咸味饼干市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球咸味饼干市场规模达455亿美元，预计到2034年将以5.6%的复合年增长率成长，达到779亿美元。消费者对便利、风味独特的零食日益增长的兴趣，为传统甜味饼干增添了咸味，推动了市场的成长动能。饮食习惯的转变、快速的城市化以及人们对健康饮食的日益重视，正促使製造商开发更健康的选择。目前，采用清洁标示成分、低钠含量和高营养价值的产品在全球市场需求旺盛。

消费者青睐口味和功能方面的创新，促使品牌尝试多样化的成分和配方。新的趋势正在塑造这一类别，包括超级食品添加剂、无麸质产品、有机品种和植物性产品。未来的创新可能包含更多有益健康的成分，例如蛋白质、维生素，甚至益生菌，以满足注重健康的消费者的需求。提高便携性和新鲜度的现代包装技术也越来越受到关注。如今，风味特征通常包括香草、香料和美味混合，增强了产品的吸引力。快节奏的都会生活和对便利、便携零食的需求，正稳步推动咸味饼干市场的成长。

咸味饼干市场规模预计将从2024年的134亿美元成长到2034年的约218亿美元，复合年增长率达5%。这一成长动能主要源自于消费者越来越倾向于更健康的生活方式和更精緻的口味偏好。儘管甜味产品依然保持着强劲的吸引力，尤其是在馅料、优质涂层和异国风味方面的创新，但咸味产品正逐渐成为日常零食中不可或缺的一部分。营养丰富的食材为这些产品增添了更多吸引力，进一步鼓励了注重健康的消费者的消费。

2024年，超市和大卖场市场占28.7%，估值达318亿美元。这些现代化的零售管道对于确保消费者触达，并透过有序的产品展示和促销展示提升品牌知名度至关重要。它们是便捷的大量购物场所，是推动销售成长的关键。它们的主导地位也归功于其丰富的产品选择，以及能够展示符合不断变化的消费趋势的新兴产品。

2024年，欧洲咸味饼干市场占了29.8%的市占率。欧洲各国对健康零食和省时零食的持续追求，推动了人们对咸味饼干的兴趣。口味、份量、包装形式和营养成分的创新对区域需求影响巨大。随着消费者寻求兼具口味、健康和便利的零食，製造商正在相应地调整其产品组合，以保持参与并扩大市场渗透率。

为全球咸味饼干市场做出贡献的主要参与者包括家乐氏公司、Britannia Industries、亿滋国际、通用磨坊、Lotus Bakeries、百事可乐（菲多利）、宾堡集团、Parle Products、Pladis Foods Limited、Kambly SA、Roma Food Products、金宝汤公司、Limagrain Ingredients 和 Sapidum doo。为了巩固在全球咸味饼干市场的地位，各大公司都强调口味创新、健康配方和高端产品线。他们推出无麸质、低钠和有机产品以满足不断变化的饮食需求，同时投资于产品多样化以针对不同的人口群体。许多公司正在采用清洁标籤和永续采购策略来吸引具有环保意识的消费者。透过收购、区域合作伙伴关係和数位优先零售管道扩大全球影响力也是其核心成长策略的一部分。领先品牌正在提高供应链敏捷性和货架可见性，特别是透过强大的零售合作。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商格局
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 价格趋势
  • 按地区
  • 按产品
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 专利态势
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 饼干
• 椒盐脆饼
• 咸味饼干
• 咸味小吃组合
• 特色和手工产品

第六章：市场估计与预测：依包装类型，2021 - 2034 年

• 主要趋势
• 灵活的包装解决方案
• 硬包装形式
  • 盒子
  • 容器
• 散装和机构包装

第七章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 超市和大卖场
• 便利商店
• 电子商务与网路零售
• 特色食品店
• 食品服务及机构销售

第八章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第九章：公司简介

• Mondelez International
• Kellogg Company
• PepsiCo (Frito-Lay Division)
• General Mills
• Parle Products (India)
• Britannia Industries (India)
• Grupo Bimbo (Latin America)
• Lotus Bakeries (Europe)
• Campbell Soup Company (North America)
• Pladis Foods Limited
• Roma Food Products
• Sapidum doo
• Limagrain Ingredients
• Kambly SA

The Global Savory Biscuits Market was valued at USD 45.5 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 77.9 billion by 2034. The market's upward trajectory is fueled by rising consumer interest in convenient, flavor-forward snacks that offer a savory twist to conventional sweet biscuits. The shift in eating patterns, rapid urbanization, and rising awareness of health-focused choices are encouraging manufacturers to develop better-for-you options. Products made with clean-label ingredients, lower sodium content, and added nutritional value are now in high demand across global markets.

