响力。冷冻和包装技术的进步正被用于维持产品品质并延长保质期。行销活动着重于透明度、优质品质和永续性，以建立更强的品牌忠诚度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 主要製造商
  • 经销商
  • 整个产业的利润率
  • 供应链和分销分析
    • 原物料采购
    • 生产製造
    • 冷链基础设施
    • 分销管道
    • 供应链挑战与优化
    • 永续实践
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 贸易统计（HS编码）
  • 2021-2024年主要出口国
  • 2021-2024年主要出口国

註：以上贸易统计仅针对重点国家

• 衝击力
  • 成长动力
    • 方便食品的需求不断增加。
    • 忙碌的生活方式减少了做饭的时间。
    • 易于储存和保质期长对消费者有吸引力。
    • 即食和即烤食品越来越受欢迎。
  • 产业陷阱与挑战
    • 新鲜烘焙产品的竞争非常激烈。
    • 人们认为冷冻食品不太健康。
  • 市场机会
    • 新机会
    • 成长潜力分析
• 原料景观
  • 製造业趋势
  • 技术演进
    • 烘焙和冷冻创新
    • 成分和配方的突破
    • 包装创新
    • 数位化整合
    • 品质控制技术
    • 未来研发趋势
    • 永续製造
  • 永续性和环境影响
    • 碳足迹分析
    • 永续原料采购
    • 环保包装
    • 减少食物浪费
    • 生命週期评估（LCA）
• 定价分析和成本结构
  • 价格趋势（美元/吨）
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东非洲
  • 定价因素（原料、能源、劳力）
  • 区域价格差异
  • 成本结构明细
  • 获利能力分析
• 监管框架和标准
  • 全球食品安全法规
  • 区域法规（FDA、EFSA 等）
  • 标籤和包装要求
  • 品质认证（有机、清真、犹太洁食）
  • 环境法规
  • 监管影响分析
• 波特的分析
• PESTEL分析
• 消费者趋势和偏好
  • 方便食品需求
  • 健康与保健趋势
  • 饮食偏好（无麸质、纯素食）
  • 高端化与纵享
  • 永续性和道德消费
  • 电子商务与数位影响力
  • 区域偏好差异
• 策略建议
  • 市场进入策略
  • 产品开发技巧
  • 区域扩张指导
  • 永续发展路线图
  • 风险缓解

第四章：竞争格局

• 介绍
• 公司市占率分析
• 公司热图分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板
  • Expansion
  • Mergers & acquisition
  • Collaborations
  • New product launches
  • Research & development
• 主要参与者的最新发展和影响分析
  • 公司分类
  • 参与者概述
  • 财务表现
• 产品基准测试

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 冷冻麵包和捲饼
• 冷冻糕点
• 冷冻蛋糕和甜点
• 冷冻饼干
• 冷冻披萨饼底和扁麵包
• 冷冻咸味烘焙食品
• 其他冷冻烘焙产品

第六章：市场估计与预测：依准备状态，2021-2034 年

• 主要趋势
• 准备证明（RTP）
• 即烤（RTB）
• 半烤/部分烤製
• 完全烘焙并冷冻

第七章：市场估计与预测：依成分组成，2021-2034

• 主要趋势
• 传统冷冻烘焙食品
• 无麸质冷冻烘焙食品
• 全麦冷冻烘焙食品
• 有机冷冻烘焙食品
• 清洁标籤冷冻烘焙食品
• 素食冷冻烘焙食品

第八章：市场估计与预测：依包装类型，2021-2034

• 主要趋势
• 初级包装
• 二次包装
• 散装包装
• 永续包装

第九章：市场估计与预测：按配销通路，2021-2034

• 主要趋势
• 直销（B2B、餐饮服务合约）
• 分销商/批发商
• 超市和大卖场
• 便利商店
• 网路零售

第十章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第 11 章：公司简介

• General Mills
• Grupo Bimbo
• Aryzta AG
• Conagra Brands
• Nestle
• Kellogg's
• Dr. Oetker
• Lantmannen Unibake
• Vandemoortele
• Premier Foods
• Dawn Foods
• Rich Products Corporation
• Flowers Foods
• Bridor
• Europastry
• Yamazaki Baking Co.
• Tyson Foods
• Gonnella Baking Co.
• Palermo Villa
• Campbell Soup Company

The Global Frozen Baked Goods Market was valued at USD 33.4 billion in 2024 and is estimated to grow at a CAGR of 5.1% to reach USD 54.7 billion by 2034 due to evolving consumer lifestyles prioritize speed and convenience. As work-life balance becomes increasingly complex, frozen baked goods continue gaining popularity thanks to their easy preparation, long shelf life, and ability to retain quality and taste over time. These advantages make them a preferred choice for time-constrained households and busy individuals.

