全球休閒、户外与健身GPS 设备市场

Recreational, Outdoor, and Fitness GPS Devices

出版日期: 2025年02月26日 | 出版商:

Global Industry Analysts, Inc. | 英文 278 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球休閒、户外和健身GPS 设备市场规模将达到 63 亿美元

2024 年全球休閒、户外和健身GPS 设备市场规模估计为 31 亿美元，预计到 2030 年将达到 63 亿美元，2024 年至 2030 年的复合年增长率为 12.8%。

美国市场规模估计为 8.427 亿美元，中国市场预计复合年增长率为 12.2%

预计 2024 年美国休閒、户外和健身GPS 设备市场价值将达到 8.427 亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 9.756 亿美元，2024-2030 年分析期间的复合年增长率为 12.2%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 11.2% 和 10.7%。在欧洲，预计德国的复合年增长率约为 9.4%。

全球休閒、户外和健身GPS 设备市场 - 主要趋势和驱动因素摘要

透过将先进技术融入装备和工具，户外休閒领域发生了深刻的变革，增强了探险者的体验和安全性。 GPS 装置、智慧型手錶和健身追踪器等穿戴式装置可提供即时资料，帮助户外活动期间的导航和健康监测。像这样的智慧技术可以让探险家即使在偏远的环境中也能保持联繫和了解情况，从而让他们能够满怀信心地探索更偏远、更具挑战性的地形。随着科技的进步，预计未来我们将看到更复杂、易于使用的设备，进一步增强我们的户外体验。

GPS 和导航设备已成为户外运动爱好者的必备工具，使他们能够自信地穿越陌生或困难的地形。现代 GPS 设备提供准确的即时追踪、预装地图、航点和其他基本功能，以确保安全且有效率的探索。这些小工具可靠且直观，适合休閒徒步旅行者和专业登山者。除了基本导航之外，现代 GPS 设备还提供高度测量、天气更新和地理藏宝功能等高级功能。这些设备专为抵御恶劣的天气条件而设计，对于从事登山和森林徒步旅行等活动的探险者来说非常有价值。随着技术的不断进步，GPS 和导航工具变得越来越容易获得和使用，满足了越来越多户外运动爱好者的需求。

有几个关键因素推动了休閒、户外和健身GPS 设备的成长。与行动装置和应用程式的整合增强了用户体验和功能，使管理资料和在社群媒体上共用变得更加容易。现代 GPS 设备内建的进阶资料分析功能可提供帮助使用者优化训练和休閒的见解。客製化和个人化功能可让消费者根据自己的需求客製化设备，从而提高用户满意度和采用率。位置共用和成就追踪等社交连接功能对年轻人群具有吸引力。日益增强的健康意识推动了健身和户外活动的需求，而 GPS 设备则提供了监测健康指标的工具。透过即时回馈效能和条件来增强用户体验、由于技术进步而提高可访问性和可负担性以及超越传统户外活动的多样化应用都促进了该市场的成长。这些因素将确保GPS技术在户外和健身活动中的持续扩展和创新。

部分

细分市场（休閒、户外和健身GPS 设备）

受访企业范例（共52家）

Apple Inc.
Bryton Inc.
Garmin International Inc.
HOLUX Technology Inc.
Lowrance Electronics
Magellan Navigation Inc.
Mio Technology Corporation
MiTAC International Corporation
Navman Technology NZ Ltd.
Samsung Electronics Co., Ltd.
Satmap Systems Ltd.
TomTom NV

The Recreational, Outdoor, and Fitness GPS Devices market in the U.S. is estimated at US$842.7 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$975.6 Million by the year 2030 trailing a CAGR of 12.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.2% and 10.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.4% CAGR.

Global Recreational, Outdoor, and Fitness GPS Devices Market - Key Trends and Drivers Summarized

The realm of outdoor recreation has been significantly transformed by the integration of advanced technology into gear and gadgets, enhancing both the experience and safety for adventurers. Wearable gadgets such as GPS devices, smartwatches, and fitness trackers provide real-time data that aids in navigation and health monitoring during outdoor activities. These smart technologies keep adventurers connected and informed even in isolated environments, empowering them to explore more remote and challenging terrains with confidence. As technology advances, future innovations are expected to bring even more sophisticated and user-friendly devices, further enhancing the outdoor experience.

