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EC家电产品(电子商务家电产品)的全球市场 - 市场规模、占有率、趋势分析:各类型，各地区，各市场区隔的预测(2022年～2028年)
市场调查报告书
商品编码
1092411

EC家电产品(电子商务家电产品)的全球市场 - 市场规模、占有率、趋势分析:各类型，各地区，各市场区隔的预测(2022年～2028年)

E-commerce Household Appliances Market Size, Share & Trends Analysis Report By Type (White Goods, Small Electric Home Appliances), By Region And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 72 Pages | 商品交期: 2-10个工作天内

价格

全球EC家电产品(电子商务家电产品)的市场规模，预计至2028年达到1,486亿美元，在预测期间内预计以4.8％的年复合成长率成长。

市场成长，可能起因于来自已开发国家、新兴国家的EC入口网站对家电产品的需求扩大。

本报告提供全球EC家电产品市场相关调查分析，市场规模、占有率、趋势分析，竞争分析，主要企业等相关之最新资讯。

目录

第1章 调查手法、范围

第2章 摘要整理

第3章 EC家电产品市场变数、趋势、范围

  • 市场简介
  • 普及率、成长预测製图
  • 产业的价值链分析
  • 市场动态
  • 商务环境分析
  • EC家电产品市场蓝图
  • 打入市场策略
  • COVID-19影响

第4章 消费行为分析

  • 消费者趋势与偏好
  • 购买决策的影响因素
  • 消费者类型的采用
  • 观察与建议

第5章 EC家电产品市场:各类型的估计、趋势分析

  • 各类型趋势分析、市场占有率
  • 大型家电
  • 小型家电

第6章 EC家电产品市场:各地区的估计、趋势分析

  • 各地区的趋势分析、市场占有率
  • 北美
    • 美国
  • 欧洲
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 中国
    • 日本
  • 中南美
    • 巴西
  • 中东、非洲
    • 南非

第7章 竞争分析

  • 全球主要企业，最近的趋势与对产业的影响
  • 主要企业/竞争的分类(主要创新者，市场领导，新兴企业)
  • 业者情势

第8章 企业简介

  • Walmart, Inc.
  • Amazon, Inc.
  • JD.com
  • Alibaba
  • eBay.com
  • Flipkart
  • Shopify
Product Code: GVR-4-68039-926-1

E-commerce Household Appliances Market Growth & Trends:

The global e-commerce household appliances market size is expected to reach USD 148.6 billion by 2028, registering a CAGR of 4.8% over the forecast period, according to a new report by Grand View Research, Inc. This can be attributed to the growing demand for household appliances on e-commerce portals from developed as well as developing countries. Integration of communication and advanced technology to build convenient and energy-efficient appliances for improved lifestyles are some factors anticipated to drive the growth of this target market. Furthermore, the ease of access to consumers by online payment banking solutions such as online banking, UPI, debit and credit cards, etc. is expected to further drive the demand for online platforms.

Increasing needs for differentiated services and products have led to a surge in investments in research and development activities. The augmented number of dual-income households along with insufficient time for cleaning of house and food preparations has led to the growing demand for household appliances. Additionally, energy efficiency policies and energy labels have empowered manufacturers to focus on the improvement of energy-efficient products. All these factors are expected to drive the growth of this market in the coming years. A recent trend observed in this market is manufacturers are continuously modifying and developing these products to provide an easy lifestyle to tech-savvy customers. Recently in 2021, Samsung Electronics Co., Ltd. has expanded its smart home offerings with a new line of robot vacuums and a Bespoke smart refrigerator.

The growing home improvement and remodeling activities across the globe may provide a long-term opportunity for advanced home appliances. The rising urbanization and modernization rate are further driving the growth of this target market. Retail stores and showrooms of major brands, supermarkets, and hypermarkets have been closed for some time, which in turn, affected sales of various consumer electronics products. For instance, in 2020, Samsung Electronics America temporarily closed all of its stores in the U.S. and Canada. Before COVID-19 hit, e-commerce was poised to transform the white goods industry. But the pandemic is accelerating change. Consumers are focusing on online platforms to buy everything, including large household appliances. The direct-to-consumer channel is now powering an increasing number of major appliance sales, putting enormous pressure on manufacturers to reshape their growth strategies.

Manufacturers are focusing to update their digital sales and marketing to maintain their share in this target market. Leading manufacturers are rapidly developing omnichannel retail strategies to compete in an increasingly digital marketplace. In addition to traditional retail stores, they are also starting to partner with leading online platforms such as Amazon and Alibaba, as well as local and regional challenges, and are also investing in well-designed direct-to-consumer channels. At the same time, they are accelerating the development of connected devices that will lay the foundation for a wide range of digital services in the future. These first movers aim to use digital tools to build loyalty, build lifelong customer relationships, strengthen brand image and capture a major share in after-sales services.

The white goods type segment is projected to show lucrative growth in this market during the forecast period. The white goods segment includes washing machines, dishwashers, refrigerators, and washer-dryers. This growth is attributed to the cumulative demand for these products in developed regions such as North America and Europe. The increasing number of households and rapid development are also some of the important factors that will boost the growth of the segment in the coming years.