One of the key trends fueling demand is the rising preference for ready-to-eat and ready-to-bake items across diverse demographics. As consumer palates become more diverse, brands are responding by expanding product portfolios to include breads, cakes, pastries, and cookies in both traditional and diet-specific options. The inclusion of vegan and gluten-free alternatives has helped broaden the customer base. The foodservice sector-particularly cafes, bakeries, and restaurant chains-has also turned to frozen baked goods to improve operational efficiency while delivering consistent quality. This shift helps reduce waste and labor costs while meeting customer demand more effectively.

Within product segments, frozen bread and rolls are expected to generate USD 14.8 billion by 2034, growing at a 4.8% CAGR. These items are especially valued for their convenience and dependability, maintaining texture and flavor even after long-term storage. Consumers are increasingly interested in nutritionally enhanced options, such as those fortified with whole grains or made without gluten. Although frozen bread may still carry a perception gap compared to freshly baked alternatives, this challenge is addressed through premium branding, innovative packaging, and gourmet product enhancements.

The ready-to-prove (RTP) segment held a 42.6% share in 2024 and is anticipated to grow at a CAGR of 5.2% through 2034. The rising demand for operational ease and product uniformity has positioned RTP products as a go-to solution for quick-service restaurants, hotel chains, and retail bakeries. These semi-prepared doughs allow businesses to optimize baking time while ensuring consistent texture and flavor, which is especially crucial in high-volume food service environments.

Europe Frozen Baked Goods Industry held a 30% share in 2024. Countries like France, Germany, and the United Kingdom are key players due to high per capita consumption and strong cultural ties to baked goods. Growing interest in artisanal-style frozen products and rising support for reducing food waste have also propelled regional growth. Longer shelf life and sustainable practices make frozen goods a compelling choice, especially as local governments back eco-conscious production models.