GPS and navigation devices have become indispensable tools for outdoor enthusiasts, enabling confident navigation through unfamiliar or challenging landscapes. Modern GPS devices offer accurate real-time tracking, pre-loaded maps, and waypoints, which are crucial for safe and efficient exploration. These gadgets are reliable and intuitive, making them suitable for casual hikers and serious mountaineers alike. Beyond basic navigation, contemporary GPS devices provide advanced functionalities such as altitude measurement, weather updates, and geocaching capabilities. Built to endure extreme weather conditions, these devices are invaluable for adventurers engaging in activities like mountain climbing or forest trekking. With ongoing advancements, GPS and navigation tools are continually becoming more accessible and easier to use, catering to a wide range of outdoor enthusiasts.

Several key factors drive the growth of recreational, outdoor, and fitness GPS devices. Integration with mobile devices and apps enhances user experience and functionality, allowing for easy data management and social media sharing. Advanced data analytics in modern GPS devices provide insights that help users optimize their training and recreational activities. Customization and personalization features allow consumers to tailor devices to their specific needs, driving user satisfaction and adoption. Social connectivity features, such as location sharing and achievement tracking, appeal to younger demographics. The growing trend towards health and wellness has increased the demand for fitness and outdoor activities, with GPS devices providing tools to monitor health metrics. Enhanced user experiences through real-time feedback on performance and conditions, increasing accessibility and affordability due to technological advancements, and the diverse range of applications beyond traditional outdoor activities all contribute to the growth of this market. These factors ensure the continued expansion and innovation of GPS technology in outdoor and fitness activities.

SCOPE OF STUDY:

The report analyzes the Recreational, Outdoor, and Fitness GPS Devices market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Recreational, Outdoor, and Fitness GPS Devices)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 52 Featured) -

Apple Inc.
Bryton Inc.
Garmin International Inc.
HOLUX Technology Inc.
Lowrance Electronics
Magellan Navigation Inc.
Mio Technology Corporation
MiTAC International Corporation
Navman Technology NZ Ltd.
Samsung Electronics Co., Ltd.
Satmap Systems Ltd.
TomTom N.V.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Positioning System (GPS): An Introductory Prelude
- Recent Market Activity
- GPS Technology - Expanding Opportunities in Recreation, Outdoor & Fitness Verticals
- Spectacular Growth on the Cards for Recreational, Outdoor & Fitness GPS Devices
- Upward Trajectory in the CE Sector Creates Fertile Environment
- Rising Interest in Sophisticated Lifestyle Gadgets Maintains Growth Momentum
- Developed Regions Rapidly Evolve as Primary Consumers of GPS Devices
- Potential Opportunities Prevail in Developing Regions
- Recreational, Outdoor, and Fitness GPS Devices - Global Key Competitors Percentage Market Share in 2025 (E)
- Global Economic Update
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Increasing Popularity of Outdoor Activities and Adventure Sports
- Growth in Consumer Health Consciousness Boosts Demand for Fitness Tracking
- Advancements in GPS Technology Enhancing Location Accuracy and Reliability
- Integration of GPS with Fitness and Health Apps for Comprehensive Tracking
- Rise in Participation in Fitness Challenges and Community Activities
- Demand for Durable and Weather-resistant Outdoor Devices
- Expansion of the Wearable Technology Market Influencing GPS Device Features
- Consumer Demand for Devices with Multi-Sport Capabilities
- Innovations in Battery Life and Energy Efficiency for Extended Use
- Future Trends in Augmented Reality for Enhanced Outdoor Exploration
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 2: World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
- TABLE 3: World 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
- TABLE 4: World Recreational, Outdoor, and Fitness GPS Devices Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030

III. MARKET ANALYSIS

UNITED STATES
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 5: USA Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 6: USA Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
CANADA
- TABLE 7: Canada Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 8: Canada Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
JAPAN
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 9: Japan Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 10: Japan Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
CHINA
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 11: China Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 12: China Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
EUROPE
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 13: Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
- TABLE 14: Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
- TABLE 15: Europe 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
FRANCE
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 16: France Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 17: France Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
GERMANY
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 18: Germany Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 19: Germany Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
ITALY
- TABLE 20: Italy Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 21: Italy Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
UNITED KINGDOM
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 22: UK Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 23: UK Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
REST OF EUROPE
- TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 25: Rest of Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
ASIA-PACIFIC
- Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 27: Asia-Pacific Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
REST OF WORLD
- TABLE 28: Rest of World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
- TABLE 29: Rest of World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR