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市场调查报告书
商品编码
1797718
特色水果和浆果市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Specialty Fruits and Berries Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球特色水果和莓果市场价值达1,288亿美元,预计到2034年将以5.9%的复合年增长率成长,达到2,275亿美元。市场扩张受到消费者对营养丰富食品偏好变化、种植方法进步以及分销模式转变的影响。消费者越来越青睐富含抗氧化剂、维生素和植物营养素的水果和浆果,这推动了对新鲜、加工和功能性食品领域优质和外来品种的需求。随着注重健康的饮食习惯的兴起,对超级水果的需求持续增长。分销通路不断发展,在传统零售、直销、餐饮服务和批发通路之间寻求平衡。虽然传统农业仍然占主导地位,但为了满足日益增长的城市消费需求,人们正在显着转向有机生产、保护性种植和水耕。欧洲正在加强其在有机和温室种植方面的布局,而亚太地区正迅速采用水耕系统。受消费者健康趋势和先进食品加工创新的支撑,北美仍然是最大的市场,而亚太地区正在成为成长最快的地区。
蓝莓占了37.3%的市场份额,这主要得益于需求旺盛和供应有限,尤其是在北美和欧洲。预计2034年,草莓市场规模将达342亿美元,复合年增长率为4.8%。草莓和覆盆子无论是新鲜还是加工形式,需求都持续旺盛,而接骨木果和枸杞等不太常见的浆果在营养保健品和补充剂领域也越来越受欢迎。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 1288亿美元 |
预测值 | 2275亿美元 |
复合年增长率 | 5.9% |
2024 年,特种水果和浆果市场的冷冻水果占最大份额,为 32.4%。冷冻水果的便利性、全年供应以及保留营养和风味的能力使其成为餐饮服务运营和注重价值的消费者家庭的必备品。
美国特色水果和莓果市场占80.1%的市场份额,2024年产值达363亿美元。美国对有机和新鲜特色水果的需求居于领先地位,零售和餐饮服务市场蓬勃发展。美国消费者对进口异国水果和功能性食品创新的兴趣日益浓厚,进一步推动了消费趋势和市场多元化。
全球特色水果和莓果市场的主要主导者包括 Driscoll's Inc.、Berry World Group、Exotic Tropical Fruits LLC、Costa Group Holdings Limited 和 Dole Food Inc.。为了扩大市场份额,特色水果和浆果行业的公司正在采取多项重点策略。这些策略包括:投资保护性和有机种植方法,以确保全年供应和永续性合规性;透过引进外来且营养丰富的品种来丰富产品组合;以及与餐饮服务和零售巨头建立策略合作伙伴关係。领先的公司也在加强其冷链物流和采后技术,以在全球分销过程中维持产品品质。此外,对品牌建立、品牌故事和可追溯性的投资——尤其是对高端和有机产品线——继续在加强跨地区市场定位和消费者信任方面发挥核心作用。
The Global Specialty Fruits and Berries Market was valued at USD 128.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 227.5 billion by 2034. Market expansion is being shaped by changing consumer preferences toward nutrient-dense foods, advancements in cultivation methods, and a shift in distribution models. Consumers are increasingly drawn to fruits and berries rich in antioxidants, vitamins, and phytonutrients, driving demand for premium and exotic varieties across fresh, processed, and functional food applications. Demand for superfruits continues to rise in response to wellness-focused diets. Distribution continues to evolve, balancing between traditional retail, direct-to-consumer, foodservice, and wholesale channels. While conventional farming remains dominant, there's a notable transition toward organic production, protected cultivation, and hydroponics to meet rising urban consumption. Europe is strengthening its footprint in organic and greenhouse cultivation, whereas Asia-Pacific is rapidly adopting hydroponic systems. North America remains the largest market, supported by consumer health trends and advanced food processing innovation, while Asia-Pacific is emerging as the fastest-growing region.
The blueberries segment held 37.3% share, driven by high demand and limited supply, especially in North America and Europe. The strawberry market is projected to reach USD 34.2 billion by 2034, growing at a CAGR of 4.8%. Strawberries and raspberries continue to see high demand in both fresh and processed formats, while less common berries such as elderberry and goji are gaining popularity in nutraceutical and supplement segments.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $128.8 Billion |
Forecast Value | $227.5 Billion |
CAGR | 5.9% |
The frozen fruits segment from the specialty fruits and berries market represented the largest share at 32.4% in 2024. Their convenience, year-round availability, and ability to retain nutrition and flavor have made them essential in foodservice operations and value-conscious consumer households.
U.S. Specialty Fruits and Berries Market held 80.1% share and generated USD 36.3 billion in 2024. The country leads in demand for organic and fresh specialty fruits, with a robust retail and foodservice market. U.S. consumers have shown growing interest in exotic imports and functional food innovations, further pushing consumption trends and market diversity.
Key players dominating the Global Specialty Fruits and Berries Market include Driscoll's Inc., Berry World Group, Exotic Tropical Fruits LLC, Costa Group Holdings Limited, and Dole Food Inc. To expand their market presence, companies operating in the specialty fruits and berries sector are adopting several focused strategies. These include investing in protected and organic farming methods to ensure year-round supply and sustainability compliance, diversifying their product portfolios with exotic and nutrient-dense varieties, and forming strategic partnerships with foodservice and retail giants. Leading firms are also enhancing their cold chain logistics and post-harvest technologies to preserve quality during global distribution. Furthermore, investment in branding, storytelling, and traceability-especially for premium and organic lines-continues to play a central role in reinforcing market positioning and consumer trust across geographies.