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封面
市场调查报告书
商品编码
1513972

世界钢琴市场

Pianos
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 199 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2030年全球钢琴市场将达32亿美元

2023年全球钢琴市场估计为27亿美元，预计2030年将达32亿美元，2023年至2030年复合年增长率为2.4%。原声钢琴是本报告分析的细分市场之一，预计复合年增长率为 2.7%，到分析期结束时将达到 22 亿美元。分析期内，数位钢琴产业的复合年增长率预计为 1.8%。

美国市场预估为7.259亿美元，中国预期复合年增长率为2.1%

预计 2023 年美国钢琴市场规模将达 7.259 亿美元。中国作为全球第二大经济体，预计2030年市场规模将达到4.989亿美元，2023-2030年分析期间复合年增长率为2.1%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 2.4% 和 1.8%。在欧洲，德国的复合年增长率预计为 2.1%。

全球钢琴市场 - 主要趋势和驱动因素总结

钢琴是音乐史上最重要、用途最广泛的乐器之一。钢琴是键盘乐器的本质，其击弦机构是当您按下琴键时，音锤敲击琴弦并发出声音。它已成为从古典杰作到现代热门歌曲等各种流派的重要组成部分。市场成长主要是由可支配收入的增加以及对音乐教育和休閒活动日益增长的兴趣所推动的。随着世界各地经济的不断发展，越来越多的个人和家庭有能力投资钢琴，既作为个人享受的乐器，也作为培养音乐天赋的工具。此外，人们也越来越重视包括音乐和艺术在内的整体教育，导致父母送孩子去上钢琴课。这种趋势在新兴市场尤其明显，这些国家正在发生文化转变，将音乐教育视为发展全面教育的重要组成部分。

钢琴产业的技术进步和创新也是重要的驱动力。数位钢琴和将传统声学元素与最新数位功能相结合的混合模式的市场开拓正在扩大市场的吸引力。主要趋势包括提高数位音质、开发结合声学和数位元素的混合钢琴，以及提高演奏性能和舒适度的人体工学设计。这些创新满足了广泛的偏好和需求，从寻求高音质和便携性的专业音乐家到寻求价格实惠、易于维护的选择的初学者。尤其是数位钢琴，它具有音量控制、多种声音选项以及与其他数位设备的连接等优势，使其成为现代用户的有吸引力的选择。这些技术进步不仅扩大了消费者基础，也改善了整体使用者体验。

此外，线上零售和数位行销的兴起正在改变钢琴的行销和销售方式，促进市场成长。与传统实体店相比，电子商务平台为消费者提供了更广泛的钢琴选择，而且价格往往具有竞争力。此外，线上教学和虚拟钢琴课程使学习钢琴变得更加容易，并鼓励更多的人开始弹钢琴。社群媒体和数位广告在接触潜在客户和传播钢琴演奏的好处方面也发挥着重要作用。这些数位管道在吸引年轻消费者方面特别有效，他们更有可能根据线上研究和社交媒体影响力做出购买决定。

受访企业举例（共54家）

  • Baldwin Piano
  • C. Bechstein Pianofortefabrik AG
  • Casio Computer Co. Ltd.
  • Fazioli Pianoforti spa
  • Grotrian Piano Company GmbH
  • Guangzhou Pearl River Piano Group, Ltd.
  • Julius Bluthner Pianofortefabrik GmbH
  • Kawai Musical Instruments Mfg. Co., Ltd.
  • Korg Inc.
  • Mason and Hamlin Piano Company
  • Petrof Spol sro
  • Roland Corporation
  • Samick Musical Instruments Co. Ltd.
  • Schulze Pollmann
  • Walter Piano Company, Inc.
  • Yamaha Corporation
  • Young Chang Co. Ltd.

