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封面
市场调查报告书
商品编码
1913464

员工体验管理市场机会、成长要素、产业趋势分析及预测（2026-2035年）

Employee Experience Management Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 235 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球员工体验管理市场预计到 2025 年将达到 67 亿美元，到 2035 年将达到 129 亿美元，年复合成长率为 6.8%。

员工体验管理市场-IMG1

人力资源职能的快速数位化以及现代职场管理日益复杂化推动了这一成长。企业越来越重视员工满意度、员工留任率和绩效匹配度，将其视为长期成功的关键驱动因素。先进的员工体验管理平台透过实现持续互动、结构化回馈和数据驱动的决策，正成为劳动力策略的重要组成部分。智慧分析、自动化回馈机制、云端体验平台和行动工具等创新正在变革传统的人才管理模式。这些技术提高了洞察的准确性，同时最大限度地减少了人工流程，并提供了贯穿员工整个职业生涯的可视性。远端和混合办公模式的持续扩展、对云端人力资源系统的日益依赖、对可操作的劳动力情报的需求以及对包容性和员工福祉倡议的日益重视，都促进了市场成长。

市场覆盖范围
开始年份 2025
预测年份 2026-2035
起始值 67亿美元
预测金额 129亿美元
复合年增长率 6.8%

2025年，软体细分市场占据63%的市场份额，预计2026年至2035年将以6%的复合年增长率成长。软体解决方案之所以在市场中占据主导地位，是因为它们能够提供即时洞察、衡量员工敬业度，并跨组织架构管理员工体验。扩充性的、以分析主导的平台能够帮助企业有效率地提升绩效和员工留存率。

预计到 2025 年，大型企业市占率将达到 72%，到 2035 年将以 6.4% 的复合年增长率成长。其主导地位得益于大规模的员工基础、更高的技术投资能力以及对跨多个地点和部门的统一体验管理的需求。

美国员工体验管理市场占全球市场份额的78%，市场规模达20亿美元。这一区域主导地位得益于数位化人力资源工具的积极应用、先进的分析能力以及成熟的企业技术生态系统。

目录

第一章调查方法和范围

第二章执行摘要

第三章业界考察

  • 生态系分析
    • 供应商情况
    • 利润率
    • 成本结构
    • 每个阶段的附加价值
    • 影响价值链的因素
    • 中断
  • 产业影响因素
    • 司机
      • 更重视员工敬业度与留任率
      • 混合办公和远距办公模式的成长
      • 人力资源职能的数位转型
      • 数据驱动的劳动决策
    • 产业潜在风险与挑战
      • 资料隐私和安全问题
      • 整合与变革管理挑战
    • 市场机会
      • 人工智慧驱动的个人化和预测分析
      • 中小企业和新兴市场采用率不断提高
      • 基于云端和行动优先的EXM解决方案
      • 与人力资源、协作和生产力工具集成
  • 成长潜力分析
  • 监管环境
    • 北美洲
      • 美国劳工部 (DOL) 和平等就业机会委员会 (EEOC) 指南
      • OSHA标准
      • 加拿大劳动法和就业标准
    • 欧洲
      • 德国联邦劳动社会事务部（BMAS）规章
      • 法国国家资讯与自由委员会 (CNIL) 和劳动部指南
      • 英国就业关係调整服务处 (ACAS) 和一般资料保护规则(GDPR) 指南
      • 义大利劳动与社会政策部合规
    • 亚太地区
      • 中国人力资源与社会保障部指导方针
      • 日本厚生劳动省合规性
      • 韩国僱佣劳动部规章
      • 印度劳动和就业部指南
    • 拉丁美洲
      • 巴西劳动和就业部指南
      • 墨西哥劳动部（STPS）指南
    • 中东和非洲
      • 阿联酋人力资源与酋长国化部指南
      • 沙乌地阿拉伯人力资源与社会发展部（HRSD）规章
  • 波特五力分析
  • PESTEL 分析
  • 科技与创新趋势
    • 当前技术趋势
    • 新兴技术
  • 价格趋势
    • 按地区
    • 副产品
  • 成本細項分析
  • 专利分析
  • 永续性和环境方面
    • 永续努力
    • 减少废弃物策略
    • 生产中的能源效率
    • 环保倡议
    • 碳足迹考量
  • 使用案例场景

第四章 竞争情势

  • 介绍
  • 公司市占率分析
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 主要市场公司的竞争分析
  • 竞争定位矩阵
  • 战略展望矩阵
  • 重大进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 企业扩张计画和资金筹措

第五章 按组件分類的市场估算与预测，2022-2035年

  • 软体
    • 员工敬业度平台
    • 学习与发展工具
    • 绩效管理软体
    • 员工回馈和调查
    • 员工福祉解决方案
    • 人力资源分析与洞察
    • 入职和离职解决方案
    • 其他的
  • 服务
    • 咨询和顾问服务
    • 实施和整合服务
    • 培训和支援服务
    • 託管服务

