健身带市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球健身手环市场规模达13亿美元，预计到2034年将以7.5%的复合年增长率增长，达到26亿美元，这得益于人们对物理治疗、术后復健和健身日益增长的关注。越来越多的人选择在家运动和恢復，寻求经济实惠且有效的健身解决方案。健身手环以其便携性、多功能性和易用性而闻名，尤其受欢迎，因为它们允许用户在家中进行力量训练、拉伸和损伤康復，而无需购买昂贵的大型器械。

此外，许多公司意识到员工健康计画的价值，认为更健康的员工效率更高、参与度更高。因此，公司将运动手环融入企业健康计划，为员工提供经济实惠且有效的促进身体活动的工具。这些计划通常着重于改善整体健康状况、减轻压力和提升员工幸福感。运动手环是一种简单易用的方式，可以帮助员工将健身融入日常生活，无论他们是在办公室工作还是远距办公。透过提供此类工具，企业可以创造健康健身的文化，从而降低医疗成本并提高工作满意度。

2024年，运动弹力带市场规模达7.379亿美元，预计复合年增长率为7.7%，到2034年将达到16亿美元。慢性疾病或手术后的復健显着增加了运动弹力带的使用，患者将其纳入日常治疗中。这些产品如今在零售店、超市和线上市场随处可见，进一步提升了它们的受欢迎程度。随着越来越多的人选择居家锻炼，对运动弹力带等易于使用、价格低廉的健身器材的需求持续增长，尤其是在新冠疫情之后。復健中心和健身工作室数量的增加也促进了市场的成长。

运动带市场分为乳胶和非乳胶材质。 2024年，乳胶材质市场规模达7.89亿美元。乳胶带因其耐用性、延展性和价格实惠而备受健身界青睐。它们由价格较低的天然橡胶或合成橡胶替代品製成。这些带子是肌力训练、伤病復原和柔软度训练的理想选择，深受专业人士和普通健身爱好者的喜爱。其良好的弹性和回弹性使其非常适合各种运动，包括球拍运动和热身运动。此外，其高性价比也使其在新兴市场特别受欢迎。

美国健身带市场规模在2024年达到4.534亿美元，预计在2025年至2034年期间将以6.6%的复合年增长率增长，这得益于健身器材在线零售日益普及，以及美国强大的体育文化。大型零售商和健身公司正在利用美国人日益增强的健康意识，促使更多人定期进行体能训练。

全球健身带产业的知名企业包括 Bodylastics、4D Rubber、Fit Simplify、Performance Health 和 SPRI。这些公司专注于产品创新和强化分销网络，以提升市场影响力。他们还投资电商平台，以覆盖更广泛的消费者群体，并透过提供折扣和促销活动来吸引更多顾客。与健身专业人士和健康领域影响者合作是提升品牌知名度和客户忠诚度的另一种策略。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 提高对身体健康的认识
    • 患者復健需求不断增长
    • 越来越多人选择在家进行体能锻炼，并使用智慧健身腕带
    • 健身房和健身中心的数量增加
  • 产业陷阱与挑战
    • 仿冒品的供应
• 成长潜力分析
• 监管格局
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 定价分析
• 报销场景
• 技术格局
• 差距分析
• 波特的分析
• PESTEL分析
• 价值链分析

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 带状健身带
• 管状健身带

第六章：市场估计与预测：按材料，2021 - 2034 年

• 主要趋势
• 乳胶
• 非乳胶

第七章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 实体店面
• 电子商务

第八章：市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 健康俱乐部和健身房
• 个人用户
• 其他最终用途

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• 4D RUBBER
• BLACK MOUNTAIN PRODUCTS
• bodylastics
• DECATHLON
• Fit Simplify
• PERFORM BETTER
• PERFORMANCE HEALTH
• ProsourceFit
• REEHUT
• RIMSports
• ROGUE
• SPRI
• WODFitters
• xtreme bands
• ZAJ FIT

The Global Exercise Bands Market was valued at USD 1.3 billion in 2024 and is estimated to grow at a CAGR of 7.5% to reach USD 2.6 billion by 2034, driven by the growing awareness around physical therapy, rehabilitation post-surgery, and fitness. More people are turning to home workouts and recovery routines, seeking affordable and effective fitness solutions. Exercise bands, known for their portability, versatility, and ease of use, are particularly popular as they allow users to perform strength training, stretching, and injury rehabilitation at home without large, expensive equipment.

