便携式搅拌机市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球便携式搅拌机市场规模达2.332亿美元，预计到2034年将以4.9%的复合年增长率成长，达到3.724亿美元。这一增长得益于电机技术的不断发展，这些技术正在改变消费者与这些小型电器的互动方式。无刷直流 (BLDC) 马达的引入在提升搅拌性能、效率和耐用性方面发挥了重要作用。这些马达由先进的马达驱动器控制，可提供更高的扭矩，同时降低噪音和能耗，使其成为电池供电设备的理想选择。其可靠性和长使用寿命显着提升了使用者体验。

随着便携式电器越来越融入日常生活，尤其是在註重健康和健身的生活方式中，产品设计也不断发展。如今，许多便携式搅拌机都配备了智慧控制功能，例如可调速、过载保护和软启动技术。这些新增功能在确保无缝搅拌的同时，也增强了使用者安全性。先进的能源管理系统也允许单次充电进行更多次搅拌，提升了便利性。一些型号甚至整合了应用程式连接和蓝牙控制功能，这反映出人们对可自订和科技前沿电器日益增长的需求。这些技术升级正帮助便携式搅拌机在竞争日益激烈的市场中脱颖而出，并吸引更广泛的用户群体，他们寻求更聪明、更可靠的行动营养解决方案。

材料选择是影响市场动态的另一个因素。便携式搅拌机市场依材质可分为玻璃、塑胶和钢製三种。塑胶材质在2024年以1.158亿美元的估值引领市场，预计2034年将达到1.888亿美元。塑胶因其成本效益高、重量轻等特性，仍然是市场首选，也使其更容易被广泛用户接受和使用。与金属或玻璃替代品不同，塑胶零件不易损坏，维护成本极低。这种耐用性使塑胶材质的搅拌机具有高度便携性，适用于各种环境。随着製造商积极响应消费者对安全和永续性的担忧，不含BPA且可回收塑胶的使用日益增多，进一步支持了该领域的成长。

根据配销通路，市场分为线下和线上销售。线下市场占最大份额，2024年营收达1.379亿美元。预计到2034年，该市场将以4.8%的复合年增长率成长。超市和电子产品商店等线下零售店持续吸引那些喜欢亲自体验产品的消费者。这些零售环境通常允许潜在买家观看现场演示，帮助他们亲自评估产品的功能和性能。此外，强大的品牌形象、经验丰富的销售人员以及延长的保固期，进一步增强了消费者的信任，并影响了实体店的购买决策。

就刀片类型而言，市场包括单刀片、双刀片和多刀片配置。单刀片市场在2024年占据领先地位，市值达1.635亿美元，预计在预测期内的复合年增长率为4.9%。单刀片搅拌机主要迎合寻求紧凑、经济实惠且易于使用的消费者。这些型号非常适合基本的搅拌任务，例如製作冰沙或搅拌蛋白奶昔。其便携性和简单的功能使其对那些优先考虑便利性而非高性能的用户尤其有吸引力。儘管功能比多刀片选项少，但单刀片搅拌机具有更高的能源效率，并且仍然是轻度使用的理想选择。

从地区来看，美国占据北美便携式搅拌机市场最大份额，2024 年市场价值达 7,040 万美元。预计该地区 2025 年至 2034 年的复合年增长率将达到 5.3%。由于消费者日益增长的健康意识和对功能性便携式电器的兴趣，该市场正受益。越来越多的人将更健康的习惯融入日常生活，对能够随时随地补充营养的电器需求强劲。这种行为转变也体现在透过社群平台行销的便携式厨房用具日益普及。数位影响力人士和健康内容创作者的广泛影响力持续提升这些产品的知名度和参与度。

为了保持竞争优势，製造商正在创新，将更聪明的功能融入其设计中。 USB充电、无线操作和行动连线如今已成为新电器的常见功能，目标客户是那些追求互动性和直觉性更强的科技达人。小巧便携的设计也吸引了注重积极健康生活方式的消费者。此外，许多公司正在探索永续的生产方法，引入符合全球环保优先事项的环保材料和节能技术。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：市场洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 机会
• 成长潜力分析
• 未来市场趋势
• 科技与创新格局
  • 当前的技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 依产品类型
• 监理框架
  • 标准和认证
  • 环境法规
• 波特五力分析
• PESTEL分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • MEA
    • 拉丁美洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
• 扩张计划