第六章 依公司规模分類的市场估计与预测，2022-2035年

  • 大公司
  • 小型企业

7. 2022-2035年各车型市场估计与预测

  • 本地部署
  • 云

第八章 依最终用途分類的市场估算与预测，2022-2035年

  • 资讯科技与科技
  • BFSI
  • 卫生保健
  • 製造业
  • 零售
  • 政府/公共部门
  • 饭店业
  • 其他的

第九章 2022-2035年各地区市场估算与预测

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 比利时
    • 荷兰
    • 瑞典
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 新加坡
    • 韩国
    • 越南
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 南非
    • 沙乌地阿拉伯

第十章：公司简介

  • Global Player
    • ADP
    • Cornerstone OnDemand
    • IBM
    • Microsoft
    • Oracle
    • Qualtrics
    • Salesforce
    • SAP
    • ServiceNow
    • Workday
  • Regional Player
    • Freshworks
    • Kenexa
    • Lumesse
    • Meta4
    • PeopleFluent
    • Ramco Systems
    • Saba Software
    • Softland
    • Talentsoft
    • ZingHR
  • 新兴企业
    • Culture Amp
    • Glint
    • Hyphen
    • Leapsome
    • Peakon
简介目录
Product Code: 8080

The Global Employee Experience Management Market was valued at USD 6.7 billion in 2025 and is estimated to grow at a CAGR of 6.8% to reach USD 12.9 billion by 2035.

Employee Experience Management Market - IMG1

Growth is supported by the rapid digitalization of human resource functions and the increasing complexity of managing modern work environments. Organizations are focusing more closely on employee satisfaction, retention, and performance alignment as key drivers of long-term success. Advanced employee experience management platforms are becoming integral to workforce strategies by enabling continuous engagement, structured feedback, and data-driven decision-making. Innovations such as intelligent analytics, automated feedback mechanisms, cloud-based experience platforms, and mobile-accessible tools are reshaping traditional people management models. These technologies offer visibility across the full employee journey while minimizing manual processes and improving insight accuracy. The continued expansion of remote and hybrid work arrangements, increased reliance on cloud-based HR systems, demand for actionable workforce intelligence, and stronger focus on inclusion and well-being initiatives are collectively reinforcing market growth.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$6.7 Billion
Forecast Value$12.9 Billion
CAGR6.8%

The software segment accounted for 63% share in 2025 and is expected to grow at a CAGR of 6% from 2026 to 2035. Software solutions dominate due to their ability to deliver real-time insights, measure engagement levels, and manage workforce experience across organizational structures. Scalable, analytics-driven platforms enable organizations to enhance performance and retention efficiently.

The large enterprises segment held 72% share in 2025 and is forecast to grow at a CAGR of 6.4% through 2035. Their leadership is driven by larger employee bases, higher technology investment capacity, and the need for unified experience management across multiple locations and departments.

United States Employee Experience Management Market held 78% share and generated USD 2 billion. Regional dominance is supported by strong adoption of digital HR tools, advanced analytics capabilities, and a mature enterprise technology ecosystem.

