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市场调查报告书
商品编码
1822646
避孕药市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Contraceptives Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
根据 Global Market Insights Inc. 发布的最新报告,全球避孕药具市场规模预计在 2024 年为 199 亿美元,预计将从 2025 年的 211 亿美元增长到 2034 年的 438 亿美元,复合年增长率为 8.4%。
围绕生殖权利和计划生育的公共卫生运动和教育日益增多,提高了人们对避孕措施的认识和接受度。非政府组织和政府倡议(例如联合国人口基金会、世界卫生组织)正在推动已开发地区和发展中地区获得现代避孕措施。
市场范围 | |
---|---|
起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 199亿美元 |
预测值 | 438亿美元 |
复合年增长率 | 8.4% |
受长效和可逆避孕需求不断增长的推动,2024年,避孕器械市场占据了显着份额。子宫内避孕器 (IUD)、保险套和植体等产品因其功效和便利性而日益受到青睐。其中,激素类和铜基IUD凭藉其高成功率和长期保护作用,仍是首选。市场参与者正专注于产品创新、提升舒适度和延长使用时间,以吸引更广泛的客户群。
15-44岁年龄层由于处于生育年龄且积极参与计划生育,在2024年占据了相当大的份额。这一年龄层的驱动力在于推迟怀孕的愿望以及青少年和年轻人日益增长的性健康意识。不断扩大的教育覆盖范围、数位健康平台以及有针对性的行销活动,正在帮助这一年龄层规范避孕措施的使用。各大公司正在调整其宣传讯息,强调生活方式的兼容性、易用性和可及性,以引起这一年龄层的共鸣。此外,为了吸引这一年龄层注重隐私的用户,该公司还推出了订阅模式和谨慎的配送服务。
2025-2034年,零售药局市场将以可观的复合年增长率成长,这得益于便利性、可近性和消费者匿名性。随着口服避孕药和应急药的非处方药供应日益增加,该市场正稳步成长。此外,药局营业时间的延长、城乡结合部地区渗透率的提高以及药剂师在生殖健康咨询中日益重要的作用也使该市场受益。为了增强影响力,製药公司正在与大型零售连锁店建立合作伙伴关係,提供促销折扣,并确保产品供应的稳定性。
2024年,北美避孕药市场收入可观,这得益于消费者的高认知度、优惠的报销政策以及完善的医疗基础设施。由于荷尔蒙避孕药、子宫内避孕器和紧急避孕药的广泛应用,美国在该地区处于领先地位。根据最近的估计,北美市场价值超过80亿美元,并且随着数位处方和直接面向消费者的远距医疗服务的日益普及,预计将稳步增长。在该地区运营的公司专注于获得FDA批准、实现产品多元化以及扩展其线上销售平台,以满足不断变化的消费者行为。
避孕药市场的主要参与者有 HLL Lifecare(印度)、辉瑞、LifeStyles Healthcare、Church & Dwight、Exeltis、利洁时、CooperSurgical、Medintim(Kessel)、Organon、Pregna International、Evofem Biosciences、Mayne Pharma、Agile Therapeutics、拜耳、Ascience)。
为了维持并提升自身地位,避孕药市场中的公司正在采取一系列产品创新、区域扩张和以客户为中心的措施。其中最突出的策略之一是投资研发,以开发更安全、更有效、更方便使用者的产品,包括非荷尔蒙避孕药和男性避孕药。此外,各大品牌正在利用数位平台进行直接互动,提供远距医疗咨询和线上履行服务,以满足消费者对便利性的需求。
The global contraceptives market was estimated at USD 19.9 billion in 2024 and is expected to grow from USD 21.1 billion in 2025 to USD 43.8 billion by 2034, at a CAGR of 8.4%, according to the latest report published by Global Market Insights Inc.
Growing public health campaigns and education around reproductive rights and family planning are increasing awareness and acceptance of contraceptives. NGOs and government initiatives (e.g., UNFPA, WHO) are promoting access to modern contraceptives in both developed and developing regions.
Market Scope | |
---|---|
Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $19.9 Billion |
Forecast Value | $43.8 Billion |
CAGR | 8.4% |
The devices segment held a notable share in 2024, driven by the growing demand for long-acting and reversible contraceptive options. Products such as intrauterine devices (IUDs), condoms, and implants are increasingly favored for their efficacy and convenience. Among these, hormonal and copper-based IUDs remain the top choices due to their high success rates and long-term protection. Market players are focusing on product innovation, enhanced comfort, and extended duration of use to attract a wider customer base.
The 15-44 years segment held a sizeable share in 2024 owing to their reproductive age and active participation in family planning. This segment is driven by the desire to delay pregnancies and the rising need for sexual health awareness among adolescents and young adults. Increased educational outreach, digital health platforms, and targeted marketing campaigns are helping to normalize contraceptive use among this demographic. Companies are tailoring their messaging to resonate with this audience by emphasizing lifestyle compatibility, ease of use, and access. Subscription models and discreet delivery services have also been introduced to appeal to privacy-conscious users in this segment.
The retail pharmacies segment will grow at a decent CAGR during 2025-2034, backed by convenience, accessibility, and anonymity to consumers. With the growing over-the-counter availability of oral contraceptives and emergency pills, this segment is witnessing steady growth. The segment also benefits from extended pharmacy hours, growing penetration in semi-urban areas, and pharmacists' increasing role in reproductive health counseling. To strengthen their presence, pharmaceutical companies are forming partnerships with major retail chains, offering promotional discounts, and ensuring consistent product availability.
North America contraceptives market generated significant revenues in 2024, supported by high consumer awareness, favorable reimbursement policies, and robust healthcare infrastructure. The United States leads the region due to the widespread adoption of hormonal contraceptives, IUDs, and emergency contraceptive pills. As of recent estimates, the market in North America was valued at over USD 8 billion and is projected to grow steadily with the increasing availability of digital prescriptions and direct-to-consumer telehealth services. Companies operating in this region are focused on FDA approvals, product diversification, and expanding their online sales platforms to meet evolving consumer behavior.
Major players in the contraceptives market are HLL Lifecare (India), Pfizer, LifeStyles Healthcare, Church & Dwight, Exeltis, Reckitt, CooperSurgical, Medintim (Kessel), Organon, Pregna International, Evofem Biosciences, Mayne Pharma, Agile Therapeutics, Bayer, HRA Pharma / Perrigo (OTC).
To maintain and grow their position, companies in the contraceptives market are employing a mix of product innovation, regional expansion, and customer-centric initiatives. One of the most prominent strategies involves investing in R&D to develop safer, more effective, and user-friendly products, including non-hormonal and male contraceptive options. Additionally, brands are leveraging digital platforms for direct engagement, offering telehealth consultations and online fulfillment services to meet the demand for convenience.