睡袋市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球睡袋市场规模达38亿美元，预计2034年将以6.8%的复合年增长率成长，达到71亿美元。这一增长主要源于人们对徒步、露营和徒步旅行等户外活动日益增长的兴趣，尤其是在疫情之后。社群媒体平台在推广户外生活方式方面也发挥了重要作用，鼓励人们投资高品质装备。此外，露营设施的进步以及更有效率、轻便、价格更实惠的睡袋的研发，使户外休閒活动更容易被更广泛的受众所接受。

消费者越来越青睐环保产品，越来越多人青睐由可回收或可生物降解材料製成的睡袋。製造商正积极应对这一趋势，采用可持续的生产方式，并融入创新技术，例如内建加热系统、温度调节面料和蓝牙控制的保暖调节。紧凑轻便的睡袋需求也在不断增长，尤其是在露营者和背包客群中，他们注重便携性，同时兼顾保暖性和耐用性。

2024年，木乃伊式睡袋引领全球市场，创造了14亿美元的收入，预计到2034年将翻一番，达到28亿美元。其符合人体工学的造型，减少了死气空间，最大限度地提高了保暖效率，并持续推动其在极端气候和户外探险中的普及。这些睡袋还采用超轻材质设计，吸引了那些寻求紧凑易携带且兼顾保暖性和性能的装备的徒步旅行者、徒步旅行者和背包客。随着对技术先进、性能卓越的户外产品的需求不断增长，木乃伊式睡袋的受欢迎程度预计将持续上升。

2024年，住宅市场占比49.3%，预计到2034年将达到18亿美元。睡袋不再局限于户外，如今越来越多地被用于室内活动，例如过夜、休閒放鬆，或作为有限空间居住安排的实用解决方案。睡袋便携、价格实惠且易于存放，使其成为传统床上用品的热门替代品，尤其是在城市住宅中，最大化利用空间已变得至关重要。

2024年，美国睡袋市场占了87.3%的市场份额，预计到2034年将以7.4%的复合年增长率成长。美国拥有根深蒂固的户外生活文化，这要归功于庞大的国家公园、健行步道和有组织的户外活动网络。不断增长的可支配收入使消费者有能力投资高端装备，而消费者对永续性的认识不断提高也影响着他们的购买决策。因此，对环保且符合道德标准的睡袋的需求持续增长，推动着品牌在材料和製造过程方面不断创新，以满足不断变化的消费者期望。

全球睡袋产业的主要参与者包括 Big Agnes、Coleman、Feathered Friends、Kelty、LLBean、Marmot、Mountain Hardwear、NEMO Equipment、Rab、REI Co-op、Sea to Summit、Sierra Designs、Therm-a-Rest、The North Face 和 Western Mountaineering。这些公司专注于产品创新、永续发展，并不断扩大市场份额以满足消费者不断变化的需求。为了巩固市场地位，睡袋产业的公司正在采取多项关键策略。他们投资研发，打造融合先进技术的创新产品，例如温度调节布料和内建加热系统。永续性也是一大关注点，製造商使用可回收和可生物降解的材料来吸引环保意识的消费者。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 户外活动日益流行
    • 消费者偏好永续环保产品
    • 更加重视健康和保健
  • 产业陷阱与挑战
    • 智慧化、客製化产品成本高
    • 原物料价格波动
• 成长潜力分析
• 消费者行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 首选价格范围
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：睡袋市场估计与预测：依类型，2021 - 2034

• 主要趋势
• 木乃伊睡袋
• 长方形睡袋
• 半长方形睡袋
• 双人睡袋
• 可转换睡袋
• 被子睡袋
• 其他的

第六章：睡袋市场估计与预测：依材料，2021 - 2034 年

• 主要趋势
• 向下
• 合成纤维（聚酯纤维）
• 羊毛
• 棉布
• 其他（丝绸）

第七章：睡袋市场规模预测：依尺寸，2021 - 2034

• 主要趋势
• 孩子们
• 单身的
• 双倍的
• 女王/国王
• 其他（超大）

第八章：睡袋市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 住宅
• 商业的
• 其他的

第九章：睡袋市场估计与预测：依配销通路2021 - 2034

• 主要趋势
• 在线的
  • 公司网站
  • 电子商务
• 离线
  • 超市/大卖场
  • 专卖店
  • 其他的

第十章：睡袋市场估计与预测：按地区，2021 - 2034

• 主要趋势
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国

第 11 章：公司简介

• Big Agnes
• Coleman
• Feathered Friends
• Kelty
• LLBean
• Marmot
• Mountain Hardwear
• NEMO Equipment
• Rab
• REI Co-op
• Sea to Summit
• Sierra Designs
• Therm-a-Rest
• The North Face
• Western Mountaineering

The Global Sleeping Bag Market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 6.8% to reach USD 7.1 billion by 2034. The growth is driven by an increasing interest in outdoor activities such as hiking, camping, and trekking, particularly following the pandemic. Social media platforms have also played a significant role in promoting outdoor lifestyles, encouraging individuals to invest in high-quality gear. Additionally, advancements in camping facilities and the development of more efficient, lightweight, and affordable sleeping bags have made outdoor recreation more accessible to a broader audience.

