直接包装印表机市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球直接包装印表机市场规模达 23 亿美元，预计到 2034 年将以 5.5% 的复合年增长率成长至 39 亿美元。食品饮料、化妆品和药品等行业越来越多地采用直接包装列印技术，以满足严格的防伪法规要求、提升品牌知名度并改进可追溯性。此技术可确保在受控环境中满足标籤要求，例如安全说明、有效期限和批号。透过以精确的间隔直接在包装上列印，公司可以简化流程并避免传统标籤带来的复杂性和成本。这种方法还支援小袋和小袋等灵活的包装形式，可在各种不规则表面上列印，并减少材料浪费，符合永续发展目标和现代供应链需求。客製化和个人化需求是另一个驱动因素。

随着消费者追求独特的包装，直接包装印表机能够按需列印高品质图形，以满足限量版、促销产品和个人化产品的需求。这种灵活性有助于品牌在高效管理生产的同时脱颖而出。此外，这些印表机允许更小的印刷批次，从而减少了对大量库存的需求，从而最大限度地减少浪费并降低成本。它们还能加快产品上市速度，使企业能够灵活地快速回应不断变化的趋势和消费者偏好。凭藉人工智慧和自动化等先进技术集成，直接包装印表机能够确保在各种材料和形状上保持一致的列印质量，从而增强品牌吸引力。

2024年，硬质包装市场规模达12亿美元，预计到2034年复合年增长率将达5.4%。瓶、罐、罐等硬质容器在食品和医药等关键产业中的广泛使用，使得该市场至关重要。在这些表面直接印刷，使品牌无需依赖标籤即可提供色彩鲜艳、经久耐用的设计，从而提升美观度并降低包装的复杂性。

2024年，直销占比达66.6%，预计将以5.5%的复合年增长率持续成长。製造商更青睐直销管道，因为它能够提供客製化解决方案、更优质的售后支援和密切的技术支持，尤其适用于需要人工智慧和自动化等先进印刷技术的行业。与客户直接互动可以加快培训、维护和专有软体升级的速度，从而确保系统效能达到最佳。

2024年，美国直接包装印刷市场规模达6.3亿美元，预计2034年将以5.4%的复合年增长率成长。先进的製造业基础设施、对创新包装解决方案的强劲需求以及数位印刷技术的早期应用推动了这一成长。食品饮料、製药和个人护理等关键行业推动了对支持合规性、品牌化和可追溯性的包装印刷的需求。此外，美国企业对自动化、永续性和产品个人化的关注与直接包装印刷所提供的功能高度契合。

全球直接包装印表机产业的主要参与者包括：富士软片控股公司、爱普生（精工爱普生公司）、LSINC 公司、海德堡（Gallus）、Roland DG 公司、Pineberry Manufacturing Inc.、Domino Printing Sciences、佳能生产印刷、Tonejet Limited、Markem-Imaje、施乐公司、Velxi Ltd. AG、惠普公司、Sneed Coding Solutions、Inkcups、Durst Phototechnik AG 和 Videojet Technologies, Inc. 直接包装印表机市场的领先公司采用各种策略来巩固其地位。

他们投入巨资研发，以提升印刷技术，包括整合人工智慧、物联网和自动化技术，进而提高精度和效率。与包装製造商和最终用户建立策略合作伙伴关係，能够根据特定行业需求提供客製化解决方案。公司也专注于拓展地域覆盖范围，瞄准新兴市场并提供在地化支援。透过全面的售后服务、培训和维护来提升客户体验是建立长期合作关係的首要任务。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
• 产业衝击力
  • 成长动力
    • 在食品饮料、化妆品和製药领域的应用日益增多
    • 降低营运成本
    • 软包装创新
    • 永续性和减少浪费
  • 产业陷阱与挑战
    • 初始资本投入高
    • 基材相容性有限
    • 复杂的维护和停机时间
  • 机会
    • 个性化和客製化包装的成长
    • 电子商务和D2C品牌的需求不断增长
    • 新兴市场的扩张
    • 与工业4.0和智慧製造的融合
• 成长潜力分析
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按类型
• 监管格局
  • 标准和合规性要求
  • 区域监理框架
  • 认证标准
• 贸易统计数据
  • 主要进口国
  • 主要出口国
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 单程
• 多程

第六章：市场估计与预测：依技术分类，2021 年至 2034 年

• 主要趋势
• 喷墨列印
• UV列印
• 雷射列印
• 热转印
• 其他（例如，电子照相技术）

第七章：市场估计与预测：依包装类型，2021 年至 2034 年

• 主要趋势
• 硬质包装
• 软包装
• 半硬质包装

第八章：市场估计与预测：依印刷工艺，2021 年至 2034 年

• 主要趋势
• 直接柔版印刷
• 数位印刷
• 标籤列印和安装
• 模切

第九章：市场估计与预测：依自动化水平，2021 年至 2034 年

• 主要趋势
• 自动的
• 手动的

第 10 章：市场估计与预测：按油墨类型，2021 年至 2034 年

• 主要趋势
• 基于紫外线
• 溶剂型
• 水性

第 11 章：市场估计与预测：按材料/基材，2021 年至 2034 年

• 主要趋势
• 塑胶
• 玻璃
• 金属
• 纸和纸板
• 其他（例如木材、复合材料）

第 12 章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 塑胶
• 乙烯基塑料
• 丙烯酸纤维
• 挤压PVC
• 发泡聚氯乙烯
• 涂层铝
• 黄铜

