猫砂市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球猫砂市场规模达51亿美元，预计2034年将以5.5%的复合年增长率成长，达到86亿美元。这主要得益于城市宠物主人数量的增长，尤其是那些因为猫咪易于饲养而选择养猫的宠物主人。另一个推动猫砂需求的关键因素是结团除臭产品的日益普及，这些产品为宠物提供了便利，并改善了宠物的卫生管理。随着宠物人性化趋势的持续，宠物主人越来越注重宠物的健康和卫生，因此更倾向于选择无尘、低残留和多猫适用的猫砂配方。对由玉米、木屑和再生纸等可生物降解材料製成的环保猫砂的需求不断增长，也在市场扩张中发挥重要作用。宠物用品向线上购物和订阅式外送服务的转变日益明显，这促进了市场发展，因为这些平台可以轻鬆购买到多种类型的猫砂。

这些猫砂产品采用多种材料製成，每种材料都有其特定的功能。结块黏土以其能够形成固体团块而闻名，易于清除，并减少了频繁更换猫砂的需要。硅胶因其吸湿性和出色的除臭性能而广受欢迎，是寻求低维护解决方案的家庭的理想选择。可生物降解的猫砂，例如由木材、玉米和再生纸製成的猫砂，满足了人们对环保替代品日益增长的需求，为宠物主人提供了一种更可持续的方式来处理宠物的粪便。这些材质可以控制异味，提供便利和卫生，而这正是宠物主人选择合适猫砂的关键因素。

市场分为结块猫砂和非结块猫砂，其中结块猫砂占据主导地位，2024 年市场价值达 38 亿美元。结块猫砂深受宠物主人的青睐，因为它能够形成易于铲起的坚固团块，从而减少需要更换的猫砂量。这使其成为一种经济实惠的选择，同时也能有效控制异味、吸湿排汗，并且易于处理。此外，结块猫砂透过线上平台和零售通路的日益普及也使其受欢迎程度不断提升。

黏土猫砂市场占据主导地位，2024 年占 80.4%。膨润土凭藉其高吸收性和易结块的特性，依然是猫砂产业的主流产品，能够延长猫砂的使用寿命。黏土猫砂的创新，包括香味猫砂和无尘技术，进一步促进了该领域的成长。黏土的生产成本相对较低，也使其成为製造商和消费者都青睐的选择。

2024年，北美猫砂市场占据了40.4%的市场份额，这得益于多种因素，其中包括宠物饲养趋势的上升，尤其是在城市居民中，他们更倾向于饲养猫等易于饲养的宠物。可支配收入的提高以及对宠物健康和福祉的日益关注，促进了该地区的成长。都市化带来了生活方式的转变，许多宠物主人选择更方便、更有效、更卫生的猫砂产品。

猫砂市场的主要参与者包括威海明珠硅胶、Omlet Limited、Pettex Limited、雀巢、高乐氏公司、巴伦兹国际、Oil-Dri Corporation of America、玛氏公司、Dr. Elsey's、ZOLUX SAS、Intersand、Healthy Pet 和 Kent Corporation。为了在竞争激烈的猫砂市场中站稳脚跟，各公司专注于多种策略，包括扩大产品范围以满足传统宠物主人和具有环保意识的宠物主人的需求。各公司正在满足对环保和健康产品日益增长的需求。此外，市场参与者正在利用电子商务和基于订阅的交付模式来提供便利和可及性，使更广泛的客户群能够买到他们的产品。他们还投资于创新，例如提高猫砂效率和创造先进的气味控制技术，以使他们的产品与众不同。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 宠物拥有量增加以及宠物人性化
    • 电子商务日益普及
    • 提高对潜在健康风险的认识
  • 产业陷阱与挑战
    • 原料成本上涨
    • 日益增长的环境问题
• 成长潜力分析
• 监管格局
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 未来市场趋势
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 聚集
• 不结块

第六章：市场估计与预测：按原料，2021-2034 年

• 主要趋势
• 黏土
• 硅胶
• 木屑
• 再生纸
• 其他原料

第七章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 离线
  • 超市和大卖场
  • 宠物专卖店
  • 便利商店
• 在线的
  • 电子商务平台
  • 品牌网站

第八章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第九章：公司简介

• Barentz International
• Church & Dwight
• Dr. Elsey's
• Healthy Pet
• Intersand
• Kent Corporation
• Mars Incorporated
• Nestle
• Oil-Dri Corporation of America
• Omlet Limited
• Pettex Limited
• The Clorox Company
• Weihai Pearl Silica Gel
• ZOLUX SAS

The Global Cat Litter Market was valued at USD 5.1 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 8.6 billion by 2034, driven by the increasing number of pet owners in urban areas, particularly those adopting cats for their low-maintenance nature. Another key factor driving the demand for cat litter is the rising popularity of clumping and odor-controlling products, which offer convenience and better hygiene management for pets. As pet humanization trends continue, owners are becoming more conscious of their pets' health and hygiene, leading to a preference for dust-free, low-tracking, and multi-cat formulations. The growing demand for eco-friendly cat litter options made from biodegradable materials like corn, wood chips, and recycled paper also plays a significant role in market expansion. The increased shift toward online shopping and subscription-based delivery services for pet products boosts the market as these platforms provide easy access to several cat litter types.