Consumers opt for eco-friendly products, with a growing preference for sleeping bags made from recycled or biodegradable materials. Manufacturers are responding by adopting sustainable production methods and incorporating innovative technologies, such as built-in heating systems, temperature-regulating fabrics, and Bluetooth-controlled warmth adjustments. The demand for compact and lightweight sleeping bags is also rising, especially among campers and backpackers who prioritize portability without compromising on warmth and durability.

In 2024, mummy-style sleeping bags led the global market, generating USD 1.4 billion in revenue, and are forecasted to double in value, reaching USD 2.8 billion by 2034. Their ergonomic shape, which reduces dead air space and maximizes thermal efficiency, continues to drive adoption in extreme climates and outdoor adventures. These bags are also designed with ultralight materials, appealing to hikers, trekkers, and backpackers seeking compact and easy-to-carry gear that does not compromise warmth or performance. As demand grows for technically advanced and performance-driven outdoor products, the popularity of mummy sleeping bags is expected to rise.

The residential segment represented 49.3% share in 2024 and is projected to achieve USD 1.8 billion by 2034. Sleeping bags are no longer confined to the outdoors; they are now being increasingly adopted for indoor activities like sleepovers, casual lounging, or as practical solutions for limited-space living arrangements. Their portability, affordability, and ease of storage make them a favored alternative to conventional bedding, especially in urban homes where maximizing space has become essential.

United States Sleeping Bag Market held an 87.3% share in 2024, and will grow at a CAGR of 7.4% through 2034. The U.S. benefits from a deeply rooted outdoor lifestyle culture supported by a vast network of national parks, hiking trails, and organized outdoor events. Rising disposable incomes allow consumers to invest in premium gear while increasing awareness of sustainability influences buying decisions. As a result, demand for eco-friendly and ethically sourced sleeping bags continues to grow, pushing brands to innovate in materials and manufacturing processes to meet evolving consumer expectations.

Key players in the Global Sleeping Bag Industry include Big Agnes, Coleman, Feathered Friends, Kelty, L.L.Bean, Marmot, Mountain Hardwear, NEMO Equipment, Rab, REI Co-op, Sea to Summit, Sierra Designs, Therm-a-Rest, The North Face, and Western Mountaineering. These companies are focusing on product innovation, sustainability, and expanding their market presence to meet the evolving demands of consumers. To strengthen their market position, companies in the sleeping bag industry are adopting several key strategies. They invest in R&D to create innovative products incorporating advanced technologies, such as temperature-regulating fabrics and built-in heating systems. Sustainability is also a major focus, with manufacturers using recycled and biodegradable materials to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research Approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising popularity of outdoor activities
    • 3.2.1.2 Consumer preference for sustainable and eco-friendly products
    • 3.2.1.3 Increased focus on health and wellness
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High cost of smart and custom products
    • 3.2.2.2 Fluctuating raw material prices
• 3.3 Growth potential analysis
• 3.4 Consumer behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decisions
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Porter's analysis
• 3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Sleeping Bag Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Mummy sleeping bags
• 5.3 Rectangular sleeping bags
• 5.4 Semi-rectangular sleeping bags
• 5.5 Double sleeping bags
• 5.6 Convertible sleeping bags
• 5.7 Quilt sleeping bags
• 5.8 Others

Chapter 6 Sleeping Bag Market Estimates & Forecast, By Material, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Down
• 6.3 Synthetic (polyester)
• 6.4 Wool
• 6.5 Cotton
• 6.6 Others (silk)

Chapter 7 Sleeping Bag Market Estimates & Forecast, By Size, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Kids
• 7.3 Single
• 7.4 Double
• 7.5 Queen/King
• 7.6 Others (oversized)

Chapter 8 Sleeping Bag Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 Residential
• 8.3 Commercial
• 8.4 Others

Chapter 9 Sleeping Bag Market Estimates & Forecast, By Distribution Channel 2021 - 2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 Company website
  • 9.2.2 E-commerce
• 9.3 Offline
  • 9.3.1 Supermarket/hypermarket
  • 9.3.2 Specialty store
  • 9.3.3 Others

Chapter 10 Sleeping Bag Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 United States
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 United Kingdom
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 Middle East & Africa
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 United Arab Emirates

Chapter 11 Company Profiles

• 11.1 Big Agnes
• 11.2 Coleman
• 11.3 Feathered Friends
• 11.4 Kelty
• 11.5 L.L.Bean
• 11.6 Marmot
• 11.7 Mountain Hardwear
• 11.8 NEMO Equipment
• 11.9 Rab
• 11.10 REI Co-op
• 11.11 Sea to Summit
• 11.12 Sierra Designs
• 11.13 Therm-a-Rest
• 11.14 The North Face
• 11.15 Western Mountaineering