线上和按需食品配送服务的全球市场

到 2030 年，全球线上随选送餐服务市场预计将在美国达到 4,493 亿美元

2023年，全球线上按需送餐服务市场预计为1,274亿美元，预计到2030年将达到4,493亿美元，2023-2030年分析期间复合年增长率为19.7%。基于订单的食品宅配服务是本报告分析的细分市场之一，预计复合年增长率为 20.8%，到分析期结束时将达到 3952 亿美元。分析期内，基于物流的食品宅配服务服务业的复合年增长率预计为 13.6%。

美国市场预计340亿美元，中国预计复合年增长率18.3%

预计到 2023 年，美国线上按需送餐服务市场价值将达到 340 亿美元。中国作为全球第二大经济体，预计2030年市场规模将达662亿美元，2023-2030年分析期间复合年增长率为18.3%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 18.1% 和 16.7%。在欧洲，德国的复合年增长率预计约为 13.9%。

全球线上随选送餐服务市场 - 主要趋势与驱动因素总结

网路外送市场如何改变了人们的饮食习惯？

线上按需食品配送市场极大地改变了食品和餐饮业，让消费者可以在舒适的家用中轻鬆获得他们最喜欢的餐点。行动技术的进步和智慧型手机普及率的提高推动了该行业的成长，消费者只需轻按几下即可订购食物。此前，食品配送仅限于一些允许电话订购的速食连锁店和当地餐厅。如今，UberEats、DoorDash 和 Grubhub 等数位平台扩大了选择范围，提供从当地餐厅到高级餐厅的各种美食。全球大流行进一步加速了这个市场的成长，因为关门和健康问题迫使消费者转向线上外送服务作为获取膳食的主要方式。非接触式交付选项和先进付款系统的引入使流程更加顺畅和安全，进一步提高了客户满意度。

线上食品配送的主要消费趋势是什么？

线上食品配送市场的消费者偏好随着便利性、选择和个人化而不断发展。一个重要的趋势是对更健康、更多样化的食物选择的需求不断增长。随着消费者越来越多地选择采用植物性、有机和永续成分製成的膳食，餐厅被要求调整菜单以满足这一需求。膳食定制的兴起也是一个关键趋势，顾客期望根据特定饮食偏好（例如无麸质、纯素或酮）定制订单。此外，基于订阅的送餐服务提供预设膳食计划和每日送餐，其便利性使其受到忙碌的专业人士和注重健康的个人的欢迎。透过送货应用程式提供的忠诚度计划和个人化折扣也越来越受欢迎，因为它们鼓励回头客并提高品牌忠诚度。此外，送餐服务允许多个用户在一张申请上从不同的餐厅点餐，这使其成为团体用餐的流行解决方案。

科技如何改变线上食品配送体验？

从简化订购流程到提高配送效率，科技在改善线上食品配送体验方面发挥关键作用。人工智慧 (AI) 和机器学习的整合使食品配送平台能够根据用户偏好、过去的订单和当地趋势提供个人化推荐。即时 GPS 追踪现已成为标准功能，使客户能够监控交货状态和预计到达时间。无人机和自主配送机器人正在成为最后一哩配送的创新解决方案，有望缩短配送时间并降低营运成本。云端厨房（或幽灵厨房）也正在成为一种技术主导的趋势，餐厅专用提供送货服务，优化厨房空间和资源，而无需实体店面。具有直觉用户介面的行动应用程式简化了整个订购到付款流程，并且与社交媒体平台的整合使消费者可以共用他们的用餐体验并影响其他人的选择。

在线上按需送餐服务市场成长的驱动力是什么？

线上按需送餐服务市场的成长受到多种因素的推动。智慧型手机和行动应用程式的日益普及使送餐服务变得更加容易，用户几乎可以在任何地方订购食物。消费行为的变化，特别是对便利性和省时解决方案的需求，对市场扩张做出了重大贡献。人工智慧建议和即时配送追踪等技术进步改善了客户体验，云端厨房等创新简化了餐厅营运。越来越多具有健康意识的消费者导致对多样化和健康食品选择的需求不断增长，进一步推动了市场成长。此外，在 COVID-19 大流行期间向无现金交易的转变和非接触式交付的引入提高了安全性并增加了客户对这些服务的信任。最后，配送平台和餐厅之间的策略伙伴关係关係，加上积极的行销宣传活动和忠诚度计划，将鼓励消费者更频繁地使用这些服务，并支持市场的持续成长。

受访企业范例（46家知名企业）

• Deliveroo
• Delivery Hero SE
• DoorDash Inc.
• ELEME Inc.
• GrubHub Inc.
• Hellofood
• Just Eat Holding Limited
• Munchery
• OrderUp Inc.
• Postmates Inc.
• Swiggy
• TAKEAWAY.COM NV
• Uber Technologies, Inc.（Uber Eats）
• Zomato Media Pvt Ltd.

