全球网路搜寻入口网站市场

到 2030 年，全球网路搜寻入口网站市场规模将达到 2,711 亿美元

全球网路搜寻入口网站市场规模预计在 2024 年为 2,254 亿美元，预计到 2030 年将达到 2,711 亿美元，在 2024-2030 年分析期内的复合年增长率为 3.1%。

美国市场规模将达 604 亿美元；中国市场预期复合年增长率为 2.4%

美国网路搜寻入口网站市场规模预计在2024年达到604亿美元。作为世界第二大经济体，中国市场规模预计到2030年将达到417亿美元，在2024-2030年的分析期间内，复合年增长率为2.4%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为2.6%和2.1%。在欧洲，预计德国市场的复合年增长率为1.8%。

全球网路搜寻入口网站市场－主要趋势与驱动因素摘要

人工智慧和机器学习如何重新定义网路搜寻入口网站市场？

人工智慧 (AI) 和机器学习技术的进步正在迅速改变网路搜寻入口网站市场。搜寻引擎不再只是索引网页并提供搜寻结果，而是越来越能够理解用户意图并提供高度个人化的搜寻体验。人工智慧和机器学习如今已成为增强搜寻演算法不可或缺的一部分，它们透过分析用户行为、搜寻历史和上下文数据，帮助搜寻引擎提供更相关、更准确的搜寻结果。自然语言处理 (NLP) 功能的发展也彻底改变了搜寻门户，使其能够解释复杂的查询并提供更细緻的答案。这些技术使搜寻引擎能够超越简单的基于关键字的搜寻，理解上下文和语义，从而显着提升用户体验。随着人工智慧的不断发展，它很可能在改变搜寻入口网站的运作方式以及为市场成长和创新创造新机会发挥关键作用。

为什么语音和视觉搜寻的兴起会改变用户的期望？

语音和视觉搜寻的兴起正在重塑用户期望，为网路搜寻入口网站市场带来新趋势。随着智慧型手机、智慧音箱和穿戴式装置等智慧型装置的广泛普及，语音搜寻越来越受欢迎，尤其是在年轻用户和精通科技的用户中。这种转变迫使搜寻入口网站透过专注于自然语言处理和对话式人工智慧来优化语音搜寻，从而实现更直观、更解放双手的搜寻体验。同样，视觉搜寻（允许用户使用图像而不是文字搜寻）也正在成为一项关键功能，尤其是在电子商务和社交媒体平台中。视觉搜寻功能由人工智慧和机器学习演算法提供支持，这些演算法可以识别物体和地标等视觉元素并提供准确的搜寻结果。随着消费者要求更具互动性和用户友好的搜寻体验，语音和视觉搜寻技术的发展正在成为网路搜寻入口网站的关键竞争优势。

隐私问题和资料监管在塑造市场动态将发挥什么作用？

隐私问题和资料法规正在显着影响网路搜寻入口网站市场的动态。随着消费者对资料隐私和个人资讯滥用相关风险的认识不断提高，他们对线上活动和使用的搜寻引擎也愈加谨慎。欧洲的《一般资料保护规则》（GDPR）和美国的《加州消费者隐私法案》（CCPA）等法规对搜寻入口网站收集、储存和使用使用者资料的方式提出了更严格的要求。这些法规正在推动搜寻引擎采用更透明的数据实践，提供更多以隐私为重点的功能，并重新思考其广告模式。一些搜寻入口网站，例如DuckDuckGo，正在利用这一趋势，提供以隐私为中心的搜寻服务，这些服务不会追踪用户行为或储存个人数据，从而吸引了日益增长的隐私意识用户群。随着资料隐私问题日益严重，搜寻入口网站必须在个人化服务需求与保护使用者隐私和遵守不断变化的法规之间取得平衡。

哪些因素推动了网路搜寻入口网站市场的成长？

网路搜寻入口网站市场的成长受到多种因素的推动，搜寻搜寻资料隐私意识的不断提高。人工智慧搜寻演算法的持续发展正在提高搜寻结果的准确性和相关性，从而提高用户满意度并增加搜寻入口网站的流量。语音和基于图像的搜寻的日益普及也拓宽了搜寻功能的搜寻，以满足不同的用户偏好并提高用户参与度。同时，加强资料隐私法正在影响消费者行为，为优先考虑用户隐私和资料安全的搜寻引擎创造机会。此外，行动互联网使用量的增加和连网装置的广泛使用进一步推动了对更快、适应性更强的搜寻入口网站的需求。这些因素共同促成了网路搜寻入口网站市场的强劲成长轨迹。

部分

细分（网路搜寻入口网站）

受访公司范例

• Bing A Microsoft Company
• Brevity Software Solutions
• Horizon Softech, Inc
• OpenHours
• Ruffpage
• Sensis
• Yahoo!, Inc.

人工智慧集成

全球产业分析师正在利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 并未遵循典型的 LLM 或特定产业的 SLM查询，而是建立了一个从全球专家收集的内容库，其中包括影片录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

• 市场概览
• 主要企业
• 市场趋势和驱动因素
• 全球市场展望

第三章市场分析

• 美国
• 加拿大
• 日本
• 中国
• 欧洲
• 法国
• 德国
• 义大利
• 英国
• 其他欧洲国家
• 亚太地区
• 其他地区

第四章 竞赛

Global Internet Search Portals Market to Reach US$271.1 Billion by 2030

The global market for Internet Search Portals estimated at US$225.4 Billion in the year 2024, is expected to reach US$271.1 Billion by 2030, growing at a CAGR of 3.1% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$60.4 Billion While China is Forecast to Grow at 2.4% CAGR

The Internet Search Portals market in the U.S. is estimated at US$60.4 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$41.7 Billion by the year 2030 trailing a CAGR of 2.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.6% and 2.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.8% CAGR.

