查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1801805

假髮和髮片材料市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Wig and Hairpiece Materials Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 192 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球假髮和假髮材料市场价值为51亿美元，预计到2034年将以5.6%的复合年增长率增长至87亿美元。消费者对美容升级的兴趣日益浓厚、脱髮人数不断增加以及社会对假髮和接髮作为主流美容产品的接受度不断提高，共同推动了这一市场的稳步增长。假髮和假髮从功能性配饰演变成时尚、健康和医疗领域的潮流必需品，这推动着市场创新。材料的进步，尤其是合成混纺和生物衍生纤维的进步，正在提升产品的性能和多样性。此外，数位商务为全球消费者创造了直接取得这些产品的管道，加速了人们对这些产品的认知和采用。不断变化的消费者生活方式、医疗保健应用以及快速的产品开发週期等因素共同塑造着该市场的长期潜力。

假髮和假髮材料市场 - IMG1

合成纤维市场在2024年占据61%的市场份额，预计到2034年将以5.5%的复合年增长率成长。该市场凭藉其低成本、稳定的品质以及在量产中的可扩展性占据主导地位。与天然人髮不同，合成材料在颜色、造型和质地方面效果可预测，因此非常适合大量生产且价格实惠。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 51亿美元
预测值 87亿美元
复合年增长率 5.6%

美国假髮和髮片材料市场占据81%的市场份额，2024年产值达15.3亿美元。美国国内市场格局依然分散，规模较小的企业更专注于客製化和医疗级产品，而非大众市场的合成解决方案。对于以寻求个人化或治疗性护髮解决方案的消费者为目标的品牌而言，高端客製化仍然是其核心价值主张。 UniWigs、Parfait、Jon Renau和Hair Zone等知名品牌正在利用直销管道，提供针对特定客户需求的差异化产品线。

引领全球假髮及髮片材料市场的领导企业包括河南瑞贝卡髮製品公司、Shake-N-Go（Hair Zone Inc.）、Artnature Inc.、Godrej Consumer Products 和爱德兰丝株式会社。这些公司为扩大市场份额而采取的关键策略包括：开发逼真度和耐磨性更高的高性能合成纤维；投资电商平台以加强直销管道的拓展；以及打造针对医疗脱髮、舞台表演和时尚消费者的专用产品线。此外，各公司正在建立全球分销合作伙伴关係，并开展以包容性和多元化美妆为重点的行销活动。随着各公司寻求挖掘新兴消费群体并拓展国际影响力，向快速成长的地区（尤其是亚洲和拉丁美洲）扩张也是优先事项。

目录

第一章：方法论

  • 市场范围和定义
  • 研究设计
    • 研究方法
    • 资料收集方法
  • 资料探勘来源
    • 全球的
    • 地区/国家
  • 基础估算与计算
    • 基准年计算
    • 市场评估的主要趋势
  • 初步研究和验证
    • 主要来源
  • 预测模型
  • 研究假设和局限性

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 供应商概况
    • 利润率
    • 每个阶段的增值
    • 影响价值链的因素
    • 中断
  • 产业衝击力
    • 成长动力
    • 产业陷阱与挑战
    • 市场机会
  • 成长潜力分析
  • 监管格局
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 波特的分析
  • PESTEL分析
  • 价格趋势
    • 按地区
    • 依材料类型
  • 未来市场趋势
  • 科技与创新格局
    • 当前的技术趋势
    • 新兴技术
  • 专利态势
  • 贸易统计数据
    • 主要进口国
    • 主要出口国

（註：仅提供重点国家的贸易统计）

  • 永续性和环境方面
    • 永续实践
    • 减少废弃物的策略
    • 生产中的能源效率
    • 环保倡议
  • 碳足迹考量

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 拉丁美洲
      • MEA
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估计与预测：按材料类型，2021 - 2034 年

  • 主要趋势
  • 合成纤维
    • 改性腈纶纤维
    • 聚酯纤维
    • 腈纶纤维
    • 尼龙纤维
    • 其他合成纤维（聚氯乙烯、聚丙烯）
  • 人类头髮
    • 雷米头髮
    • 非雷米头髮
    • 原生发
    • 处理过的头髮
  • 混合材料
    • 人髮与合成纤维混合物
    • 多种合成纤维混纺
  • 新兴材料
    • 生质基纤维
    • 可生物降解的合成替代品
    • 智慧光纤技术

