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市场调查报告书
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1871272

装饰地毯市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

Decorative Rugs Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 177 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球装饰地毯市场价值为 38 亿美元，预计到 2034 年将以 6.6% 的复合年增长率增长至 70 亿美元。

装饰地毯市场 - IMG1

随着消费者日益关注家居装饰和个人化生活空间，地毯市场正经历强劲成长。对高品质、永续和手工地毯的需求不断攀升，推动着材料、生产技术和设计方法的创新。各大品牌纷纷采用环保纤维、现代编织技术和先进的纺织製造工艺，以提升地毯的美观和耐用性。与设计师、工匠和生活方式达人的合作扩大了消费者的覆盖范围，而电子商务和直销管道则让客製化和多样化的选择更加便捷。扩增实境（AR）技术正在革新购物体验，让消费者在购买前就能在家中预览地毯的效果。对工艺和永续性的日益重视，也加剧了市场领导企业之间的竞争和成长。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 38亿美元
预测值 70亿美元
复合年增长率 6.6%

2024年，传统地毯市占率占比达32.8%，预计到2034年将以6.3%的复合年增长率成长。传统地毯凭藉其永恆的设计、文化内涵以及与各种室内风格的完美融合，依然占据主导地位。这些地毯吸引着那些追求精美图案、经久耐用品质和传承美感的消费者。体现地域编织传统的纯手工地毯也持续推动着这个细分市场的流行。

2024年，住宅地毯市占率达到47.5%，预计2025年至2034年将以6.2%的复合年增长率成长。越来越多的屋主开始投资购买地毯，以提升居住空间的舒适度、美观度和个人化程度。可支配收入的成长、家居装修趋势的兴起以及室内设计意识的提高，是推动住宅装饰地毯普及的关键因素。

中国装饰地毯市场占32.8%的市场份额，预计2024年市场规模将达7.516亿美元。亚太地区引领着该行业的发展，这得益于其深厚的纺织和工艺文化底蕴、快速的城市化进程以及不断增长的可支配收入。中国、日本、南亚和东南亚地区零售网路的扩张和线上销售的成长，为市场成长提供了更多机会。

全球装饰地毯市场的主要企业包括 Jaipur Living、Mohawk Industries、Shaw Industries、Beaulieu International Group、Nourison、Oriental Weavers、Surya、Interface、Wayfair、Rugs USA、The Rug Company、Safavieh、Tarkett、Milliken 和 Loloi Rugs。这些企业透过投资永续和创新材料、推动编织和纺织技术以及提升设计美感来巩固其市场地位。与设计师、工匠和意见领袖的合作有助于提高品牌知名度和消费者参与度。企业也利用电子商务平台、扩增实境购物工具和直接面向消费者的策略来扩大市场覆盖范围。透过重视限量版和客製化设计系列，以及进行精准的行销活动和区域扩张，企业能够吸引不同的消费群体并保持竞争优势。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

  • 产业生态系分析
    • 供应商格局
    • 利润率
    • 每个阶段的价值增加
    • 影响价值链的因素
  • 产业影响因素
    • 成长驱动因素
      • 人们对家居装饰和室内设计的兴趣日益浓厚
      • 都市化和可支配所得增加
      • 电子商务和线上家具平台的成长
    • 产业陷阱与挑战
      • 竞争激烈，价格敏感
      • 原料成本波动（例如羊毛、棉花、染料）
    • 机会
      • 与俱乐部和球星合作推出独家商品
      • 将科技融入商品中（例如，将AR/VR体验与商品结合）
  • 成长潜力分析
  • 未来市场趋势
  • 技术与创新格局
    • 当前技术趋势
    • 新兴技术
  • 价格趋势
    • 按地区
    • 按样式类型
  • 监理框架
    • 标准和合规要求
    • 区域监理框架
    • 认证标准
  • 贸易统计
    • 主要进口国
    • 主要出口国
  • 波特五力分析
  • PESTEL 分析
  • 消费者行为分析
    • 购买模式
    • 偏好分析
    • 消费者行为的区域差异
    • 电子商务对购买决策的影响

第四章：竞争格局

  • 介绍
  • 公司市占率分析
    • 按地区
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 关键进展
    • 併购
    • 合作伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章：市场估算与预测：依风格类型划分，2021-2034年

  • 主要趋势
  • 传统的
  • 现代的
  • 东方
  • 波斯语

第六章：市场估算与预测：依材料分类，2021-2034年

  • 主要趋势
  • 羊毛
  • 棉布
  • 丝绸
  • 合成的
  • 黄麻

第七章：市场估计与预测：依製造业划分，2021-2034年

  • 主要趋势
  • 手工打结
  • 手工簇绒
  • 手工编织/平织
  • 动力织布机
  • 机器簇绒
  • 印刷版/电子版

第八章：市场估算与预测：依价格划分，2021-2034年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第九章：市场估算与预测：依最终用途划分，2021-2034年

  • 主要趋势
  • 住宅
  • 商业的
  • 饭店业

第十章：市场估价与预测：依配销通路划分，2021-2034年

  • 主要趋势
  • 在线的
    • 公司网站
    • 电子商务平台
  • 离线
    • 专卖店
    • 家居装修零售商
    • 大型超市/超市

第十一章：市场估计与预测：按地区划分，2021-2034年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十二章：公司简介

  • Beaulieu International Group
  • Interface
  • Jaipur Living
  • Loloi Rugs
  • Milliken
  • Mohawk Industries
  • Nourison
  • Oriental Weavers
  • Rugs USA
  • Safavieh
  • Shaw Industries
  • Surya
  • Tarkett
  • The Rug Company
  • Wayfair
简介目录
Product Code: 5209

The Global Decorative Rugs Market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 6.6% to reach USD 7 billion by 2034.