目录

第一章调查方法

第 2 章执行摘要

• 市场概况
• 主要企业
• 市场趋势和驱动因素
• 全球市场展望

第三章市场分析

• 美国
• 加拿大
• 日本
• 中国
• 欧洲
• 法国
• 德国
• 义大利
• 英国
• 其他欧洲国家
• 亚太地区
• 其他领域

第四章 比赛

Global Online On-Demand Food Delivery Services Market to Reach US$449.3 Billion by 2030

The global market for Online On-Demand Food Delivery Services estimated at US$127.4 Billion in the year 2023, is expected to reach US$449.3 Billion by 2030, growing at a CAGR of 19.7% over the analysis period 2023-2030. Order-based Food Delivery Services, one of the segments analyzed in the report, is expected to record a 20.8% CAGR and reach US$395.2 Billion by the end of the analysis period. Growth in the Logistics-based Food Delivery Services segment is estimated at 13.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$34.0 Billion While China is Forecast to Grow at 18.3% CAGR

The Online On-Demand Food Delivery Services market in the U.S. is estimated at US$34.0 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$66.2 Billion by the year 2030 trailing a CAGR of 18.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.1% and 16.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.9% CAGR.

Global Online On-Demand Food Delivery Services Market - Key Trends & Drivers Summarized

How Has the Online On-Demand Food Delivery Market Changed the Way We Eat?

The online on-demand food delivery market has dramatically reshaped the food and restaurant industry, making it easier for consumers to access their favorite meals from the comfort of their homes. The growth of this sector has been fueled by advancements in mobile technology and the increasing prevalence of smartphones, allowing customers to order food with just a few taps. Previously, food delivery was limited to a few fast-food chains and local restaurants that offered phone-in orders. Today, digital platforms such as UberEats, DoorDash, and Grubhub have expanded the options, offering a wide variety of cuisines from local eateries to premium dining establishments. The global pandemic further accelerated the growth of this market, as lockdowns and health concerns forced consumers to turn to online delivery services as their primary means of accessing meals. The introduction of contactless delivery options and advanced payment systems have made the process smoother and more secure, further enhancing customer satisfaction.

What Are the Key Consumer Trends in Online Food Delivery?

Consumer preferences in the online food delivery market have evolved, driven by convenience, choice, and personalization. One of the significant trends is the growing demand for healthier and more diverse meal options. Consumers are increasingly opting for plant-based, organic, and sustainably sourced meals, prompting restaurants to adjust their menus to meet this demand. The rise of meal customization is another key trend, with customers expecting the ability to tailor their orders to specific dietary preferences, such as gluten-free, vegan, or keto-friendly options. Additionally, the convenience of subscription-based meal delivery services, which offer pre-set meal plans or daily food deliveries, has become popular among busy professionals and health-conscious individuals. Loyalty programs and personalized discounts offered through delivery apps are also gaining traction, as they encourage repeat customers and increase brand loyalty. Moreover, food delivery services have become a popular solution for group dining, offering features that allow multiple users to place orders from different restaurants on a single bill.

How Is Technology Transforming the Online Food Delivery Experience?

Technology plays a crucial role in enhancing the online food delivery experience, from streamlining the ordering process to improving delivery efficiency. The integration of artificial intelligence (AI) and machine learning has allowed food delivery platforms to offer personalized recommendations based on user preferences, previous orders, and local trends. Real-time GPS tracking has become a standard feature, allowing customers to monitor their delivery status and estimated arrival time. Drones and autonomous delivery robots are emerging as innovative solutions for last-mile delivery, offering the potential to reduce delivery times and operational costs. Cloud kitchens, or "ghost kitchens," have also emerged as a technology-driven trend, where restaurants operate solely for delivery, optimizing kitchen space and resources without the need for a physical storefront. Mobile apps with intuitive user interfaces have simplified the entire process, from order placement to payment, while integration with social media platforms allows consumers to share their dining experiences and influence others' choices.

