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市场调查报告书
商品编码
1928977
摩托车安全解决方案市场机会、成长要素、产业趋势分析及预测（2026-2035年）Two-Wheeler Safety Solutions Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
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全球摩托车安全解决方案市场预计到 2025 年将达到 83 亿美元，到 2035 年将达到 148 亿美元，年复合成长率为 6.2%。
该市场专注于旨在保护骑士并严重性减轻道路交通事故中伤亡的技术。安全解决方案的核心是预防系统（主动降低事故发生的机率）和保护系统（在碰撞发生时减轻人身伤害）。电子、感测器技术、人工智慧和车辆互联领域的持续创新重塑了整个摩托车生态系统的安全预期。关键地区的监管力度加大和意识提升正在加速安全技术的普及，而成本优化则使得非高阶车型也能整合安全功能。製造商正越来越多地采用智慧化的软体驱动功能，以增强对周围情境察觉的感知、车辆稳定性和骑士的响应能力。支援互联的安全平台能够提供数据驱动的洞察，从而缩短事故响应时间并改善车辆诊断。这些发展共同增强了骑士的信心，并支持更安全的都市区和高速公路出行。市场的发展趋势反映了安全组件从机械部件向支持即时决策和长期性能监控的数位化系统的转变，这进一步强化了安全作为现代摩托车核心价值提案的地位。
| 市场覆盖范围 | |
|---|---|
| 开始年份 | 2025 |
| 预测年份 | 2026-2035 |
| 起始值 | 83亿美元 |
| 预测金额 | 148亿美元 |
| 复合年增长率 | 6.2% |
先进的骑乘辅助和电子安全功能正日益融入高级脚踏车和Scooter，这表明市场对智慧安全整合的需求不断增长。基于物联网框架、卫星定位、紧急应变能力、碰撞检测和连续雷射雷达分析的互联安全平台正在加速发展。智慧型手机整合、高速连线和云端处理等功能，尤其是在人口密集的城市和车队营运中，能够实现预测性维护、安全路线引导和紧急服务整合等功能。
预计到2025年，摩托车市占率将达到60%，并在2026年至2035年间以5.7%的复合年增长率成长。该细分市场涵盖通勤车、旅行车、性能车、探险车和巡航车等车型，每种车型都需要最佳的安全配置。其市场主导地位得益于庞大的全球车辆基数、较高的平均售价（这促使消费者采用先进的安全功能）以及因速度提升和事故风险增加而日益严格的安全法规。
预计到2025年，主动安全系统市占率将达到63%，并在2026年至2035年间以6.6%的复合年增长率达到最快成长。强而有力的监管支援、技术成熟带来的系统成本下降以及在减少事故方面卓着的成效，持续推动主动安全系统的普及。煞车控制技术仍然是应用最广泛的主动安全解决方案，并且在多个主要经济体中，对于超过规定引擎功率标准的摩托车，已强制要求安装煞车控制技术。
预计2026年至2035年，中国摩托车安全解决方案市场将以6.6%的复合年增长率成长。中国在全球电动摩托车普及率方面处于领先地位，电动车款在多个细分市场的新车销售中占比超过90%。这项优势推动了对数位化先进安全架构的需求。清洁出行激励政策、电动车都市区通行优惠政策以及逐步出台的安全法规等政策支持，持续重塑市场动态。
目录
第一章调查方法
第二章执行摘要
第三章业界考察
- 生态系分析
- 供应商情况
- 利润率分析
- 成本结构
- 每个阶段的附加价值
- 影响价值链的因素
- 中断
- 产业影响因素
- 司机
- 都市化加速与交通拥挤加剧
- 透过整合人工智慧、物联网和感测器来开发先进的安全功能
- 严格的安全规章
- 消费者对骑乘安全的意识正在增强。
- 交通事故率上升和安全意识增强
- 产业潜在风险与挑战
- 先进安全系统高成本
- 低成本车辆的普及程度有限
- 市场机会
- 推出智慧互联安全设备
- 对售后市场和改造解决方案的需求
- 将安全技术融入电动摩托车
- 车队和商业安全解决方案的成长
- 成长潜力分析
- 监管环境
- 北美洲
- 联邦机动车辆安全标准（FMVSS）
- 加拿大 - 机动车辆安全法规 (MVSR)
- 欧洲
- 德国 - 欧盟第168/2013号条例
- 英国- 1986 年英国道路车辆（构造和使用）条例
- 法国-RE2020
- 义大利 - PNRR 道路安全义务
- 亚太地区
- 中国GB/T车辆安全标准
- 印度 - 2019 年机动车辆（修正）法案
- 日本 - i-建设与道路交通法
- 澳洲 - 澳洲外观设计规则 (ADR)
- LATAM
- 墨西哥 - 墨西哥官方标准 NOM-036-SCFI-2018
- 阿根廷 - 国家交通法 24.449
- 中东和非洲
- 南非共和国 - 道路交通法（1996 年）
- 沙乌地阿拉伯—交通法和2030愿景交通政策
- 北美洲
- 波特分析
- PESTEL 分析
- 科技与创新趋势
- 当前技术趋势
- 新兴技术
- 专利分析
- 用例和成功案例
- 永续性和环境方面
- 永续实践
- 减少废弃物策略
- 生产中的能源效率
- 环保倡议
- 碳足迹考量
- 定价、商业和收入模式
- 硬体投资与软体/订阅经济模式
- OEM整合与平台部署经济学
- 原始设备製造商和车队的总拥有成本 (TCO)
第四章 竞争情势
- 介绍
- 公司市占率分析
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东和非洲
- 主要市场公司的竞争分析
- 竞争定位矩阵
- 战略展望矩阵
- 重大进展
- 併购
- 伙伴关係与合作
- 新产品发布
- 企业扩张计画和资金筹措
第五章 按技术分類的市场估算与预测，2022-2035年
- 主动安全系统
- 防锁死煞车系统（ABS）
- 牵引力控制系统（TCS）
- 主动式车距维持定速系统（ACC）
- 高级驾驶辅助系统（ARAS）
- 被动安全系统
- 安全气囊
- 智慧头盔
- 防护衣
第六章 依车辆类型分類的市场估计与预测，2022-2035年
- 摩托车
- Scooter
第七章 依销售管道分類的市场估计与预测，2022-2035年
- OEM
- 售后市场
第八章 按应用领域分類的市场估算与预测，2022-2035年
- 个人使用
- 商业/车队
第九章 2022-2035年各地区市场估算与预测