第 13 章：市场估计与预测：按最终用途产业，2021 年至 2034 年

• 主要趋势
• 食品和饮料
• 製药和医疗保健
• 化妆品和个人护理
• 家居用品
• 工业化学品
• 电子产品和电器
• 其他的

第 14 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 直接的
• 间接

第 15 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 16 章：公司简介

• Canon Production Printing
• Domino Printing Sciences
• Durst Phototechnik AG
• Epson (Seiko Epson Corporation)
• Fujifilm Holdings Corporation
• Heidelberg (Gallus)
• HP Inc.
• Inkcups
• Koenig & Bauer AG
• LSINC Corporation
• Markem-Imaje
• Mimaki Engineering Co., Ltd.
• Pineberry Manufacturing Inc.
• Roland DG Corporation
• Sneed Coding Solutions
• Tonejet Limited
• Velox Ltd.
• Videojet Technologies, Inc.
• Xerox Corporation

The Global Direct-to-Package Printers Market was valued at USD 2.3 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 3.9 billion by 2034. Industries such as food and beverage, cosmetics, and pharmaceuticals are increasingly adopting direct-to-package printing to meet strict anti-counterfeiting regulations, enhance brand visibility, and improve traceability. This technology ensures compliance with labeling requirements like safety instructions, expiration dates, and lot numbers, all within controlled environments. By printing directly onto packaging at precise intervals, companies can simplify processes and avoid the complexities and costs associated with traditional labeling. This approach also supports flexible packaging formats like sachets and pouches, accommodates printing on various irregular surfaces, and reduces material waste, aligning with sustainability goals and modern supply chain demands. Demand for customization and personalization is another driving factor.

As consumers seek unique packaging, direct-to-package printers enable high-quality, on-demand graphics that cater to limited editions, promotional products, and personalized items. This flexibility supports brands in standing out while efficiently managing production. Moreover, these printers reduce the need for large inventory storage by allowing smaller print runs, which minimize waste and lower costs. They also speed up time-to-market, giving companies the agility to respond quickly to changing trends and consumer preferences. With advanced technology integration, such as AI and automation, direct-to-package printers ensure consistent print quality across various materials and shapes, enhancing brand appeal.

In 2024, the rigid packaging segment generated USD 1.2 billion and is forecasted to grow at a CAGR of 5.4% through 2034. The widespread use of rigid containers like bottles, jars, and cans across key sectors such as food and pharmaceuticals makes this segment vital. Direct printing on these surfaces allows brands to deliver vibrant, durable designs without relying on labels, improving aesthetics and reducing packaging complexity.

Direct sales accounted for a 66.6% share in 2024 and are expected to continue growing at a CAGR of 5.5%. Manufacturers prefer direct channels to offer customized solutions, better post-sale support, and close technical assistance, particularly for industries that require sophisticated printing technology, including AI and automation. Direct interaction with customers enables faster training, maintenance, and access to proprietary software upgrades, ensuring optimal system performance.

U.S. Direct-To-Package Printers Market was valued at USD 630 million in 2024 and is estimated to grow at a CAGR of 5.4% through 2034. Growth is driven by advanced manufacturing infrastructure, strong demand for innovative packaging solutions, and early adoption of digital printing technologies. Key sectors such as food and beverage, pharmaceuticals, and personal care boost demand for on-package printing that supports compliance, branding, and traceability. Moreover, U.S. companies' focus on automation, sustainability, and product personalization aligns well with the capabilities offered by direct-to-package printing.

Major players in the Global Direct-To-Package Printers Industry include: Fujifilm Holdings Corporation, Epson (Seiko Epson Corporation), LSINC Corporation, Heidelberg (Gallus), Roland DG Corporation, Pineberry Manufacturing Inc., Domino Printing Sciences, Canon Production Printing, Tonejet Limited, Markem-Imaje, Xerox Corporation, Velox Ltd., Mimaki Engineering Co., Ltd., Koenig & Bauer AG, HP Inc., Sneed Coding Solutions, Inkcups, Durst Phototechnik AG, and Videojet Technologies, Inc. Leading companies in the direct-to-package printers market adopt various strategies to strengthen their position.

