眼霜市场机会、成长要素、产业趋势分析及2026年至2035年预测。

2025 年全球眼霜市场价值 54 亿美元，预计到 2035 年将达到 105 亿美元，年复合成长率为 7.3%。

在消费者对娇嫩眼周肌肤专业护理需求的日益重视推动下，眼霜市场正迅速崛起，成为整个护肤行业中一个增长迅速且极具影响力的细分市场。消费者对老龄化、黑眼圈、眼袋、细纹以及整体脸部美观的日益关注，正在影响他们的购买行为。眼霜因其针对性功效而备受青睐，例如保湿、抗衰老、美白和环境防护。受预防性和科学验证的护肤方案的偏好，消费者越来越倾向于将眼霜视为长期肌肤健康的重要组成部分，而非奢侈品。价格、可见效果和配方功效是消费者选择的关键因素，而全球对优质、经皮肤科医生推荐且能轻鬆融入日常护肤流程的产品的需求不断增长，也持续推动着眼霜市场的发展。

预计到2025年，保湿眼霜市占率将达到29.7%，销售额将达16亿美元。这些产品因其紧緻肌肤的功效而备受青睐。含有胜肽和胶原蛋白促进成分的配方越来越受欢迎，因为这些成分能够强化皮肤结构并提高弹性。消费者优先考虑那些能够带来明显紧緻效果、改善眼周肌肤外观并有助于实现抗衰老目标的护肤产品。

受消费者对高度专业化照护的需求驱动，专业护理市场预计到2025年将占据55%的市场。专业眼霜含有高浓度的活性成分，旨在解决诸如深层皱纹、严重眼袋和明显黑眼圈等特定问题。这些产品通常在受控环境下，由专业护肤师监督使用，这反映了消费者对个人化护肤的追求。消费者对专业护理和客製化美容方案卓越功效的日益认可，也推动了专业护理市场的成长。

预计2025年，北美眼霜市场规模将达到13亿美元，并将以7.6%的复合年增长率持续成长至2035年。该地区以高度成熟的市场着称，以创新和高端定位为特征，这得益于消费者较高的知识水平、较高的可支配收入以及皮肤科医生推荐产品的高渗透率。北美拥有先进的个人护理生态系统、完善的零售基础设施，并受到皮肤病学研究、化妆品科学和社交媒体主导趋势的强大影响。这些因素共同推动了市场扩张和专业眼霜的出现。

目录

第一章：调查方法和范围

第二章执行摘要

第三章业界考察

• 生态系分析
  • 供应商情况
  • 利润率
  • 每个阶段增加的价值
  • 影响价值链的因素
• 影响产业的因素
  • 促进因素
    • 人们对针对性护肤的意识日益增强
    • 抗衰老和预防性护肤市场成长
    • 社群媒体与美妆部落客的影响力
  • 产业潜在风险与挑战
    • 产品价格高
    • 对产品功效持怀疑态度
  • 机会
    • 成分纯净、有机，并经皮肤科医生测试。
    • 先进原料的创新
• 成长潜力分析
• 未来市场趋势
• 科技与创新趋势
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按类型
• 监管环境
  • 标准和合规要求
  • 区域法规结构
  • 认证标准
• 波特的分析
• PESTEL 分析

第四章 竞争情势

• 介绍
• 企业市占率分析
• 企业矩阵分析
• 主要市场公司的竞争分析
• 竞争定位矩阵
• 主要进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章 估价与预测：依类型划分，2022-2035年

• 保湿眼霜
• 具有紧緻效果的眼霜
• 抗老眼霜
• 抗过敏眼霜
• 亮眼霜
• 眼霜可减轻眼部肿胀

第六章 估价与预测：依原料划分，2022-2035年

• 维生素E
• 烟碱酰胺
• 维生素A
• 视网醇
• 其他（例如透明质酸）

第七章 市场估价与预测：依肤质划分，2022-2035年

• 干性皮肤
• 油性肌肤
• 其他（所有肤质，包括敏感肌肤）

第八章 估算与预测：2022-2035年价格区间

• 低价位
• 中等的
• 高的

第九章 估价与预测：依应用领域划分，2022-2035年

• 面向专业人士
• 对于个人

第十章 估价与预测：依通路划分，2022-2035年

• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大卖场/超级市场
  • 百货公司
  • 其他的

第十一章 市场估价与预测：按地区划分，2022-2035年

• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 其他中东和非洲地区

第十二章：公司简介

• Amorepacific Corporation
• Avon Products, Inc.
• Beiersdorf AG
• Cadila Pharmaceuticals
• 雅诗兰黛公司
• Eye Care Cosmetics
• Johnson &Johnson
• Kao Corporation
• L'Oreal SA
• Mary Kay Inc.
• The Procter &Gamble Company
• Shiseido Company, Limited
• The Body Shop International Limited
• Unilever

The Global Eye Cream Market was valued at USD 5.4 billion in 2025 and is estimated to grow at a CAGR of 7.3% to reach USD 10.5 billion by 2035.

