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封面
市场调查报告书
商品编码
2019163

孕妇装市场商机、成长要素、产业趋势分析及2026-2035年预测。

Maternity Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2025年全球孕妇装市场价值104亿美元，预计2035年将达到156亿美元，年复合成长率为4.2%。

孕妇装市场 - IMG1

孕妇装产业的成长主要得益于孕妇对兼具舒适性和时尚感的服装的偏好日益增长。孕妇劳动参与率的提高，以及她们保持个人时尚风格的强烈愿望，支撑着各地稳定的市场需求。孕妇积极寻找既能适应怀孕期间体型变化，也适合日常穿着和职场的服装。产品类型也不断发展，以满足包括日常穿着、工作服和健康相关活动在内的多样化生活方式需求。纺织技术的进步使品牌能够提供柔软性、透气性和支撑性的布料，从而提升整体舒适度。此外，身体正向概念的传播和人们对孕期时尚观念的转变也增强了市场的发展动能。数位零售平台和线下通路的拓展进一步提升了产品的可近性。涵盖上衣、下装、睡衣和内衣等各种孕妇装产品，持续推动着消费者的参与和市场的永续成长。

市场范围
开始年份 2025
预测期 2026-2035
上市时的市场规模 104亿美元
预测金额 156亿美元
复合年增长率 4.2%

预计到2025年，孕妇上衣市场规模将达到31.6亿美元，并在2035年之前以4.6%的复合年增长率成长。该细分市场凭藉其多功能性、成本绩效和频繁的更换週期，保持主导地位。这些服装的设计旨在透过弹性布料和灵活剪裁等适应性功能，适应孕期身体的变化。消费者需要为不同场合准备多套服装，这推动了重复购买。这些上衣可以与现有服装搭配，进一步提升了其实用性。不断创新的设计，包括多样化的剪裁和款式，支撑着消费者的浓厚兴趣和持续的需求。

预计到2025年，棉织物市场份额将达到38.6%，并在2035年之前以4.6%的复合年增长率成长。棉织物因其柔软、透气和天然特性而备受青睐。即使是敏感肌肤也能感受到棉织物的舒适，棉织物也有助于体温调节，因此适合长时间穿着。人们对织物安全性的日益关注以及对天然和有机材料兴趣的不断增长，进一步推动了棉织物的需求。棉混纺面料因其兼具舒适性和弹性，正被越来越多地应用于各种产品类型。

美国孕妇装市场预计到2025年将达到28亿美元，并在2026年至2035年间以4.8%的复合年增长率成长。市场扩张的驱动因素包括孕妇就业率的提高、时尚偏好的转变以及成熟的零售生态系统。兼具功能性和时尚感的服装需求持续成长，尤其是在工作服和休閒领域。消费者越来越追求舒适与现代设计兼具的产品。由于完善的零售网路和不断发展的电子商务平台，产品的供应情况正在改善。製造商正致力于提升服装的合身度、提供更全面的尺寸选择以及创新面料，以满足消费者不断变化的需求。

目录

第一章：调查方法和范围

第二章执行摘要

第三章业界考察

  • 生态系分析
    • 供应商情况
    • 利润率
    • 每个阶段增加的价值
    • 影响价值链的因素
  • 影响产业的因素
    • 促进因素
      • 孕妇劳动参与率提高
      • 人们越来越关注孕期舒适和健康。
      • 电子商务和线上孕妇装零售的扩张
    • 产业潜在风险与挑战
      • 该产品的使用寿命较短，而且在衣橱方面的投资有限。
      • 与具有拉伸功能的普通服饰竞争。
    • 机会
      • 对永续和有机孕妇装布料的需求日益增长。
      • 大尺码和包容性孕妇装的扩张。
  • 成长潜力分析
  • 未来市场趋势
  • 科技与创新趋势
    • 当前技术趋势
    • 新兴技术
  • 价格分析（基于初步调查）
    • 对过去价格趋势的分析（基于初步研究）
    • 根据业务类型分類的定价策略（高端/价值/成本加成）（基于初步调查）
  • 监理情势
    • 标准和合规要求
    • 区域法规结构
    • 认证标准
  • 波特五力分析
  • PESTEL 分析
  • 交易数据分析（基于初步调查）
    • 进出口量和进出口额趋势（基于初步调查）
    • 主要贸易走廊及关税影响（基于初步调查）
    • HS编码分类及贸易流量分析
  • 人工智慧和生成式人工智慧对市场的影响
    • 利用人工智慧改造现有经营模式
    • 针对特定领域的生成式人工智慧应用案例和实施蓝图
    • 风险、限制和监管考量
  • 分销基础设施和通路渗透状况（基于初步调查）
    • 按地区和通路形式（现代通路与传统通路）分類的通路覆盖率（基于初步调查）
    • 最后一公里基础设施的不足和新分销管道的变化（基于初步研究）

第四章 竞争情势

  • 介绍
  • 企业市占率分析
    • 按地区
  • 企业矩阵分析
  • 主要市场公司的竞争分析
  • 竞争定位矩阵
  • 主要进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 业务拓展计划