Consumers are favoring innovations in taste and functionality, pushing brands to experiment with diverse ingredients and formulations. New trends are shaping the category, including superfood additions, gluten-free formats, organic varieties, and plant-based offerings. Future innovations will likely include more health-enhancing components such as proteins, vitamins, and possibly even probiotics, catering to wellness-driven consumers. Modern packaging techniques that improve portability and freshness are also gaining attention. Flavor profiles now frequently include herbs, spices, and gourmet blends, enhancing product appeal. The fast-paced nature of urban life and the demand for easy, on-the-go snacking options are steadily propelling growth within the savory biscuit segment.

The savory cookies and biscuits category is expected to grow from USD 13.4 billion in 2024 to approximately USD 21.8 billion by 2034, expanding at a 5% CAGR. This momentum is largely due to consumers increasingly leaning toward healthier indulgences and more sophisticated taste preferences. Although sweet products still maintain significant traction, especially with innovations around fillings, high-quality coatings, and exotic flavors, savory variants are becoming essential in daily snacking. The inclusion of nutrient-enriched ingredients is adding more value to the appeal of these products, further encouraging consumption among health-conscious buyers.

The supermarkets and hypermarkets segment held a 28.7% share in 2024, with a valuation of USD 31.8 billion. These modern retail channels are critical in ensuring consumer access and offering visibility to brands through organized product placement and promotional displays. They serve as convenient destinations for bulk shopping, making them integral in pushing sales volumes. Their dominance is also attributed to the broad product selection and ability to showcase emerging offerings that align with evolving consumer trends.

Europe Savory Biscuits Market held a 29.8% share in 2024. A consistent push toward healthier snacks and time-saving formats is driving interest in savory biscuits across European countries. Regional demand is heavily influenced by innovation in flavors, portion sizes, packaging formats, and nutritional content. As consumers seek snacks that offer a blend of taste, health, and convenience, manufacturers are adapting their portfolios accordingly to sustain engagement and expand market penetration.

The leading players contributing to the Global Savory Biscuits Market landscape include Kellogg Company, Britannia Industries, Mondelez International, General Mills, Lotus Bakeries, PepsiCo (Frito-Lay), Grupo Bimbo, Parle Products, Pladis Foods Limited, Kambly SA, Roma Food Products, Campbell Soup Company, Limagrain Ingredients, and Sapidum d.o.o. To solidify their position in the global savory biscuits market, major companies are emphasizing flavor innovation, health-driven formulations, and premium product lines. They are launching gluten-free, low-sodium, and organic variants to cater to evolving dietary needs while investing in product diversification to target different demographic segments. Many are adopting clean-label and sustainable sourcing strategies to appeal to eco-conscious consumers. Expanding global footprints through acquisitions, regional partnerships, and digital-first retail channels are also part of their core growth tactics. Leading brands are improving supply chain agility and shelf visibility, particularly through strong retail collaborations.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 Packaging
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Crackers
• 5.3 Pretzels
• 5.4 Savory cookies and biscuits
• 5.5 Savory snack mixes
• 5.6 Specialty and artisanal products

Chapter 6 Market Estimates and Forecast, By Packaging Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Flexible packaging solutions
• 6.3 Rigid packaging formats
  • 6.3.1 Box
  • 6.3.2 Container
• 6.4 Bulk and institutional packaging

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets and hypermarkets
• 7.3 Convenience stores
• 7.4 E-commerce and online retail
• 7.5 Specialty food stores
• 7.6 Food service and institutional sales

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
  • 8.3.7 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 Mondelez International
• 9.2 Kellogg Company
• 9.3 PepsiCo (Frito-Lay Division)
• 9.4 General Mills
• 9.5 Parle Products (India)
• 9.6 Britannia Industries (India)
• 9.7 Grupo Bimbo (Latin America)
• 9.8 Lotus Bakeries (Europe)
• 9.9 Campbell Soup Company (North America)
• 9.10 Pladis Foods Limited
• 9.11 Roma Food Products
• 9.12 Sapidum d.o.o.
• 9.13 Limagrain Ingredients
• 9.14 Kambly SA