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市场调查报告书
商品编码
1893591

全球教育领域扩增实境市场

AR in Education
出版日期: | 出版商: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 英文 242 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计到 2030 年，全球教育领域扩增实境(AR) 市场规模将达到 246 亿美元。

2024年全球教育领域扩增实境（AR）市场规模估计为49亿美元，预计到2030年将达到246亿美元，在分析期间（2024-2030年）内复合年增长率（CAGR）为30.6%。高等教育是本报告分析的细分市场之一，预计在分析期结束时复合年增长率将达到32.5%，市场规模将达到147亿美元。中小学教育预计在分析期间内复合年增长率将达到29.9%。

美国市场规模估计为13亿美元，而中国市场预计将以28.9%的复合年增长率成长。

据估计，2024年美国教育领域的AR市场规模将达13亿美元。作为世界第二大经济体，中国预计到2030年市场规模将达到36亿美元，2024年至2030年的复合年增长率（CAGR）为28.9%。其他值得关注的区域市场分析包括日本和加拿大，预计在分析期内，这两个国家的复合年增长率将分别达到28.0%和26.0%。在欧洲，德国的复合年增长率预计将达到约20.8%。

全球教育领域AR市场—关键趋势与驱动因素概述

AR是如何革新教育体验的？

扩增实境（AR）正在迅速改变教育格局，它透过互动式沉浸体验增强传统学习方法，以全新的方式吸引学生参与。与传统教育工具不同，AR 透过将数位内容迭加到实体世界中，使抽象概念栩栩如生，让学生能够视觉化并与 3D 模型、模拟和其他虚拟元素互动。这项技术在需要空间理解的学科中，例如解剖学、工程学和几何学，已被证明特别有效，它使学生能够从多个角度探索复杂的结构。 AR 将数位世界和物理世界融合在一起，不仅使学习更具吸引力，而且还能适应不同的学习风格，提供一种可根据个人需求量身定制的实践体验式学习方法。因此，AR 不仅是传统教学方法的补充，而且重新定义了传统教学方法，使学习更加动态、互动，并惠及所有年龄层和学科的学生。

哪些技术进步正在推动扩增实境技术在教育领域的应用？

硬体和软体技术的进步大大加速了扩增实境（AR）在教育领域的应用。智慧型手机和平板电脑的普及，以及配备先进感测器和高解析度相机的广泛应用，使得AR更容易被教育者和学生所使用。此外，诸如Google Expeditions和Merge Cube等AR专用教育平台和应用程式的开发，为教师提供了将AR融入课程的现成工具。这些平台提供丰富的内容，从虚拟实地考察到互动式科学实验，可以轻鬆整合到课堂活动中。此外，人工智慧（AI）和机器学习的进步增强了AR在教育领域的应用能力，实现了更个人化的学习体验。 AI驱动的AR应用程式可以适应每个学生的学习进度，提供即时回馈，并根据学生的表现调整难度。这些技术创新不仅提高了AR在教育领域的通用性和有效性，也降低了应用门槛，使更多教育机构能够将AR融入教学方法中。

哪些新兴趋势将塑造AR在教育领域的未来？

塑造扩增实境（AR）在教育领域未来发展的若干新兴趋势，反映了教学方法和技术创新的更广泛转变。其中最显着的趋势之一是对STEM（科学、技术、工程和数学）教育的日益重视，AR正越来越多地被用于创造身临其境型学习体验，以加深对复杂科学概念的理解。另一个趋势是将教育内容与游戏化结合，以游戏化的方式呈现。这使得学习更具吸引力和激励性，尤其能够有效地吸引习惯于互动式数位环境的年轻学习者的注意。此外，AR在远端教育中也发挥重要作用，提供传统教室环境难以复製的虚拟实践体验。自从新冠疫情爆发以来，这一点变得特别重要，因为疫情加速了数位学习工具的普及。同样值得注意的是，AR正在扩展到终身学习和职业培训计画中，为正规教育以外的持续教育和技能发展开闢了新的机会。

