婴儿尿布市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024年全球婴儿尿布市场价值为496亿美元，预计2034年将以5.2%的复合年增长率成长至780亿美元。

新兴地区，尤其是亚太和非洲地区，较高的出生率推动了市场扩张。这些地区的生育率高于已开发地区，对婴儿纸尿裤产生了持续的需求。此外，照顾者对婴儿卫生和健康的日益重视也是重要的驱动因素，因为现代父母更了解感染和皮肤刺激的风险。这促使製造商专注于生产吸水性更强、透气性更好、低致敏性的优质纸尿裤。欧洲等地区的监管框架，以及消费者对无化学成分、安全且对婴儿友善的产品的需求，进一步塑造了市场趋势。製造商不断创新以满足这些期望，提供兼具舒适性、安全性和功能性的纸尿裤，同时响应全球对儿童健康和卫生日益增长的关注。

2024年一次性尿布市场规模达到415亿美元，预计从2025年到2034年将以5.1%的复合年增长率成长。忙碌的生活方式和城市生活，尤其是随着女性劳动参与率的提高，促使父母选择一次性尿布，因为与需要不断清洗的可重复使用尿布相比，一次性尿布可以节省时间和精力。

2024 年，传统尿布市占率为 85.2%，预计到 2034 年将以 5.1% 的复合年增长率成长。传统材料，包括无纺布、超吸收性聚合物和绒毛浆，以较低的成本提供可靠的性能，吸引了对价格敏感的消费者以及优先考虑实用性而非有机或环保替代品的地区。

2024年美国婴儿纸尿裤市场规模达63亿美元，预计2025年至2034年将以4.8%的复合年增长率成长。美国父母注重便利性和质量，推动了对具有增强吸水性、尿湿指示器和低致敏成分等功能的高级一次性纸尿裤的需求。女性劳动参与率高和都市生活方式进一步强化了消费者对省时高效能的婴儿卫生解决方案的偏好。包括超市、药局和提供订阅及送货上门服务的电商平台在内的完善零售基础设施，提高了市场可近性和消费者便利性。

全球婴儿纸尿裤市场的主要参与者包括：Bambino Mio Ltd.、Bambo Nature USA、大王纸业、Essity AB、First Quality Enterprises、Hello Bello、恆安国际、花王株式会社、金佰利公司、诺贝尔卫生用品、OnOns（Ptex International NV、Ztex）（Ptex）这些公司采取多种策略来巩固其市场地位和市场占有率。他们专注于产品创新，推出吸水性更强、采用环保材质、透气布料和低致敏特性的纸尿裤。拓展分销网络、利用电子商务平台以及提供订阅服务，提高了消费者的购买便利性。此外，各公司积极参与永续发展项目，确保遵守环境法规，并推广不含化学物质的安全产品。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
• 产业影响因素
  • 成长驱动因素
    • 发展中地区出生率上升
    • 提高婴儿卫生和健康意识
    • 女性劳动参与率不断上升
    • 都市化和生活方式的改变
  • 产业陷阱与挑战
    • 竞争激烈，价格敏感
    • 健康问题
    • 转向使用布尿布
• 成长潜力分析
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按类型
• 监管环境
  • 标准和合规要求
  • 区域监理框架
  • 认证标准
• 贸易统计
  • 主要进口国
  • 主要出口国
• 波特的分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依类型划分，2021-2034年

• 主要趋势
• 一次性的
• 可重复使用的

第六章：市场估算与预测：依材料分类，2021-2034年

• 主要趋势
• 传统的
• 有机的

第七章：市场估计与预测：依类别划分，2021-2034年

• 主要趋势
• 喘气
• 已录製

第八章：市场规模估算与预测（2021-2034年）

• 主要趋势
• 小号/特小号
• 中等的
• 大的
• 特大号

第九章：市场估计与预测：依年龄组别划分，2021-2034年

• 主要趋势
• 0-6个月
• 6-18个月
• 18-24个月
• 2年以上

第十章：市场估价与预测：依价格区间划分，2021-2034年

• 主要趋势
• 经济型尿布（低于 0.15 美元）
• 中檔尿布（0.15美元至0.30美元）
• 高檔尿布（0.30美元以上）

第十一章：市场估价与预测：依配销通路划分，2021-2034年

• 主要趋势
  • 电子商务网站
  • 公司网站
• 离线
  • 大型超市和超市
  • 专卖店
  • 药局/药局
  • 其他零售商店（百货公司、仓储式超市等）

第十二章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十三章：公司简介

• Bambino Mio Ltd.
• Bambo Nature USA
• Daio Paper
• Essity AB
• First Quality Enterprises
• Hello Bello
• Hengan International
• Kao Corporation
• Kimberly-Clark Corporation
• Nobel Hygiene
• Ontex Group
• Ontex International NV
• Paul Hartmann AG
• The Procter & Gamble Company (P&G)
• Unicharm Corporation

The Global Baby Diapers Market was valued at USD 49.6 billion in 2024 and is estimated to grow at a CAGR of 5.2% to reach USD 78 billion by 2034.

