宠物肥胖管理市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球宠物肥胖管理市场规模达91亿美元，预计2034年将以6.7%的复合年增长率成长，达到173亿美元。宠物主人越来越多地饲养宠物作为陪伴，以及动物保健支出的增加是推动该市场发展的主要因素。随着宠物主人越来越关注宠物的健康，他们越来越倾向于预防性护理、结构化的兽医指导以及临床支持的体重控制计划。城市生活空间有限，户外活动机会有限，导致宠物久坐不动，这加剧了对有针对性干预措施的需求。

体重管理产品和个人化营养方案的日益普及也推动了市场的发展，尤其是在欧洲和亚太地区。人们对肥胖相关慢性疾病（例如关节问题和糖尿病）的认识不断提高，进一步刺激了对能够维持宠物长期健康和活力的解决方案的需求。因此，对包括饮食调整、活动计划、行为监测和补充疗法在内的整体护理方法的需求日益增长，以安全有效地管理体重。

2024年，膳食解决方案细分市场占72.1%的市场份额，这得益于对支持健康减肥和维持体重的营养配方需求的激增。经兽医批准的膳食，含有促进新陈代谢的成分和富含纤维的混合物等特殊成分，正成为人们的首选。利用天然成分来减少脂肪和改善消化的功能性营养产品，因其经过验证的临床疗效，将继续占据主导地位。

预计到2034年，轻度肥胖细分市场的复合年增长率将达到6.8%。宠物主人意识的提升以及早期兽医干预方案的实施，使得早期诊断的数量增加。透过宠物穿戴式装置进行的数位健康追踪也有助于及时发现和采取行动，避免病情恶化。透过控制卡路里的饮食和量身定制的活动计划进行早期管理，正日益成为日常宠物护理的一部分。

2024年，北美宠物肥胖管理市场占41.8%的市占率。宠物陪伴文化的兴起、宠物肥胖率的上升以及人们对超重风险的强烈认识，推动着该地区市场保持稳定成长势头。市场领导者的不断壮大以及伴侣动物糖尿病盛行率的上升，进一步增强了该地区市场的扩张。专业膳食产品和健康计划的日益普及也促进了该地区的成长。

活跃于全球宠物肥胖管理市场的主要公司包括 Zoetis、Park Vet Group、Pet-Ag、FitPaws、Royal Canin (Mars)、KONG Company、宠物营养联盟、Pedigree、Purina PetCare Company、Vivaldis、Auxthera、Blue Buffalo 和 Hill's Pet Nutrition。宠物肥胖管理市场的公司专注于产品创新，提供根据宠物特定健康状况量身定制的饮食解决方案。公司正在透过整合临床支援的成分来扩展其产品组合，以确保明显的健康效果。基于订阅的营养计划和数据驱动的健康工具正在获得发展势头，以提高参与度和依从性。与兽医诊所、宠物护理平台和营养师的策略合作有助于加强市场拓展并与消费者建立信任。许多参与者也正在投资行动应用程式和健身追踪器等数位工具，以提供整体的宠物健康生态系统。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 增加宠物的收养以陪伴
    • 宠物糖尿病和慢性病盛行率上升
    • 宠物医疗保健支出不断成长
    • 智慧宠物设备和健康监测的兴起
  • 产业陷阱与挑战
    • 发展中经济体缺乏对宠物肥胖管理的认识
    • 肥胖症专用药物供应有限
  • 市场机会
    • 数位宠物健康和远端监控工具的扩展
    • 不断增长的兽医连锁网路和宠物健康诊所
• 成长潜力分析
• 监管格局
• 技术格局
  • 当前的技术趋势
  • 新兴技术
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 北美洲
  • 欧洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与协作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 膳食产品
• 製药
• 运动及健身器材
• 其他产品类型

第六章：市场估计与预测：依动物类型，2021 - 2034 年

• 主要趋势
• 狗
• 猫
• 其他宠物

第七章：市场估计与预测：依疾病严重程度，2021 - 2034 年

• 主要趋势
• 轻度肥胖
• 中度肥胖
• 严重肥胖

第八章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 兽医医院和诊所
• 零售兽药局
• 电子商务
• 其他配销通路

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Auxthera
• Blue Buffalo
• FitPaws
• Hill's Pet Nutrition
• KONG Company
• Park Vet Group
• Pet-Ag
• Pedigree
• Pet Nutrition Alliance
• Purina PetCare Company
• Royal Canin (Mars)
• Vivaldis
• Zoetis

The Global Pet Obesity Management Market was valued at USD 9.1 billion in 2024 and is estimated to grow at a CAGR of 6.7% to reach USD 17.3 billion by 2034. Increasing pet ownership for companionship and rising spending on animal healthcare are among the major factors driving this market forward. As pet parents become more conscious of their pets' health, there's a growing inclination toward preventive care, structured veterinary guidance, and clinically supported weight control programs. Urban living with limited space and outdoor activity opportunities has contributed to sedentary pet lifestyles, accelerating the need for targeted interventions.