They invest heavily in research and development to enhance printing technologies, including integrating AI, IoT, and automation to improve precision and efficiency. Strategic collaborations and partnerships with packaging manufacturers and end-users enable customized solutions tailored to specific industry needs. Companies also focus on expanding their geographic presence by targeting emerging markets and offering localized support. Enhancing customer experience through comprehensive after-sales services, training, and maintenance is a priority to build long-term relationships.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Technology
  • 2.2.4 Packaging Type
  • 2.2.5 Printing Process
  • 2.2.6 Automation level
  • 2.2.7 Ink Type
  • 2.2.8 Material/Substrate
  • 2.2.9 Application
  • 2.2.10 End Use
  • 2.2.11 Distribution Channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising use in food & beverage, cosmetics, and pharma
    • 3.2.1.2 Cost reduction in operations
    • 3.2.1.3 Flexible packaging innovations
    • 3.2.1.4 Sustainability and waste reduction
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High initial capital investment
    • 3.2.2.2 Limited substrate compatibility
    • 3.2.2.3 Complex maintenance and downtime
  • 3.2.3 Opportunities
    • 3.2.3.1 Growth in personalized and customized packaging
    • 3.2.3.2 Rising demand from E-commerce and D2C brands
    • 3.2.3.3 Expansion in emerging markets
    • 3.2.3.4 Integration with industry 4.0 and smart manufacturing
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and Innovation Landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Trade statistics
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Type, 2021 – 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Single pass
• 5.3 Multi pass

Chapter 6 Market Estimates & Forecast, By Technology, 2021 – 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Inkjet printing
• 6.3 UV printing
• 6.4 Laser printing
• 6.5 Thermal transfer printing
• 6.6 Others (e.g., Electrophotography)

Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021 – 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Rigid packaging
• 7.3 Flexible packaging
• 7.4 Semi-rigid packaging

Chapter 8 Market Estimates & Forecast, By Printing process, 2021 – 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Direct flexo printing
• 8.3 Digital printing
• 8.4 Label printing and mounting
• 8.5 Die cutting

Chapter 9 Market Estimates & Forecast, By Automation level, 2021 – 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Automatic
• 9.3 Manual

Chapter 10 Market Estimates & Forecast, By Ink Type, 2021 – 2034, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 UV-based
• 10.3 Solvent-based
• 10.4 Aqueous based

Chapter 11 Market Estimates & Forecast, By Material/Substrate, 2021 – 2034, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Plastic
• 11.3 Glass
• 11.4 Metal
• 11.5 Paper & paperboard
• 11.6 Others (e.g., Wood, Composite materials)

Chapter 12 Market Estimates & Forecast, By Application, 2021 – 2034, (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 Plastic
• 12.3 vinyl
• 12.4 Acrylic
• 12.5 Extruded PVC
• 12.6 Expanded PVC
• 12.7 Coated aluminum
• 12.8 Brass

Chapter 13 Market Estimates & Forecast, By End Use Industry, 2021 – 2034, (USD Billion) (Million Units)

• 13.1 Key trends
• 13.2 Food & Beverage
• 13.3 Pharmaceuticals & Healthcare
• 13.4 Cosmetics & Personal care
• 13.5 Household Products
• 13.6 Industrial chemicals
• 13.7 Electronics & Appliances
• 13.8 Others

Chapter 14 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

• 14.1 Key trends
• 14.2 Direct
• 14.3 Indirect

Chapter 15 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

• 15.1 Key trends
• 15.2 North America
  • 15.2.1 U.S.
  • 15.2.2 Canada
• 15.3 Europe
  • 15.3.1 Germany
  • 15.3.2 UK
  • 15.3.3 France
  • 15.3.4 Italy
  • 15.3.5 Spain
• 15.4 Asia Pacific
  • 15.4.1 China
  • 15.4.2 India
  • 15.4.3 Japan
  • 15.4.4 South Korea
  • 15.4.5 Australia
  • 15.4.6 Indonesia
  • 15.4.7 Malaysia
• 15.5 Latin America
  • 15.5.1 Brazil
  • 15.5.2 Mexico
• 15.6 MEA
  • 15.6.1 Saudi Arabia
  • 15.6.2 UAE
  • 15.6.3 South Africa

Chapter 16 Company Profiles

• 16.1 Canon Production Printing
• 16.2 Domino Printing Sciences
• 16.3 Durst Phototechnik AG
• 16.4 Epson (Seiko Epson Corporation)
• 16.5 Fujifilm Holdings Corporation
• 16.6 Heidelberg (Gallus)
• 16.7 HP Inc.
• 16.8 Inkcups
• 16.9 Koenig & Bauer AG
• 16.10 LSINC Corporation
• 16.11 Markem-Imaje
• 16.12 Mimaki Engineering Co., Ltd.
• 16.13 Pineberry Manufacturing Inc.
• 16.14 Roland DG Corporation
• 16.15 Sneed Coding Solutions
• 16.16 Tonejet Limited
• 16.17 Velox Ltd.
• 16.18 Videojet Technologies, Inc.
• 16.19 Xerox Corporation