家用清洁产品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球家用清洁产品市场价值为 2,079 亿美元，预计到 2034 年将以 6.4% 的复合年增长率成长至 3,833 亿美元。这一成长轨迹主要得益于消费者对卫生、表面消毒和环境清洁意识的提升。随着公共卫生问题在全球范围内持续成为焦点，越来越多的人开始重视家庭、工作场所和公共区域的清洁习惯。这种行为转变加速了对消毒剂、表面喷雾剂和通用清洁剂的需求。政府法规鼓励使用环保、无毒的清洁解决方案，以保护人类健康和环境，从而进一步支持这种转变。随着消费者在日常选择中追求高效和负责任的消费，易于使用、可持续且安全的清洁产品越来越受到青睐。

城市化和可支配收入的提高也对市场扩张做出了巨大贡献。在人口密集的城市环境中，快节奏的生活方式占据主导地位，消费者越来越倾向于便利且高效的清洁解决方案。随着收入水准的提高，家庭更倾向于购买不仅清洁效果卓越，还能节省时间的产品。此外，生活方式的改变也使得消费者对新产品创新和先进清洁配方的接受度更高。消费者行为的这种转变促使企业提供多样化的产品，并投资研发，以推出新颖、有效且用户友好的解决方案，以满足不断变化的市场需求。随着卫生意识和收入水准的持续提升，家用清洁产品市场预计将在整个预测期内实现强劲且持续的成长。

依产品类型，市场分为表面清洁剂、卫生间清洁剂、玻璃和金属清洁剂、地板清洁剂等。表面清洁剂细分市场在2024年占据市场主导地位，预计收入为685亿美元，预计在2025年至2034年期间的复合年增长率为6.5%。这些清洁剂是日常清洁任务的必需品，适用于各种表面，包括柜檯、厨房用具和家具。它们使用方便、供应广泛，是大多数家庭的必备品。浴室清洁剂紧随其后，受欢迎程度不亚于其他产品，其主要作用是消毒、去污和控制异味。玻璃和金属清洁剂的用途更明确，它们可以保持玻璃板和金属配件的清晰度和光泽，通常可提供无条纹的表面。每个类别都迎合不同的清洁需求，共同满足现代家庭的卫生需求。

就成分而言，家用清洁产品市场分为有机/天然和化学/合成两类。化学/合成类在2024年占据主导地位，占整体市场份额的61%。预计2025年至2034年期间，该类产品的复合年增长率将超过6%。该类产品持续占据主导地位，得益于其价格实惠、经验证的有效性以及消费者的广泛认可。合成配方通常能够更快地清洁、消毒和去除污渍，因此在城市家庭和机构环境中尤其受欢迎。持续的创新带来了更安全的化学配方，副作用更少，使品牌能够将其产品定位为强效且安全的产品。此外，较低的生产成本和可扩展性也使得这些产品在已开发市场和新兴市场都能广泛使用。

在通路方面，家用清洁用品市场分为线上和线下平台。 2024年，线下通路占据主导地位，市占率达58.9%，预计在预测期内的复合年增长率为5.5%。实体店，包括大型零售商、超市和社区便利商店，仍然是清洁用品的主要购物场所。消费者通常更喜欢亲自到店购买，因为购物体验更直观、产品即时到货，并且有机会当场阅读标籤和比较产品。此外，线下零售商通常会提供顾客支援、退货政策和产品换货等附加服务，进而提升整体购物体验。虽然线上平台发展势头强劲，但线下门市仍深深扎根于消费者的购买行为中，尤其是在家庭必需品和常用商品方面。

在北美，美国已成为家用清洁产品的主要市场，2024 年价值达到 398 亿美元。预计 2025 年至 2034 年期间，美国市场的复合年增长率将达到 6.7%。消毒仍然是美国消费者的首要考虑因素，他们越来越倾向于使用无毒、可生物降解的清洁产品。环保意识正在影响消费者的购买决策，越来越多的消费者选择不含有害化学物质、对儿童和宠物安全的产品。这一趋势促使製造商推出植物性替代品和永续包装方案。随着健康和永续意识的不断提升，美国市场持续推动产品创新和透明度。

