防晒产品市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球防晒产品市场价值为 134 亿美元，预计到 2034 年将以 4.3% 的复合年增长率增长至 204 亿美元。

人们对紫外线辐射危害的认识不断提高，正在显着改变消费者的习惯。越来越多的人意识到日常防晒的重要性，不再将防晒视为季节性需求。对晒伤、皮肤老化、色素沉着和皮肤疾病的担忧，促使人们将防晒产品作为日常护肤的一部分。教育的普及、数位内容的增加以及皮肤科医生的支持，都推动了这一转变，使防晒成为一种重要的生活方式选择，而不仅仅是度假时的必需品。

清洁、天然、安全的配方趋势正在加速发展。消费者会仔细查看产品标籤，避免使用有害化学物质，这促使品牌推出符合现代伦理和环保要求的、对珊瑚礁无害、纯素且不经动物实验的配方。监管机构对环保配方的支持也进一步推动製造商加大研发投入，开发安全永续的解决方案。此外，消费者也要求产品兼具美妆功效和防晒功能，这有助于重新定义防晒产品在更广泛的护肤品类别中的定位。

2024年，防晒产品市场规模达86亿美元，预计2025年至2034年间将以4.5%的复合年增长率成长。消费者对长期皮肤损伤的认识不断提高，促使他们将防晒霜纳入日常护肤程序。对色素沉着过度、皮肤过早老化以及紫外线引发的健康问题等的关注，推动了防晒产品的广泛应用，尤其是那些提供广谱防护的产品。专家、宣传活动和数位平台持续推动防晒霜的使用，使其不再局限于晴天或户外活动。

2024年，女性消费者占了48.4%的市场份额，预计到2034年将以4.5%的复合年增长率成长。她们积极参与日常护肤，并主动预防与日晒相关的皮肤问题，这使她们成为重要的消费群体。兼具防晒和美肤功效的产品，例如润色配方和添加防晒係数的化妆品，越来越受欢迎，这进一步提升了该群体对产品的需求。此外，该群体也更加关注创新质地、纯净成分和更高防晒係数的产品，这促使品牌不断丰富和升级产品。

2024年美国防晒产品市场规模达39亿美元，预计2034年将以4.7%的复合年增长率成长。消费者日益重视皮肤健康、防晒意识不断提高，以及从电商到药局等各种零售平台便捷的产品选择，是推动市场成长的关键因素。不同价位的产品供应充足，使广大消费者都能负担防晒产品。消费者对护肤知识的广泛关注以及先进配方的出现，也为该地区市场的长期发展潜力提供了支持。

在全球防晒产品市场中，科蒂、拜耳、花王、资生堂、娇韵诗、强生、雅诗兰黛、露华浓、爱茉莉太平洋、拜尔斯道夫、雅芳、联合利华、欧莱雅、宝洁和Edgewell等主要企业是市场领导者。这些企业正积极推行以清洁配方研发、产品多元化和数位化互动为核心的策略。许多企业正在重新调整配方，去除禁用或争议成分，并推出符合消费者不断变化的偏好的、对珊瑚礁无害、无香料的矿物防晒产品。此外，各大品牌也正在拓展多功能产品线，例如添加防晒成分的保养品、保湿霜和彩妆产品，以提升产品的日常使用吸引力。研发投入也助力企业创新研发出高防晒係数、轻盈透气且防水的产品。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率分析
  • 每个阶段的价值增加
  • 影响价值链的因素
  • 中断
• 产业影响因素
  • 成长驱动因素
    • 人们对紫外线引起的皮肤损伤的认识不断提高
    • 对天然和有机配方的需求
    • 多功能产品创新
    • 户外和健康生活方式的成长
  • 产业陷阱与挑战
    • 成分审查和监管压力
    • 原料成本高
• 成长潜力分析
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 依产品类型
• 监管环境
  • 标准和合规要求
  • 区域监理框架
  • 认证标准
• 波特的分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品类型划分，2021-2034年

• 主要趋势
• 防晒产品
• 晒后产品
• 其他的

第六章：市场估价与预测：依产品配方划分，2021-2034年

• 主要趋势
• 化学防晒剂
• 矿物防晒霜

第七章：市场估计与预测：依形式划分，2021-2034年

• 主要趋势
• 洗剂
• 喷
• 凝胶
• 戳
• 其他的

第八章：市场估算与预测：依价格划分，2021-2034年

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估算与预测：依消费族群划分，2021-2034年

• 主要趋势
• 男人
• 女性
• 孩子们

第十章：市场估价与预测：依配销通路，2021-2034年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司自有网站
• 离线
  • 超市和大型超市
  • 专卖店
  • 其他的

第十一章：市场估计与预测：按地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十二章：公司简介

• Amorepacific
• Avon
• Bayer
• Beiersdorf
• Clarins
• Coty
• Edgewell
• Johnson & Johnson
• Kao
• L'Oreal
• Procter & Gamble
• Revlon
• Shiseido
• Estee Lauder
• Unilever

The Global Suncare Products Market was valued at USD 13.4 billion in 2024 and is estimated to grow at a CAGR of 4.3% to reach USD 20.4 billion by 2034.

