睫毛精华液市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球睫毛精华液市场价值为 7.182 亿美元，预计到 2034 年将以 8% 的复合年增长率增长至 15.3 亿美元。

随着消费者逐渐摒弃繁琐的睫毛美化方法，转而寻求更便捷、无需嫁接或佩戴假睫毛即可拥有自然纤长睫毛的解决方案，睫毛精华的需求也随之增长。睫毛精华吸引着那些希望无需手术或长期投入即可获得显着效果的消费者，为他们提供了更安全、更方便的选择。许多消费者也倾向于选择精华液，因为只要使用方法正确，它们就适合日常使用，这促使那些重视温和美容方案的消费者选择它们而非其他替代品。这些产品的日益普及反映了美容习惯的转变，人们越来越注重自我护理，并倾向于选择能够提升自身自然美感的产品。同时，清洁美容概念的兴起也正在重塑消费者的购买决策，他们优先考虑那些不含潜在有害成分、符合道德和环保价值观的产品。

2024年，前列腺素衍生物市场规模达3.142亿美元，预计2034年将达到7.686亿美元。这类成分之所以能维持市场主导地位，是因为它们比以胜肽或维生素为基础的配方能更显着、更快速地改善睫毛状况。前列腺素衍生物之所以高效，是因为它们能够延长睫毛生长週期的生长期，使睫毛明显更长、更浓密、更黑。

2024年，离线通路销售额达到3.681亿美元，占51.3%的市占率。消费者在购买眼部护理产品时仍然依赖实体店，因为他们希望确保产品的真实性和安全性。消费者在购买前通常会查看保质期、确认成分资讯并咨询专业顾问，这进一步巩固了配销通路的优势。

2024年美国睫毛精华液市场规模达1.859亿美元，预计2025年至2034年将以7.2%的复合年增长率成长。强劲的消费能力和成熟的美容文化是美国在该区域市场占据领先地位的重要因素。随着家庭年支出的增加，消费者在个人照护上的投入持续稳定攀升。消费者对专业美容产品的兴趣日益浓厚，以及对非侵入性美容方式的持续追求，进一步推动了睫毛护理产品的需求成长。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
• 产业影响因素
  • 成长驱动因素
  • 产业陷阱与挑战
  • 机会
• 成长潜力分析
• 未来市场趋势
• 价格趋势
  • 按地区
  • 依产品类型
• 监理框架
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采纳
  • 首选配销通路
  • 理想价格范围
• 波特五力分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 产品组合基准测试
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品类型划分，2021-2034年

• 前列腺素衍生物
• 基于胜肽的
• 维生素

第六章：市场估算与预测：依最终用途划分，2021-2034年

• 女性
• 男人

第七章：市场估计与预测：依价格划分，2021-2034年

• 低的
• 中等的
• 高的

第八章：市场估算与预测：依配销通路划分，2021-2034年

• 在线的
  • 电子商务网站
  • 公司自有网站
• 离线
  • 百货公司
  • 药局
  • 美容院

第九章：市场估计与预测：依地区划分，2021-2034年

• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第十章：公司简介

• Biolyn
• DHC
• Elf Cosmetics
• Grande Cosmetics
• JB Cosmetics
• L'Oreal
• LVMH
• Mavala
• Neora
• Pacifica Beauty
• RevitaLash
• Shiseido
• Skin Research Laboratories
• Too Faced
• Uklash

The Global Eyelash Serum Market was valued at USD 718.2 million in 2024 and is estimated to grow at a CAGR of 8% to reach USD 1.53 billion by 2034.

Demand is growing as consumers move away from high-maintenance lash enhancement methods and look for easier solutions that deliver natural-looking length without extensions or artificial lashes. Eyelash serums appeal to individuals who want noticeable results without procedures or long-term commitments, offering a safer and more convenient option. Many buyers also gravitate toward serums because they are considered appropriate for routine use when applied correctly, encouraging shoppers who value gentle beauty solutions to choose them instead of alternatives. The rising popularity of these products reflects a broader shift in beauty habits, where people increasingly focus on self-care and prefer items that support their natural features. At the same time, clean beauty preferences are reshaping purchase decisions, with customers prioritizing formulas that avoid potentially harmful ingredients and align with ethical and environmentally conscious values.

