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市场调查报告书
商品编码
1801938
大尺码服饰市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Plus Size Clothing Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球大尺码服饰市场规模达1,194亿美元,预计到2034年将以5.5%的复合年增长率成长,达到2,024亿美元。大尺码服装日益流行的主要原因是消费者不断变化的时尚偏好,如今的消费者更青睐更具表现力、舒适度和适应性更强的款式,而非传统且往往缺乏灵感的款式。这种转变促使众多时尚品牌扩大尺寸范围,并将包容性尺寸直接融入其主打系列。可支配所得的增加也促使消费者寻求能够体现个人身分、与各种体型相得益彰的时尚服饰。
包容性和积极倡导身材的概念日益增强,挑战了过时的美学标准,也推动了大尺码市场的稳定扩张。全球肥胖和超重人口比例的上升,也进一步扩大了潜在的消费者群体。网购的蓬勃发展进一步加速了这一成长,为消费者提供了实体零售店难以企及的丰富大尺码选择。一些颇具影响力的人物和线上社群也推动了大尺码时尚的规范化,使其在主流文化中获得了更高的曝光和认可。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 1194亿美元 |
预测值 | 2024亿美元 |
复合年增长率 | 5.5% |
2024年,休閒服饰市场价值为392亿美元,预计到2034年将成长至719亿美元。其主导地位归功于其与强调灵活性、舒适性和休閒着装的生活方式趋势的契合。随着越来越多的人采用混合办公和远距办公环境,对休閒时尚服装的需求激增。大尺码消费者通常更喜欢休閒服装,因为它们适合居家穿着,并且适合各种场合。随着品牌不断创新,将舒适性与现代美学融合的新款式,休閒服饰在日常生活和活动中的使用日益增多,进一步强化了这一趋势。
2024年,合成纤维的产值达到763亿美元,预计2025-2034年期间的复合年增长率将达到5.9%。这类布料凭藉着广泛供应、价格实惠和功能多样的优势,在大尺码服饰市场中占据主导地位。合成纤维易于打理,轻盈透气,穿着舒适。含有氨纶(或弹性纤维)的布料因其良好的弹性、回弹性和修身剪裁而备受欢迎。对于大尺码消费者来说,用这些材料製成的服装能够提供舒适的穿着体验,而这仍然是选择时尚实用服装的核心要求。
2024年,美国大尺码服饰市场规模达373亿美元,预计到2034年将以5.3%的复合年增长率成长。强劲的零售环境、围绕尺寸包容性的文化势头以及高度多元化的人口结构,使美国成为该市场的主导者。日益增长的对各种体型的诉求,促使时尚公司采取更具包容性的做法。本土需求的驱动因素包括:消费者的积极参与、社群平台对尺寸多样性的放大,以及品牌和产品开发向包容性转变的趋势。
全球大尺码服饰市场的主要参与者包括 Lane Bryant、Ashley Stewart、Mango、Arula、Ralph Lauren、City Chic、Adidas、ASOS、Billoomi Fashion、Aditya Birla Fashion、Hennes & Mauritz、Puma、FullBeauty Brands、Under Armour 和 Nike。大尺码服装市场的领导品牌正在扩大主要係列中的尺寸选择,致力于消除过时的细分市场。许多品牌正在利用数位平台和资料分析来了解客户偏好并提供量身定制的系列。与网红和现实模特儿的合作帮助品牌更真实地反映多样性。公司还优先使用支持不同体形的灵活面料来开发舒适而时尚的轮廓。对电子商务基础设施和人工智慧驱动的尺寸工具的投资改善了客户体验并降低了退货率。
The Global Plus Size Clothing Market was valued at USD 119.4 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 202.4 billion by 2034. The increasing popularity of plus size apparel is largely fueled by evolving fashion preferences, with consumers now favoring more expressive, comfortable, and adaptable styles over conventional, often uninspired choices. This shift has encouraged numerous fashion labels to broaden their size ranges and incorporate inclusive sizing directly into their primary collections. A rise in disposable income has also empowered consumers to seek fashion that reflects their personal identity and complements a range of body shapes.
The market's steady expansion is also being propelled by the growing impact of inclusivity and body-positive messaging, which challenge outdated beauty standards. The rising global rates of obesity and overweight individuals continue to enlarge the potential customer base. The boom of online shopping has further accelerated this growth, offering shoppers an unmatched variety of plus size options that are not always available in physical retail outlets. Influential personalities and online communities are also helping normalize plus size fashion, giving it more visibility and acceptance in mainstream culture.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $119.4 Billion |
Forecast Value | $202.4 Billion |
CAGR | 5.5% |
The casual wear segment held a value of USD 39.2 billion in 2024 and is forecasted to grow to USD 71.9 billion by 2034. Its dominance is attributed to its alignment with lifestyle trends emphasizing flexibility, comfort, and informal attire. With more people adopting hybrid and remote work environments, the demand for relaxed, stylish clothing has surged. Plus size consumers often prefer casual outfits due to their room fitness and wearability across various settings. The trend is further reinforced by the increasing use of casual wear in everyday life and events, as brands continue innovating with new styles that blend comfort with contemporary aesthetics.
Synthetic fabrics generated USD 76.3 billion in 2024 and are expected to grow at a CAGR of 5.9% during 2025-2034. This fabric category dominates the plus-size clothing market due to its widespread availability, affordability, and versatility. Synthetic materials are easy to care for and provide comfort with lightweight, breathable features. Fabrics incorporating spandex (or elastane) are especially popular for their stretch, resilience, and ability to provide a flattering fit. For plus size consumers, garments made with these materials offer ease of movement, which remains a core requirement when choosing stylish yet practical apparel.
United States Plus Size Clothing Market generated USD 37.3 billion in 2024 and is estimated to grow at a CAGR of 5.3% through 2034. A strong retail environment, cultural momentum around size inclusivity, and a highly diverse population have made the U.S. a dominant player in the market. A growing call for representation of all body types has pushed fashion companies to adopt more inclusive practices. The local demand is being driven by a combination of vocal consumers, social platforms amplifying size diversity, and a shift toward inclusive branding and product development.
Key players operating in the Global Plus Size Clothing Market include Lane Bryant, Ashley Stewart, Mango, Arula, Ralph Lauren, City Chic, Adidas, ASOS, Billoomi Fashion, Aditya Birla Fashion, Hennes & Mauritz, Puma, FullBeauty Brands, Under Armour, and Nike. Leading brands in the plus size clothing market are expanding their size offerings within main collections, focusing on eliminating outdated segmentation. Many are leveraging digital platforms and data analytics to understand customer preferences and deliver tailored collections. Collaborations with influencers and real-life models have helped brands reflect diversity more authentically. Companies are also prioritizing the development of comfortable yet fashionable silhouettes using flexible fabrics that support different body shapes. Investments in e-commerce infrastructure and AI-driven sizing tools have improved customer experience and reduced returns.