What Is Driving the Growth in the Online On-Demand Food Delivery Services Market?

The growth in the online on-demand food delivery services market is driven by several factors. The increasing adoption of smartphones and mobile applications has made food delivery services more accessible, allowing users to order food from virtually anywhere. Changing consumer behaviors, particularly the demand for convenience and time-saving solutions, have significantly contributed to the market's expansion. Technological advancements, such as AI-powered recommendations and real-time delivery tracking, have enhanced the customer experience, while innovations like cloud kitchens have streamlined operations for restaurants. The rise of health-conscious consumers has led to a growing demand for diverse and healthy meal options, further driving the market's growth. Additionally, the shift toward cashless transactions and the implementation of contactless delivery during the COVID-19 pandemic have improved safety and boosted customer trust in these services. Finally, strategic partnerships between delivery platforms and restaurants, coupled with aggressive marketing campaigns and loyalty programs, are encouraging consumers to use these services more frequently, fueling sustained market growth.

Select Competitors (Total 46 Featured) -

• Deliveroo
• Delivery Hero SE
• DoorDash Inc.
• ELEME Inc.
• GrubHub Inc.
• Hellofood
• Just Eat Holding Limited
• Munchery
• OrderUp Inc.
• Postmates Inc.
• Swiggy
• TAKEAWAY.COM N.V.
• Uber Technologies, Inc. (Uber Eats)
• Zomato Media Pvt Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Online On-Demand Food Delivery Services - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Surging Consumer Demand for Convenience and Speed Spurs Growth in the Online On-Demand Food Delivery Market
  • Increased Smartphone Penetration Expands the Addressable Market for Online Food Delivery Services
  • The Growth of Third-Party Delivery Platforms Like UberEats and DoorDash Propels Market Expansion in Online On-Demand Food Services
  • Rise of Cloud Kitchens and Virtual Restaurants Strengthens Business Case for On-Demand Food Delivery
  • Growing Focus on Contactless Delivery and Enhanced Hygiene Standards Post-Pandemic Drives Adoption of Online Food Delivery Services
  • Changing Consumer Lifestyles and Busy Work Schedules Generate Demand for Ready-to-Eat Meals from Online Delivery Platforms
  • Rising Popularity of Subscription-Based Meal Services Expands Market Opportunities for Online On-Demand Food Delivery
  • Increased Adoption of AI-Driven Personalization and Recommendation Tools Enhances Consumer Experience in Food Delivery Apps
  • Growing Focus on Eco-Friendly Packaging and Sustainable Practices Strengthens Business Case for Environmentally Conscious Food Delivery Platforms
  • Restaurant Partnerships with Delivery Platforms Propel Growth in the Online On-Demand Food Delivery Market
  • Rising Interest in Health-Conscious and Diet-Specific Meal Options Expands Consumer Demand for Niche Online Food Delivery Services
  • Increased Use of Real-Time Order Tracking and Predictive Analytics Enhances Customer Satisfaction in Food Delivery
  • Growth of Group Ordering and Corporate Meal Solutions Generates Demand for Scalable Online Food Delivery Platforms
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Online On-Demand Food Delivery Services Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 3: World 7-Year Perspective for Online On-Demand Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Order-based Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 5: World 7-Year Perspective for Order-based Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for Logistics-based Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 7: World 7-Year Perspective for Logistics-based Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 8: USA Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 9: USA 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• CANADA
  • TABLE 10: Canada Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 11: Canada 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• JAPAN
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 12: Japan Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 13: Japan 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• CHINA
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 14: China Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 15: China 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• EUROPE
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 16: Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 17: Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • TABLE 18: Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 19: Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• FRANCE
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 20: France Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 21: France 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• GERMANY
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 22: Germany Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 23: Germany 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• ITALY
  • TABLE 24: Italy Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 25: Italy 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• UNITED KINGDOM
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 26: UK Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 27: UK 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• REST OF EUROPE
  • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 29: Rest of Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• ASIA-PACIFIC
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 31: Asia-Pacific 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• REST OF WORLD
  • TABLE 32: Rest of World Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 33: Rest of World 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030

IV. COMPETITION