封面
市场调查报告书
商品编码
1795342

全球卫生棉市场

Sanitary Napkins

出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 180 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计2030年全球卫生棉市场规模将达232亿美元

全球卫生棉市场规模预计在2024年达到196亿美元,预计2024年至2030年期间的复合年增长率为2.9%,到2030年将达到232亿美元。线下分销管道是本报告分析的细分市场之一,预计其复合年增长率为2.1%,到分析期结束时规模将达到136亿美元。线上分销通路细分市场在分析期间的复合年增长率预计为4.1%。

美国市场规模估计为 53 亿美元,中国市场预期复合年增长率为 5.3%

预计到2024年,美国卫生棉市场规模将达53亿美元。预计到2030年,作为世界第二大经济体的中国市场规模将达到45亿美元,在2024-2030年的分析期间内,复合年增长率为5.3%。其他值得关注的区域市场包括日本和加拿大,预计在分析期间内,这两个市场的复合年增长率分别为1.2%和2.2%。在欧洲,预计德国市场的复合年增长率为1.6%。

全球卫生棉市场-主要趋势与驱动因素摘要

卫生棉市场为何受到全球热捧与政策扶持?

卫生棉曾被视为许多中低收入地区的奢侈品,但由于社会文化规范的改变、人们对月经卫生意识的不断增强以及政府和非政府组织的针对性干预,如今正变得日益普及。历史上,围绕月经的禁忌限制了亚洲、非洲和拉丁美洲大部分地区一次性卫生用品的使用。然而,月经卫生宣传活动、教育计画以及诸如印度的「月经卫生计画」和肯亚的免税卫生棉计画等公共倡议,已在都市区人群中推广使用卫生棉。因此,全球卫生棉市场正在经历重大转变,从受污名化驱动的市场转变为以健康为中心的必需品市场。

推动市场渗透的另一个关键因素是经期女性上学和职场的出席率提高。获得价格实惠且隐藏的月经卫生用品(包括卫生棉)日益被视为促进性别平等、教育连续性和劳动市场参与的关键因素。机构对月经平等的游说正推动透过公共分销管道、自动贩卖机和医疗保健机构增加产品供应。新兴经济体的商业部门也采取了相应的措施,包括分级定价策略、经济型包装和在地采购产品,旨在实现价格可负担性并满足监管和捐赠供应计划的要求。

创新和永续性趋势如何影响卫生棉产业?

卫生棉产业正在进行重大技术升级,以提高吸收性、亲肤性和环境影响。高吸水性聚合物 (SAP)、防漏隔层和透气底片已成为高阶卫生棉的标准,可延长使用时间并提升舒适度。薄芯技术正日益普及,因为它在不牺牲吸收性的情况下减少了体积,满足了消费者对私密性的偏好。各品牌也采用了经皮肤科测试的低致敏性材料和 pH 值平衡的衬里,以解决皮肤刺激、皮疹和过敏反应等问题。加长型和带翼型设计透过流体动态模拟进行了优化,为夜间使用和高流量水流提供更广的覆盖范围。

永续性正在成为产品创新和行销的关键驱动力。该行业历来因其大量使用塑胶、不可生物分解性的成分以及大量使用化学品的处理方法而受到批评。作为回应,製造商正在推出生物分解性、可堆肥和可重复使用的餐巾纸。新兴企业和有环保意识的品牌正在引领这一转变,他们开发由竹纤维、有机棉和植物来源SAP 製成的餐巾纸,这些餐巾纸在垃圾垃圾掩埋场中分解得更快。此外,企业的永续性承诺正在推动各大公司投资于可回收包装、碳补偿物流和生命週期影响评估。欧盟的一次性塑胶指令和印度的生产者延伸责任 (EPR) 政策等监管压力正在进一步影响产品设计和材料筹资策略。

哪些人口和地理部分正在影响市场组成和成长?