第五章 估价与预测：依产品类型划分，2022-2035年

  • 孕妇上衣
    • T恤
    • 女式衬衫
    • 其他（束腰外衣等）
  • 孕妇裤
    • 裤子
    • 贴身裤
    • 裙子
    • 概述
  • 孕妇外套
    • 夹克
    • 外套
    • 其他（毛衣等）
  • 孕妇内衣
    • 哺乳胸罩
    • 女用贴身内衣
    • 其他物品（例如吊带背心）
  • 孕妇睡衣
    • 罩衣
    • 睡衣
    • 休閒裤
    • 其他物品（睡衣套装、睡袍等）

第六章 估算与预测：依材料分类，2022-2035年

  • 棉布
  • 聚酯纤维
  • 氨纶
  • 模态
  • 其他的

第七章 估价与预测：依价格区间划分，2022-2035年

  • 低价位（50美元以下）
  • 中价位（50-100美元）
  • 高价位（超过100美元）

第八章 估价与预测：依通路划分，2022-2035年

  • 在线的
    • 电子商务
    • 企业网站
  • 离线
    • 批发和分销代理商
    • 大卖场/超级市场
    • 专卖店
    • 多品牌商店

第九章 市场估计与预测：依地区划分，2022-2035年

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国

第十章：公司简介

  • Adidas AG
  • ASOS Maternity
  • Cake Maternity
  • Gap Inc
  • H&M
  • Hatch Collection LLC
  • Inditex（Zara）
  • Ingrid &Isabel, LLC
  • Isabella Oliver Limited
  • JoJo Maman Bebe
  • Maternal America, Inc.
  • Nike, Inc.
  • Old Navy（Gap Inc）
  • PinkBlush Maternity
  • Seraphine
简介目录
Product Code: 8537

The Global Maternity Apparel Market was valued at USD 10.4 billion in 2025 and is estimated to grow at a CAGR of 4.2% to reach USD 15.6 billion by 2035.

Maternity Apparel Market - IMG1

Growth in the maternity clothing industry is driven by a rising preference for apparel that blends comfort with modern styling during pregnancy. Increasing workforce participation among pregnant women, along with a strong desire to maintain personal fashion identity, is supporting steady demand across regions. Expectant mothers are actively seeking garments that adapt to changing body shapes while remaining suitable for everyday wear and professional settings. Product categories are evolving to meet diverse lifestyle needs, including options for daily use, workwear, and wellness-related activities. Advancements in textile innovation are enabling brands to deliver flexible, breathable, and supportive fabrics that enhance overall comfort. Additionally, the growing influence of body positivity and evolving perceptions around pregnancy-related fashion are strengthening market momentum. The expansion of digital retail platforms and organized offline channels is further improving product accessibility. A wide assortment of maternity clothing options, including tops, bottoms, sleepwear, and intimates, continues to support consistent consumer engagement and sustained market growth.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$10.4 Billion
Forecast Value$15.6 Billion
CAGR4.2%

The maternity tops segment generated USD 3.16 billion in 2025 and is anticipated to grow at a CAGR of 4.6% through 2035. This segment maintains a leading position due to its versatility, cost-effectiveness, and frequent replacement cycle. These garments are designed to accommodate physical changes during pregnancy through adaptive features such as stretchable materials and flexible fits. Consumers require multiple wardrobe options for different occasions, which increases repeat purchases. The ability to pair these tops with existing clothing further enhances their practicality. Continuous innovation in design, including varied cuts and styles, supports strong consumer interest and ongoing demand.

The cotton segment accounted for 38.6% share in 2025 and is expected to grow at a CAGR of 4.6% through 2035. Cotton remains the preferred material due to its softness, breathability, and natural composition. It offers comfort for sensitive skin and supports temperature regulation, making it suitable for extended wear. Demand is further supported by growing awareness of fabric safety and increasing interest in natural and organic materials. Blended cotton fabrics also provide elasticity while maintaining comfort, strengthening their adoption across product categories.

United States Maternity Apparel Market reached USD 2.80 billion in 2025 and is projected to grow at a CAGR of 4.8% between 2026 and 2035. Market expansion is supported by strong participation of pregnant women in the workforce, evolving fashion preferences, and a well-established retail ecosystem. Demand for functional yet stylish apparel continues to rise, particularly in workwear and athleisure segments. Consumers are increasingly seeking products that combine comfort with contemporary design. The presence of advanced retail networks, along with expanding e-commerce platforms, is enhancing product availability. Manufacturers are focusing on improved fit, inclusive sizing, and fabric innovation to meet evolving consumer expectations.