The prostaglandin-derived segment generated USD 314.2 million in 2024 and is projected to reach USD 768.6 million by 2034. This ingredient class maintains its dominance because it delivers more noticeable and faster lash improvements than formulations based on peptides or vitamins. Prostaglandin derivatives are highly effective due to their ability to extend the anagen phase of the lash growth cycle, resulting in visibly longer, thicker, and darker eyelashes.

The offline channel generated USD 368.1 million in 2024, holding a 51.3% share. Consumers continue to rely on physical stores when purchasing products applied near the eyes, as they want reassurance about product authenticity and safety. Shoppers often prefer examining expiration dates, confirming ingredient information, and speaking with trained advisors before committing to a purchase, which reinforces the strength of this distribution channel.

U.S. Eyelash Serum Market generated USD 185.9 million in 2024 and is expected to grow at a CAGR of 7.2% from 2025 to 2034. Strong spending power and a well-established beauty culture contribute to the country's leading role within the region. Consumer investment in personal care continues climbing steadily, supported by higher annual expenditures across households. Rising interest in specialty beauty categories, along with ongoing enthusiasm for cosmetic enhancement without invasive procedures, has further increased demand for lash-focused products.

Key companies active in the Global Eyelash Serum Market include Biolyn, DHC, and E.l.f. Cosmetics, Grande Cosmetics, JB Cosmetics, L'Oreal, LVMH, Mavala, Neora, Pacifica Beauty, RevitaLash, Shiseido, Skin Research Laboratories, Too Faced, and Uklash. Companies in the Global Eyelash Serum Market are strengthening their competitive position by developing cleaner, safer, and more transparent ingredient profiles to meet rising consumer expectations. Many brands are reformulating products to highlight dermatologist-tested and irritation-free claims, widening their appeal to sensitive-skin users. Investments in clinical testing and scientific validation help manufacturers build trust and differentiate results-driven formulas. Digital engagement strategies, including influencer partnerships and social media campaigns, are expanding brand visibility and driving direct-to-consumer sales.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Product type trends
  • 2.2.3 End Use trends
  • 2.2.4 Price trends
  • 2.2.5 Distribution channel trends
• 2.3 CXO perspective: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations
• 2.5 Strategic recommendations
  • 2.5.1 Supply chain diversification strategy
  • 2.5.2 Product portfolio enhancement
  • 2.5.3 Partnership and alliance opportunities
  • 2.5.4 Cost management and pricing strategy
• 2.6 Decision framework
  • 2.6.1 Investment priority matrix
  • 2.6.2 ROI analysis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Price trends
  • 3.5.1 By Region
  • 3.5.2 By Product type
• 3.6 Regulatory framework
• 3.7 Consumer buying behavior analysis
  • 3.7.1 Demographic trends
  • 3.7.2 Factors affecting buying decisions
  • 3.7.3 Consumer product adoption
  • 3.7.4 Preferred distribution channel
  • 3.7.5 Preferred price range
• 3.8 Porter's five forces analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Product portfolio benchmarking
• 4.7 Key developments
  • 4.7.1 Mergers & acquisitions
  • 4.7.2 Partnerships & collaborations
  • 4.7.3 New Product Launches
  • 4.7.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Prostaglandin derived
• 5.3 Peptide based
• 5.4 Vitamin based

Chapter 6 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Women
• 6.3 Men

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2034 (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Online
  • 8.2.1 E-Commerce website
  • 8.2.2 Company owned website
• 8.3 Offline
  • 8.3.1 Department stores
  • 8.3.2 Pharmaceutical stores
  • 8.3.3 Beauty salons

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 Saudi Arabia
  • 9.6.3 South Africa

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 Biolyn
• 10.2 DHC
• 10.3 E.l.f. Cosmetics
• 10.4 Grande Cosmetics
• 10.5 JB Cosmetics
• 10.6 L’Oreal
• 10.7 LVMH
• 10.8 Mavala
• 10.9 Neora
• 10.10 Pacifica Beauty
• 10.11 RevitaLash
• 10.12 Shiseido
• 10.13 Skin Research Laboratories
• 10.14 Too Faced
• 10.15 Uklash