塑造家用清洁产品产业竞争格局的领导者包括 Church & Dwight、博纳、Cleansing Solutions、高露洁棕榄、高乐氏、艺康、金佰利、汉高、Method Products、利洁时、宝洁、庄臣专业护理、Seventh Generation、庄臣和联合利华。这些公司正在积极拓展产品组合，并利用传统和数位管道吸引全球市场的消费者兴趣。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 川普政府关税的影响
  • 贸易影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供给侧影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（客户成本）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 衝击力
  • 成长动力
    • 都市化和可支配所得的增加
    • 技术创新
    • 电子商务与网路零售的扩张
  • 产业陷阱与挑战
    • 消费者对化学成分的担忧
    • 激烈的竞争和价格敏感性
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
• 成长潜力分析
• 监管格局
• 定价分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
  • Industry structure and concentration
  • Competitive intensity assessment
• 公司市占率分析
• 竞争定位矩阵
  • 产品定位
  • 性价比定位
  • 地理分布
  • 创新能力
• 战略仪表板
  • Competitive benchmarking
  • Strategic initiatives assessment
  • SWOT analysis of key players
• 未来竞争前景

第五章：家用清洁产品市场估计与预测：依产品类型，2021 年至 2034 年

• 主要趋势
• 表面清洁剂
• 厕所清洁剂
• 玻璃和金属清洁剂
• 地板清洁剂
• 其他（织物清洁剂、洗碗剂等）

第六章：家用清洁产品市场估计与预测：依价格范围，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第七章：家用清洁产品市场估计与预测：依成分，2021 年至 2034 年

• 主要趋势
• 有机/天然
• 化学/合成

第八章：家用清洁产品市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超市和大卖场
  • 专卖店
  • 其他的

第九章：家用清洁产品市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：公司简介

• Bona
• Church & Dwight
• Cleansing Solutions
• Clorox
• Colgate-Palmolive
• Ecolab
• Henkel
• Kimberly-Clark
• Method Products
• Procter & Gamble (P&G)
• Reckitt Benckiser
• SC Johnson Professional
• SC Johnson
• Seventh Generation
• Unilever

The Global Household Cleaning Products Market was valued at USD 207.9 billion in 2024 and is estimated to grow at a CAGR of 6.4% to reach USD 383.3 billion by 2034. This growth trajectory is largely driven by heightened consumer awareness surrounding hygiene, surface disinfection, and environmental cleanliness. As concerns about public health continue to take center stage globally, more individuals are prioritizing cleaning practices in their homes, workplaces, and public areas. This behavioral shift has been instrumental in accelerating demand for disinfectants, surface sprays, and general-purpose cleaners. Government regulations further support this transformation by encouraging the use of eco-conscious, non-toxic cleaning solutions that protect both human health and the environment. Cleaning products that are simple to use, sustainable, and safe are gaining traction as consumers seek efficiency and responsible consumption in their day-to-day choices.

Urbanization and rising disposable incomes are also contributing significantly to market expansion. In densely populated city environments, where fast-paced lifestyles dominate, consumers are increasingly leaning toward convenient and high-performance cleaning solutions. As income levels rise, households are more inclined to spend on products that offer not only superior cleanliness but also time-saving features. Moreover, evolving lifestyles have led to greater acceptance of new product innovations and advanced cleaning formulations. This shift in consumer behavior is prompting companies to diversify their offerings and invest in R&D to bring forward novel, effective, and user-friendly solutions to meet changing market needs. As hygiene awareness and income levels continue to climb, the household cleaning products market is set to experience robust and sustained growth throughout the forecast period.

By product type, the market is divided into surface cleaners, toilet cleaners, glass and metal cleaners, floor cleaners, and others. The surface cleaners segment led the market in 2024 with an estimated revenue of USD 68.5 billion and is forecasted to grow at a CAGR of 6.5% between 2025 and 2034. These cleaners are essential for routine cleaning tasks, offering versatility across a range of surfaces, including counters, kitchen appliances, and furniture. Their ease of use and wide availability make them a staple in most households. Toilet cleaners follow closely in popularity, targeting disinfection, stain removal, and odor control. Glass and metal cleaners serve a more specific purpose by maintaining the clarity and shine of glass panes and metallic fittings, often offering streak-free finishes. Each category caters to distinct cleaning requirements, collectively fulfilling the hygiene needs of modern households.

In terms of ingredients, the household cleaning products market is segmented into Organic/Natural and Chemical/Synthetic categories. The Chemical/Synthetic segment dominated in 2024, accounting for 61% of the overall market share. It is expected to expand at a CAGR of over 6% from 2025 to 2034. The continued dominance of this segment can be attributed to its affordability, proven effectiveness, and wide consumer acceptance. Synthetic formulations often provide quicker results in cleaning, disinfecting, and stain removal, making them particularly popular in urban households and institutional settings. Continuous innovation has led to safer chemical profiles with fewer harsh side effects, enabling brands to position their offerings as powerful yet safe. Additionally, lower production costs and scalability contribute to the widespread availability of these products across both developed and emerging markets.