Rising awareness around the harmful effects of UV radiation is significantly shaping consumer habits. More people now recognize the importance of protecting their skin daily, moving away from treating sun protection as a seasonal need. Concerns about sunburn, aging, pigmentation, and skin-related illnesses have encouraged consistent use of SPF products as part of everyday skincare. Increased education, digital content, and support from dermatological voices have fueled the shift, making sun protection a vital lifestyle choice rather than a vacation essential.

The trend toward clean, natural, and safe formulations is accelerating. Consumers are closely examining product labels and avoiding harmful chemicals, which is prompting brands to deliver reef-safe, vegan, and cruelty-free formulations that meet modern ethical and environmental expectations. Regulatory actions favoring eco-conscious formulations are further pushing manufacturers to invest in research and develop safe and sustainable solutions. Beauty consumers are also demanding products that blend cosmetic benefits with sun protection, helping redefine the positioning of sun care within the broader skincare category.

The sun protection products generated USD 8.6 billion in 2024 and are forecast to grow at a CAGR of 4.5% between 2025 and 2034. Growing knowledge around long-term skin damage is leading consumers to make sunscreen part of their daily self-care regimen. Awareness about conditions like hyperpigmentation, early skin aging, and UV-induced health issues is driving widespread adoption, especially of products offering broad-spectrum protection. Experts, campaigns, and digital platforms continue to normalize SPF usage well beyond sunny days or outdoor activities.

The women segment held a 48.4% share in 2024 and is expected to grow at a CAGR of 4.5% through 2034. Their strong participation in skincare routines and proactive approach to preventing sun-related skin concerns make them a vital consumer base. The increasing popularity of products that combine sun protection with skin-enhancing properties like tinted formulas and SPF-infused cosmetics has strengthened product demand in this group. This segment also drives interest in innovative textures, clean ingredients, and higher SPF ratings, which keeps pressure on brands to diversify and upgrade their offerings.

U.S. Suncare Products Market generated USD 3.9 billion in 2024 and is projected to grow at a CAGR of 4.7% through 2034. Growing consumer emphasis on skin health, increasing sun safety awareness, and easy access to product choices across various retail platforms, from e-commerce to drugstores, are key growth factors. Product availability across price points makes SPF accessible to a broad consumer base. High engagement with skincare education and advanced formulations supports long-term market potential in the region.

Key players shaping the Global Suncare Products Market include Coty, Bayer, Kao, Shiseido, Clarins, Johnson & Johnson, Estee Lauder, Revlon, Amorepacific, Beiersdorf, Avon, Unilever, L'Oreal, Procter & Gamble, and Edgewell. Companies competing in the Global Suncare Products Market are deploying strategies focused on clean formulation development, product diversification, and digital engagement. Many are reformulating to remove banned or controversial ingredients and introducing reef-safe, fragrance-free, and mineral-based sunscreens that meet evolving consumer preferences. Brands are also expanding multifunctional offerings like SPF-infused skincare, moisturizers, and color cosmetics to create daily-use appeal. Investments in R&D help innovate high-SPF, lightweight, and water-resistant formats.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Product formulation
  • 2.2.4 Form
  • 2.2.5 Price range
  • 2.2.6 Consumer group
  • 2.2.7 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising awareness of UV-related skin damage
    • 3.2.1.2 Demand for natural and organic formulations
    • 3.2.1.3 Multifunctional product innovation
    • 3.2.1.4 Growth in outdoor and wellness lifestyles
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Ingredient scrutiny and regulatory pressure
    • 3.2.2.2 High cost of raw materials
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By product type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis
  • 3.10.1 Purchasing patterns
  • 3.10.2 Preference analysis
  • 3.10.3 Regional variations in consumer behavior
  • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Sun protection products
• 5.3 After sun products
• 5.4 Others

Chapter 6 Market Estimates & Forecast, By Product Formulation, 2021 - 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Chemical sunscreens
• 6.3 Mineral sunscreens

Chapter 7 Market Estimates & Forecast, By Form, 2021 - 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Lotion
• 7.3 Spray
• 7.4 Gel
• 7.5 Stick
• 7.6 Others

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women
• 9.4 Kids

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce websites
  • 10.2.2 Company-owned websites
• 10.3 Offline
  • 10.3.1 Supermarkets and hypermarkets
  • 10.3.2 Specialty stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Indonesia
  • 11.4.7 Malaysia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Amorepacific
• 12.2 Avon
• 12.3 Bayer
• 12.4 Beiersdorf
• 12.5 Clarins
• 12.6 Coty
• 12.7 Edgewell
• 12.8 Johnson & Johnson
• 12.9 Kao
• 12.10 L'Oreal
• 12.11 Procter & Gamble
• 12.12 Revlon
• 12.13 Shiseido
• 12.14 Estee Lauder
• 12.15 Unilever