第五章：市场预估与预测：依叶片类型，2021 年至 2034 年

• 主要趋势
• 单刃
• 双刃
• 多刀片系统

第六章：市场估计与预测：按功率，2021 年至 2034 年

• 主要趋势
• 高达 200 W
• 200-700 瓦
• 700瓦以上

第七章：市场估计与预测：依混合产能，2021 年至 2034 年

• 主要趋势
• 最多 25 液体盎司
• 25-50液体盎司
• 50-70液体盎司
• 超过 70 液体盎司

第八章：市场估计与预测：依资料，2021 年至 2034 年

• 主要趋势
• 塑胶
• 玻璃
• 钢

第九章：市场估计与预测：依电源分类，2021 年至 2034 年

• 主要趋势
• 电池供电（锂电池）
• USB充电
• 杂交种

第十章：市场估计与预测：依价格区间，2021 年至 2034 年

• 主要趋势
• 高端（90-150美元）
• 超高端（150-400 美元）
• 豪华专业（400美元以上）

第 11 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 家庭/个人
• 商业的

第 12 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
  • 公司网站
  • 电子商务平台
• 离线
  • 百货公司
  • 超市/大卖场
  • 其他零售商店（专业厨具店等）

第 13 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 14 章：公司简介

• BELLA Sensio
• Bilaca Electric
• BlendJet
• Blufied
• Bosch Home Appliances
• Capital Brands
• Conair
• Electrox
• Gourmia
• Hamilton Beach Brands Holding Company
• Homeland Housewares
• Keyton USA
• Little Bees
• SharkNinja Operating
• Sunbeam Products

The Global Portable Blender Market was valued at USD 233.2 million in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 372.4 million by 2034. This growth is driven by the ongoing evolution of motor technologies that are transforming the way consumers interact with these compact appliances. The introduction of brushless DC (BLDC) motors has played a significant role in improving blending performance, efficiency, and durability. These motors, managed by advanced motor drivers, deliver higher torque with reduced noise and energy consumption, making them ideal for battery-powered devices. Their reliability and long service life contribute significantly to enhancing the user experience.

As portable appliances become more integrated into daily routines, especially in health and fitness-focused lifestyles, product design is evolving. Many of today's portable blenders include smart control features such as adjustable speed, overload protection, and soft start technology. These additions ensure seamless blending while enhancing user safety. Advanced energy management systems are also allowing more blending sessions on a single charge, which improves convenience. Some models even incorporate app connectivity and Bluetooth-enabled control features, reflecting the growing demand for customizable and tech-forward appliances. These technological upgrades are helping portable blenders stand out in an increasingly competitive market and appeal to a broader user base seeking smarter, more reliable solutions for on-the-go nutrition.

Material choice is another factor influencing market dynamics. Based on material, the portable blender market is categorized into glass, plastic, and steel. The plastic segment led the market with a valuation of USD 115.8 million in 2024 and is projected to reach USD 188.8 million by 2034. Plastic remains a preferred choice due to its cost-effectiveness and lightweight nature, making it more accessible and practical for a wide range of users. Unlike metal or glass alternatives, plastic components are less prone to damage and require minimal maintenance. This durability makes plastic-based blenders highly portable and suitable for varied environments. Increasing use of BPA-free and recyclable plastics further supports the segment's growth, as manufacturers respond to consumer concerns about safety and sustainability.

By distribution channel, the market is categorized into offline and online sales. The offline segment recorded the largest share, with revenues hitting USD 137.9 million in 2024. It is expected to grow at a CAGR of 4.8% through 2034. Offline retail outlets, such as supermarkets and electronics stores, continue to attract consumers who prefer in-person product assessment. These retail environments often allow potential buyers to view live demonstrations, helping them evaluate features and performance firsthand. Moreover, strong brand representation, knowledgeable sales personnel, and extended warranty offerings further reinforce customer trust and influence purchase decisions in brick-and-mortar stores.