Key companies operating in the Global Employee Experience Management Market include SAP, Workday, Microsoft, Oracle, ServiceNow, Salesforce, Qualtrics, IBM, ADP, and Cornerstone OnDemand. Companies in the Employee Experience Management Market strengthen their position through continuous platform innovation and integrated digital solutions. Organizations invest in advanced analytics, automation, and intelligent feedback tools to improve engagement measurement and workforce insights. Expanding cloud-based offerings allows scalable deployment across diverse workforce models. Strategic partnerships with enterprise technology providers support seamless system integration. Firms also emphasize mobile accessibility and user-centric design to improve adoption rates.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2022 - 2035
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Component
    • 2.2.3 Organization Size
    • 2.2.4 Deployment Model
    • 2.2.5 End Use
  • 2.3 TAM Analysis, 2026-2035
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier Landscape
    • 3.1.2 Profit Margin
    • 3.1.3 Cost structure
    • 3.1.4 Value addition at each stage
    • 3.1.5 Factor affecting the value chain
    • 3.1.6 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising Focus on Employee Engagement & Retention
      • 3.2.1.2 Growth of Hybrid & Remote Work Models
      • 3.2.1.3 Digital Transformation of HR Functions
      • 3.2.1.4 Data-Driven Workforce Decision-Making
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 Data Privacy & Security Concerns
      • 3.2.2.2 Integration & Change Management Challenges
    • 3.2.3 Market opportunities
      • 3.2.3.1 AI-Driven Personalization & Predictive Analytics
      • 3.2.3.2 Growing Adoption Among SMEs & Emerging Markets
      • 3.2.3.3 Cloud-Based and Mobile-First EXM Solutions
      • 3.2.3.4 Integration with HR, Collaboration, and Productivity Tools
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
      • 3.4.1.1 U.S. Department of Labor (DOL) & EEOC Guidelines
      • 3.4.1.2 OSHA Standards
      • 3.4.1.3 Canada Labour Code & Employment Standards
    • 3.4.2 Europe
      • 3.4.2.1 Germany BMAS Regulations
      • 3.4.2.2 France CNIL & Ministry of Labour Guidelines
      • 3.4.2.3 United Kingdom ACAS & GDPR Guidelines
      • 3.4.2.4 Italy Ministry of Labour & Social Policies Compliance
    • 3.4.3 Asia Pacific
      • 3.4.3.1 China MOHRSS Guidelines
      • 3.4.3.2 Japan MHLW Compliance
      • 3.4.3.3 South Korea MOEL Regulations
      • 3.4.3.4 India Ministry of Labour & Employment Guidelines
    • 3.4.4 Latin America
      • 3.4.4.1 Brazil MTE Guidelines
      • 3.4.4.2 Mexico STPS Guidelines
    • 3.4.5 Middle East and Africa
      • 3.4.5.1 UAE Ministry of Human Resources & Emiratisation Guidelines
      • 3.4.5.2 Saudi Arabia HRSD Regulations
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
  • 3.7 Technology and Innovation Landscape
    • 3.7.1 Current technological trends
    • 3.7.2 Emerging technologies
  • 3.8 Price trends
    • 3.8.1 By region
    • 3.8.2 By product
  • 3.9 Cost breakdown analysis
  • 3.10 Patent analysis
  • 3.11 Sustainability and Environmental Aspects
    • 3.11.1 Sustainable practices
    • 3.11.2 Waste reduction strategies
    • 3.11.3 Energy efficiency in production
    • 3.11.4 Eco-friendly initiatives
    • 3.11.5 Carbon footprint considerations
  • 3.12 Use case scenarios

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 Asia Pacific
    • 4.2.4 Latin America
    • 4.2.5 Middle East & Africa
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategic outlook matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans and funding

Chapter 5 Market Estimates & Forecast, By Component, 2022 - 2035 ($ Bn)

  • 5.1 Key trends
  • 5.2 Software
    • 5.2.1 Employee engagement platforms
    • 5.2.2 Learning & development tools
    • 5.2.3 Performance management software
    • 5.2.4 Employee feedback & surveys
    • 5.2.5 Employee well-being solutions
    • 5.2.6 Hr analytics & insights
    • 5.2.7 Onboarding & offboarding solutions
    • 5.2.8 Others
  • 5.3 Service
    • 5.3.1 Consulting & advisory services
    • 5.3.2 Implementation & integration services
    • 5.3.3 Training & support services
    • 5.3.4 Managed services

Chapter 6 Market Estimates & Forecast, By Organization Size, 2022 - 2035 ($ Bn)

  • 6.1 Key trends
  • 6.2 Large Enterprises
  • 6.3 SMEs

Chapter 7 Market Estimates & Forecast, By Deployment Model, 2022 - 2035 ($ Bn)

  • 7.1 Key trends
  • 7.2 On premises
  • 7.3 Cloud

Chapter 8 Market Estimates & Forecast, By End Use, 2022 - 2035 ($ Bn)

  • 8.1 Key trends
  • 8.2 IT & Technology
  • 8.3 BFSI
  • 8.4 Healthcare
  • 8.5 Manufacturing
  • 8.6 Retail
  • 8.7 Government & Public Sector
  • 8.8 Hospitality
  • 8.9 Others

Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035 ($ Bn)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Belgium
    • 9.3.7 Netherlands
    • 9.3.8 Sweden
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 Australia
    • 9.4.5 Singapore
    • 9.4.6 South Korea
    • 9.4.7 Vietnam
    • 9.4.8 Indonesia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 UAE
    • 9.6.2 South Africa
    • 9.6.3 Saudi Arabia

Chapter 10 Company Profiles

  • 10.1 Global Player
    • 10.1.1 ADP
    • 10.1.2 Cornerstone OnDemand
    • 10.1.3 IBM
    • 10.1.4 Microsoft
    • 10.1.5 Oracle
    • 10.1.6 Qualtrics
    • 10.1.7 Salesforce
    • 10.1.8 SAP
    • 10.1.9 ServiceNow
    • 10.1.10 Workday
  • 10.2 Regional Player
    • 10.2.1 Freshworks
    • 10.2.2 Kenexa
    • 10.2.3 Lumesse
    • 10.2.4 Meta4
    • 10.2.5 PeopleFluent
    • 10.2.6 Ramco Systems
    • 10.2.7 Saba Software
    • 10.2.8 Softland
    • 10.2.9 Talentsoft
    • 10.2.10 ZingHR
  • 10.3 Emerging Players
    • 10.3.1 Culture Amp
    • 10.3.2 Glint
    • 10.3.3 Hyphen
    • 10.3.4 Leapsome
    • 10.3.5 Peakon