休閒船市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球休閒船舶市场价值为 466 亿美元，预计到 2034 年将以 7.3% 的复合年增长率增长至 928 亿美元。随着全球可支配收入持续成长，尤其是中等和中上收入群体，人们在生活方式和娱乐活动上的支出不断增加。划船正成为一种备受青睐的户外消遣方式，将放鬆与认同融为一体。现在，许多消费者将休閒置于财产之上，这种观念的转变推动了人们对个人和团体水上体验的需求。随着人们寻求放鬆身心、重新融入大自然的方式，露天水上活动的吸引力正在稳步增长。人们对户外活动兴趣的增加推动了对各种尺寸和类型的休閒船舶的大量投资——从个人水上摩托车到中型巡航船和豪华游艇。

市场对舒适度高、安全性高、时尚且符合消费者偏好的船舶的支出显着增长。划船不再局限于沿海地区，内陆水域也日益受到人们的青睐。码头和休閒船舶基础设施的扩张进一步促进了这一成长。众多首次购船者和经验丰富的爱好者正在推动市场稳步扩张。旅游业的蓬勃发展，加上人们对高性能、高科技船舶的需求，正推动製造商加快创新步伐。

智慧功能、客製化设计和增强型娱乐系统正成为现代船舶的标配。永续发展趋势也发挥着至关重要的作用，越来越多的买家倾向于低排放和节能的船舶。由于电池系统和推进机制的技术进步，电动和混合动力船舶正日益受到青睐。对更安静、更清洁的航行体验的关注，有助于製造商满足不断变化的环境标准和消费者期望。

市场按船舶类型细分为帆船、摩托艇、水上摩托车、水上摩托车和充气艇。 2024年，摩托艇占据该细分市场的首位，收入超过290亿美元。这些船舶因其多功能性和易用性而持续吸引休閒用户，使其成为不同用户群的热门选择。

根据推进类型，市场分为汽油、柴油、电力和混合动力系统。汽油引擎在2024年占据了约52%的市场份额，预计在预测期内将呈现大幅成长。汽油引擎凭藉其高功率重量比、成本效益和易于维护的特点，仍然是中小型船舶的首选。这些引擎因其可靠性和性能，尤其受到新船主和季节性用户的青睐。

按类型划分，市场分为机动船和非机动船。 2024年，机动船占据了总市场份额的84%。机动船的受欢迎程度源自于其速度更快、使用更便利、功能更强大等特点，吸引了许多休閒用户和专业用户。

从应用角度来看，市场涵盖休閒划船、钓鱼、旅游及租赁、运动及竞赛等。休閒划船在2024年成为最大的细分市场，预计在预测期内将出现强劲成长。人们对休閒活动的兴趣日益浓厚，安全性能的提升以及便利性的提升扩大了消费者群体。如今，越来越多的人选择水上度假和週末短途旅行，这促进了船舶购买和租赁的蓬勃发展。

美国凭藉着优越的地理条件、强劲的消费能力以及浓厚的休閒游艇文化，依然在全球休閒游艇市场占据主导地位。温暖月份的季节性需求激增，推动了各类船舶的销售和租赁。发达的船舶基础设施和本土製造商的蓬勃发展，支撑着市场的持续成长。

在竞争格局中，领先的製造商专注于创新、性能和卓越设计。高端品牌正在设计配备先进导航系统、混合动力系统和可客製化内装的高端游艇，以满足富裕买家的需求。这些公司既迎合私人客户，也服务豪华包租市场。同时，大众市场品牌则强调实用性，提供耐用且使用者友好的摩托艇，并配备数位控制系统和改进的船体设计等功能。这些船隻非常适合钓鱼、水上运动和休閒巡航，吸引了广泛的使用者群体。

其他製造商则将时尚设计与环保技术结合，瞄准年轻消费者和水上运动爱好者。他们的船型注重性能，并配备了数位仪錶板和节能推进系统等创新技术。这些公司不仅製造船舶，也透过品牌活动和线上平台培育社群，在竞争激烈、快速发展的市场中提升用户参与度和品牌忠诚度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商格局
  • 利润率
  • 成本结构
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
    • 可支配收入增加和生活方式升级
    • 对永续和电动船舶的需求不断增长
    • 扩大沿海和海洋旅游
    • 船舶系统的技术创新
  • 产业陷阱与挑战
    • 营运和维护成本高
    • 环境法规和合规挑战
  • 市场机会
    • 扩大电动和混合动力船舶基础设施
    • 新兴滨海旅游市场的成长潜力
    • 对技术整合智慧船舶的需求不断增长
    • 生态友善码头开发机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按产品
• 生产统计
  • 生产中心
  • 消费中心
  • 汇出和汇入
• 成本細項分析
• 专利分析
• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议
  • 碳足迹考量