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 北欧国家
- 比荷卢经济联盟
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 新加坡
- 泰国
- 印尼
- 越南
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 哥伦比亚
- 中东和非洲
- 南非
- 沙乌地阿拉伯
- 阿拉伯聯合大公国
第十章：公司简介
- 世界公司
- Autoliv
- BMW Motorrad
- Bosch
- Continental
- Delphi
- Denso
- Harman
- Honda
- Kawasaki
- Magneti Marelli
- NXP
- Valeo
- Yamaha
- ZF
- 区域玩家
- Alpinestars
- Dainese
- Helite
- Klim
- Racer Gloves
- Spidi
- 新兴科技创新者
- In&Motion
- Leatt
- Reevu
- RST
- Sena Technologies
The Global Two-Wheeler Safety Solutions Market was valued at USD 8.3 billion in 2025 and is estimated to grow at a CAGR of 6.2% to reach USD 14.8 billion by 2035.
The market focuses on technologies designed to protect riders and minimize injury severity during road incidents. Safety solutions are structured around preventive systems that actively reduce accident probability and protective systems that mitigate physical harm when crashes occur. Continuous innovation in electronics, sensor technology, artificial intelligence, and vehicle connectivity has reshaped safety expectations across the two-wheeler ecosystem. Regulatory enforcement across key regions and growing rider awareness have accelerated adoption rates, while cost optimization has enabled safety integration beyond premium models. Manufacturers increasingly embed intelligent software-driven features to enhance situational awareness, vehicle stability, and rider responsiveness. Connectivity-enabled safety platforms support data-driven insights, improving accident response times and vehicle diagnostics. These developments collectively enhance rider confidence and support safer urban and highway mobility. The market's evolution reflects a shift from mechanical safety components to digitally enabled systems that support real-time decision-making and long-term performance monitoring, reinforcing the role of safety as a core value proposition in modern two-wheelers.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $8.3 Billion |
| Forecast Value | $14.8 Billion |
| CAGR | 6.2% |
Advanced rider assistance and electronically supported safety functions are increasingly embedded in high-end motorcycles and scooters, signaling stronger demand for intelligent safety integration. The use of connected safety platforms supported by IoT frameworks, satellite positioning, emergency response functions, crash sensing, and continuous rider analytics is accelerating. Integration with smartphones, high-speed connectivity, and cloud-based processing enables capabilities related to maintenance forecasting, safer route guidance, and coordinated emergency services, particularly in densely populated cities and fleet-based mobility operations.
