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市场调查报告书
商品编码
1765154

全球程式化广告平台市场

Programmatic Advertising Platform
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 223 Pages | 商品交期: 最快1-2个工作天内

价格

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简介目录

预计到 2030 年全球程序化广告平台市场规模将达 867 亿美元

全球程序化广告平台市场规模预计在2024年达到174亿美元，预计到2030年将达到867亿美元，2024年至2030年的复合年增长率为30.6%。报告分析的细分市场之一——即时竞价——预计复合年增长率为32.9%，到分析期结束时规模将达到528亿美元。私募市场区隔市场在分析期间的复合年增长率预计为28.4%。

美国市场预计将达到 52 亿美元，中国市场复合年增长率将达到 29.3%

美国程序化广告平台市场规模预计在2024年达到52亿美元。作为世界第二大经济体，中国预计到2030年市场规模将达到127亿美元，在2024-2030年的分析期间内，复合年增长率为29.3%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为27.5%和25.6%。在欧洲，预计德国市场的复合年增长率为21.0%。

全球程序化广告平台市场：主要趋势与驱动因素摘要

程序化广告平台：利用自动化转型数位行销

程序化广告平台是一种数位工具，透过即时竞价(RTB) 系统自动完成线上广告的购买、销售和投放。与通常需要手动协商和投放的传统广告方式不同，程序化广告使用演算法和数据来优化广告投放，确保广告在适当的时间透过多种管道和装置投放给合适的受众。该平台使广告主能够精准定位特定的受众群体、行为和兴趣，从而最大限度地提高广告宣传的有效性和效率。透过自动化广告购买流程并利用数据主导的洞察，程式化广告平台彻底改变了数位行销，使企业能够更有效地触及目标受众并获得更好的投资收益(ROI)。

科技进步如何增强程式化广告平台？

科技的进步显着增强了程序化广告平台的功能，使其更加复杂、高效和有效。人工智慧 (AI) 和机器学习与程式化平台的整合使得广告宣传能够更精准地定位受众和即时优化，从而提高广告成效和相关性。进阶数据分析和巨量资料技术的发展扩展了这些平台处理大量数据的能力，为了解消费者行为和偏好提供了更深入的见解。跨装置追踪和归因的兴起提高了衡量跨多管道和装置的广告宣传效果的能力，提供了更全面的消费者互动视图。此外，动态创新优化 (DCO) 技术的引入使广告主能够根据不同的受众群体自动自订广告内容，从而提高参与度和转换率。这些技术进步推动了程序化广告平台在数位行销中的应用，帮助企业在广告工作中实现更高的精准度、效率和扩充性。

程序化广告平台的主要用途和好处是什么？

程序化广告平台应用于各种数位行销管道，具有许多优势，可提高宣传活动的效果、效率和投资报酬率。在展示广告中，程式化平台可在网站和行动应用程式上即时竞价和广告投放，确保广告触及最相关的受众。在影片广告中，程式化平台可在 YouTube 和社群媒体等平台上进行目标广告投放，针对不同受众优化影片内容。在社群媒体广告中，程序化平台可协助公司根据用户的兴趣、行为和互动定位特定用户群，提高参与度和转换率。程序化广告平台的主要优势包括提高定位准确性、更有效率的广告购买、即时宣传活动优化以及更好地衡量宣传活动系列成效。透过自动化广告购买流程和利用数据主导的洞察，程式化广告平台使广告主能够投放更有效、更有效率的宣传活动，并最大限度地提高投资收益。

哪些因素推动了程序化广告平台市场的成长？

程序化广告平台市场的成长受到多种因素的推动。向数位广告的日益转变和对数据主导行销策略不断增长的需求是关键驱动因素。人工智慧、机器学习和巨量资料分析的技术进步也在推动市场成长，因为它们增强了程式化平台的功能和准确性。行动和影片广告的日益普及也进一步推动了对程式化平台的需求，因为这些管道需要高级定位和即时优化，以最大限度地提高参与度和投资回报率。此外，随着企业寻求向消费者提供更相关、更及时的广告，电子商务的扩张和个人化行销日益重要也促进了市场的成长。对数位广告透明度、课责和防诈骗的日益关注也推动了程序化平台的采用。这些因素，再加上数位行销技术的持续创新，正在推动程序化广告平台市场的持续成长。

部分

公司规模（大型、小型、中型企业）；交易类型（即时竞价、私人市场、自动担保）

受访公司范例

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

人工智慧集成

我们正在利用检验的专家内容和人工智慧工具来改变市场和竞争情报。

Global Industry Analysts 并未遵循典型的 LLM 或特定产业的 SLM查询，而是建立了一个从全球专家收集的内容库，其中包括影片录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP14234

Global Programmatic Advertising Platform Market to Reach US$86.7 Billion by 2030

The global market for Programmatic Advertising Platform estimated at US$17.4 Billion in the year 2024, is expected to reach US$86.7 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2024-2030. Real Time Bidding, one of the segments analyzed in the report, is expected to record a 32.9% CAGR and reach US$52.8 Billion by the end of the analysis period. Growth in the Private Marketplace segment is estimated at 28.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.2 Billion While China is Forecast to Grow at 29.3% CAGR

The Programmatic Advertising Platform market in the U.S. is estimated at US$5.2 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$12.7 Billion by the year 2030 trailing a CAGR of 29.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 27.5% and 25.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.0% CAGR.