Global Internet Search Portals Market - Key Trends & Drivers Summarized

How Are AI and Machine Learning Redefining the Internet Search Portals Market?

The internet search portals market is rapidly evolving, driven by advancements in artificial intelligence (AI) and machine learning technologies. Search engines are no longer just about indexing web pages and delivering search results; they are increasingly about understanding user intent and providing highly personalized search experiences. AI and machine learning are now integral in enhancing search algorithms, enabling search engines to provide more relevant and accurate results by analyzing user behavior, search history, and contextual data. The development of natural language processing (NLP) capabilities has also revolutionized search portals, allowing them to interpret complex queries and offer more nuanced responses. These technologies are empowering search engines to move from simple keyword-based searches to understanding context and semantics, which significantly improves the user experience. As AI continues to advance, it will play a crucial role in transforming how search portals operate, creating new opportunities for growth and innovation in the market.

Why Is the Rise of Voice Search and Visual Search Changing User Expectations?

The rise of voice search and visual search is reshaping user expectations and driving new trends in the internet search portals market. With the proliferation of smart devices such as smartphones, smart speakers, and wearable gadgets, voice search has gained significant popularity, especially among younger and tech-savvy users. This shift has compelled search portals to optimize for voice search by focusing on natural language processing and conversational AI, enabling more intuitive and hands-free search experiences. Similarly, visual search, which allows users to search using images rather than text, is becoming a critical feature, especially in e-commerce and social media platforms. Visual search capabilities are powered by AI and machine learning algorithms that recognize objects, landmarks, and other visual elements to deliver accurate results. As consumers increasingly demand more interactive and user-friendly search experiences, the development of voice and visual search technologies is becoming a key competitive differentiator for internet search portals.

What Role Do Privacy Concerns and Data Regulations Play in Shaping Market Dynamics?

Privacy concerns and data regulations are significantly influencing the dynamics of the internet search portals market. With growing awareness about data privacy and the risks associated with the misuse of personal information, consumers are becoming more cautious about their online activities and the search engines they use. Regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States have imposed stricter requirements on how search portals collect, store, and use user data. These regulations are prompting search engines to adopt more transparent data practices, offer more privacy-focused features, and rethink their advertising models. Some search portals, like DuckDuckGo, have capitalized on this trend by offering privacy-centric search services that do not track user behavior or store personal data, appealing to a growing segment of privacy-conscious users. As data privacy concerns continue to rise, search portals must balance the need for personalized services with the need to protect user privacy and comply with evolving regulations.

How Is the Growth in the Internet Search Portals Market Driven by Several Factors?

The growth in the internet search portals market is driven by several factors, including advancements in AI and machine learning, the increasing adoption of voice and visual search, and heightened awareness around data privacy. The continuous development of AI-powered search algorithms is enhancing the accuracy and relevance of search results, thereby improving user satisfaction and driving more traffic to search portals. The growing popularity of voice-activated and image-based searches is also expanding the scope of search functionalities, catering to diverse user preferences and increasing user engagement. Meanwhile, the tightening of data privacy laws is influencing consumer behavior and creating opportunities for search engines that prioritize user privacy and data security. Additionally, the rise of mobile internet usage and the proliferation of connected devices are further propelling the demand for more responsive and adaptive search portals. These factors collectively contribute to the robust growth trajectory of the internet search portals market.

SCOPE OF STUDY:

The report analyzes the Internet Search Portals market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Internet Search Portals)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

• Bing A Microsoft Company
• Brevity Software Solutions
• Horizon Softech, Inc
• OpenHours
• Ruffpage
• Sensis
• Yahoo!, Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • Tariff Impact on Global Supply Chain Patterns
  • Tariff Impact on Global Supply Chain Patterns
  • Internet Search Portals - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Growth in Mobile Search and the Rise of Voice Search Revolution
  • Increasing Use of Artificial Intelligence and Machine Learning in Search Algorithms
  • Personalized Search Experience Driving User Engagement and Retention
  • Shift Toward Visual and Video Search Increasing Content Diversification
  • Expansion of Local Search Features Enhancing Small Business Visibility
  • Growth in E-Commerce Fueling Paid Search Advertising Market
  • Privacy Concerns and Regulation Impacting Data-Driven Advertising Strategies
  • Rising Demand for Multilingual Search Engines to Cater to Global Markets
  • Integration of Augmented Reality (AR) in Search Engines Enhancing User Interaction
  • Impact of Cloud-Based Solutions on Scalability and Efficiency of Search Portals
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Internet Search Portals Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Internet Search Portals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Internet Search Portals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 4: World 15-Year Perspective for Internet Search Portals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 5: USA Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 6: USA Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• CANADA
  • TABLE 7: Canada Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 8: Canada Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• JAPAN
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 9: Japan Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 10: Japan Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• CHINA
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 11: China Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 12: China Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• EUROPE
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 13: Europe Recent Past, Current & Future Analysis for Internet Search Portals by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 14: Europe Historic Review for Internet Search Portals by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 15: Europe 15-Year Perspective for Internet Search Portals by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
• FRANCE
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 16: France Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 17: France Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• GERMANY
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 18: Germany Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 19: Germany Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• ITALY
  • TABLE 20: Italy Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: Italy Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• UNITED KINGDOM
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 22: UK Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 23: UK Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• REST OF EUROPE
  • TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Rest of Europe Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• ASIA-PACIFIC
  • Internet Search Portals Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Asia-Pacific Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• REST OF WORLD
  • TABLE 28: Rest of World Recent Past, Current & Future Analysis for Internet Search Portals by Segment - Internet Search Portals - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Rest of World Historic Review for Internet Search Portals by Segment - Internet Search Portals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

IV. COMPETITION