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • MEA
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 战略展望矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划和资金

第五章：市场估计与预测：船舶运输，2021 - 2034

• 主要趋势
• 帆船
  • 帆船
  • 双体船
• 摩托艇
  • 快艇
  • 游艇
  • 弓骑兵
  • 游艇
  • 浮桥
  • 甲板船
  • 中央控制台船
• 水上摩托车
• 波浪跑者
• 充气船

第六章：市场估计与预测：按类型，2021 - 2034 年

• 主要趋势
• 机动船
• 非机动船

第七章：市场估计与预测：按推进系统，2021 - 2034 年

• 主要趋势
• 柴油引擎
• 汽油
• 电动/混合动力
• 帆驱动

第八章：市场估计与预测：按应用，2021 - 2034 年

• 主要趋势
• 休閒划船
• 钓鱼
• 旅游和租赁
• 运动与赛车

第九章：市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 个人消费者
• 商业租赁公司
• 包机业者
• 旅游和酒店业

第十章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 北欧人
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 马来西亚
  • 新加坡
  • 澳新银行
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 南非
  • 阿联酋
  • 沙乌地阿拉伯

第 11 章：公司简介

• Azimut Benetti Group
• Bennington Marine
• Boston Whaler
• Brunswick Corporation
• Candela
• Catalina Yachts
• Ferretti Group
• Groupe Beneteau
• Harris Boats
• HCB Yachts
• Jeanneau
• Malibu Boats
• MasterCraft
• Nimbus Boats
• Princess Yachts
• Sea Ray
• Sunseeker
• Viking Yachts
• X Shore
• Yamaha Motor Corporation

The Global Leisure Boats Market was valued at USD 46.6 billion in 2024 and is estimated to grow at a CAGR of 7.3% to reach USD 92.8 billion by 2034. As global disposable incomes continue to rise, especially among middle and upper-middle income groups, people are increasingly spending on lifestyle and recreational activities. Boating is emerging as a favored outdoor pastime, blending relaxation with status appeal. Many consumers are now prioritizing leisure over possessions, and this shift in mindset is driving demand for personal and group-oriented experiences on the water. The appeal of open-air, water-based activities is growing steadily as individuals look for ways to unwind and reconnect with nature. This rise in outdoor interest is fueling significant investment in leisure boats of various sizes and types-from personal watercraft to mid-sized cruisers and luxury yachts.

The market has seen a notable uptick in spending on high-comfort, safe, and stylish vessels tailored to consumer preferences. Boating is no longer limited to coastal regions; inland water bodies are also witnessing increased interest. The expansion of marinas and recreational boating infrastructure has further enabled this growth. Many first-time buyers and seasoned enthusiasts alike are fueling steady market expansion. The growing tourism industry, combined with a desire for high-performance, tech-integrated vessels, is pushing manufacturers to innovate at a faster pace.

Smart features, custom designs, and enhanced entertainment systems are becoming standard in modern boats. Sustainability trends are also playing a crucial role, with more buyers leaning toward low-emission and energy-efficient models. Electric and hybrid boats are gaining traction thanks to technological advances in battery systems and propulsion mechanisms. The focus on quieter, cleaner boating experiences is helping manufacturers align with evolving environmental standards and consumer expectations.

The market is segmented by boat type into sailing boats, motorboats, jet skis, wave runners, and inflatable boats. In 2024, motorboats led the segment with revenues exceeding USD 29 billion. These boats continue to attract recreational users due to their versatility and ease of use, making them a popular choice across different user demographics.

Based on propulsion type, the market is categorized into gasoline, diesel, electric, and hybrid systems. The gasoline segment held a dominant market share of around 52% in 2024 and is expected to show substantial growth through the forecast period. Gasoline engines remain a top choice for small to medium-sized boats due to their high power-to-weight ratio, cost-effectiveness, and ease of maintenance. These engines are especially favored among new boaters and seasonal users for their reliability and performance.

By type, the market divides into motorized and non-motorized boats. In 2024, motorized boats accounted for a substantial 84% of the total market share. Their popularity stems from features such as enhanced speed, user convenience, and greater functional utility, which appeal to both recreational and professional users.

In terms of application, the market covers recreational boating, fishing, tourism and rentals, and sports and racing. Recreational boating emerged as the largest segment in 2024 and is anticipated to witness robust growth over the forecast period. Increased interest in leisure activities, improved safety features, and better accessibility have broadened the consumer base. More people are now choosing water-based vacations and weekend getaways, which is encouraging both boat purchases and rentals.