Decorative Rugs Market - IMG1

The market is experiencing strong expansion as consumers increasingly focus on home decor and personalized living spaces. Rising demand for high-quality, sustainable, and artisanal rugs is driving innovation in materials, production techniques, and design methods. Brands are responding by adopting eco-friendly fibers, modern weaving techniques, and advanced textile manufacturing technologies to enhance both aesthetic appeal and product durability. Collaborations with designers, artisans, and lifestyle influencers are expanding consumer reach, while e-commerce and direct-to-consumer channels make customization and variety more accessible. Augmented reality (AR) technologies are transforming the shopping experience, enabling customers to visualize rugs in their own homes before making a purchase. Growing emphasis on craftsmanship and sustainability is fueling competition and growth among leading market players.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$3.8 billion
Forecast Value$7 billion
CAGR6.6%

The traditional segment accounted for a 32.8% share in 2024 and is expected to grow at a CAGR of 6.3% through 2034. Traditional rugs remain dominant due to their timeless designs, cultural significance, and ability to complement diverse interior styles. These rugs appeal to consumers seeking intricate patterns, long-lasting quality, and heritage-inspired aesthetics. Handmade rugs reflecting regional weaving traditions continue to drive the segment's popularity.

The residential segment held a 47.5% share in 2024 and is anticipated to grow at a CAGR of 6.2% from 2025 to 2034. Homeowners are increasingly investing in rugs to enhance comfort, aesthetics, and personalization in their living spaces. Rising disposable incomes, home improvement trends, and interior design awareness are key factors driving the adoption of decorative rugs for residential use.

China Decorative Rugs Market held a 32.8% share, generating USD 751.6 million in 2024. The Asia Pacific region leads the industry, supported by a rich cultural heritage in textiles and craftsmanship, rapid urbanization, and rising disposable incomes. Expanding retail networks and growing online sales in China, Japan, South Asia, and Southeast Asia offer additional opportunities for market growth.

Key companies in the Global Decorative Rugs Market include Jaipur Living, Mohawk Industries, Shaw Industries, Beaulieu International Group, Nourison, Oriental Weavers, Surya, Interface, Wayfair, Rugs USA, The Rug Company, Safavieh, Tarkett, Milliken, and Loloi Rugs. Companies in the Decorative Rugs Market strengthen their position by investing in sustainable and innovative materials, advancing weaving and textile technologies, and enhancing design aesthetics. Collaborations with designers, artisans, and influencers help boost brand visibility and consumer engagement. Businesses are also leveraging e-commerce platforms, AR-enabled shopping tools, and direct-to-consumer strategies to expand reach. Emphasis on limited-edition and custom-designed collections, along with targeted marketing campaigns and regional expansion, ensures they capture diverse consumer segments and maintain a competitive edge.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Style type
    • 2.2.3 Material
    • 2.2.4 Manufacturing
    • 2.2.5 Price
    • 2.2.6 End use
    • 2.2.7 Distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing interest in home decor and interior design
      • 3.2.1.2 Urbanization and rising disposable incomes
      • 3.2.1.3 Growth of e-commerce and online furniture platforms
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High competition and price sensitivity
      • 3.2.2.2 Fluctuations in raw material costs (e.g., wool, cotton, dyes)
    • 3.2.3 Opportunities
      • 3.2.3.1 Collaboration with clubs and star players for exclusive merchandise
      • 3.2.3.2 Incorporation of tech (e.g., AR/VR experiences with merchandise)
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and Innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By Region
    • 3.6.2 By Style Type
  • 3.7 Regulatory framework
    • 3.7.1 standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Trade statistics
    • 3.8.1 Major importing countries
    • 3.8.2 Major exporting countries
  • 3.9 Porter's five forces analysis
  • 3.10 PESTEL analysis
  • 3.11 Consumer behaviour analysis
    • 3.11.1 Purchasing patterns
    • 3.11.2 Preference analysis
    • 3.11.3 Regional variations in consumer behaviour
    • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Style Type, 2021-2034 (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Traditional
  • 5.3 Modern
  • 5.4 Oriental
  • 5.5 Persian

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Wool
  • 6.3 Cotton
  • 6.4 Silk
  • 6.5 Synthetic
  • 6.6 Jute

Chapter 7 Market Estimates & Forecast, By Manufacturing, 2021-2034 (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Hand-knotted
  • 7.3 Hand-tufted
  • 7.4 Hand-woven/flat-weave
  • 7.5 Power-loomed
  • 7.6 Machine-tufted
  • 7.7 Printed/digital

Chapter 8 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Residential
  • 9.3 Commercial
  • 9.4 Hospitality

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 Company website
    • 10.2.2 E-commerce platforms
  • 10.3 Offline
    • 10.3.1 Specialty stores
    • 10.3.2 Home improvement retailers
    • 10.3.3 Hypermarkets/Supermarkets

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Beaulieu International Group
  • 12.2 Interface
  • 12.3 Jaipur Living
  • 12.4 Loloi Rugs
  • 12.5 Milliken
  • 12.6 Mohawk Industries
  • 12.7 Nourison
  • 12.8 Oriental Weavers
  • 12.9 Rugs USA
  • 12.10 Safavieh
  • 12.11 Shaw Industries
  • 12.12 Surya
  • 12.13 Tarkett
  • 12.14 The Rug Company
  • 12.15 Wayfair