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市场调查报告书
商品编码
1858855

纸本产品目录市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

Paper Catalogue Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球纸本目录市场价值为 25 亿美元，预计到 2034 年将以 5.3% 的复合年增长率增长至 43 亿美元。

纸质产品目录市场 - IMG1

消费者对实体媒体的持续兴趣在推动市场需求方面发挥着至关重要的作用。儘管数位媒体层出不穷，但仍有相当一部分消费者偏好实体产品目录，因为它们能带来触感体验和沈浸式互动。这些印刷品能留下深刻印象，往往在家中停留更长时间，促使消费者反覆接触产品。在网路普及率较低的地区，这一点尤其明显，传统产品目录仍然是可靠的产品发现工具。此外，印刷材料通常带有可信度和精心设计感，能够增强消费者对品牌真实性的感知。使用纸本产品目录的品牌会因此被视为更精心策划和值得信赖，从而进一步提升其市场吸引力。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 25亿美元
预测值 43亿美元
复合年增长率 5.3%

2024年，涂布纸市占率达44%。这种纸张因其高印刷品质和光滑的表面而备受青睐，是清晰呈现影像和展现色彩深度的理想之选。多层瓦楞纸也因其对耐用性和保护性要求较高而日益普及，尤其是在运输过程中产品完整性至关重要的行业。

2024年，中端市场创造了12亿美元的收入。此类产品目录在成本效益和视觉呈现之间取得了平衡。它们通常采用半涂布或涂布纸张，并选用克重适中的纸张，在保证印刷品质和耐用性的同时，避免了高端产品的高昂价格。这样的定价策略使品牌能够在控制大规模印刷和分发成本的同时，保持鲜明的视觉形象。

2024年，美国纸本产品目录市场规模达6亿美元，占全球市场份额的88.8%。美国仍然是该地区最大的纸质产品目录生产国。美国成熟的工业基础，加上食品饮料、电子和电子商务等行业日益增长的需求，持续推动市场活跃发展。自动化技术的创新和高速、节能生产技术的广泛应用，为规模化生产提供了支援；同时，美国製造商也在增加对永续和数位化整合生产线的投资。

全球纸质产品目录市场的主要参与者包括王子控股、UPM-Kymmene、九龙纸业、DS Smith、亚洲浆纸业（APP）、金佰利、Domtar、斯道拉恩索、Sappi、日本製纸工业株式会社、Smurfit Kappa集团、Mondi、国际纸业、WestRock和利文业。为了巩固市场地位，纸本产品目录产业的领导者正投资于永续采购、再生纸技术以及环保认证，以吸引具有环保意识的消费者。许多企业正在升级设备，以实现更快、更节能的印刷，同时整合数位化工作流程，从而缩短週转时间并实现可变印量。与零售商和电商平台的合作，使得企业能够针对特定消费群体进行个人化的产品目录推广活动。此外，各企业也正在拓展产品线，推出融合印刷、二维码和扩增实境（AR）功能的混合格式，进而连结线上线下体验。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

  • 产业生态系分析
    • 供应商格局
    • 利润率
    • 每个阶段的价值增加
    • 影响价值链的因素
  • 产业影响因素
    • 成长驱动因素
      • 消费者偏爱有形媒体
      • 消费者信任与情感投入
      • 数位疲劳和广告规避
    • 产业陷阱与挑战
      • 高昂的生产和分销成本
      • 环境和监管压力
    • 机会
      • 与数位通路的整合
      • 永续性和环保实践
  • 成长潜力分析
  • 未来市场趋势
  • 技术与创新格局
    • 当前技术趋势
    • 新兴技术
  • 价格趋势
    • 按地区
    • 按原料
  • 监管环境
    • 标准和合规要求
    • 区域监理框架
    • 认证标准
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 合作伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估算与预测：依原料划分，2021-2034年

  • 主要趋势
  • 木质原料
  • 回收材料
  • 非木质纤维

第六章：市场估算与预测：依涂料产业划分，2021-2034年

  • 主要趋势
  • 未涂布纸
  • 涂布纸
  • 特种涂料

第七章：市场估算与预测：依製程划分，2021-2034年

  • 主要趋势
  • 机械的
  • 化学
  • 半化学
  • 去墨

第八章：市场估算与预测：依产品目录应用划分，2021-2034年

  • 主要趋势
  • 零售
  • 工业及设备产品目录
  • 旅游及酒店用品目录
  • 教育目录
  • 医疗保健和製药产品目录
  • 时尚生活用品目录
  • 家具及家饰品目录
  • 汽车产品目录
  • 房地产目录
  • 食品饮料产品目录
  • 政府与行政
  • 金融服务业
  • 其他的

第九章：市场估算与预测：依价格区间划分，2021-2034年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第十章：市场估价与预测：依配销通路，2021-2034年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 专卖店
    • 大型零售商店
    • 其他的

第十一章：市场估计与预测：按地区划分，2021-2034年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十二章：公司简介

  • Asia Pulp & Paper (APP)
  • Domtar
  • DS Smith
  • International Paper
  • Kimberly-Clark
  • Lee & Man Paper Manufacturing
  • Mondi
  • Nine Dragons Paper
  • Nippon Paper Industries
  • Oji Holdings
  • Sappi
  • Smurfit Kappa Group
  • Stora Enso
  • UPM-Kymmene
  • WestRock
简介目录
Product Code: 14900

The Global Paper Catalogue Market was valued at USD 2.5 billion in 2024 and is estimated to grow at a CAGR of 5.3% to reach USD 4.3 billion by 2034.