Key companies operating in the Global Maternity Apparel Market include Adidas AG, ASOS Maternity, Cake Maternity, Gap Inc, H&M, Hatch Collection LLC, Inditex (Zara), Ingrid & Isabel, LLC, Isabella Oliver Limited, JoJo Maman Bebe, Maternal America, Inc., Nike, Inc., Old Navy (Gap Inc), PinkBlush Maternity, and Seraphine. Companies in the maternity apparel market are strengthening their market position through product innovation, digital expansion, and brand differentiation strategies. Many manufacturers are investing in advanced fabric technologies that enhance stretchability, breathability, and comfort while maintaining style. Businesses are expanding their online presence through direct-to-consumer platforms and partnerships with e-commerce retailers to improve reach and customer engagement. Brands are also focusing on inclusive sizing and versatile designs that cater to diverse body types and lifestyle needs. Collaborations with influencers and targeted marketing campaigns are increasing brand visibility. Additionally, companies are introducing sustainable materials and eco-friendly production methods to align with evolving consumer preferences and regulatory expectations, reinforcing long-term competitiveness.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product Type
    • 2.2.3 Material
    • 2.2.4 Price Range
    • 2.2.5 Distribution Channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing workforce participation of pregnant women
      • 3.2.1.2 Rising awareness of comfort and wellness during pregnancy
      • 3.2.1.3 Expansion of e-commerce and online maternity retail
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Short product usage period and limited wardrobe investment
      • 3.2.2.2 Competition from regular clothing with stretch features
    • 3.2.3 Opportunities
      • 3.2.3.1 Growing demand for sustainable and organic maternity fabrics
      • 3.2.3.2 Expansion of plus-size and inclusive maternity fashion
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Pricing Analysis (Driven by Primary Research)
    • 3.6.1 Historical Price Trend Analysis (Driven by Primary Research)
    • 3.6.2 Pricing Strategy by Player Type (Premium/Value/Cost-plus) (Driven by Primary Research)
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis
  • 3.10 Trade Data Analysis (Driven by Primary Research)
    • 3.10.1 Import/Export Volume & Value Trends (Driven by Primary Research)
    • 3.10.2 Key Trade Corridors & Tariff Impact (Driven by Primary Research)
    • 3.10.3 HS Code Classification & Trade Flow Analysis
  • 3.11 Impact of AI & Generative AI on the Market
    • 3.11.1 AI-Driven Disruption of Existing Business Models
    • 3.11.2 GenAI Use Cases & Adoption Roadmap by Segment
    • 3.11.3 Risks, Limitations & Regulatory Considerations
  • 3.12 Distribution Infrastructure & Channel Penetration Landscape (Driven by Primary Research)
    • 3.12.1 Channel Coverage by Region & Format (Modern vs. Traditional Trade) (Driven by Primary Research)
    • 3.12.2 Last-Mile Infrastructure Gaps & Emerging Channel Shifts (Driven by Primary Research)

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East and Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Estimates & Forecast, By Product Type, 2022 - 2035 (USD Billion) (Thousand Units)

  • 5.1 Maternity Tops
    • 5.1.1 T-shirts
    • 5.1.2 Blouses
    • 5.1.3 Others (Tunics, etc)
  • 5.2 Maternity Bottoms
    • 5.2.1 Pants
    • 5.2.2 Leggings
    • 5.2.3 Skirts
    • 5.2.4 Shorts
  • 5.3 Maternity Outerwear
    • 5.3.1 Jackets
    • 5.3.2 Coats
    • 5.3.3 Others (Sweaters, etc)
  • 5.4 Maternity Intimates
    • 5.4.1 Nursing bras
    • 5.4.2 Lingerie
    • 5.4.3 Others (Camisoles, etc)
  • 5.5 Maternity sleepwear
    • 5.5.1 Nightgowns
    • 5.5.2 Sleep Shirts
    • 5.5.3 Lounge Pants
    • 5.5.4 Others (Pajama Sets, robes, etc)

Chapter 6 Estimates & Forecast, By Material, 2022 - 2035 (USD Billion) (Thousand Units)

  • 6.1 Cotton
  • 6.2 Polyester
  • 6.3 Spandex
  • 6.4 Modal
  • 6.5 Others

Chapter 7 Estimates & Forecast, By Price range, 2022 - 2035 (USD Billion) (Thousand Units)

  • 7.1 Low (Upto $50)
  • 7.2 Medium ($50 - $100)
  • 7.3 High (Above $100)

Chapter 8 Estimates & Forecast, By Distribution Channel, 2022 - 2035 (USD Billion) (Thousand Units)

  • 8.1 Online
    • 8.1.1 E-Commerce
    • 8.1.2 Company Website
  • 8.2 Offline
    • 8.2.1 Wholesales/Distributors
    • 8.2.2 Hypermarkets/Supermarkets
    • 8.2.3 Specialty Stores
    • 8.2.4 Multi-Brand Stores

Chapter 9 Market Estimates and Forecast, By Region, 2022 - 2035 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 South Korea
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 Middle East and Africa
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 Adidas AG
  • 10.2 ASOS Maternity
  • 10.3 Cake Maternity
  • 10.4 Gap Inc
  • 10.5 H&M
  • 10.6 Hatch Collection LLC
  • 10.7 Inditex (Zara)
  • 10.8 Ingrid & Isabel, LLC
  • 10.9 Isabella Oliver Limited
  • 10.10 JoJo Maman Bebe
  • 10.11 Maternal America, Inc.
  • 10.12 Nike, Inc.
  • 10.13 Old Navy (Gap Inc)
  • 10.14 PinkBlush Maternity
  • 10.15 Seraphine