哪些因素将推动AR市场在教育领域的成长？

教育领域扩增实境（AR）市场的成长受到多种因素的驱动，这些因素与技术进步、教育模式的转变以及消费者期望的不断变化密切相关。首先，对个人化和适应性学习体验日益增长的需求促使学校和教育机构采用能够满足学生多样化需求的AR技术。其次，政府和私人机构对教育科技（EdTech）的投入不断增加，推动了AR工具在各种教育环境中的发展和应用。第三，受全球疫情影响，数位化和远距学习的转型加速，从而催生了对互动式和身临其境型学习解决方案的强劲需求，而AR正成为一项关键的赋能技术。此外，随着人们越来越重视提高学生的参与度和留存率，相关人员正在寻求创新的教学方法，而AR能够使学习更具互动性和趣味性，因此正成为一种主流选择。此外，AR在高等教育和专业培训计画中的应用不断扩展，正在扩大市场覆盖范围，并吸引K-12教育以外的更广泛人群。这些因素，加上持续的技术创新和有利的法规环境，共同推动了教育领域AR市场的强劲成长。

部分：

依最终用途（高等教育、中小学教育、K-12教育）

受访公司范例

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

人工智慧集成

我们正在利用检验的专家内容和人工智慧工具来变革市场和竞争情报。

Market Glass, Inc. 并没有采用查询LLM 或产业专用的SLM 的典型方法，而是建立了一个由世界各地领域专家精心策划的内容库，其中包括影片文字稿、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

在最新发布的报告中，Market Glass, Inc. 将关税对地理市场的影响纳入考量，并根据公司总部所在国、製造地以及进出口（成品和OEM产品）情况，预测企业竞争格局的变化。这种复杂多变的市场现实将对竞争对手产生多方面的影响，包括销货成本增加、盈利下降和供应链重组，同时也会影响微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲
  • 亚太地区
  • 世界其他地区

第四章 竞赛

简介目录
Product Code: MCP10357

Global AR in Education Market to Reach US$24.6 Billion by 2030

The global market for AR in Education estimated at US$4.9 Billion in the year 2024, is expected to reach US$24.6 Billion by 2030, growing at a CAGR of 30.6% over the analysis period 2024-2030. Higher Education End-Use, one of the segments analyzed in the report, is expected to record a 32.5% CAGR and reach US$14.7 Billion by the end of the analysis period. Growth in the Primary & Secondary Education End-Use segment is estimated at 29.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 28.9% CAGR

The AR in Education market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.6 Billion by the year 2030 trailing a CAGR of 28.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 28.0% and 26.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 20.8% CAGR.

Global AR in Education Market - Key Trends and Drivers Summarized

How Is AR Revolutionizing Educational Experiences?

Augmented Reality (AR) is rapidly transforming the educational landscape by enhancing traditional learning methods with interactive, immersive experiences that engage students in entirely new ways. Unlike conventional education tools, AR brings abstract concepts to life by overlaying digital content onto the physical world, allowing students to visualize and interact with 3D models, simulations, and other virtual elements. This technology has proven particularly effective in subjects that require spatial understanding, such as anatomy, engineering, and geometry, where students can explore complex structures from multiple angles. AR's ability to merge the digital and physical realms not only makes learning more engaging but also caters to diverse learning styles, offering a hands-on, experiential approach that can be tailored to individual needs. As a result, AR is not just supplementing traditional educational methods but is redefining them, making learning more dynamic, interactive, and accessible to students across different age groups and disciplines.

What Technological Advancements Are Driving the Integration of AR in Education?

The integration of AR in education has been significantly accelerated by advancements in both hardware and software technologies. The widespread availability of smartphones and tablets equipped with advanced sensors and high-resolution cameras has made AR more accessible to educators and students alike. Additionally, the development of AR-specific educational platforms and applications, such as Google Expeditions and Merge Cube, has provided teachers with ready-made tools to incorporate AR into their curricula. These platforms offer a range of content, from virtual field trips to interactive science experiments, that can be easily integrated into classroom activities. Furthermore, advancements in AI and machine learning are enhancing the capabilities of AR in education, enabling more personalized learning experiences. AI-driven AR applications can adapt to the individual learning pace of students, providing real-time feedback and adjusting the difficulty level based on student performance. These technological innovations are not only making AR more versatile and effective in educational settings but are also lowering the barriers to adoption, allowing more institutions to incorporate AR into their teaching methods.

What Emerging Trends Are Shaping the Future of AR in Education?