Major players in the market include Aryzta AG, General Mills, Conagra Brands, Nestle, and Grupo Bimbo. To strengthen their market positions, companies in the frozen baked goods industry are emphasizing strategic product innovation, investing in clean-label and diet-friendly recipes to appeal to modern consumers. They are expanding distribution partnerships with foodservice providers and retail giants to improve global reach. Technological advancements in freezing and packaging are being leveraged to preserve quality and extend shelf life. Marketing campaigns focus on transparency, premium quality, and sustainability to build stronger brand loyalty.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Key manufacturers
  • 3.1.2 Distributors
  • 3.1.3 Profit margins across the industry
  • 3.1.4 Supply chain and distribution analysis
    • 3.1.4.1 Raw material sourcing
    • 3.1.4.2 Production and manufacturing
    • 3.1.4.3 Cold chain infrastructure
    • 3.1.4.4 Distribution channels
    • 3.1.4.5 Supply chain challenges and optimization
    • 3.1.4.6 Sustainable practices
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major exporting countries, 2021-2024 (Kilo Tons)
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Rising demand for convenience foods.
    • 3.4.1.2 Busy lifestyles reduce time for cooking.
    • 3.4.1.3 Easy storage and long shelf life appeal to consumers.
    • 3.4.1.4 Growing popularity of ready-to-bake and ready-to-eat items.
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 High competition from fresh bakery products.
    • 3.4.2.2 Perception of frozen foods as less healthy.
  • 3.4.3 Market opportunity
    • 3.4.3.1 New opportunities
    • 3.4.3.2 Growth potential analysis
• 3.5 Raw material landscape
  • 3.5.1 Manufacturing trends
  • 3.5.2 Technology evolution
    • 3.5.2.1 Baking and freezing innovations
    • 3.5.2.2 Ingredient and formulation breakthroughs
    • 3.5.2.3 Packaging innovations
    • 3.5.2.4 Digital integration
    • 3.5.2.5 Quality control technologies
    • 3.5.2.6 Future R&D trends
    • 3.5.2.7 Sustainable manufacturing
  • 3.5.3 Sustainability and environmental impact
    • 3.5.3.1 Carbon footprint analysis
    • 3.5.3.2 Sustainable ingredient sourcing
    • 3.5.3.3 Eco-friendly packaging
    • 3.5.3.4 Food waste reduction
    • 3.5.3.5 Lifecycle assessment (LCA)
• 3.6 Pricing analysis and cost structure
  • 3.6.1 Pricing trends (USD/Ton)
    • 3.6.1.1 North America
    • 3.6.1.2 Europe
    • 3.6.1.3 Asia Pacific
    • 3.6.1.4 Latin America
    • 3.6.1.5 Middle East Africa
  • 3.6.2 Pricing factors (raw materials, energy, labor)
  • 3.6.3 Regional price variations
  • 3.6.4 Cost structure breakdown
  • 3.6.5 Profitability analysis
• 3.7 Regulatory framework and standards
  • 3.7.1 Global food safety regulations
  • 3.7.2 Regional regulations (FDA, EFSA, etc.)
  • 3.7.3 Labeling and packaging requirements
  • 3.7.4 Quality certifications (organic, halal, kosher)
  • 3.7.5 Environmental regulations
  • 3.7.6 Regulatory impact analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer trends and preferences
  • 3.10.1 Convenience foods demand
  • 3.10.2 Health and wellness trends
  • 3.10.3 Dietary preferences (gluten-free, vegan)
  • 3.10.4 Premiumization and indulgence
  • 3.10.5 Sustainability and ethical consumption
  • 3.10.6 E-commerce and digital influence
  • 3.10.7 Regional preference variations
• 3.11 Strategic recommendations
  • 3.11.1 Market entry strategies
  • 3.11.2 Product development tips
  • 3.11.3 Regional expansion guidance
  • 3.11.4 Sustainability roadmap
  • 3.11.5 Risk mitigation

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis, 2024
• 4.3 Company heat map analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard
• 4.7 Recent developments & impact analysis by key players
  • 4.7.1 Company categorization
  • 4.7.2 Participant’s overview
  • 4.7.3 Financial performance
• 4.8 Product benchmarking

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Frozen bread and rolls
• 5.3 Frozen pastries
• 5.4 Frozen cakes and desserts
• 5.5 Frozen cookies and biscuits
• 5.6 Frozen pizza bases and flatbreads
• 5.7 Frozen savory baked goods
• 5.8 Other frozen baked products

Chapter 6 Market Estimates & Forecast, By Preparation State, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Ready-to-prove (RTP)
• 6.3 Ready-to-bake (RTB)
• 6.4 Par-baked / partially baked
• 6.5 Fully baked and frozen

Chapter 7 Market Estimates & Forecast, By Ingredient Composition, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Conventional frozen baked goods
• 7.3 Gluten-free frozen baked goods
• 7.4 Whole grain frozen baked goods
• 7.5 Organic frozen baked goods
• 7.6 Clean label frozen baked goods
• 7.7 Vegan frozen baked goods

Chapter 8 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Primary packaging
• 8.3 Secondary packaging
• 8.4 Bulk packaging
• 8.5 Sustainable packaging

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 Direct sales (B2B, foodservice contracts)
• 9.3 Distributors / wholesalers
• 9.4 Supermarkets & hypermarkets
• 9.5 Convenience stores
• 9.6 Online retail

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Spain
  • 10.3.5 Italy
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 South Africa
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 General Mills
• 11.2 Grupo Bimbo
• 11.3 Aryzta AG
• 11.4 Conagra Brands
• 11.5 Nestle
• 11.6 Kellogg’s
• 11.7 Dr. Oetker
• 11.8 Lantmannen Unibake
• 11.9 Vandemoortele
• 11.10 Premier Foods
• 11.11 Dawn Foods
• 11.12 Rich Products Corporation
• 11.13 Flowers Foods
• 11.14 Bridor
• 11.15 Europastry
• 11.16 Yamazaki Baking Co.
• 11.17 Tyson Foods
• 11.18 Gonnella Baking Co.
• 11.19 Palermo Villa
• 11.20 Campbell Soup Company