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市场调查报告书
商品编码
1765245

全球社群媒体广告支出市场

Social Media Advertising Spending
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 182 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球社群媒体广告支出将达到 5,060 亿美元

全球社群媒体广告支出市场规模预计在2024年为2,699亿美元，预计到2030年将达到5,060亿美元，2024年至2030年的复合年增长率为11.0%。行动端是本报告分析的细分市场之一，预计其复合年增长率为11.2%，到分析期结束时将达到4,208亿美元。桌面端市场在分析期间内的复合年增长率预计为10.0%。

美国市场预计将达到 735 亿美元，中国市场年复合成长率将达到 10.2%

预计到2024年，美国社群媒体广告支出市场规模将达735亿美元。作为世界第二大经济体，中国市场规模预计到2030年将达到772亿美元，在2024-2030年的分析期间内，复合年增长率为10.2%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为9.9%和9.0%。在欧洲，预计德国市场的复合年增长率约为7.7%。

全球社群媒体广告支出市场－主要趋势与驱动因素摘要

为什么社群媒体广告成为您的数位行销策略的基石？

社群媒体广告已成为各行各业企业数位行销策略的重要组成部分。 Facebook、Instagram、Twitter、LinkedIn、TikTok 和 Snapchat 等平台上拥有数十亿有效用户，社群媒体为广告主提供了庞大且高度精准的受众群体。企业越来越多地利用社群媒体来打造品牌知名度、与客户互动并推动转换。与传统广告媒介不同，社群媒体平台提供即时分析和洞察，使企业能够优化广告支出并最大化投资收益(ROI)。程序化广告的兴起，可以即时自动竞标广告资源，透过提高广告定位和成本效率，进一步刺激了社群媒体广告支出的成长。随着越来越多的品牌从传统媒体转向数位媒体，社群媒体广告正成为现代行销策略的基石。

科技进步如何增强社群媒体广告宣传？

人工智慧 (AI)、机器学习 (ML) 和数据分析技术的进步正在彻底改变社群媒体广告，使广告更加个人化、高效和有影响力。人工智慧和机器学习演算法帮助企业分析大量用户资料并预测客户行为和偏好，从而实现高度针对性的广告宣传。人工智慧主导的聊天机器人和动态广告格式的整合进一步增强了用户参与度并提高了转换率。此外，扩增实境(AR) 和虚拟实境 (VR) 的出现为身临其境型和互动式广告体验铺平了新途径，可以吸引用户注意力并提高品牌参与度。 Instagram 和 Snapchat 等平台已经整合了 AR 广告，让用户可以虚拟试用产品并与品牌内容互动。这些技术创新使企业能够创造更具吸引力、更相关和更个人化的广告宣传，从而推动社群媒体广告支出的成长。

哪些市场细分正在推动社群媒体广告支出的成长？

平台类型包括 Facebook、Instagram、LinkedIn、Twitter、Snapchat、TikTok 等，其中 Facebook 和 Instagram 凭藉其庞大的用户群和先进的广告工具占据市场主导地位。广告形式分为展示广告、影片广告、故事、轮播广告和赞助内容，其中影片广告因其高参与度而快速成长。零售、消费品、医疗保健、金融服务和娱乐等垂直行业越来越多地采用社群媒体广告，用于品牌推广、客户参与和潜在客户开发。从地理上看，北美凭藉其高互联网普及率和数位广告支出占据社交媒体广告支出的最大份额，而亚太地区预计将因社交媒体使用率的上升和数位经济的扩张而显着增长。

是什么推动了社群媒体广告支出市场的成长？

社群媒体广告支出市场的成长受到多种因素的推动，包括向数位和行动广告的日益转变、人工智慧和数据分析技术的进步，以及对定向和个人化行销的日益关注。短影片内容和 AR、VR 等互动广告形式的日益普及，推动了更高的参与率，鼓励广告主向社群媒体平台分配更多预算。社群媒体平台进军电子商务和社群商务，让用户直接透过广告购买产品，也提高了广告成效并推动了支出成长。此外，程序化广告和即时竞价的日益普及提高了广告定位和成本效率，进一步推动了市场成长。对衡量投资报酬率和优化广告成效的日益重视，促使企业增加对社群媒体广告的投资，以实现其行销目标。

部分

细分市场（行动、桌面）

受访公司范例

  • Acorn
  • Acumen Advertising
  • Adobe, Inc.
  • Alexander
  • Appell
  • Ascend Marketing
  • Azure End to End Solutions Pvt. Ltd.
  • BINK Inspireert
  • Catalyst IT Australia
  • Computerlogy

人工智慧集成

全球产业分析师正在利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 没有查询通用的 LLM 或特定产业的SLM，而是建立了一个来自全球专家的精选内容库，其中包括视频录像、博客、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP14885

Global Social Media Advertising Spending Market to Reach US$506.0 Billion by 2030

The global market for Social Media Advertising Spending estimated at US$269.9 Billion in the year 2024, is expected to reach US$506.0 Billion by 2030, growing at a CAGR of 11.0% over the analysis period 2024-2030. Mobile, one of the segments analyzed in the report, is expected to record a 11.2% CAGR and reach US$420.8 Billion by the end of the analysis period. Growth in the Desktop segment is estimated at 10.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$73.5 Billion While China is Forecast to Grow at 10.2% CAGR

The Social Media Advertising Spending market in the U.S. is estimated at US$73.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$77.2 Billion by the year 2030 trailing a CAGR of 10.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.9% and 9.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Global Social Media Advertising Spending Market - Key Trends and Drivers Summarized

Why Is Social Media Advertising Becoming the Cornerstone of Digital Marketing Strategies?

