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北美天花板瓷砖市场规模、份额和趋势分析报告：按产品（矿棉、金属、石膏）、最终用途（非住宅、住宅）、地区、细分市场预测 2022-2030 年
市场调查报告书
商品编码
1170924

北美天花板瓷砖市场规模、份额和趋势分析报告：按产品（矿棉、金属、石膏）、最终用途（非住宅、住宅）、地区、细分市场预测 2022-2030 年

North America Ceiling Tiles Market Size, Share & Trends Analysis Report By Product (Mineral Wool, Metal, Gypsum), By End-use (Non-Residential, Residential), By Region, And Segment Forecasts, 2022 - 2030
出版日期: | 出版商: Grand View Research | 英文 71 Pages | 商品交期: 2-10个工作天内

价格

北美天花板市场增长和趋势

根据 Grand View Research, Inc. 的一份新报告，到 2030 年，北美天花板瓷砖市场规模预计将达到 47 亿美元，复合年增长率为 9.1%。这种增长可归因于瓷砖为居民提供的高安全网和便利。天花板具有防火和绝缘性能，有助于人们的安全。除了在地板上行走方便之外，这仍然是他们不断增长的需求背后的主要驱动因素。

北美非住宅部门对天花板的需求正在增长。办公室等商业空间的支出显着增加。此外，以美学为中心的新设计和具有声学意识的结构正在为交通等大型行业创造新的机会。预计这将推动该地区的天花板市场。由于该地区的人口增长，住宅终端使用部分占据了重要的市场份额。

新产品具有控製或最小化声音传输的能力，因为它以吸收噪音的方式生产。这使它们成为医院、礼堂、演讲厅、学校和商业建筑等主要应用的理想选择。新产品的兴起及其在现代建筑中的应用继续成为该行业的有前途的驱动力。

矿棉是用于天花板的典型产品。它被广泛用作隔热和隔音材料。矿棉吊顶具有设计美观、防火、有效隔热等多种优点。此外，它是一种环保材料，仍然是北美需求的关键。

这家知名公司的业务遍及北美，专注于提供高效的产品线以在全球市场上竞争。Hunter Douglas、USG Corporation、SAS International 和 CertainTeed 等公司正在投资研发以推动新技术推出无溶剂粘合剂等新产品。

北美天花板市场报告亮点

2021年的市场份额将由矿棉产品领域占据42.3%。提供绝缘、隔音、防火和美学设计的能力对其发展仍然至关重要

到 2021 年，非住宅终端使用领域将主导市场。由于更强的背衬材料的坚固性和耐用性，预计到 2030 年将达到 20.8 亿美元。

由于中产阶级人口的增长和城市化进程的推进，对商业建设的需求不断增加。这继续推动办公室和医院等空间的发展，增加了对最新建筑材料的需求。

天花板瓷砖通常有多种颜色、设计、纹理、尺寸和形状。此外，天花板瓷砖不仅使建筑物具有吸引力的外观，而且还有助于遮盖难看的物体，包括管道和电线。此外，易于安装，再加上各种其他好处，使天花板成为北美许多建筑项目开发商的首选。

该市场由提供多样化产品的多个区域参与者组成，从而加剧了行业内的竞争。主要参与者正在采用併购和垂直整合等策略来获得市场竞争优势。

由于城市人口的增长和建设项目的增加，预计加拿大的复合年增长率最快，达到 9.5%。加拿大继续成为区域产业值得关注的国家

美国将在 2021 年以 17.7 亿美元的收入主导市场。预计在预测期内，复合年增长率将超过 9%。在美国，大流行病的复苏以及建筑活动的增加对这些瓷砖的需求产生了积极影响。此外，市场也见证了消费者行为的转变，以及对商业和住宅装饰和隔音内饰的需求不断增加。这有望为市场带来新的增长机会。

目录

第一章 调查方法和范围

  • 调查方法
  • 调查范围和假设
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 次要信息
    • 第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第二章执行摘要