The United States remains a dominant force in the global leisure boats market, backed by favorable geographic conditions, high consumer spending power, and a strong culture of recreational boating. Seasonal demand spikes during warmer months drive sales and rentals of various types of vessels. The well-developed boating infrastructure and presence of local manufacturers support sustained market growth.

The competitive landscape includes leading manufacturers focused on innovation, performance, and design excellence. Premium brands are designing high-end yachts equipped with advanced navigation, hybrid systems, and customizable interiors to meet the needs of affluent buyers. These companies cater to both private customers and the luxury charter market. At the same time, mass-market brands are emphasizing practicality, offering durable and user-friendly motorboats with features like digital control systems and improved hull designs. These boats are well-suited for fishing, water sports, and casual cruising, appealing to a broad range of users.

Other manufacturers are targeting younger consumers and water sports enthusiasts by combining sleek design with eco-conscious technology. Their models are built for performance and are packed with innovations such as digital dashboards and energy-efficient propulsion systems. These companies not only create boats but also foster communities through brand events and online platforms, enhancing user engagement and brand loyalty in a competitive and fast-evolving market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Boat
  • 2.2.3 Type
  • 2.2.4 Propulsion system
  • 2.2.5 Application
  • 2.2.6 End use
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising disposable income and lifestyle upgrades
    • 3.2.1.2 Growing demand for sustainable and electric vessels
    • 3.2.1.3 Expansion of coastal and marine tourism
    • 3.2.1.4 Technological innovations in boating systems
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High operational and maintenance costs
    • 3.2.2.2 Environmental regulations and compliance challenges
  • 3.2.3 Market opportunities
    • 3.2.3.1 Expansion of electric and hybrid boat infrastructure
    • 3.2.3.2 Growth potential in emerging coastal tourism markets
    • 3.2.3.3 Rising demand for tech-integrated smart boats
    • 3.2.3.4 Opportunities in eco-friendly marina development
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Price trends
  • 3.8.1 By region
  • 3.8.2 By product
• 3.9 Production statistics
  • 3.9.1 Production hubs
  • 3.9.2 Consumption hubs
  • 3.9.3 Export and import
• 3.10 Cost breakdown analysis
• 3.11 Patent analysis
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
  • 3.12.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 LATAM
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans and funding

Chapter 5 Market Estimates & Forecast, By Boat, 2021 - 2034 (USD, Million, Units)

• 5.1 Key trends
• 5.2 Sailing boats
  • 5.2.1 Sailboats
  • 5.2.2 Catamarans
• 5.3 Motorboats
  • 5.3.1 Speedboats
  • 5.3.2 Cabin cruisers
  • 5.3.3 Bowriders
  • 5.3.4 Yachts
  • 5.3.5 Pontoon
  • 5.3.6 Deck boat
  • 5.3.7 Center console boat
• 5.4 Jet skis
• 5.5 Wave runners
• 5.6 Inflatable boats

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2034 (USD Million, Units)

• 6.1 Key trends
• 6.2 Motorized boats
• 6.3 Non-motorized boats

Chapter 7 Market Estimates & Forecast, By Propulsion System, 2021 - 2034 (USD Million, Units)

• 7.1 Key trends
• 7.2 Diesel
• 7.3 Gasoline
• 7.4 Electric / hybrid
• 7.5 Sail drive

Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Million, Units)

• 8.1 Key trends
• 8.2 Recreational boating
• 8.3 Fishing
• 8.4 Tourism & rentals
• 8.5 Sports & racing

Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Million, Units)

• 9.1 Key trends
• 9.2 Individual consumers
• 9.3 Commercial rental companies
• 9.4 Charter operators
• 9.5 Tourism & hospitality sector

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Million, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Malaysia
  • 10.4.6 Singapore
  • 10.4.7 ANZ
  • 10.4.8 Southeast Asia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 UAE
  • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

• 11.1 Azimut Benetti Group
• 11.2 Bennington Marine
• 11.3 Boston Whaler
• 11.4 Brunswick Corporation
• 11.5 Candela
• 11.6 Catalina Yachts
• 11.7 Ferretti Group
• 11.8 Groupe Beneteau
• 11.9 Harris Boats
• 11.10 HCB Yachts
• 11.11 Jeanneau
• 11.12 Malibu Boats
• 11.13 MasterCraft
• 11.14 Nimbus Boats
• 11.15 Princess Yachts
• 11.16 Sea Ray
• 11.17 Sunseeker
• 11.18 Viking Yachts
• 11.19 X Shore
• 11.20 Yamaha Motor Corporation