Global Programmatic Advertising Platform Market - Key Trends and Drivers Summarized

Programmatic Advertising Platform: Transforming Digital Marketing Through Automation

A programmatic advertising platform is a digital tool that automates the buying, selling, and placement of online ads through real-time bidding (RTB) systems. Unlike traditional advertising methods, which often involve manual negotiations and placements, programmatic advertising uses algorithms and data to optimize ad delivery to the right audience at the right time, across multiple channels and devices. This platform allows advertisers to target specific demographics, behaviors, and interests with precision, maximizing the effectiveness and efficiency of their ad campaigns. By automating the ad buying process and leveraging data-driven insights, programmatic advertising platforms have revolutionized digital marketing, enabling businesses to reach their target audiences more effectively and achieve better return on investment (ROI).

How Are Technological Advancements Enhancing Programmatic Advertising Platforms?

Technological advancements have significantly enhanced the capabilities of programmatic advertising platforms, making them more sophisticated, efficient, and effective. The integration of artificial intelligence (AI) and machine learning into programmatic platforms has enabled more accurate audience targeting and real-time optimization of ad campaigns, improving the performance and relevance of ads. The development of advanced data analytics and big data technologies has expanded the ability of these platforms to process vast amounts of data, providing deeper insights into consumer behavior and preferences. The rise of cross-device tracking and attribution has improved the ability to measure the effectiveness of ad campaigns across multiple channels and devices, enabling a more holistic view of consumer interactions. Additionally, the incorporation of dynamic creative optimization (DCO) technology has allowed advertisers to automatically tailor ad content to different audience segments, increasing engagement and conversion rates. These technological improvements are driving the adoption of programmatic advertising platforms across the digital marketing landscape, helping businesses achieve greater precision, efficiency, and scalability in their advertising efforts.

What Are the Key Applications and Benefits of Programmatic Advertising Platforms?

Programmatic advertising platforms are used across various digital marketing channels, offering numerous benefits that enhance campaign performance, efficiency, and ROI. In display advertising, programmatic platforms enable real-time bidding and ad placement across websites and mobile apps, ensuring that ads reach the most relevant audience segments. In video advertising, these platforms allow for targeted ad delivery on platforms like YouTube and social media, optimizing video content for different viewer demographics. The use of programmatic platforms in social media advertising helps businesses target specific user groups based on their interests, behaviors, and interactions, improving engagement and conversion rates. The primary benefits of programmatic advertising platforms include improved targeting accuracy, increased efficiency in ad buying, real-time campaign optimization, and better measurement of campaign effectiveness. By automating the ad buying process and leveraging data-driven insights, programmatic advertising platforms enable advertisers to achieve more effective and efficient campaigns, maximizing their return on investment.

What Factors Are Driving the Growth in the Programmatic Advertising Platform Market?

The growth in the Programmatic Advertising Platform market is driven by several factors. The increasing shift towards digital advertising and the growing demand for data-driven marketing strategies are significant drivers, as businesses seek to reach their target audiences more effectively in an increasingly digital world. Technological advancements in AI, machine learning, and big data analytics are also propelling market growth, as these innovations enhance the capabilities and precision of programmatic platforms. The rising adoption of mobile and video advertising is further boosting demand for programmatic platforms, as these channels require sophisticated targeting and real-time optimization to maximize engagement and ROI. Additionally, the expansion of e-commerce and the growing importance of personalized marketing are contributing to market growth, as businesses seek to deliver more relevant and timely ads to consumers. The increasing focus on transparency, accountability, and fraud prevention in digital advertising is also supporting the adoption of programmatic platforms, as these tools provide greater control and visibility over ad placements. These factors, combined with continuous innovation in digital marketing technology, are driving the sustained growth of the programmatic advertising platform market.

SCOPE OF STUDY:

The report analyzes the Programmatic Advertising Platform market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Enterprise Size (Large Enterprises, SMEs); Transaction Mode (Real Time Bidding, Private Marketplace, Automated Guaranteed)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 46 Featured) -

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Advertising Platform - Global Key Competitors Percentage Market Share in 2025 (E)
    • Global Economic Update
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Adoption of Digital Advertising Propels Market Growth
    • Increasing Focus on Targeted and Personalized Advertising Expands Addressable Market Opportunity
    • Surge in Demand for Real-Time Bidding (RTB) Platforms Drives Market Adoption
    • Growing Use of Data Analytics in Advertising Spurs Market Expansion
    • Development of Cross-Device Advertising Solutions Sustains Market Growth
    • Expansion of Programmatic Video Advertising Throws the Spotlight on Market Potential
    • Increasing Investments in Mobile Programmatic Advertising Generate New Opportunities
    • Growth in Demand for Transparency and Brand Safety Expands Addressable Market Horizons
    • Advancements in Programmatic TV Advertising Strengthen Business Case
    • Increasing Use of Programmatic Advertising in E-Commerce Spurs Market Expansion
    • Emergence of Header Bidding Solutions Throws Spotlight on Market Dynamics
    • Rising Demand for Programmatic Audio Advertising Generates New Opportunities
    • Growing Integration of Programmatic Advertising with Social Media Platforms Propels Market Growth
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Private Marketplace by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for Private Marketplace by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for Automated Guaranteed by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World 6-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 13: World Programmatic Advertising Platform Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 16: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: USA 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • CANADA
    • TABLE 18: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Canada 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Canada 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • JAPAN
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 22: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Japan 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 24: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Japan 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • CHINA
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 28: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: China 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • EUROPE
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 30: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: Europe 6-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Europe 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 34: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Europe 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • FRANCE
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 36: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: France 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 38: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: France 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • GERMANY
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 40: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Germany 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 42: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Germany 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • ITALY
    • TABLE 44: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Italy 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 46: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Italy 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 48: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: UK 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 50: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: UK 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 52: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Rest of Europe 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 54: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Rest of Europe 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Asia-Pacific 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 60: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of World 6-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2025 & 2030
    • TABLE 62: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Rest of World 6-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2025 & 2030

IV. COMPETITION