In terms of blade type, the market includes single blade, double-blade, and multiple-blade configurations. The single blade segment led in 2024 with a market value of USD 163.5 million and is expected to grow at a CAGR of 4.9% over the forecast period. Single blade blenders cater primarily to consumers looking for compact, affordable, and easy-to-use options. These models are well-suited for basic blending tasks such as preparing smoothies or mixing protein shakes. Their portability and straightforward functionality make them especially appealing to users who prioritize convenience over high performance. Despite having fewer features than multi-blade options, single blade blenders offer better energy efficiency and remain a practical choice for light-duty use.

Regionally, the United States held the largest share in North America's portable blender market, reaching a value of USD 70.4 million in 2024. The region is expected to grow at a CAGR of 5.3% from 2025 to 2034. The market is benefiting from rising health awareness and consumer interest in functional, portable appliances. A growing number of individuals are incorporating healthier habits into their daily lives, creating a strong demand for appliances that can support nutrition on the move. This shift in behavior is also reflected in the increasing popularity of portable kitchen tools marketed through social platforms. The widespread reach of digital influencers and wellness content creators continues to drive visibility and engagement around these products.

To maintain a competitive edge, manufacturers are innovating by incorporating smarter features into their designs. USB charging, wireless operation, and mobile connectivity are now common in newer models, targeting tech-savvy users looking for more interactive and intuitive appliances. Compact and travel-friendly designs also resonate with consumers focused on active and wellness-driven lifestyles. In addition, many companies are exploring sustainable production methods, introducing eco-friendly materials and energy-saving technologies that align with global environmental priorities.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Blade type
  • 2.2.3 Power
  • 2.2.4 Blending capacity
  • 2.2.5 Material
  • 2.2.6 Power source
  • 2.2.7 Price range
  • 2.2.8 End use
  • 2.2.9 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations

Chapter 3 Market Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and Innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By product type
• 3.7 Regulatory framework
  • 3.7.1 Standards and certifications
  • 3.7.2 Environmental regulations
• 3.8 Porter's five forces analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behaviour analysis
  • 3.10.1 Purchasing patterns
  • 3.10.2 Preference analysis
  • 3.10.3 Regional variations in consumer behaviour
  • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 MEA
    • 4.2.1.5 LATAM
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
• 4.7 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Blade Type, 2021 – 2034, (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Single blade
• 5.3 Double-blades
• 5.4 Multiple-blade systems

Chapter 6 Market Estimates & Forecast, By Power, 2021 – 2034, (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Upto 200 W
• 6.3 200-700 W
• 6.4 Above 700 W

Chapter 7 Market Estimates & Forecast, By Blending Capacity, 2021 – 2034, (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Up to 25 fluid oz
• 7.3 25-50 fluid oz
• 7.4 50-70 fluid oz
• 7.5 Above 70 fluid oz

Chapter 8 Market Estimates & Forecast, By Material, 2021 – 2034, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Plastic
• 8.3 Glass
• 8.4 Steel

Chapter 9 Market Estimates & Forecast, By Power Source, 2021 – 2034, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Battery-operated (lithium battery)
• 9.3 USB rechargeable
• 9.4 Hybrid

Chapter 10 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 High-end (USD 90-150)
• 10.3 Ultra-premium (USD 150-400)
• 10.4 Luxury professional (above USD400)

Chapter 11 Market Estimates & Forecast, By End Use, 2021 – 2034, (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Household/ Individual
• 11.3 Commercial

Chapter 12 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 Company websites
  • 12.2.2 E-commerce platforms
• 12.3 Offline
  • 12.3.1 Department stores
  • 12.3.2 Supermarkets/hypermarkets
  • 12.3.3 Other retail stores (specialty kitchenware stores, etc.)

Chapter 13 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Million) (Thousand Units)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
• 13.6 MEA
  • 13.6.1 UAE
  • 13.6.2 Saudi Arabia
  • 13.6.3 South Africa

Chapter 14 Company Profiles

• 14.1 BELLA Sensio
• 14.2 Bilaca Electric
• 14.3 BlendJet
• 14.4 Blufied
• 14.5 Bosch Home Appliances
• 14.6 Capital Brands
• 14.7 Conair
• 14.8 Electrox
• 14.9 Gourmia
• 14.10 Hamilton Beach Brands Holding Company
• 14.11 Homeland Housewares
• 14.12 Keyton USA
• 14.13 Little Bees
• 14.14 SharkNinja Operating
• 14.15 Sunbeam Products