Social media advertising has emerged as a pivotal element of digital marketing strategies for businesses across all sectors. With billions of active users on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat, social media offers a vast and highly targeted audience for advertisers. Companies are increasingly leveraging social media to enhance brand visibility, engage with customers, and drive conversions. Unlike traditional advertising mediums, social media platforms provide real-time analytics and insights that allow businesses to optimize their advertising spend and maximize return on investment (ROI). The rise of programmatic advertising, which uses automated bidding on ad inventory in real time, has further spurred growth in social media ad spending by improving ad targeting and cost efficiency. As more brands shift their focus from traditional to digital media, social media advertising is becoming the cornerstone of contemporary marketing strategies.

How Are Technological Advancements Enhancing Social Media Advertising Campaigns?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), and data analytics are revolutionizing social media advertising, making it more personalized, efficient, and impactful. AI and ML algorithms help businesses analyze vast amounts of user data to predict customer behavior and preferences, enabling highly targeted advertising campaigns. The integration of AI-driven chatbots and dynamic ad formats is further enhancing user engagement and improving conversion rates. Additionally, the emergence of augmented reality (AR) and virtual reality (VR) is opening new avenues for immersive and interactive ad experiences that capture user attention and boost brand engagement. Platforms like Instagram and Snapchat are already incorporating AR ads, allowing users to try on products virtually or interact with branded content. These technological innovations are enabling businesses to create more engaging, relevant, and personalized ad campaigns, driving the growth of social media advertising spending.

Which Market Segments Are Driving Growth in Social Media Advertising Spending?

Platform types include Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, and others, with Facebook and Instagram dominating the market due to their large user bases and advanced advertising tools. Ad formats are categorized into display ads, video ads, stories, carousel ads, and sponsored content, with video ads experiencing the fastest growth due to their high engagement rates. Industry verticals such as retail, consumer goods, healthcare, financial services, and entertainment are leading adopters of social media advertising, leveraging it for brand promotion, customer engagement, and lead generation. Geographically, North America holds the largest share of social media advertising spending due to high internet penetration and digital ad spend, while Asia-Pacific is projected to witness significant growth driven by rising social media usage and expanding digital economies.

What Are the Key Drivers of Growth in the Social Media Advertising Spending Market?

The growth in the social media advertising spending market is driven by several factors, including the increasing shift towards digital and mobile advertising, technological advancements in AI and data analytics, and the growing focus on targeted and personalized marketing. The rising popularity of short-form video content and interactive ad formats, such as AR and VR, is driving higher engagement rates, encouraging advertisers to allocate more budget to social media platforms. The expansion of social media platforms into e-commerce and social commerce, where users can purchase products directly through ads, is also enhancing ad effectiveness and driving spending growth. Moreover, the rising adoption of programmatic advertising and real-time bidding is improving ad targeting and cost efficiency, further supporting market growth. The increasing emphasis on measuring ROI and optimizing ad performance is encouraging businesses to invest more in social media advertising to achieve their marketing objectives.

SCOPE OF STUDY:

The report analyzes the Social Media Advertising Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile, Desktop)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 13 Featured) -

  • Acorn
  • Acumen Advertising
  • Adobe, Inc.
  • Alexander
  • Appell
  • Ascend Marketing
  • Azure End to End Solutions Pvt. Ltd.
  • BINK Inspireert
  • Catalyst IT Australia
  • Computerlogy

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Social Media Advertising Spending - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Towards Digital Advertising Channels Drives Growth in Social Media Advertising Spending
    • Increasing Adoption of Programmatic Advertising Boosts Market Competitiveness
    • Rising Focus on Targeted and Personalized Advertising Spurs Market Adoption
    • Integration of AI and Machine Learning in Ad Campaign Optimization Propels Market Innovation
    • Emergence of New Social Media Platforms Expands Opportunities for Advertising Spending
    • Rising Demand for Video Advertising and Interactive Content Strengthens Market Potential
    • Challenges Related to Ad Fraud and Transparency Issues Pose Market Constraints
    • Focus on Enhancing Customer Engagement and Brand Loyalty Drives Market for Social Media Ads
    • Growing Use of Social Media Ads for Political and Advocacy Campaigns Spurs Market Dynamics
    • Rise of Augmented Reality (AR) and Virtual Reality (VR) in Social Media Advertising Creates New Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Media Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: USA 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: Canada 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • JAPAN
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Japan 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • CHINA
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: China 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • EUROPE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Europe 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • FRANCE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: France 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • GERMANY
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Germany 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Italy 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: UK 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Rest of Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Asia-Pacific 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Rest of World 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030

IV. COMPETITION