Regarding distribution channels, the household cleaning products market is categorized into online and offline platforms. In 2024, offline channels led with a market share of 58.9% and are projected to grow at a CAGR of 5.5% during the forecast period. Brick-and-mortar stores, including large-scale retailers, supermarkets, and neighborhood convenience stores, continue to be the primary shopping venues for cleaning products. Consumers often prefer in-person purchases due to the tactile nature of shopping, immediate product availability, and the opportunity to read labels and compare offerings on the spot. Additionally, offline retailers often provide added services like customer support, return policies, and product exchanges, which add value to the overall shopping experience. While online platforms are gaining momentum, offline stores remain deeply rooted in consumer buying behavior, especially for essential, frequently used household items.

In North America, the United States emerged as the leading market for household cleaning products, valued at USD 39.8 billion in 2024. The country is anticipated to grow at a CAGR of 6.7% between 2025 and 2034. Disinfection remains a top priority for American consumers, who are increasingly leaning toward non-toxic, biodegradable cleaning solutions. Environmental consciousness is influencing purchasing decisions, with more consumers opting for products that are free from harmful chemicals and safe for children and pets. This trend is encouraging manufacturers to introduce plant-based alternatives and sustainable packaging options. As awareness about health and sustainability rises, the U.S. market continues to push for innovation and transparency in product offerings.

Leading players shaping the competitive landscape of the household cleaning products industry include Church & Dwight, Bona, Cleansing Solutions, Colgate-Palmolive, Clorox, Ecolab, Kimberly-Clark, Henkel, Method Products, Reckitt Benckiser, Procter & Gamble (P&G), S. C. Johnson Professional, Seventh Generation, SC Johnson, and Unilever. These companies are actively expanding their product portfolios and leveraging both traditional and digital channels to capture consumer interest across global markets.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact of Trump administration tariffs
  • 3.2.1 Trade impact
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (Cost to customers)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook & future considerations
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Urbanization and rising disposable incomes
    • 3.3.1.2 Technological innovations
    • 3.3.1.3 Expansion of e-commerce and online retail
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Consumer concerns about chemical ingredients
    • 3.3.2.2 Intense competition and price sensitivity
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
  • 4.1.1 Industry structure and concentration
  • 4.1.2 Competitive intensity assessment
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
  • 4.3.1 Product positioning
  • 4.3.2 Price-performance positioning
  • 4.3.3 Geographic presence
  • 4.3.4 Innovation capabilities
• 4.4 Strategic dashboard
  • 4.4.1 Competitive benchmarking
    • 4.4.1.1 Manufacturing capabilities
    • 4.4.1.2 Product portfolio strength
    • 4.4.1.3 Distribution network
    • 4.4.1.4 R&D investments
  • 4.4.2 Strategic initiatives assessment
  • 4.4.3 SWOT analysis of key players
• 4.5 Future competitive outlook

Chapter 5 Household Cleaning Products Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Surface cleaners
• 5.3 Toilet cleaners
• 5.4 Glass & metal cleaners
• 5.5 Floor cleaners
• 5.6 Others (fabric cleaner, dishwashing, etc.)

Chapter 6 Household Cleaning Products Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Low
• 6.3 Medium
• 6.4 High

Chapter 7 Household Cleaning Products Market Estimates & Forecast, By Ingredient, 2021 – 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Organic/natural
• 7.3 Chemical/synthetic

Chapter 8 Household Cleaning Products Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Online
  • 8.2.1 Ecommerce
  • 8.2.2 Company website
• 8.3 Offline
  • 8.3.1 Supermarkets & hypermarkets
  • 8.3.2 Specialty stores
  • 8.3.3 Others

Chapter 9 Household Cleaning Products Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Indonesia
  • 9.4.7 Malaysia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 South Africa

Chapter 10 Company Profiles

• 10.1 Bona
• 10.2 Church & Dwight
• 10.3 Cleansing Solutions
• 10.4 Clorox
• 10.5 Colgate-Palmolive
• 10.6 Ecolab
• 10.7 Henkel
• 10.8 Kimberly-Clark
• 10.9 Method Products
• 10.10 Procter & Gamble (P&G)
• 10.11 Reckitt Benckiser
• 10.12 S. C. Johnson Professional
• 10.13 SC Johnson
• 10.14 Seventh Generation
• 10.15 Unilever