The market has emerged as a fast-growing and influential segment of the broader skincare industry, driven by rising consumer awareness around specialized care for the delicate eye area. Growing concerns about aging, dark circles, puffiness, fine lines, and overall facial aesthetics are shaping purchasing behavior. Eye creams are recognized for their targeted benefits, including hydration, anti-aging, brightening, and environmental protection. Consumers are increasingly treating eye creams as essential for long-term skin health rather than a luxury, influenced by a preference for preventive and science-backed skincare solutions. Affordability, visible results, and formulation efficacy are key factors in consumer choices, while the market continues to benefit from rising global interest in premium and dermatologist-approved products that integrate seamlessly into daily skincare routines.

The moisturizing eye cream segment held 29.7% share and generated USD 1.6 billion in 2025. These products are highly demanded for their skin-tightening and firming effects. Formulations containing peptides and collagen-boosting ingredients are increasingly popular, as they strengthen the skin structure and improve elasticity. Consumers prioritize products that deliver visible tightening and enhance the appearance of the eye area, supporting anti-aging goals.

The professional segment held 55% share in 2025, driven by demand for highly specialized treatments. Professional-grade eye creams contain concentrated active ingredients designed for targeted issues, including deep wrinkles, severe puffiness, and pronounced dark circles. These products are often used in controlled conditions under the supervision of skincare professionals, reflecting consumer interest in personalized skincare regimens. The professional segment benefits from growing awareness of the superior efficacy of expert-administered treatments and tailored cosmetic programs.

North America Eye Cream Market accounted for USD 1.3 billion in 2025 and is anticipated to grow at a CAGR of 7.6% through 2035. The region is recognized as highly mature, innovation-driven, and premium-oriented, supported by widespread consumer knowledge, high disposable incomes, and strong adoption of dermatologist-recommended products. North America benefits from an advanced personal care ecosystem, robust retail infrastructure, and strong influence from dermatology research, cosmetic science, and social media-driven trends. These factors collectively drive market expansion and adoption of specialized eye creams.

Key players in the Global Eye Cream Market include Beiersdorf AG, Johnson & Johnson, Shiseido Company, Limited, L'Oreal S.A., Estee Lauder Companies Inc., The Procter & Gamble Company, Amorepacific Corporation, Mary Kay Inc., Avon Products, Inc., Eye Care Cosmetics, The Body Shop International Limited, Kao Corporation, and Unilever. Companies in the eye cream market are strengthening their positions by investing in R&D to develop innovative formulations that target multiple skin concerns simultaneously. Strategic collaborations with dermatologists, influencers, and beauty clinics help enhance credibility and reach. Expanding premium product portfolios and launching region-specific solutions allow firms to cater to diverse consumer preferences. Marketing campaigns emphasizing scientific validation, anti-aging efficacy, and sustainable ingredients are being leveraged to capture consumer trust.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Region
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Country
  • 2.2.2 Type
  • 2.2.3 Ingredient
  • 2.2.4 Skin Type
  • 2.2.5 Price
  • 2.2.6 Application
  • 2.2.7 Distribution Channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising awareness of targeted skincare
    • 3.2.1.2 Growth of anti-aging and preventive skincare
    • 3.2.1.3 Influence of social media & beauty influencers
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High product pricing
    • 3.2.2.2 Product efficacy skepticism
  • 3.2.3 Opportunities
    • 3.2.3.1 Clean, organic & dermatologist tested formulations
    • 3.2.3.2 Advanced ingredient innovation
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By Region
  • 3.6.2 By Type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2025

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Estimates & Forecast, By Type, 2022 - 2035 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Moisturizing eye cream
• 5.3 Firming eye cream
• 5.4 Anti-aging eye cream
• 5.5 Anti-allergy eye cream
• 5.6 Brightening eye cream
• 5.7 De-puffing eye cream

Chapter 6 Estimates & Forecast, By Ingredient, 2022 - 2035 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Vitamin E
• 6.3 Niacinamide
• 6.4 vitamin A
• 6.5 Retinol
• 6.6 Other (hyaluronic acid, etc)

Chapter 7 Market Estimates and Forecast, By Skin Type, 2022 - 2035 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Dry skin
• 7.3 Oily skin
• 7.4 Other (all skin, sensitive skin)

Chapter 8 Estimates & Forecast, By Price 2022 - 2035 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Estimates & Forecast, By Application, 2022 - 2035 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Professional
• 9.3 Personal

Chapter 10 Estimates & Forecast, By Distribution Channel, 2022 - 2035 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce websites
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Hypermarket/supermarket
  • 10.3.2 Departmental stores
  • 10.3.3 Others

Chapter 11 Market Estimates and Forecast, By Region, 2022 - 2035 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Amorepacific Corporation
• 12.2 Avon Products, Inc.
• 12.3 Beiersdorf AG
• 12.4 Cadila Pharmaceuticals
• 12.5 Estee Lauder Companies Inc.
• 12.6 Eye Care Cosmetics
• 12.7 Johnson & Johnson
• 12.8 Kao Corporation
• 12.9 L'Oreal S.A.
• 12.10 Mary Kay Inc.
• 12.11 The Procter & Gamble Company
• 12.12 Shiseido Company, Limited
• 12.13 The Body Shop International Limited
• 12.14 Unilever