Market expansion is fueled by higher birth rates in emerging regions, particularly across Asia-Pacific and Africa, where fertility rates surpass those in developed regions, creating a sustained demand for baby diapers. Increasing awareness among caregivers regarding infant hygiene and health is another significant driver, as modern parents are more informed about the risks of infections and skin irritations. This has prompted manufacturers to focus on premium diaper offerings that provide enhanced absorbency, breathable fabrics, and hypoallergenic properties. Regulatory frameworks in regions like Europe, coupled with consumer demand for chemical-free, safe, and baby-friendly products, are further shaping market trends. Manufacturers are innovating to meet these expectations, offering diapers that combine comfort, safety, and functionality, while responding to the rising global emphasis on child health and hygiene.

The disposable diapers segment generated USD 41.5 billion in 2024 and is expected to grow at a CAGR of 5.1% from 2025 to 2034. Busy lifestyles and urban living, particularly with increasing female workforce participation, drive parents toward disposable options that save time and effort compared to reusable alternatives, which require constant cleaning.

The conventional diaper segment held 85.2% share in 2024 and is projected to grow at a CAGR of 5.1% through 2034. Traditional materials, including nonwoven fabrics, superabsorbent polymers, and fluff pulp, provide reliable performance at lower costs, appealing to price-sensitive consumers and regions prioritizing practicality over organic or eco-friendly alternatives.

U.S. Baby Diapers Market was valued at USD 6.3 billion in 2024 and is anticipated to grow at a CAGR of 4.8% from 2025 to 2034. American parents emphasize convenience and quality, driving demand for advanced disposable diapers with features like enhanced absorbency, wetness indicators, and hypoallergenic compositions. High female workforce participation and urban lifestyles further reinforce the preference for time-saving, efficient baby hygiene solutions. Strong retail infrastructure, including supermarkets, pharmacies, and e-commerce platforms with subscription and home delivery models, enhances market accessibility and consumer convenience.

Key players in the Global Baby Diapers Market include Bambino Mio Ltd., Bambo Nature USA, Daio Paper, Essity AB, First Quality Enterprises, Hello Bello, Hengan International, Kao Corporation, Kimberly-Clark Corporation, Nobel Hygiene, Ontex Group, Ontex International N.V., Paul Hartmann AG, The Procter & Gamble Company (P&G), and Unicharm Corporation. Companies in the Baby Diapers Market adopt multiple strategies to strengthen their presence and market share. They focus on product innovation by introducing diapers with superior absorbency, eco-friendly materials, breathable fabrics, and hypoallergenic features. Expanding distribution networks, leveraging e-commerce platforms, and offering subscription services increase accessibility and convenience for consumers. Firms engage in sustainability initiatives, ensuring compliance with environmental regulations and promoting chemical-free, safe products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Material
  • 2.2.4 Category
  • 2.2.5 Size
  • 2.2.6 Age group
  • 2.2.7 Price range
  • 2.2.8 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising birth rates in developing regions
    • 3.2.1.2 Awareness of baby hygiene and health
    • 3.2.1.3 Rising female workforce participation
    • 3.2.1.4 Urbanization and lifestyle changes
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High competition and price sensitivity
    • 3.2.2.2 Health concerns
    • 3.2.2.3 Shift toward cloth diapers
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Trade statistics
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Consumer behavior analysis
  • 3.11.1 Purchasing patterns
  • 3.11.2 Preference analysis
  • 3.11.3 Regional variations in consumer behavior
  • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Disposable
• 5.3 Reusable

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Conventional
• 6.3 Organic

Chapter 7 Market Estimates & Forecast, By Category, 2021 - 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Pant
• 7.3 Taped

Chapter 8 Market Estimates & Forecast, By Size, 2021 - 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Small / extra small
• 8.3 Medium
• 8.4 Large
• 8.5 Extra large

Chapter 9 Market Estimates & Forecast, By Age Group, 2021 - 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 0-6 months
• 9.3 6-18 months
• 9.4 18-24 months
• 9.5 Above 2 years

Chapter 10 Market Estimates & Forecast, By Price Range, 2021 - 2034, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Economical diapers (Below $0.15)
• 10.3 Mid-Range diapers ($0.15 to $0.30)
• 10.4 Premium diapers (Above $0.30)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 11.1 Key trends
  • 11.1.1 E-commerce website
  • 11.1.2 Company’s website
• 11.2 Offline
  • 11.2.1 Hypermarket & supermarket
  • 11.2.2 Specialty stores
  • 11.2.3 Pharmacies/drug stores
  • 11.2.4 Other retail stores (department stores, warehouse club etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
  • 12.4.6 Indonesia
  • 12.4.7 Malaysia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MEA
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Bambino Mio Ltd.
• 13.2 Bambo Nature USA
• 13.3 Daio Paper
• 13.4 Essity AB
• 13.5 First Quality Enterprises
• 13.6 Hello Bello
• 13.7 Hengan International
• 13.8 Kao Corporation
• 13.9 Kimberly-Clark Corporation
• 13.10 Nobel Hygiene
• 13.11 Ontex Group
• 13.12 Ontex International N.V
• 13.13 Paul Hartmann AG
• 13.14 The Procter & Gamble Company (P&G)
• 13.15 Unicharm Corporation