第六章：市场估计与预测：依品质等级，2021 - 2034 年

  • 主要趋势
  • 优质材料
  • 标准等级材料
  • 经济级材料

第七章：市场估计与预测：按应用，2021 - 2034 年

  • 主要趋势
  • 医疗应用
    • 脱髮治疗假髮
    • 癌症患者颅骨假体
    • 其他医疗状况
  • 时尚和化妆品应用
    • 时尚假髮与接髮
    • 头髮增强产品
    • 临时造型解决方案
  • 娱乐产业应用
    • 戏剧和舞台假髮
    • 影视製作
    • 角色扮演和服装应用
  • 文化和宗教应用
    • 宗教仪式假髮
    • 文化典礼应用
    • 传统造型要求

第八章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 中东和非洲其他地区

第九章：公司简介

  • Aderans Co., Ltd.
  • Bella Hararo
  • Cinderella Hair
  • Ellen Wille
  • Formosa Plastics Corporation
  • Fushun Ravya Fibre Co. Ltd.
  • Haiyi Hair Products
  • Honor Hair
  • Kaneka Corporation
  • Luxefame Hair
  • Luxy Hair Co.
  • Natural Line
  • Owens Corning
  • Simply Wigs
  • Teijin Limited
  • The Lauren Ashtyn Collection
  • The Wig Company
  • Toray Industries
  • TSRC Corporation
  • Wig Medical
简介目录
Product Code: 14558

The Global Wig and Hairpiece Materials Market was valued at USD 5.1 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 8.7 billion by 2034. This steady growth is being fueled by growing consumer interest in aesthetic enhancements, an increasing number of people experiencing hair loss, and the broader social acceptance of wigs and extensions as mainstream beauty products. The evolution of wigs and hairpieces from functional accessories to trend-driven essentials in fashion, wellness, and medical spaces is driving market innovation. Material advancements, especially in synthetic blends and bio-derived fibers, are enhancing product performance and diversity. In addition, digital commerce has created direct access to these products for consumers worldwide, accelerating both awareness and adoption. The market's long-term potential is being shaped by a mix of shifting consumer lifestyles, healthcare applications, and rapid product development cycles.

Wig and Hairpiece Materials Market - IMG1

The synthetic fibers segment held 61% share in 2024 and is projected to grow at a CAGR of 5.5% through 2034. This segment dominates due to its low cost, consistent quality, and scalability across mass production. Unlike natural human hair, synthetic materials offer predictable results in terms of color, styling, and texture, making them ideal for high-volume manufacturing and consumer affordability.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$5.1 Billion
Forecast Value$8.7 Billion
CAGR5.6%

United States Wig and Hairpiece Materials Market held 81% share and generated USD 1.53 billion in 2024. The domestic landscape in the U.S. remains fragmented, with smaller players focused more on bespoke and medical-grade offerings than on mass-market synthetic solutions. Premium customization continues to be a core value proposition for brands targeting consumers seeking personalized or therapeutic hair solutions. Established names such as UniWigs, Parfait, Jon Renau, and Hair Zone are capitalizing on direct-to-consumer channels and offering differentiated product lines tailored to specific customer needs.

Leading players shaping the Global Wig and Hairpiece Materials Market include Henan Rebecca Hair Products, Shake-N-Go (Hair Zone Inc.), Artnature Inc., Godrej Consumer Products, and Aderans Co., Ltd. Key strategies adopted by companies to expand their market presence include the development of high-performance synthetic fibers with improved realism and wearability, investment in e-commerce platforms to strengthen direct-to-consumer outreach, and the creation of specialized product lines for medical hair loss, theatrical use, and fashion-conscious consumers. Additionally, firms are forming global distribution partnerships and launching marketing campaigns focused on inclusivity and beauty diversity. Expansion into fast-growing regions, especially in Asia and Latin America, is also a priority, as companies look to tap into emerging consumer bases and broaden their international footprint.

