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市场调查报告书
商品编码
1765184

全球搜寻与内容分析市场

Search and Content Analytics
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球搜寻和内容分析市场规模将达到 297 亿美元

全球搜寻和内容分析市场规模预计在2024年达到100亿美元，预计到2030年将达到297亿美元，2024年至2030年的复合年增长率为19.9%。零售业是本报告分析的细分市场之一，预计其复合年增长率为19.2%，到分析期结束时规模将达到88亿美元。 BFSI细分市场在分析期间的复合年增长率预计为22.3%。

美国市场预计将达到 28 亿美元，中国市场复合年增长率将达到 18.9%

美国搜寻和内容分析市场规模预计在2024年达到28亿美元。预计到2030年，作为世界第二大经济体的中国市场规模将达到45亿美元，在2024-2030年的分析期内，复合年增长率将达到18.9%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为17.4%和16.6%。在欧洲，预计德国市场的复合年增长率约为13.6%。

全球搜寻和内容分析市场—主要趋势和驱动因素摘要

搜寻和内容分析：它们如何塑造数位格局？

搜寻和内容分析是当今数位时代的关键工具，为企业提供对用户行为、内容表现和市场趋势的洞察。这些工具使企业能够分析数位平台的搜寻查询、使用者互动和内容参与度，从而做出数据主导的决策，优化其数位行销策略并提升客户体验。由于对个人化内容传送的重视、电子商务的成长以及对竞争情报需求的不断增长，搜寻和内容分析市场正在迅速扩张。随着企业努力更了解受众并在竞争中占据优势，对进阶搜寻和内容分析解决方案的需求持续增长。

人工智慧和机器学习在增强内容分析方面发挥什么作用？

人工智慧 (AI) 和机器学习 (ML) 正在改变搜寻和内容分析工具的功能，使其能够更准确、更即时地分析大量资料。人工智慧演算法可以透过分析用户行为模式、预测趋势并提供个人化内容推荐来提高用户参与度和留存率。机器学习模型可用于优化搜寻相关性、侦测情绪并识别新兴主题，帮助企业更有效地调整内容策略。自然语言处理 (NLP) 技术的整合进一步增强了分析社交媒体贴文、评论和留言等非结构化资料的能力，从而为消费者情绪和品牌认知提供宝贵的洞察。这些进步正在彻底改变内容分析市场，使其更具适应性，也更加智慧化。

哪些市场趋势影响搜寻和内容分析产业？

在技​​术进步和消费行为演变的推动下，搜寻和内容分析市场正受到几个新兴趋势的影响。语音搜寻和虚拟助理的兴起使语音搜寻分析成为焦点，迫使企业针对语音查询优化其内容。资料隐私和合规性（例如 GDPR 和 CCPA）的重要性日益增加，这促使企业采用安全的分析平台，以确保资料保护，同时提供可操作的见解。社群媒体平台上用户生成内容的增加对高级情绪分析和内容审核工具的需求。此外，增强分析的趋势越来越受欢迎，它结合了人工智慧和传统分析以提供自动化的见解和建议，因为它使企业能够做出更明智的决策。

什么推动了搜寻和内容分析市场的成长？

搜寻和内容分析市场的成长受到多种因素的推动，例如人工智慧和机器学习的进步、数位行销策略的日益普及以及对个人化内容体验日益增长的需求。电子商务和线上零售的快速扩张推动了对搜寻分析工具的需求，以提高产品的可发现性并优化搜寻结果。对数据主导决策的日益关注，推动了提供即时洞察和预测分析的内容分析解决方案的采用。此外，语音搜寻分析、增强分析和自然语言处理 (NLP) 技术的融合增强了内容分析平台的功能，从而支持了市场的成长。在高度数位化的世界中，对竞争情报和市场研究的需求日益增长，也推动了对高阶搜寻和内容分析解决方案的需求。

部分

最终用户（零售、BFSI、教育、医疗保健和其他最终用户）

受访公司范例

  • 2txt natural language generation GmbH
  • adNomus
  • Akesios
  • Alfresco Software, Inc.
  • Alpha Cloud Labs
  • ARM Worldwide
  • Bizwatch
  • Botify
  • CompTechCo
  • Content Savvy

人工智慧集成

利用检验的专家内容和 AI 工具转变您的市场和竞争情报。

Global Industry Analysts 并未遵循典型的 LLM 或特定产业的 SLM查询，而是建立了一个从全球专家收集的内容库，其中包括影片录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 比赛

简介目录
Product Code: MCP14602

Global Search and Content Analytics Market to Reach US$29.7 Billion by 2030

The global market for Search and Content Analytics estimated at US$10.0 Billion in the year 2024, is expected to reach US$29.7 Billion by 2030, growing at a CAGR of 19.9% over the analysis period 2024-2030. Retail, one of the segments analyzed in the report, is expected to record a 19.2% CAGR and reach US$8.8 Billion by the end of the analysis period. Growth in the BFSI segment is estimated at 22.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.8 Billion While China is Forecast to Grow at 18.9% CAGR

The Search and Content Analytics market in the U.S. is estimated at US$2.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 18.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.4% and 16.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.6% CAGR.

Global Search and Content Analytics Market - Key Trends and Drivers Summarized

Search and Content Analytics: How Are They Shaping the Digital Landscape?

