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市场调查报告书
商品编码
1765246

全球社群媒体安全市场

Social Media Security
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 179 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球社群媒体安全市场规模将达到 31 亿美元

全球社群媒体安全市场规模预计在2024年为16亿美元，预计到2030年将达到31亿美元，2024年至2030年的复合年增长率为11.7%。监控是本报告分析的细分市场之一，预计其复合年增长率为11.8%，到分析期结束时规模将达到12亿美元。威胁情报细分市场在分析期间内的复合年增长率预计为13.1%。

美国市场规模估计为 4.381 亿美元，中国市场预计复合年增长率为 10.7%

美国社群媒体安全市场规模预计在2024年达到4.381亿美元。预计到2030年，作为世界第二大经济体的中国市场规模将达到4.72亿美元，在2024-2030年的分析期内，复合年增长率为10.7%。其他值得关注的地区市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为10.4%和9.7%。在欧洲，预计德国市场的复合年增长率为8.3%。

全球社群媒体安全市场趋势与驱动因素

是什么推动了对社群媒体安全解决方案的需求不断增长？

随着社交平臺在行销、客户参与和内部沟通中的使用不断增长，社群媒体安全已成为企业关注的关键问题。资料外洩、帐户接管、网路钓鱼攻击和社交工程等网路威胁的增加推动了对强大的社交媒体安全解决方案的需求。网路犯罪分子利用社群媒体网路中的漏洞窃取敏感资讯、冒充品牌和传播虚假讯息，企业面临巨大的风险。随着远距工作和自带设备 (BYOD) 政策的出现，保护社群媒体管道变得更具挑战性和关键性。企业越来越多地采用社群媒体安全解决方案来保护其数位资产、保护客户资料并维护其品牌声誉。这种对风险的认识不断增强以及采取主动措施的需求导致各行各业对高级社交媒体安全工具的需求不断增长。

科技进步如何增强社群媒体安全解决方案？

人工智慧 (AI)、机器学习 (ML) 和自然语言处理 (NLP) 的技术进步增强了社群媒体安全解决方案，使威胁侦测和缓解更加有效。 AI 和 ML 演算法可以即时分析大量社群媒体数据，以识别模式、侦测异常并标记潜在的安全漏洞。进阶分析和情绪分析工具的使用有助于监控社群媒体管道中的恶意内容、虚假帐户和可疑活动。多因素身份验证 (MFA)、端对端加密和零信任安全模型的整合进一步加强了社群媒体安全框架。此外，云端基础的社群媒体安全解决方案因其可扩展性、灵活性和成本效益而越来越受欢迎。这些技术创新正在推动金融、医疗保健、零售和政府等资料保护和合规性至关重要的行业采用社交媒体安全解决方案。

哪些市场细分促进了社群媒体安全产业的成长？

组件包括软体和服务，其中社交媒体监控、风险管理和威胁侦测工具等软体解决方案占最大份额。部署类型分为云端基础和内部部署，其中云端基础的解决方案由于易于部署和整体拥有成本较低而越来越受欢迎。组织规模分为中小型企业和大型企业，其中大型企业占很大份额，因为它们面临的风险较高，需要全面的安全解决方案。最终用途产业包括 BFSI（银行、金融服务和保险）、医疗保健、零售、IT 和通讯、媒体和娱乐、政府等。从地理位置上看，北美由于严格的资料保护条例和社交媒体平台的高渗透率而占据市场主导地位，而亚太地区预计将数位化和网路威胁的增加而快速增长。

是什么推动了社群媒体安全市场的成长？

社群媒体安全市场的成长受到多种因素的推动，例如网路威胁发生率的上升、社群媒体在商业用途上的使用日益增多，以及人工智慧 (AI) 和机器学习 (ML) 技术的进步。保护敏感的客户和公司资料免受洩漏、帐户盗用和网路钓鱼攻击的需求，推动了对强大的社群媒体安全解决方案的需求。远距办公和自备设备 (BYOD) 政策的趋势进一步扩大了攻击面，使社群媒体安全成为各组织的首要任务。人工智慧主导的威胁侦测、多因素身份验证和端点安全解决方案的集成，提高了社交媒体安全工具的有效性，从而支持了市场的成长。此外，资料保护和合规性的监管要求以及品牌声誉管理的需求，为采用先进的社群媒体安全解决方案创造了新的机会。