These cat litter products are crafted from varied materials, each serving a specific function. Clumping clay, known for its ability to form solid clumps, allows for easy removal and reduces the need for frequent full litter changes. Silica gel is popular for its moisture-absorbing properties, and excellent odor control, and is ideal for households seeking low-maintenance solutions. Biodegradable options, such as those made from wood, corn, and recycled paper, cater to the growing demand for eco-friendly alternatives, providing pet owners with a more sustainable way to manage their pets' waste. These materials control odors offering convenience and hygiene, which are key drivers for pet owners when choosing the right litter.

The market is divided into clumping and non-clumping cat litter types, with the clumping segment leading the market, valued at USD 3.8 billion in 2024. Clumping cat litter is highly favored by pet owners due to its ability to form solid clumps that are easy to scoop, reducing the amount of litter that needs to be replaced. This makes it an economical choice while providing effective odor control, moisture absorption, and ease of disposal. Furthermore, the growing availability of clumping litter through online platforms and retail channels is boosting popularity.

The clay-based cat litter segment holds a dominant share, accounting for 80.4% in 2024. Bentonite clay remains a staple in the industry due to its high absorbency and ability to form clumps, extending the life of the litter. Innovations in clay-based litter, including scented versions and dust-free technologies, further contribute to the segment's growth. The relatively low production cost of clay also makes it an attractive option for both manufacturers and consumers.

North America Cat Litter Market held a 40.4% share in 2024 fueled by several factors, including an increasing trend of pet adoption, particularly among urban dwellers seeking low-maintenance pets like cats. The higher disposable incomes and an expanding focus on pet health and well-being contribute to the region's growth. Urbanization has led to a shift in lifestyles, with many pet owners opting for more convenient, effective, and hygienic cat litter products.

Key players in the Cat Litter Market include Weihai Pearl Silica Gel, Omlet Limited, Pettex Limited, Nestle, The Clorox Company, Barentz International, Oil-Dri Corporation of America, Mars Incorporated, Dr. Elsey's, ZOLUX SAS, Intersand, Healthy Pet, and Kent Corporation. To maintain a strong foothold in the competitive cat litter market, companies focus on several strategies, including expanding their product range to cater to traditional and eco-conscious pet owners. Companies are meeting the growing demand for environmentally friendly and health-conscious products. Additionally, market players are leveraging e-commerce and subscription-based delivery models to offer convenience and accessibility, making their products available to a wider customer base. They are also investing in innovation, such as improving litter efficiency and creating advanced odor-control technologies, to differentiate their offerings.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising pet ownership and humanization of pets
    • 3.2.1.2 Growing adoption of e-commerce
    • 3.2.1.3 Increased awareness about the potential health risks
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Rising cost of raw materials
    • 3.2.2.2 Growing environmental concerns
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Trump administration tariffs
  • 3.5.1 Impact on trade
    • 3.5.1.1 Trade volume disruptions
    • 3.5.1.2 Retaliatory measures
  • 3.5.2 Impact on the industry
    • 3.5.2.1 Supply-side impact (raw materials)
      • 3.5.2.1.1 Price volatility in key materials
      • 3.5.2.1.2 Supply chain restructuring
      • 3.5.2.1.3 Production cost implications
    • 3.5.2.2 Demand-side impact (selling price)
      • 3.5.2.2.1 Price transmission to end markets
      • 3.5.2.2.2 Market share dynamics
      • 3.5.2.2.3 Consumer response patterns
  • 3.5.3 Key companies impacted
  • 3.5.4 Strategic industry responses
    • 3.5.4.1 Supply chain reconfiguration
    • 3.5.4.2 Pricing and product strategies
    • 3.5.4.3 Policy engagement
  • 3.5.5 Outlook and future considerations
• 3.6 Future market trends
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021-2034 ($ Mn)

• 5.1 Key trends
• 5.2 Clumping
• 5.3 Non-clumping

Chapter 6 Market Estimates and Forecast, By Raw Material, 2021-2034 ($ Mn)

• 6.1 Key trends
• 6.2 Clay
• 6.3 Silica gel
• 6.4 Wood chips
• 6.5 Recycled paper
• 6.6 Other raw materials

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021-2034 ($ Mn)

• 7.1 Key trends
• 7.2 Offline
  • 7.2.1 Supermarkets and hypermarkets
  • 7.2.2 Pet specialty stores
  • 7.2.3 Convenience stores
• 7.3 Online
  • 7.3.1 E-commerce platforms
  • 7.3.2 Brand websites

Chapter 8 Market Estimates and Forecast, By Region, 2021-2034 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Barentz International
• 9.2 Church & Dwight
• 9.3 Dr. Elsey's
• 9.4 Healthy Pet
• 9.5 Intersand
• 9.6 Kent Corporation
• 9.7 Mars Incorporated
• 9.8 Nestle
• 9.9 Oil-Dri Corporation of America
• 9.10 Omlet Limited
• 9.11 Pettex Limited
• 9.12 The Clorox Company
• 9.13 Weihai Pearl Silica Gel
• 9.14 ZOLUX SAS