The motorcycles segment accounted for 60% share in 2025 and is forecast to grow at a CAGR of 5.7% between 2026 and 2035. This category includes commuter models, touring motorcycles, performance-oriented bikes, adventure variants, and cruisers, each requiring tailored safety configurations. Market leadership is supported by a substantial global vehicle base, higher average selling prices that support advanced safety adoption, and stringent safety regulations driven by elevated speed capabilities and accident exposure.
The active safety systems segment held a 63% share in 2025 and is projected to register the fastest growth at a CAGR of 6.6% from 2026 to 2035. Strong regulatory backing, declining system costs due to technological maturity, and demonstrated effectiveness in accident reduction continue to drive adoption. Braking control technologies remain the most broadly deployed active safety solutions and are legally required in multiple major economies for motorcycles above defined engine thresholds.
China Two-Wheeler Safety Solutions Market is anticipated to grow at a CAGR of 6.6% during 2026 to 2035. China leads global electric two-wheeler adoption, with electric models accounting for more than 90% of new unit sales across several segments. This dominance supports demand for digitally advanced safety architectures. Policy support through clean mobility incentives, urban access advantages for electric vehicles, and the gradual rollout of safety-focused regulations continues to reshape market dynamics.
Key companies shaping the Global Two-Wheeler Safety Solutions Market include Bosch, Continental, ZF, Denso, Autoliv, Valeo, Harman, NXP, Delphi, and Magneti Marelli. Companies operating in the Two-Wheeler Safety Solutions Market focus on technology integration, strategic partnerships, and geographic expansion to strengthen market positioning. Leading players prioritize investment in software-defined safety platforms, sensor fusion, and data analytics to improve system intelligence and reliability. Collaboration with two-wheeler manufacturers enables early-stage integration of safety technologies into new vehicle platforms. Firms also emphasize scalable and cost-efficient solutions to penetrate mid-range and entry-level segments. Expansion in high-growth regions, particularly Asia-Pacific, supports volume growth and regulatory alignment.
Table of Contents
Chapter 1 Methodology
- 1.1 Research approach
- 1.2 Quality commitments
- 1.3 Research trail and confidence scoring
- 1.3.1 Research trail components
- 1.3.2 Scoring components
- 1.4 Data collection
- 1.4.1 Partial list of primary sources
- 1.5 Data mining sources
- 1.5.1 Paid sources
- 1.6 Best estimates and calculations
- 1.6.1 Base year calculation for any one approach
- 1.7 Forecast model
- 1.8 Research transparency addendum
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2022 - 2035
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Technology
- 2.2.3 Vehicle
- 2.2.4 Sales Channel
- 2.2.5 Application
- 2.3 TAM Analysis, 2026-2035
- 2.4 CXO perspectives: Strategic imperatives
- 2.4.1 Executive decision points
- 2.4.2 Critical success factors
- 2.5 Future outlook and strategic recommendations
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin analysis
- 3.1.3 Cost structure
- 3.1.4 Value addition at each stage
- 3.1.5 Factor affecting the value chain
- 3.1.6 Disruptions
- 3.2 Industry impact forces
- 3.2.1.1 Growth drivers
- 3.2.1.2 Rising urbanization and increasing traffic congestion
- 3.2.1.3 Integration of AI, IoT, and sensors to develop advanced safety features
- 3.2.1.4 Stringent safety regulations
- 3.2.1.5 Growing awareness among consumers about rider safety
- 3.2.1.6 Increasing road accident rates & safety awareness
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 High cost of advanced safety systems