部分

解决方案（监控、威胁情报、风险管理和其他解决方案）

受访公司范例

  • Bowline Security
  • Brandle Inc.
  • CA Technologies
  • Centrify Corporation
  • Conetrix
  • Corporation Service Company
  • Crisp Thinking Group Ltd.
  • CrowdControlHQ
  • Digital Shadows
  • DigitalStakeout Inc.
  • Hootsuite Inc.
  • Hueya, Inc.
  • KnowBe4, Inc.
  • LookingGlass Cyber Solutions, Inc.
  • maloon GmbH（Socialhub）
  • Micro Focus International PLC
  • Proofpoint, Inc.
  • Riskiq
  • SecureMySocial, LLC
  • Social Sentinel, Inc.
  • SolarWinds Worldwide LLC
  • Sophos Ltd.
  • Symantec Corporation
  • Trend Micro, Inc.
  • ZeroFOX, Inc.

人工智慧集成

全球产业分析师正在利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 并未遵循查询 LLM 或特定产业SLM 的典型规范，而是建立了一个来自全球领域专家的精选内容库，其中包括视讯录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 比赛

简介目录
Product Code: MCP14886

Global Social Media Security Market to Reach US$3.1 Billion by 2030

The global market for Social Media Security estimated at US$1.6 Billion in the year 2024, is expected to reach US$3.1 Billion by 2030, growing at a CAGR of 11.7% over the analysis period 2024-2030. Monitoring, one of the segments analyzed in the report, is expected to record a 11.8% CAGR and reach US$1.2 Billion by the end of the analysis period. Growth in the Threat Intelligence segment is estimated at 13.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$438.1 Million While China is Forecast to Grow at 10.7% CAGR

The Social Media Security market in the U.S. is estimated at US$438.1 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$472.0 Million by the year 2030 trailing a CAGR of 10.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.4% and 9.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR.

Global Social Media Security Market - Key Trends and Drivers Summarized

What Is Driving the Growing Need for Social Media Security Solutions?

Social media security has become a critical concern for businesses as the use of social platforms for marketing, customer engagement, and internal communications continues to rise. The increase in cyber threats, such as data breaches, account hijacking, phishing attacks, and social engineering, has underscored the need for robust social media security solutions. Companies are exposed to significant risks as cybercriminals exploit vulnerabilities in social media networks to steal sensitive information, impersonate brands, and spread misinformation. With the advent of remote work and Bring Your Own Device (BYOD) policies, securing social media channels has become even more challenging and vital. Businesses are increasingly adopting social media security solutions to protect their digital assets, safeguard customer data, and maintain brand reputation. The growing awareness of these risks and the need for proactive measures are driving demand for advanced social media security tools across various industries.

How Are Technological Advancements Enhancing Social Media Security Solutions?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are enhancing social media security solutions, making them more effective in detecting and mitigating threats. AI and ML algorithms can analyze vast amounts of social media data in real-time to identify patterns, detect anomalies, and flag potential security breaches. The use of advanced analytics and sentiment analysis tools is helping businesses monitor their social media channels for malicious content, fake accounts, and suspicious activities. The integration of multi-factor authentication (MFA), end-to-end encryption, and Zero Trust security models is further strengthening social media security frameworks. Moreover, cloud-based social media security solutions are gaining traction due to their scalability, flexibility, and cost-effectiveness. These technological innovations are driving the adoption of social media security solutions across sectors, including finance, healthcare, retail, and government, where data protection and compliance are critical.

Which Market Segments Are Contributing to the Growth of the Social Media Security Industry?

Components include software and services, with software solutions such as social media monitoring, risk management, and threat detection tools holding the largest share. Deployment modes are divided into cloud-based and on-premise solutions, with cloud-based solutions gaining popularity due to their ease of implementation and lower total cost of ownership. Organization size is categorized into small and medium-sized enterprises (SMEs) and large enterprises, with large enterprises accounting for a significant share due to their higher risk exposure and need for comprehensive security solutions. End-use industries include BFSI (Banking, Financial Services, and Insurance), healthcare, retail, IT and telecommunications, media and entertainment, and government. Geographically, North America dominates the market due to stringent data protection regulations and high adoption of social media platforms, while Asia-Pacific is expected to witness rapid growth driven by digitalization and increasing cyber threats.