Search and content analytics are crucial in today’s digital age, providing businesses with insights into user behavior, content performance, and market trends. These tools enable companies to analyze search queries, user interactions, and content engagement across digital platforms, helping them make data-driven decisions to optimize their digital marketing strategies and improve customer experiences. The market for search and content analytics is expanding rapidly, driven by the increasing emphasis on personalized content delivery, the growth of e-commerce, and the need for competitive intelligence. As businesses strive to gain a deeper understanding of their audience and stay ahead of competitors, the demand for advanced search and content analytics solutions continues to grow.

What Role Do AI and Machine Learning Play in Enhancing Content Analytics?

Artificial intelligence (AI) and machine learning (ML) are transforming the capabilities of search and content analytics tools, enabling more accurate and real-time analysis of vast amounts of data. AI-powered algorithms can analyze user behavior patterns, predict trends, and offer personalized content recommendations, enhancing user engagement and retention. Machine learning models are being used to refine search relevance, detect sentiment, and identify emerging topics, helping businesses tailor their content strategies more effectively. The integration of natural language processing (NLP) technologies further enhances the ability to analyze unstructured data, such as social media posts, reviews, and comments, providing valuable insights into consumer sentiment and brand perception. These advancements are revolutionizing the content analytics market, making it more adaptive and intelligent.

What Market Trends Are Influencing the Search and Content Analytics Industry?

The search and content analytics market is being shaped by several emerging trends, driven by technological advancements and evolving consumer behavior. The rise of voice search and virtual assistants is throwing the spotlight on voice search analytics, prompting businesses to optimize their content for voice-based queries. The increasing importance of data privacy and compliance, such as GDPR and CCPA, is pushing companies to adopt secure analytics platforms that ensure data protection while providing actionable insights. The growth in user-generated content on social media platforms is generating demand for advanced sentiment analysis and content moderation tools. Moreover, the trend of augmented analytics, which combines AI with traditional analytics to provide automated insights and recommendations, is gaining traction, enabling businesses to make more informed decisions.

What Drives the Growth in the Search and Content Analytics Market?

The growth in the search and content analytics market is driven by several factors, including advancements in AI and machine learning, the increasing adoption of digital marketing strategies, and the rising demand for personalized content experiences. The rapid expansion of e-commerce and online retail is creating a substantial need for search analytics tools that enhance product discoverability and optimize search results. The growing focus on data-driven decision-making is driving the adoption of content analytics solutions that offer real-time insights and predictive analytics. Additionally, the integration of voice search analytics, augmented analytics, and NLP technologies is enhancing the capabilities of content analytics platforms, supporting market growth. The rising need for competitive intelligence and market research in a highly digitalized world is also fueling demand for advanced search and content analytics solutions.

SCOPE OF STUDY:

The report analyzes the Search and Content Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-Use (Retail, BFSI, Education, Healthcare, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 83 Featured) -

  • 2txt natural language generation GmbH
  • adNomus
  • Akesios
  • Alfresco Software, Inc.
  • Alpha Cloud Labs
  • ARM Worldwide
  • Bizwatch
  • Botify
  • CompTechCo
  • Content Savvy

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Search and Content Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
    • Global Economic Update
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Data-Driven Decision-Making Spurs Growth in Search and Content Analytics
    • Increasing Adoption of AI and Machine Learning Enhances Capabilities of Content Analytics Solutions
    • Expansion of E-Commerce and Online Retail Drives Adoption of Advanced Search Analytics Tools
    • Growing Focus on Personalized Customer Experiences Expands Market for Content Analytics
    • Technological Advancements in Natural Language Processing (NLP) Strengthen Business Case for Text Analytics
    • Emergence of Real-Time Search Analytics Solutions Enhances Market Appeal for Digital Marketing
    • Increasing Integration of Voice Search Analytics Expands Addressable Market Opportunities
    • Growth in Social Media Platforms and User-Generated Content Spurs Adoption of Content Analytics
    • Development of Multilingual and Context-Aware Search Capabilities Supports Global Market Penetration
    • Increasing Use of Search Analytics in Financial Services and Healthcare Expands Market Reach
    • Focus on Enhancing Search Relevance and User Engagement Drives Adoption of AI-Based Solutions
    • Emergence of Augmented Analytics and Automated Insights Tools Propels Market Growth
    • Growing Trend of Content Optimization for SEO and SEM Strategies Sustains Market Demand
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Search and Content Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Search and Content Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 13: World Search and Content Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • CANADA
    • TABLE 16: Canada Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: Canada 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • JAPAN
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 18: Japan Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Japan 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • CHINA
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • EUROPE
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 22: Europe Recent Past, Current & Future Analysis for Search and Content Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: Europe 6-Year Perspective for Search and Content Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 24: Europe Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Europe 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • FRANCE
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 26: France Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: France 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • GERMANY
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 28: Germany Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Germany 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • ITALY
    • TABLE 30: Italy Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Italy 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • UNITED KINGDOM
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 32: UK Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: UK 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of Europe 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Search and Content Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Asia-Pacific 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 38: Rest of World Recent Past, Current & Future Analysis for Search and Content Analytics by End-Use - Retail, BFSI, Education, Healthcare and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Rest of World 6-Year Perspective for Search and Content Analytics by End-Use - Percentage Breakdown of Value Sales for Retail, BFSI, Education, Healthcare and Other End-Uses for the Years 2025 & 2030

IV. COMPETITION