The market is also being driven by increased availability of weight management products and personalized nutrition options, especially in Europe and Asia Pacific. Growing awareness of chronic conditions associated with obesity-such as joint problems and diabetes-further boosts demand for solutions that can maintain pets' long-term health and vitality. As a result, demand is growing for holistic care approaches, including dietary changes, activity programs, behavior monitoring, and supplemental therapies, to manage weight safely and effectively.

The dietary solutions segment held 72.1% share in 2024, fueled by a surge in demand for nutritional formulations that support healthy weight loss and maintenance. Veterinary-approved diets with specialized components, like metabolism-boosting ingredients and fiber-rich blends, are becoming preferred choices. Functional nutrition products using natural elements for fat reduction and improved digestion continue to dominate due to their proven clinical efficacy.

The mild obesity segment is projected to grow at a CAGR of 6.8% through 2034. Rising awareness among pet parents and early-stage veterinary intervention protocols have led to more diagnoses during the initial stages. The growth of digital health tracking through pet wearables also supports timely detection and action, helping avoid progression into more severe conditions. Early management with calorie-controlled diets and tailored activity routines is increasingly being adopted as part of routine pet care.

North America Pet Obesity Management Market held a 41.8% share in 2024. A growing culture of pet companionship, rising obesity rates among pets, and strong awareness about the risks of excess weight are driving steady market momentum in the region. The expanding presence of market leaders and rising diabetes prevalence in companion animals are further strengthening market expansion in this part of the world. Increasing availability of specialized dietary products and wellness programs also adds to regional growth.

Key companies active in the Global Pet Obesity Management Market include Zoetis, Park Vet Group, Pet-Ag, FitPaws, Royal Canin (Mars), KONG Company, Pet Nutrition Alliance, Pedigree, Purina PetCare Company, Vivaldis, Auxthera, Blue Buffalo, and Hill's Pet Nutrition. Companies in the pet obesity management market are focusing on product innovation, offering customized dietary solutions tailored to pets' specific health profiles. Firms are expanding their product portfolios by integrating clinically supported ingredients to ensure visible health outcomes. Subscription-based nutrition plans and data-driven wellness tools are gaining momentum to improve engagement and compliance. Strategic collaborations with veterinary clinics, pet care platforms, and nutritionists help strengthen market outreach and build trust with consumers. Many players are also investing in digital tools like mobile apps and fitness trackers to offer holistic pet wellness ecosystems.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Disease type trends
  • 2.2.3 Animal type trends
  • 2.2.4 Disease severity trends
  • 2.2.5 Distribution channel trends
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing pet adoption for companionship
    • 3.2.1.2 Rising prevalence of diabetes and chronic disease among pets
    • 3.2.1.3 Growing pet healthcare expenditure
    • 3.2.1.4 Rise of smart pet devices and health monitoring
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Lack of awareness regarding pet obesity management in developing economies
    • 3.2.2.2 Limited availability of obesity-specific pharmaceutical drugs
  • 3.2.3 Market opportunities
    • 3.2.3.1 Expansion of digital pet health and remote monitoring tools
    • 3.2.3.2 Growing veterinary chain networks and pet wellness clinics
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East and Africa
• 3.5 Technology landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Future market trends
• 3.7 GAP analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Merger and acquisition
  • 4.6.2 Partnership and collaboration
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Dietary products
• 5.3 Pharmaceuticals
• 5.4 Exercise and fitness equipment
• 5.5 Other product types

Chapter 6 Market Estimates and Forecast, By Animal Type, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Dogs
• 6.3 Cats
• 6.4 Other pet animals

Chapter 7 Market Estimates and Forecast, By Disease Severity, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Mild obesity
• 7.3 Moderate obesity
• 7.4 Severe obesity

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Veterinary hospitals and clinics
• 8.3 Retail veterinary pharmacies
• 8.4 E-commerce
• 8.5 Other distribution channel

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Auxthera
• 10.2 Blue Buffalo
• 10.3 FitPaws
• 10.4 Hill’s Pet Nutrition
• 10.5 KONG Company
• 10.6 Park Vet Group
• 10.7 Pet-Ag
• 10.8 Pedigree
• 10.9 Pet Nutrition Alliance
• 10.10 Purina PetCare Company
• 10.11 Royal Canin (Mars)
• 10.12 Vivaldis
• 10.13 Zoetis