Several emerging trends are shaping the future of AR in education, reflecting broader shifts in pedagogical approaches and technological innovation. One of the most significant trends is the growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, where AR is being increasingly utilized to create immersive learning experiences that enhance student understanding of complex scientific concepts. Another trend is the integration of AR with gamification, where educational content is presented in a game-like environment, making learning more engaging and motivating for students. This approach is particularly effective in capturing the attention of younger learners who are accustomed to interactive digital environments. Additionally, AR is playing a crucial role in distance and remote learning, providing virtual hands-on experiences that are otherwise difficult to replicate outside of a traditional classroom. This has become especially relevant in the wake of the COVID-19 pandemic, which has accelerated the adoption of digital learning tools. The expansion of AR into lifelong learning and professional training programs is also noteworthy, as it opens up new opportunities for continuous education and skill development beyond formal schooling.

What Factors Are Driving Growth in the AR in Education Market?

The growth in the AR in education market is driven by several factors that are closely tied to technological advancements, changing educational paradigms, and evolving consumer expectations. Firstly, the increasing demand for personalized and adaptive learning experiences is pushing schools and educational institutions to adopt AR technologies that can cater to diverse student needs. Secondly, the rising investment in EdTech by governments and private organizations is fueling the development and deployment of AR tools across various educational settings. Thirdly, the shift towards digital and remote learning, accelerated by the global pandemic, has created a strong demand for interactive and immersive learning solutions, with AR emerging as a key enabler. Additionally, the growing focus on improving student engagement and retention rates is encouraging educators to explore innovative teaching methods, with AR being a prominent choice due to its ability to make learning more interactive and enjoyable. Furthermore, the expansion of AR applications into higher education and professional training programs is broadening the market's reach, attracting a wider audience beyond K-12 education. These factors, combined with ongoing technological innovations and a supportive regulatory environment, are driving the robust growth of the AR in education market.

SCOPE OF STUDY:

The report analyzes the AR in Education market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-Use (Higher Education, Primary & Secondary Education, K-12)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 137 Featured) -

  • Aug That
  • Blippar
  • Chromville
  • Curiscope Ltd.
  • DAQRI
  • EON Reality, Inc.
  • GAMOOZ Interactive Solutions Pvt. Ltd.
  • Google LLC
  • InGage Technologies
  • Magic Leap, Inc.
  • Meta Company
  • Popar
  • QuiverVision Limited

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
    • Global Economic Update
    • AR in Education - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Adoption of Digital Learning Tools Spurs Growth in AR for Education
    • Advancements in AR Technology Propel Innovation in Educational Content
    • Here's How the Shift to Remote Learning Expands Addressable Market for AR Solutions
    • Increasing Demand for Interactive Learning Experiences Drives AR Adoption
    • Expansion of STEM Education Programs Strengthens Business Case for AR Integration
    • Rising Investments in EdTech Accelerate Development of AR Educational Platforms
    • Here's the Story: How Gamification in Education Is Shaping AR Use Cases
    • Emergence of Mobile AR Applications Expands Market Opportunities in Education
    • Growing Interest in Lifelong Learning Expands the Market for AR in Adult Education
    • Need for Engaging Distance Learning Solutions Accelerates AR Integration
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World AR in Education Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for AR in Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Higher Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Higher Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Primary & Secondary Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Primary & Secondary Education by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for K-12 by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for K-12 by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 10: USA Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 11: USA 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CANADA
    • TABLE 12: Canada Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 13: Canada 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • JAPAN
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 14: Japan Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Japan 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • CHINA
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 16: China Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: China 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • EUROPE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 18: Europe Recent Past, Current & Future Analysis for AR in Education by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: Europe 6-Year Perspective for AR in Education by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 20: Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • FRANCE
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 22: France Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: France 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • GERMANY
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 24: Germany Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Germany 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ITALY
    • TABLE 26: Italy Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Italy 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • UNITED KINGDOM
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 28: UK Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: UK 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 30: Rest of Europe Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Rest of Europe 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • ASIA-PACIFIC
    • AR in Education Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 32: Asia-Pacific Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Asia-Pacific 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 34: Rest of World Recent Past, Current & Future Analysis for AR in Education by End-Use - Higher Education, Primary & Secondary Education and K-12 - Independent Analysis of Annual Revenues in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of World 6-Year Perspective for AR in Education by End-Use - Percentage Breakdown of Value Revenues for Higher Education, Primary & Secondary Education and K-12 for the Years 2025 & 2030

IV. COMPETITION