Europe is anticipated to show good growth in this market during the forecast period. The growing demand and supply of these products in these areas, coupled with a strong and distributed network, is anticipated to generate opportunities for product manufacturers in the coming future. The growth of the market in this region is accredited to the presence of strong internet penetration. The rising trend of replacement of home appliances among the population is further driving the market growth. Additionally, increasing consumption of dishwasher items in the countries such as the U.K., Italy, and France has led to an increase in the revenues of such products in the region. For instance, as per the document published by the Association of the Manufactures of Domestic Appliances, around 49% of the U.K. population own dishwashers.

E-Commerce Household Appliances Market Report Highlights:

  • North America is expected to show the fastest CAGR of 5.4% from 2022 to 2028 owing to escalating demand for different types of household appliances from e-commerce platforms
  • The white goods type segment contributed to the highest revenue share of around 80.0% in 2021 owing to rising demand for refrigerators and washing machines
  • Asia Pacific dominated the market and accounted for a revenue share of over 35.0% in 2021 as a result of the growing number of households and increasing disposable income in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary s & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Type Outlook
  • 2.3. Competitive Insights

Chapter 3. E-commerce Household Appliances Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of E-commerce Household Appliances Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. E-commerce Household Appliances Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2020 & 2028
  • 5.2. White Goods
    • 5.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.3. Small Electric Home Appliances
    • 5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)

Chapter 6. E-commerce Household Appliances Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Movement Analysis & Market Share, 2020 & 2028
  • 6.2. North America
    • 6.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.2.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.2.3. U.S.
      • 6.2.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.2.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.3. Europe
    • 6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.3.3. Germany
      • 6.3.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.3.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.3.4. U.K.
      • 6.3.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.3.4.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.3.5. France
      • 6.3.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.3.5.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.4. Asia Pacific
    • 6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.4.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.4.3. China
      • 6.4.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.4.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.4.4. Japan
      • 6.4.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.4.4.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.5. Central & South America
    • 6.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.5.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.5.3. Brazil
      • 6.5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.5.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
  • 6.6. Middle East & Africa
    • 6.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 6.6.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)
    • 6.6.3. South Africa
      • 6.6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 6.6.3.2. Market estimates and forecast, By Type, 2017 - 2028 (USD Million)

Chapter 7. Competitive Analysis

  • 7.1. Key global players, recent developments & their impact on the industry
  • 7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 7.3. Vendor Landscape
    • 7.3.1. Key company market share analysis, 2020

Chapter 8. Company Profiles

  • 8.1. Walmart, Inc.
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
    • 8.1.4. Strategic Initiatives
  • 8.2. Amazon, Inc.
    • 8.2.1. Company Overview
    • 8.2.2. Financial Performance
    • 8.2.3. Product Benchmarking
    • 8.2.4. Strategic Initiatives
  • 8.3. JD.com
    • 8.3.1. Company Overview
    • 8.3.2. Financial Performance
    • 8.3.3. Product Benchmarking
    • 8.3.4. Strategic Initiatives
  • 8.4. Alibaba
    • 8.4.1. Company Overview
    • 8.4.2. Financial Performance
    • 8.4.3. Product Benchmarking
    • 8.4.4. Strategic Initiatives
  • 8.5. eBay.com
    • 8.5.1. Company Overview
    • 8.5.2. Financial Performance
    • 8.5.3. Product Benchmarking
    • 8.5.4. Strategic Initiatives
  • 8.6. Flipkart
    • 8.6.1. Company Overview
    • 8.6.2. Financial Performance
    • 8.6.3. Product Benchmarking
    • 8.6.4. Strategic Initiatives
  • 8.7. Shopify
    • 8.7.1. Company Overview
    • 8.7.2. Financial Performance
    • 8.7.3. Product Benchmarking
    • 8.7.4. Strategic Initiatives

List of Tables

  • 1. E-commerce Household Appliances Market - Key market driver analysis
  • 2. E-commerce Household Appliances Market - Key market restraint analysis
  • 3. Global E-commerce Household Appliances Market estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 4. North America E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5. North America E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 6. U.S. E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 7. U.S. E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 8. Europe E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 9. Europe E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 10. Germany E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 11. Germany E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 12. U.K. E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 13. U.K. E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 14. France E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 15. France E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 16. Asia Pacific E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 17. Asia Pacific E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 18. China E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 19. China E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 20. Japan E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 21. Japan E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 22. Central & South America E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 23. Central & South America E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 24. Brazil E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 25. Brazil E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 26. Middle East & Africa E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 27. Middle East & Africa E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 28. South Africa E-commerce Household Appliances Market estimates and forecast, 2017 - 2028 (USD Million)
  • 29. South Africa E-commerce Household Appliances Market revenue estimates and forecast By Type, 2017 - 2028 (USD Million)
  • 30. Vendor landscape

List of Figures

  • 1. E-commerce Household Appliances Market snapshot
  • 2. E-commerce Household Appliances Market segmentation & scope
  • 3. E-commerce Household Appliances Market penetration & growth prospect mapping
  • 4. E-commerce Household Appliances Market value chain analysis
  • 5. E-commerce Household Appliances Market dynamics
  • 6. E-commerce Household Appliances Market Porter's analysis
  • 7. E-commerce Household Appliances Market: Type movement analysis
  • 8. E-commerce Household Appliances Market: Regional movement analysis