Additionally, many companies recognize the value of wellness initiatives for their employees, understanding that healthier employees are more productive and engaged. As a result, companies are integrating exercise bands into their corporate wellness programs, offering them affordable and effective tools for promoting physical activity. These programs often focus on improving overall health, reducing stress, and enhancing employee well-being. Exercise bands are an easy and accessible way to help employees incorporate fitness into their daily routines, whether they are working from the office or remotely. By providing such tools, businesses can encourage a culture of health and fitness, which can also lead to lower healthcare costs and increased job satisfaction.

The strip exercise band segment was valued at USD 737.9 million in 2024 and is expected to grow at a CAGR of 7.7%, reaching USD 1.6 billion by 2034. Rehabilitation and recovery following chronic disorders or surgeries have significantly increased the use of exercise bands, with patients incorporating them into their therapy routines. These products are now widely available in retail stores, supermarkets, and online marketplaces, further fueling their popularity. As more people work out at home, the demand for easy-to-use, low-cost fitness gear like exercise bands continues to rise, especially post-COVID-19. The increasing number of rehabilitation centers and fitness studios contributes to the growing market.

The exercise bands market is divided into latex and non-latex materials. The latex segment generated USD 789 million in 2024. Latex bands are favored in the fitness world because of their durability, stretchability, and affordability. They are made from natural rubber from cheaper fabric, or synthetic substitutes. These bands are ideal for strength training, injury recovery, and flexibility exercises, and are widely used by professionals and casual fitness enthusiasts. Their elasticity and resilience make them suitable for exercises, including racquet sports and warm-ups. Additionally, their cost-effectiveness has made them especially popular in emerging markets.

U.S. Exercise Bands Market accounted for USD 453.4 million in 2024 and is set to grow at a CAGR of 6.6% between 2025 and 2034, driven by the increasing popularity of online retail for purchasing fitness equipment, coupled with the country's strong sports culture. Major retailers and fitness companies are tapping into the growing health consciousness among Americans, which is prompting more individuals to engage in regular physical activity.

Prominent players in the Global Exercise Bands Industry include Bodylastics, 4D Rubber, Fit Simplify, Performance Health, and SPRI. These companies focus on product innovation and strengthening distribution networks to enhance their market presence. They also invest in e-commerce platforms to reach broader consumer base, offering discounts and promotions to attract more customers. Partnerships with fitness professionals and wellness influencers are another strategy to increase brand awareness and customer loyalty.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness towards physical fitness
    • 3.2.1.2 Rising demand for patient rehabilitation
    • 3.2.1.3 Increasing adoption of at home physical practices and smart exercise bands
    • 3.2.1.4 Rise in number of gyms and fitness centers
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Availability of counterfeit products
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Trump administration tariffs
  • 3.5.1 Impact on trade
    • 3.5.1.1 Trade volume disruptions
    • 3.5.1.2 Retaliatory measures
  • 3.5.2 Impact on the Industry
    • 3.5.2.1 Supply-side impact (raw materials)
      • 3.5.2.1.1 Price volatility in key materials
      • 3.5.2.1.2 Supply chain restructuring
      • 3.5.2.1.3 Production cost implications
    • 3.5.2.2 Demand-side impact (selling price)
      • 3.5.2.2.1 Price transmission to end markets
      • 3.5.2.2.2 Market share dynamics
      • 3.5.2.2.3 Consumer response patterns
  • 3.5.3 Key companies impacted
  • 3.5.4 Strategic industry responses
    • 3.5.4.1 Supply chain reconfiguration
    • 3.5.4.2 Pricing and product strategies
    • 3.5.4.3 Policy engagement
  • 3.5.5 Outlook and future considerations
• 3.6 Pricing analysis
• 3.7 Reimbursement scenario
• 3.8 Technology landscape
• 3.9 Gap analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis
• 3.12 Value chain analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Strip exercise band
• 5.3 Tube exercise band

Chapter 6 Market Estimates and Forecast, By Material, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Latex
• 6.3 Non-Latex

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Brick and mortar
• 7.3 E-commerce

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Health clubs and gyms
• 8.3 Individual users
• 8.4 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 4D RUBBER
• 10.2 BLACK MOUNTAIN PRODUCTS
• 10.3 bodylastics
• 10.4 DECATHLON
• 10.5 Fit Simplify
• 10.6 PERFORM BETTER
• 10.7 PERFORMANCE HEALTH
• 10.8 ProsourceFit
• 10.9 REEHUT
• 10.10 RIMSports
• 10.11 ROGUE
• 10.12 SPRI
• 10.13 WODFitters
• 10.14 xtreme bands
• 10.15 ZAJ FIT