- 3.2.2.2 Limited adoption in low-cost vehicles
- 3.2.3 Market opportunities
- 3.2.3.1 Smart and connected safety devices adoption
- 3.2.3.2 Aftermarket and retrofit solutions demand
- 3.2.3.3 Integration of safety tech in electric two-wheelers
- 3.2.3.4 Fleet and commercial safety solutions growth
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.1.1 US- federal motor vehicle safety standards (FMVSS)
- 3.4.1.2 Canada - Motor vehicle safety regulations (MVSR)
- 3.4.2 Europe
- 3.4.2.1 Germany- EU Regulation 168/2013
- 3.4.2.2 UK- UK road vehicles (Construction and Use) regulations 1986
- 3.4.2.3 France- RE2020
- 3.4.2.4 Italy- PNRR road safety mandates
- 3.4.3 Asia Pacific
- 3.4.3.1 China- GB/T vehicle safety standards
- 3.4.3.2 India- Motor vehicles (Amendment) Act 2019
- 3.4.3.3 Japan- i-Construction and road traffic act
- 3.4.3.4 Australia- Australian design rules (ADR)
- 3.4.4 LATAM
- 3.4.4.1 Mexico- Official Mexican standard NOM-036-SCFI-2018
- 3.4.4.2 Argentina- National traffic law 24.449
- 3.4.5 MEA
- 3.4.5.1 South Africa- National road traffic act (1996)
- 3.4.5.2 Saudi Arabia- Traffic law & vision 2030 transport initiatives
- 3.4.1 North America
- 3.5 Porter';s analysis
- 3.6 PESTEL analysis
- 3.7 Technology and innovation landscape
- 3.7.1 Current technological trends
- 3.7.2 Emerging technologies
- 3.8 Patent analysis
- 3.9 Use cases & success stories
- 3.10 Sustainability and environmental aspects
- 3.10.1 Sustainable practices
- 3.10.2 Waste reduction strategies
- 3.10.3 Energy efficiency in production
- 3.10.4 Eco-friendly Initiatives
- 3.10.5 Carbon footprint considerations
- 3.11 Pricing, Commercial & Revenue Models
- 3.12 Hardware Investment vs Software / Subscription Economics
- 3.13 OEM Integration & Platform Adoption Economics
- 3.14 Total Cost of Ownership (TCO) for OEMs & Fleets
Chapter 4 Competitive Landscape, 2025
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 Asia Pacific
- 4.2.4 LATAM
- 4.2.5 MEA
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Strategic outlook matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans and funding
Chapter 5 Market Estimates & Forecast, By Technology, 2022 - 2035 ($Bn, Units)
- 5.1 Key trends
- 5.2 Active safety systems
- 5.2.1 Anti-lock braking systems (ABS)
- 5.2.2 Traction control systems (TCS)
- 5.2.3 Adaptive cruise control (ACC)
- 5.2.4 Advanced rider assistance systems (ARAS)
- 5.3 Passive safety systems
- 5.3.1 Airbags
- 5.3.2 Smart helmets
- 5.3.3 Protective clothing
Chapter 6 Market Estimates & Forecast, By Vehicles, 2022 - 2035 ($Bn, Units)
- 6.1 Key trends
- 6.2 Motorcycles
- 6.3 Scooters
Chapter 7 Market Estimates & Forecast, By Sales Channel, 2022 - 2035 ($Bn, Units)
- 7.1 Key trends
- 7.2 OEM
- 7.3 Aftermarket
Chapter 8 Market Estimates & Forecast, By Application, 2022 - 2035 ($Bn, Units)
- 8.1 Key trends
- 8.2 Personal use
- 8.3 Commercial / fleet
Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035 ($Bn, Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Benelux
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Singapore
- 9.4.7 Thailand
- 9.4.8 Indonesia
- 9.4.9 Vietnam
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Colombia
- 9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
Chapter 10 Company Profiles
- 10.1 Global Players
- 10.1.1 Autoliv
- 10.1.2 BMW Motorrad
- 10.1.3 Bosch
- 10.1.4 Continental
- 10.1.5 Delphi
- 10.1.6 Denso
- 10.1.7 Harman
- 10.1.8 Honda
- 10.1.9 Kawasaki
- 10.1.10 Magneti Marelli
- 10.1.11 NXP
- 10.1.12 Valeo
- 10.1.13 Yamaha
- 10.1.14 ZF
- 10.2 Regional Players
- 10.2.1 Alpinestars
- 10.2.2 Dainese
- 10.2.3 Helite
- 10.2.4 Klim
- 10.2.5 Racer Gloves
- 10.2.6 Spidi
- 10.3 Emerging Technology Innovators
- 10.3.1 In&Motion
- 10.3.2 Leatt
- 10.3.3 Reevu
- 10.3.4 RST
- 10.3.5 Sena Technologies