卫生棉市场按年龄、收入、生活方式和月经卫生需求进行细分。青少年和年轻人是重要的消费群体,尤其是在教育体係不断完善、都市区青年人口不断增长的国家。针对月经初期的宣传活动能够影响消费者从月经开始的产品选择行为和忠诚度。育龄女性,尤其是职业专业和运动员,寻求能够防异味、吸湿并在运动时保持舒适贴合的高性能卫生棉。另一个新兴族群是更年期和围闭经女性,她们月经量不规律,寻求吸收性更强、更舒适的专用卫生棉。

从地区来看,北美和欧洲仍然是成熟的市场,其特点是品牌忠诚度高、人均消费量高、对有机和永续产品的需求不断增长。以印度、中国和东南亚为首的亚太地区是最具活力的成长地区,这得益于月经知识的普及、经济地位的提升和都市化。拉丁美洲和撒哈拉以南非洲地区相对较新,但透过非政府组织主导的分销、官民合作关係和草根月经平等运动显示出上升势头。区域製造地正在开发中,以实现本地化生产、降低成本并提高供应链应对力。跨境电子商务、社群化销售平台和影响力行销正在进一步加强品牌在服务欠缺地区的影响力。

卫生棉市场规模扩大的主要因素有哪些?

卫生棉市场的成长受到多种相互关联的因素驱动,包括月经健康意识的提升、透过免费产品发放和补贴提供的政策支持,以及产品性能和环境安全性的提升。由政府、非政府组织和社会企业主导的宣传教育宣传活动,对于消除人们对月经的偏见,并转变消费者对积极主动的卫生管理态度至关重要。随着卫生棉越来越被社会接受并得到医学界的推荐,其需求正从都市区精英扩展到农村和郊区的消费者。

经济成长和女性劳动参与率也推动了对价格实惠、价值更高的产品的需求。包装、订阅模式和独立零售通路的创新,使卫生棉在各个社会经济阶层中更容易获得和接受。环保意识推动了生物分解性和可重复使用的替代品的采用,并催生了新的经营模式,例如补充装配送系统和社区堆肥计划。此外,领先卫生品牌的企业社会责任 (CSR) 计划,例如学校捐赠计划和月经卫生日,正在为各个社区的长期产品承诺奠定基础。这些因素共同确保了卫生棉始终是全球女性健康、尊严和赋权对话的中心。

部分

分销通路(线下、线上)

受访公司范例

  • Bliss Natural
  • Cora
  • Corman SpA
  • Edgewell Personal Care
  • Essity
  • Hengan International Group Co. Ltd.
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lola
  • Maxim Hygiene Products
  • Natracare
  • Ontex
  • Procter & Gamble(P&G)
  • Rael
  • Saalt
  • Seventh Generation
  • The Honey Pot Company
  • Unicharm Corporation

人工智慧集成

全球产业分析师利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 没有遵循典型的 LLM 或特定于行业的 SLM查询,而是建立了一个从世界各地的专家收集的内容库,其中包括视频录像、博客、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地和进出口(成品和原始设备製造商)情况预测其竞争地位的变化。这种复杂而多面的市场动态预计将以多种方式影响竞争对手,包括销货成本(COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳洲
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中东
  • 伊朗
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他中东地区
  • 非洲

第四章 竞赛

简介目录
Product Code: MCP37965

Global Sanitary Napkins Market to Reach US$23.2 Billion by 2030

The global market for Sanitary Napkins estimated at US$19.6 Billion in the year 2024, is expected to reach US$23.2 Billion by 2030, growing at a CAGR of 2.9% over the analysis period 2024-2030. Offline Distribution Channel, one of the segments analyzed in the report, is expected to record a 2.1% CAGR and reach US$13.6 Billion by the end of the analysis period. Growth in the Online Distribution Channel segment is estimated at 4.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.3 Billion While China is Forecast to Grow at 5.3% CAGR

The Sanitary Napkins market in the U.S. is estimated at US$5.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 5.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.2% and 2.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.6% CAGR.

Global Sanitary Napkins Market - Key Trends & Drivers Summarized

Why Is the Sanitary Napkins Market Witnessing Strong Global Penetration and Policy Backing?

Sanitary napkins, once considered a luxury in many low- and middle-income regions, are now gaining widespread adoption driven by shifting socio-cultural norms, rising menstrual hygiene awareness, and targeted government and NGO interventions. Historically, taboos surrounding menstruation limited the use of disposable hygiene products in large parts of Asia, Africa, and Latin America. However, focused menstrual health campaigns, educational programs, and public policy efforts-such as India’s “Menstrual Hygiene Scheme” and Kenya’s tax exemptions on sanitary pads-are encouraging wider usage of sanitary napkins across urban and rural demographics. As a result, the global market is witnessing significant transformation from stigma-driven neglect to a health-centric necessity.

Another critical factor driving market penetration is the rise in school and workplace attendance among menstruating individuals. Access to affordable and discreet menstrual hygiene products, including sanitary napkins, is being increasingly recognized as a key enabler of gender equality, educational continuity, and workforce participation. The institutional push for menstrual equity is translating into greater product availability through public distribution channels, vending machines, and healthcare facilities. The commercial sector is also responding with tiered pricing strategies, economy packs, and locally sourced product variants aimed at boosting affordability and meeting regulatory or donation-based supply programs across emerging economies.