Paper Catalogue Market - IMG1

Continued consumer interest in tangible media plays a critical role in driving market demand. Despite the proliferation of digital alternatives, a significant segment of consumers still prefers physical catalogues for the tactile experience and the immersive engagement they offer. These printed formats create a lasting impression, often remaining in homes longer and encouraging repeated product exposure. This is particularly noticeable in areas with limited internet access, where traditional catalogues remain a dependable tool for product discovery. Additionally, printed materials often carry a sense of credibility and intentionality that enhances perceived brand authenticity. Brands that utilize paper catalogues benefit from being viewed as more curated and trustworthy, further reinforcing their market appeal.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$2.5 Billion
Forecast Value$4.3 Billion
CAGR5.3%

In 2024, the coated paper segment held a 44% share. This type of paper is favored for its high print quality and smoother finish, ideal for showcasing visuals with clarity and color depth. Corrugated formats with multiple layers are also gaining ground for applications requiring extra durability and protection, especially in sectors where product integrity during transportation is a top priority.

The medium segment generated USD 1.2 billion in 2024. Catalogues in this category strike a balance between cost-efficiency and visual presentation. They typically use semi-coated or coated stock with optimal GSM, offering sufficient print quality and durability without the higher price tag of premium options. This pricing level enables brands to retain a strong visual identity while managing expenses related to large-scale printing and distribution.

U.S. Paper Catalogue Market accounted for USD 600 million in 2024, representing 88.8% share. It remains the largest producer of paper catalogues in the region. The country's established industrial base, coupled with rising demand from industries such as food and beverage, electronics, and e-commerce, continues to fuel market activity. Innovation in automation and increased adoption of high-speed, energy-efficient production technologies support scalable operations, while U.S. manufacturers are also pushing investments into sustainable and digitally integrated production lines.

Key players in the Global Paper Catalogue Market include Oji Holdings, UPM-Kymmene, Nine Dragons Paper, DS Smith, Asia Pulp & Paper (APP), Kimberly-Clark, Domtar, Stora Enso, Sappi, Nippon Paper Industries, Smurfit Kappa Group, Mondi, International Paper, WestRock, and Lee & Man Paper Manufacturing. To secure stronger positioning, leading companies in the paper catalogue industry are investing in sustainable sourcing, recycled paper technologies, and eco-certifications that appeal to environmentally conscious consumers. Many are upgrading machinery for faster, more energy-efficient printing while integrating digital workflows to enable shorter turnaround times and variable print runs. Partnerships with retailers and e-commerce platforms allow for personalized catalogue campaigns aimed at specific consumer demographics. Companies are also expanding their product lines to include hybrid formats that blend print with QR codes and AR-enabled features, bridging the physical and digital experience.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Raw material
    • 2.2.3 Coating
    • 2.2.4 Process
    • 2.2.5 Catalogue applications
    • 2.2.6 Price range
    • 2.2.7 Distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Consumer preference for tangible media
      • 3.2.1.2 Consumer trust and emotional engagement
      • 3.2.1.3 Digital fatigue and ad avoidance
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High production and distribution costs
      • 3.2.2.2 Environmental and regulatory pressures
    • 3.2.3 Opportunities
      • 3.2.3.1 Integration with digital channels
      • 3.2.3.2 Sustainability and eco-friendly practices
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By raw material
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East and Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Raw Material, 2021 - 2034 (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Wooden-based raw materials
  • 5.3 Recycled materials
  • 5.4 Non-wood fibers

Chapter 6 Market Estimates and Forecast, By Coating, 2021 - 2034 (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Uncoated paper
  • 6.3 Coated paper
  • 6.4 Specialty coatings

Chapter 7 Market Estimates and Forecast, By Process, 2021 - 2034 (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Mechanical
  • 7.3 Chemical
  • 7.4 Semi-chemical
  • 7.5 Deinked

Chapter 8 Market Estimates and Forecast, By Catalogue Applications, 2021 - 2034 (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Retail
  • 8.3 Industrial & equipment catalogues
  • 8.4 Travel & hospitality catalogues
  • 8.5 Educational catalogues
  • 8.6 Healthcare & pharma catalogues
  • 8.7 Fashion & lifestyle catalogues
  • 8.8 Furniture & home decor catalogues
  • 8.9 Automotive catalogues
  • 8.10 Real estate catalogues
  • 8.11 Food & beverage catalogues
  • 8.12 Govt & Administration
  • 8.13 BFSI
  • 8.14 Others

Chapter 9 Market Estimates and Forecast, By Price Range, 2021 - 2034 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Medium
  • 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Thousand Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce
    • 10.2.2 Company website
  • 10.3 Offline
    • 10.3.1 Specialty stores
    • 10.3.2 Mega retail stores
    • 10.3.3 Others

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Thousand Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 Japan
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 South Korea
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 Middle East and Africa
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Asia Pulp & Paper (APP)
  • 12.2 Domtar
  • 12.3 DS Smith
  • 12.4 International Paper
  • 12.5 Kimberly-Clark
  • 12.6 Lee & Man Paper Manufacturing
  • 12.7 Mondi
  • 12.8 Nine Dragons Paper
  • 12.9 Nippon Paper Industries
  • 12.10 Oji Holdings
  • 12.11 Sappi
  • 12.12 Smurfit Kappa Group
  • 12.13 Stora Enso
  • 12.14 UPM-Kymmene
  • 12.15 WestRock