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市场调查报告书
商品编码
1858828
以个人化产品为导向的情感人工智慧市场机会、成长驱动因素、产业趋势分析及预测(2025-2034年)Emotion AI for Personalized Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球个人化产品情感人工智慧市场价值为 30 亿美元,预计到 2034 年将以 21.3% 的复合年增长率成长至 265 亿美元。

随着企业将情感辨识技术融入数位体验,连结人机互动与人工智慧,情感人工智慧市场正在迅速发展。客户服务、医疗保健、零售和汽车等行业对即时情感追踪的需求日益增长,促使企业开发更先进、更注重隐私的工具。主要厂商正在投资多模式人工智慧系统,这些系统结合了脸部分析、语音语调和文字情绪分析,以提供精准的情感洞察。同时,边缘运算和去中心化资料处理的兴起,正在解决人们日益关注的资料隐私和延迟问题。新的法规,尤其是在欧洲等地区,正在影响设计决策,推动合规人工智慧架构的创新。情感人工智慧如今已深度整合到消费品、数位助理、穿戴式装置和企业解决方案中,实现更深层的个人化体验,并提升跨平台互动。随着科技巨头和新创公司竞相提供可扩展的情绪智慧系统,市场竞争日益激烈。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 30亿美元 |
| 预测值 | 265亿美元 |
| 复合年增长率 | 21.3% |
到2024年,脸部表情辨识市占率将达到33.9%,预计到2034年将以22.3%的复合年增长率成长。这一增长主要得益于日常产品和系统中摄影机设备的广泛应用,使得非接触式情绪分析成为可能。这些工具依靠深度学习演算法来分析脸部结构、动作和表情,从而提供即时情绪回馈。零售、汽车、消费性电子和安防等行业正在加速采用脸部辨识技术,因为这些工具易于整合且准确率高。
2024年,情绪感知模组市占率达到31.4%,预计在预测期内将以20.6%的复合年增长率成长。这些模组整合了感测器、相机、麦克风和处理器等硬体和软体组件,能够收集和解读情绪资料。随着市场向边缘系统转型,对能够进行即时离线情绪处理的模组的需求日益增长。这些组件构成了情绪人工智慧基础设施的基石,并且正变得越来越精密、节能,以支援穿戴式装置、车载系统和消费性电子设备等各种应用场景。
预计到2024年,北美个人化产品情感人工智慧市场将占据39.3%的份额,复合年增长率(CAGR)将达到20.5%。光是美国就占据了该地区近85%的市场份额,这主要得益于其高额的研发投入、各垂直领域对人工智慧的早期应用以及完善的创新生态系统。 Meta Platforms、NVIDIA、微软、亚马逊网路服务和苹果等主要科技公司正透过持续的产品开发和对人工智慧新创公司的投资,塑造着该地区的市场格局。医疗保健和汽车等行业正在快速采用情感人工智慧,它在心理健康应用、患者监测和车载驾驶员警报系统等领域发挥着越来越重要的作用。
全球个人化产品情感人工智慧市场的主要参与者包括软银机器人集团、Affectiva、Kairos AR、国际商业机器公司(IBM)、Realeyes Data Services、英伟达(NVIDIA)、audEERING、微软、Element Human、亚马逊网路服务(AWS)、Meta Platforms、Eyesight Technologies、Nemesysco、NemephaingNemepha)和苹果。为了保持在该市场的领先地位,领导企业正优先开发多模式演算法,以同时分析脸部、语音和文字线索,从而提高辨识精度。他们还在扩展边缘人工智慧功能,使情感处理能够直接在本地设备上进行,从而降低延迟并保护用户隐私。策略性收购和与新创公司的合作正在加速创新週期。此外,各组织正透过整合差分隐私、联邦学习和合规架构,使解决方案与全球监管趋势保持一致。
The Global Emotion AI for Personalized Products Market was valued at USD 3 billion in 2024 and is estimated to grow at a CAGR of 21.3% to reach USD 26.5 billion by 2034.

This market is evolving rapidly as companies integrate emotion recognition into digital experiences, bridging human interaction with artificial intelligence. The growing need for real-time emotion tracking across customer service, healthcare, retail, and automotive sectors is pushing companies to develop more sophisticated, privacy-conscious tools. Major players are investing in multimodal AI systems that combine facial analysis, voice tonality, and text sentiment to deliver accurate emotional insights. At the same time, the shift toward edge computing and decentralized data processing is addressing growing concerns around data privacy and latency. New regulations, especially in regions like Europe are influencing design decisions, prompting innovation in compliant AI architecture. Emotion AI is now deeply integrated into consumer products, digital assistants, wearables, and enterprise solutions, creating deeper personalization and improving engagement across platforms. The market is becoming increasingly competitive as tech giants and startups alike race to provide scalable, emotionally intelligent systems.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $3 Billion |
| Forecast Value | $26.5 Billion |
| CAGR | 21.3% |
The facial expression recognition segment held a 33.9% share in 2024, growing at a CAGR of 22.3% through 2034. This growth is fueled by the widespread use of camera-equipped devices across everyday products and systems, enabling non-contact emotional analysis. These tools rely on deep learning algorithms to analyze facial structures, movements, and expressions, offering real-time emotion feedback. Industries like retail, automotive, consumer electronics, and security are accelerating adoption due to the ease of integration and high accuracy levels of facial recognition tools.
The emotion sensing modules segment held 31.4% share in 2024 and is expected to grow at a CAGR of 20.6% during the forecast period. These modules combine hardware and software elements such as sensors, cameras, microphones, and processors that enable emotional data collection and interpretation. As the market shifts toward edge-based systems, the demand for modules capable of real-time, offline emotion processing is increasing. These components form the backbone of emotion AI infrastructure and are becoming more sophisticated and power-efficient to support a wide range of use cases across wearables, in-vehicle systems, and consumer devices.
North America Emotion AI for Personalized Products Market held 39.3% share in 2024 with a projected CAGR of 20.5%. The United States alone accounts for nearly 85% of this regional market, fueled by high R&D spending, early adoption of AI across verticals, and supportive innovation ecosystems. Major technology companies such as Meta Platforms, NVIDIA, Microsoft, Amazon Web Services, and Apple are shaping the regional landscape with continuous product development and investments in AI startups. Sectors like healthcare and automotive are witnessing fast adoption, with emotion AI playing a growing role in mental health apps, patient monitoring, and in-car driver alert systems.
Prominent companies operating in the Global Emotion AI for Personalized Products Market include SoftBank Robotics Group, Affectiva, Kairos AR, International Business Machines, Realeyes Data Services, NVIDIA, audEERING, Microsoft, Element Human, Amazon Web Services, Meta Platforms, Eyesight Technologies, Nemesysco, Google (Alphabet), and Apple. To maintain a strong position in the emotion AI for personalized products market, leading companies are prioritizing the development of multimodal algorithms that analyze facial, voice, and textual cues simultaneously for greater accuracy. They're also expanding edge AI capabilities, allowing emotion processing to occur directly on local devices, reducing latency and preserving user privacy. Strategic acquisitions and partnerships with startups are helping accelerate innovation cycles. Moreover, organizations are aligning solutions with global regulatory trends by integrating differential privacy, federated learning, and compliance-ready architectures.