How Are Innovation and Sustainability Trends Reshaping the Sanitary Napkin Industry?

The sanitary napkin industry is undergoing major technological upgrades to improve absorption, skin compatibility, and environmental impact. Superabsorbent polymers (SAPs), anti-leak barriers, and breathable back-sheets have become standard in premium napkins, offering longer wear time and enhanced comfort. Thin-core technology is gaining popularity due to its ability to reduce bulk without compromising absorbency, aligning with consumer preferences for discreetness. Brands are also integrating dermatologically tested, hypoallergenic materials and pH-balanced linings to address concerns of skin irritation, rashes, and allergic reactions. For nighttime usage and heavy-flow protection, ultra-long and winged designs are being optimized through fluid dynamics simulations to provide extended coverage.

Sustainability is becoming a major driver in product innovation and marketing. The industry has traditionally faced criticism for plastic-heavy materials, non-biodegradable components, and chemical-laden disposal methods. In response, manufacturers are introducing biodegradable, compostable, and reusable napkin options. Startups and eco-conscious brands are leading this transition by developing napkins made from bamboo fiber, organic cotton, and plant-based SAPs that break down faster in landfills. Additionally, corporate sustainability commitments are prompting large players to invest in recyclable packaging, carbon-offset logistics, and lifecycle impact assessments. Regulatory pressures, such as the EU's single-use plastics directive and India’s extended producer responsibility (EPR) policies, are further shaping product design and material sourcing strategies.

Which Demographic and Regional Segments Are Influencing Market Composition and Growth?

The market for sanitary napkins is segmented demographically by age, income, lifestyle, and menstrual health needs. Teenagers and young adults form a significant consumer base, especially in countries with expanding education systems and urban youth populations. Campaigns targeting early menstrual education are influencing product selection behaviors and loyalty formation from the onset of menstruation. Women in reproductive age, particularly working professionals and athletes, demand high-performance napkins offering odor control, moisture-wicking, and fit retention during physical activity. An emerging segment includes menopausal and perimenopausal users who experience irregular heavy flows and are seeking specialized napkins with higher absorbency and comfort features.

Regionally, North America and Europe remain mature markets characterized by brand loyalty, high per capita consumption, and rising demand for organic and sustainable offerings. Asia-Pacific, led by India, China, and Southeast Asia, represents the most dynamic growth zone due to increasing menstrual literacy, economic empowerment, and urbanization. Latin America and Sub-Saharan Africa, while comparatively nascent, are showing upward momentum through NGO-driven distribution, public-private partnerships, and grassroots menstrual equity movements. Regional manufacturing hubs are being developed to localize production, reduce cost, and improve supply chain responsiveness. Cross-border e-commerce, social selling platforms, and influencer marketing are further enhancing brand reach in underserved geographies.

What Are the Key Factors Fueling the Expansion of the Sanitary Napkins Market?

The growth in the sanitary napkins market is driven by several interlinked factors, including improved menstrual health awareness, policy support for free or subsidized product access, and advancements in product performance and environmental safety. Educational campaigns led by governments, NGOs, and social enterprises have been pivotal in destigmatizing menstruation and shifting consumer mindsets toward proactive hygiene management. As sanitary napkins become more socially acceptable and medically recommended, demand is expanding beyond urban elites to rural and peri-urban consumers, supported by localized manufacturing and culturally adaptive branding.

Economic growth and female workforce participation are also enhancing affordability and demand for higher-value product variants. Innovations in packaging, subscription models, and discreet retail channels are making sanitary napkins more accessible and acceptable across socio-economic segments. Environmental concerns are propelling the adoption of biodegradable and reusable alternatives, which in turn are opening new business models such as refill-based delivery systems and community composting initiatives. Furthermore, corporate social responsibility (CSR) efforts by leading hygiene brands, such as school donation programs and menstrual hygiene days, are embedding long-term product engagement across communities. Collectively, these factors are ensuring that sanitary napkins remain central to the global conversation on women’s health, dignity, and empowerment.