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 世界其他地区

第四章 比赛

简介目录
Product Code: MCP-2788

Global Pianos Market to Reach US$3.2 Billion by 2030

The global market for Pianos estimated at US$2.7 Billion in the year 2023, is expected to reach US$3.2 Billion by 2030, growing at a CAGR of 2.4% over the analysis period 2023-2030. Acoustic Pianos, one of the segments analyzed in the report, is expected to record a 2.7% CAGR and reach US$2.2 Billion by the end of the analysis period. Growth in the Digital Pianos segment is estimated at 1.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$725.9 Million While China is Forecast to Grow at 2.1% CAGR

The Pianos market in the U.S. is estimated at US$725.9 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$498.9 Million by the year 2030 trailing a CAGR of 2.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.4% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Global Pianos Market - Key Trends and Drivers Summarized

The piano stands as one of the most significant and versatile instruments in music history. The quintessential keyboard instrument, produces sound when its keys are depressed, engaging an action mechanism that causes hammers to strike strings. It has been integral across various genres, from classical masterpieces to contemporary hits. Growth in the market is driven primarily by rising disposable incomes and a growing interest in musical education and leisure activities. As economies around the world continue to develop, more individuals and families can afford to invest in pianos, both as instruments for personal enjoyment and as tools for fostering musical talent. Additionally, the increasing emphasis on holistic education, which includes music and arts, is encouraging parents to enroll their children in piano lessons. This trend is particularly prominent in emerging markets where there is a cultural shift towards valuing music education as an essential component of a well-rounded upbringing.

Technological advancements and innovation within the piano industry are also significant growth drivers. The development of digital pianos and hybrid models that combine traditional acoustic elements with modern digital features has broadened the market appeal.  Key trends include the enhancement of digital sound quality, the development of hybrid pianos that combine acoustic and digital elements, and ergonomic designs that improve playability and comfort. These innovations cater to a wide range of preferences and needs, from professional musicians seeking high-quality sound and portability to beginners looking for affordable and easy-to-maintain options. Digital pianos, in particular, offer advantages such as volume control, various sound options, and connectivity to other digital devices, making them an attractive choice for contemporary users. This technological evolution is not only expanding the consumer base but also enhancing the overall user experience.

Moreover, the rise of online retail and digital marketing has transformed the way pianos are marketed and sold, contributing to market growth. E-commerce platforms provide consumers with access to a wider variety of pianos than traditional brick-and-mortar stores, often at competitive prices. Additionally, online tutorials and virtual piano lessons have made learning more accessible, encouraging more people to take up the instrument. Social media and digital advertising also play a crucial role in reaching potential customers and promoting the benefits of piano playing. These digital channels are particularly effective in engaging younger demographics, who are more inclined to make purchasing decisions based on online research and social media influence.

Select Competitors (Total 54 Featured) -

  • Baldwin Piano
  • C. Bechstein Pianofortefabrik AG
  • Casio Computer Co. Ltd.
  • Fazioli Pianoforti s.p.a.
  • Grotrian Piano Company GmbH
  • Guangzhou Pearl River Piano Group, Ltd.
  • Julius Bluthner Pianofortefabrik GmbH
  • Kawai Musical Instruments Mfg. Co., Ltd.
  • Korg Inc.
  • Mason and Hamlin Piano Company
  • Petrof Spol s.r.o.
  • Roland Corporation
  • Samick Musical Instruments Co. Ltd.
  • Schulze Pollmann
  • Walter Piano Company, Inc.
  • Yamaha Corporation
  • Young Chang Co. Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Pianos - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Popularity of Digital and Hybrid Pianos
    • Growth of Online Music Education and E-Learning Platforms
    • Rising Demand for Portable and Compact Pianos
    • Influence of Music Streaming and Digital Platforms on Piano Market
    • Development of Advanced Piano Technologies and Innovations
    • Expansion of Piano Applications in Live Performances and Events
    • Consumer Preferences for High-Quality and Customizable Pianos
    • Market Penetration of Luxury and Premium Piano Brands
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Pianos by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Pianos by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Acoustic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Acoustic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Acoustic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Digital by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Digital by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 10: World Pianos Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • JAPAN
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • CHINA
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • EUROPE
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Pianos by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Pianos by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Pianos by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • FRANCE
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • GERMANY
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Rest of Europe 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Pianos Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Asia-Pacific 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Pianos by Type - Acoustic and Digital - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Pianos by Type - Acoustic and Digital Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of World 16-Year Perspective for Pianos by Type - Percentage Breakdown of Value Sales for Acoustic and Digital for the Years 2014, 2024 & 2030

IV. COMPETITION