Table of Contents

Chapter 1 Methodology

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Material type
    • 2.2.3 Quality grade
    • 2.2.4 Application
  • 2.3 TAM Analysis, 2025-2034
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier Landscape
    • 3.1.2 Profit Margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls and challenges
    • 3.2.3 Market opportunities
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
    • 3.4.2 Europe
    • 3.4.3 Asia Pacific
    • 3.4.4 Latin America
    • 3.4.5 Middle East & Africa
  • 3.5 Porter’s analysis
  • 3.6 PESTEL analysis
    • 3.6.1 Technology and innovation landscape
    • 3.6.2 Current technological trends
    • 3.6.3 Emerging technologies
  • 3.7 Price trends
    • 3.7.1 By region
    • 3.7.2 By material type
  • 3.8 Future market trends
  • 3.9 Technology and Innovation landscape
    • 3.9.1 Current technological trends
    • 3.9.2 Emerging technologies
  • 3.10 Patent Landscape
  • 3.11 Trade statistics
    • 3.11.1 Major importing countries
    • 3.11.2 Major exporting countries

( Note: the trade statistics will be provided for key countries only)

  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly initiatives
  • 3.13 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 LATAM
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Material Type, 2021 - 2034 (USD Bn, Tons)

  • 5.1 Key trends
  • 5.2 Synthetic fibers
    • 5.2.1 Modacrylic fibers
    • 5.2.2 Polyester fibers
    • 5.2.3 Acrylic fibers
    • 5.2.4 Nylon fibers
    • 5.2.5 Other synthetic fibers (pvc, polypropylene)
  • 5.3 Human hair
    • 5.3.1 Remy hair
    • 5.3.2 Non-remy hair
    • 5.3.3 Virgin hair
    • 5.3.4 Processed hair
  • 5.4 Blended materials
    • 5.4.1 Human hair-synthetic blends
    • 5.4.2 Multi-synthetic fiber blends
  • 5.5 Emerging materials
    • 5.5.1 Biomass-based fibers
    • 5.5.2 Biodegradable synthetic alternatives
    • 5.5.3 Smart fiber technologies

Chapter 6 Market Estimates & Forecast, By Quality Grade, 2021 - 2034 (USD Bn, Tons)

  • 6.1 Key trends
  • 6.2 Premium Grade Materials
  • 6.3 Standard Grade Materials
  • 6.4 Economy Grade Materials

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Bn)

  • 7.1 Key trends
  • 7.2 Medical applications
    • 7.2.1 Alopecia treatment wigs
    • 7.2.2 Cancer patient cranial prostheses
    • 7.2.3 Other medical conditions
  • 7.3 Fashion and cosmetic applications
    • 7.3.1 Fashion wigs and extensions
    • 7.3.2 Hair enhancement products
    • 7.3.3 Temporary styling solutions
  • 7.4 Entertainment industry applications
    • 7.4.1 Theatrical and stage wigs
    • 7.4.2 Film and television production
    • 7.4.3 Cosplay and costume applications
  • 7.5 Cultural and religious applications
    • 7.5.1 Religious observance wigs
    • 7.5.2 Cultural ceremony applications
    • 7.5.3 Traditional styling requirements

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Bn, units)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 Australia
    • 8.4.5 South Korea
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 Middle East and Africa
    • 8.6.1 South Africa
    • 8.6.2 Saudi Arabia
    • 8.6.3 UAE
    • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

  • 9.1 Aderans Co., Ltd.
  • 9.2 Bella Hararo
  • 9.3 Cinderella Hair
  • 9.4 Ellen Wille
  • 9.5 Formosa Plastics Corporation
  • 9.6 Fushun Ravya Fibre Co. Ltd.
  • 9.7 Haiyi Hair Products
  • 9.8 Honor Hair
  • 9.9 Kaneka Corporation
  • 9.10 Luxefame Hair
  • 9.11 Luxy Hair Co.
  • 9.12 Natural Line
  • 9.13 Owens Corning
  • 9.14 Simply Wigs
  • 9.15 Teijin Limited
  • 9.16 The Lauren Ashtyn Collection
  • 9.17 The Wig Company
  • 9.18 Toray Industries
  • 9.19 TSRC Corporation
  • 9.20 Wig Medical