SCOPE OF STUDY:

The report analyzes the Sanitary Napkins market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

  • Bliss Natural
  • Cora
  • Corman SpA
  • Edgewell Personal Care
  • Essity
  • Hengan International Group Co. Ltd.
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lola
  • Maxim Hygiene Products
  • Natracare
  • Ontex
  • Procter & Gamble (P&G)
  • Rael
  • Saalt
  • Seventh Generation
  • The Honey Pot Company
  • Unicharm Corporation

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Sanitary Napkins - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increased Focus on Menstrual Hygiene Awareness Drives Global Demand for Sanitary Napkins
    • Government Distribution Programs and NGO Partnerships Expand Access in Low-Income Regions
    • Proliferation of Organic and Biodegradable Napkins Strengthens Business Case for Eco-Friendly Alternatives
    • Technological Innovations in Absorbent Cores and Odor Control Enhance Product Performance
    • Expansion of Women's Healthcare Spending in Emerging Economies Fuels Volume Sales
    • Growth in E-Commerce and Direct-to-Consumer Models Enhances Brand Penetration and Personalization
    • Rising Demand for Fragrance-Free and Hypoallergenic Variants Strengthens Brand Trust
    • Digital Campaigns and Menstrual Health Education Initiatives Spur Product Adoption in Rural Areas
    • OEM Collaborations With Retailers Accelerate Private Label Penetration in Value-Sensitive Markets
    • Innovative Subscription Models and Discreet Packaging Drive Adoption Among Urban Consumers
    • Increased Use of Bamboo Fiber and Corn-Based Materials Expands Sustainable Product Offerings
    • Entry of New Brands With Feminist and Wellness-Centric Messaging Spurs Category Expansion
    • Integration of Menstrual Health Apps With Product Recommendations Enhances User Engagement
    • Shift Toward Hybrid Pads With Reusable and Disposable Features Creates Differentiated Offerings
    • Collaborations With Schools and Community Health Workers Promote First-Time User Adoption
    • Microfinance and Women's Cooperative Manufacturing Initiatives Fuel Local Market Development
    • Regulatory Emphasis on Product Safety and Disclosure Encourages Transparent Labeling
    • Premiumization in Urban Markets Drives Demand for Ultra-Thin and Overnight Napkin Variants
    • Growing Inclusion in Workplace and Public Restroom Facilities Boosts Institutional Procurement
    • Market Expansion in Male-Dominated Retail Networks Increases Visibility in Non-Traditional Channels
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Sanitary Napkins Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Offline Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Offline Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Offline Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for Online Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • JAPAN
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • CHINA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 22: China 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • EUROPE
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Sanitary Napkins by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • FRANCE
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 31: France 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • GERMANY
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • SPAIN
    • TABLE 41: Spain Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Spain Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 43: Spain 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • RUSSIA
    • TABLE 44: Russia Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Russia Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 46: Russia 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Sanitary Napkins by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2025 & 2030
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • AUSTRALIA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 56: Australia Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Australia Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 58: Australia 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • INDIA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 59: India Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: India Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 61: India 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • SOUTH KOREA
    • TABLE 62: South Korea Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: South Korea Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 64: South Korea 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Rest of Asia-Pacific Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 67: Rest of Asia-Pacific 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • LATIN AMERICA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 68: Latin America Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 69: Latin America Historic Review for Sanitary Napkins by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 70: Latin America 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2025 & 2030
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ARGENTINA
    • TABLE 74: Argentina Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Argentina Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 76: Argentina 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • BRAZIL
    • TABLE 77: Brazil Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Brazil Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 79: Brazil 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • MEXICO
    • TABLE 80: Mexico Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Mexico Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 82: Mexico 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 83: Rest of Latin America Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Rest of Latin America Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 85: Rest of Latin America 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • MIDDLE EAST
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 86: Middle East Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 87: Middle East Historic Review for Sanitary Napkins by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 88: Middle East 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2025 & 2030
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • IRAN
    • TABLE 92: Iran Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Iran Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 94: Iran 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • ISRAEL
    • TABLE 95: Israel Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Israel Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 97: Israel 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 98: Saudi Arabia Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Saudi Arabia Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 100: Saudi Arabia 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 101: UAE Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: UAE Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 103: UAE 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 104: Rest of Middle East Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Rest of Middle East Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 106: Rest of Middle East 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030
  • AFRICA
    • Sanitary Napkins Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 107: Africa Recent Past, Current & Future Analysis for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Africa Historic Review for Sanitary Napkins by Distribution Channel - Offline Distribution Channel and Online Distribution Channel Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 109: Africa 16-Year Perspective for Sanitary Napkins by Distribution Channel - Percentage Breakdown of Value Sales for Offline Distribution Channel and Online Distribution Channel for the Years 2014, 2025 & 2030

IV. COMPETITION