What Are the Key Drivers of Growth in the Social Media Security Market?

The growth in the social media security market is driven by several factors, including the rising incidence of cyber threats, increasing use of social media for business purposes, and advancements in AI and ML technologies. The need to protect sensitive customer and corporate data from breaches, account takeovers, and phishing attacks is driving the demand for robust social media security solutions. The growing trend of remote work and BYOD policies is further expanding the attack surface, making social media security a top priority for organizations. The integration of AI-driven threat detection, multi-factor authentication, and endpoint security solutions is enhancing the effectiveness of social media security tools, supporting market growth. Additionally, regulatory requirements for data protection and compliance, coupled with the need for brand reputation management, are creating new opportunities for the adoption of advanced social media security solutions.

SCOPE OF STUDY:

The report analyzes the Social Media Security market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Solution (Monitoring, Threat Intelligence, Risk Management, Other Solutions)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 11 Featured) -

  • Bowline Security
  • Brandle Inc.
  • CA Technologies
  • Centrify Corporation
  • Conetrix
  • Corporation Service Company
  • Crisp Thinking Group Ltd.
  • CrowdControlHQ
  • Digital Shadows
  • DigitalStakeout Inc.
  • Hootsuite Inc.
  • Hueya, Inc.
  • KnowBe4, Inc.
  • LookingGlass Cyber Solutions, Inc.
  • maloon GmbH (Socialhub)
  • Micro Focus International PLC
  • Proofpoint, Inc.
  • Riskiq
  • SecureMySocial, L.L.C.
  • Social Sentinel, Inc.
  • SolarWinds Worldwide LLC
  • Sophos Ltd.
  • Symantec Corporation
  • Trend Micro, Inc.
  • ZeroFOX, Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Social Media Security - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Concerns Over Data Privacy and Cybersecurity Threats Drive Adoption of Social Media Security Solutions
    • Increasing Use of Social Media for Business Purposes Expands Addressable Market for Security Solutions
    • Integration of AI and Machine Learning in Threat Detection and Response Strengthens Market Potential
    • Growth of Remote Work and BYOD Policies Spurs Demand for Social Media Security Solutions
    • Focus on Protecting Brand Reputation and Preventing Account Hijacking Drives Market Adoption
    • Emergence of Advanced Social Engineering Attacks Throws Spotlight on Need for Enhanced Security
    • Increasing Use of Social Media Analytics for Threat Intelligence Fuels Market Innovation
    • Rising Regulatory Requirements for Data Protection and Compliance Propel Market Growth
    • Growth in Adoption of Cloud-Based Social Media Security Solutions Expands Market Reach
    • Rising Number of High-Profile Social Media Hacks Drives Demand for Robust Security Solutions
    • Focus on Educating Employees and Users About Social Media Security Best Practices Generates Market Awareness
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Media Security Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Media Security by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Social Media Security by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Monitoring by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Monitoring by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Threat Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Threat Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Risk Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Risk Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Other Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Other Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 12: USA Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 13: USA 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • JAPAN
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 16: Japan Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 17: Japan 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • CHINA
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 18: China Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 19: China 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • EUROPE
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 20: Europe Recent Past, Current & Future Analysis for Social Media Security by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 21: Europe 6-Year Perspective for Social Media Security by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 22: Europe Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Europe 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • FRANCE
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 24: France Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 25: France 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • GERMANY
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 26: Germany Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Germany 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • ITALY
    • TABLE 28: Italy Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Italy 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • UNITED KINGDOM
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 30: UK Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 31: UK 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 32: Rest of Europe Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Rest of Europe 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Social Media Security Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 34: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Asia-Pacific 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 36: Rest of World Recent Past, Current & Future Analysis for Social Media Security by Solution - Monitoring, Threat Intelligence, Risk Management and Other Solutions - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Rest of World 6-Year Perspective for Social Media Security by Solution - Percentage Breakdown of Value Sales for Monitoring, Threat Intelligence, Risk Management and Other Solutions for the Years 2025 & 2030

IV. COMPETITION