  • 区域展望
  • 分部展望
  • 竞争前景

第三章北美天花板市场变量、趋势和范围

  • 市场细分
  • 绘製渗透率和增长前景
  • 北美天花板市场价值链分析
  • 技术概述
  • 北美天花板市场-监管框架
    • 分析师视角
  • 市场动态分析
    • 促进者分析
      • 建筑业增长
      • 对美观和声音控制的需求不断增长
    • 抑制因子分析
      • 原材料的负面市场影响
    • 任务分析
      • 安装成本高
    • 机会分析
      • 绿色建筑的兴起趋势
  • 北美天花板市场-PESTEL分析
    • 政局
    • 金融情况
    • 社会局势
    • 科技景观
    • 环境状况
    • 法律状况
  • 北美天花板市场-波特分析
    • 供应商力量
    • 买方议价能力
    • 替代品的威胁
    • 新进入者的威胁
    • 竞争对手之间的竞争
  • 案例分析
    • 具体：隔音天花板
      • 问题
      • 解析度
      • 结果
    • Armstrong：天花板回收计划
      • 问题
      • 解析度

第 4 章北美天花板市场：产品估计和趋势分析

  • 定义和范围
  • 北美天花板市场：2021 年和 2030 年产品变化分析
  • 金属
  • 矿棉
  • 石膏
  • 木头
  • 塑料
  • 其他

第 5 章北美天花板市场：最终用途估计和趋势分析

  • 定义和范围
  • 北美天花板瓷砖市场：最终用途变化分析，2021 年和 2030 年
  • 非住宅
  • 住房

第 6 章北美天花板市场：区域估计和趋势分析

  • 定义和范围
  • 北美天花板瓷砖市场：区域变化分析，2021 年和 2030 年
    • 美国
    • 加拿大
    • 墨西哥

第 7 章 竞争格局

  • 主要市场进入者的最新发展和影响分析
  • 公司/竞争对手分类
  • 供应商情况
  • 上市公司
    • 公司市场分析
  • 民营企业
    • 主要初创企业名单及其地理分布

第八章公司简介

  • Hunter Douglas
    • 公司简介
    • 财务绩效
    • 产品基准
  • USG Corporation
    • 公司简介
    • 产品基准
  • SAS International
    • 公司简介
    • 产品基准
  • CertainTeed
    • 公司简介
    • 产品基准
    • 战略举措
  • Knauf Digital GmbH
    • 公司简介
    • 产品基准
    • 战略举措
  • Odenwald Faserplattenwerk GmbH（OWA）
    • 公司简介
    • 产品基准
    • 战略举措
  • Capitol Materials, Inc.
    • 公司简介
    • 产品基准
  • ROCKWOOL International A/S
    • 公司简介
    • 财务绩效
    • 产品基准
  • Armstrong World Industries, Inc.
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • Aerolite Industries Private Limited
    • 公司简介
    • 产品基准
  • KET Ceilings
    • 公司简介
    • 产品基准
Product Code: GVR-4-68039-995-3

North America Ceiling Tiles Market Growth & Trends:

The North America ceiling tiles market size is expected to reach USD 4.70 billion by 2030, growing at 9.1% CAGR, according to a new report by Grand View Research, Inc. This growth can be attributed to the high safety net and convenience provided by the tiles to residents. Ceiling tiles are fire resistant and provide thermal insulation, which contributes to the safety of the people. Apart from the ease of walking on the floor, this remains the primary driver behind their increased demand.

There is a growing demand for ceiling tiles in the non-residential sector in North America. There is a notable rise in spending in commercial spaces like offices. Furthermore, new designs with pleasing aesthetics, and built with acoustic considerations open up new opportunities in large sectors like transportation. This is expected to drive the ceiling tiles market in the region. The residential end-use segment held a significant market share on account of the rising population in the region.

The new products possess the ability to control or minimize sound transmission, as it is produced in such a way that it absorbs the noise. This makes them an ideal choice for several key applications including hospitals, auditoriums, lecture halls, schools, and commercial buildings. the rise of new products and their promise for modern construction remains a promising growth driver for the industry.

Mineral wool is a prominent product used to make ceiling tiles. It is widely used as an insulation and soundproofing material. Mineral wool ceiling tiles offer various benefits such as aesthetic designs, fire protection, and effective thermal insulation. Additionally, it is an eco-friendly material that remains key to its demand in North America.

The prominent companies with the presence across North America are focused on providing efficient product lines in order to be competent in the global market. Players like Hunter Douglas, USG Corporation, SAS International, and CertainTeed are investing in R&D to facilitate new technologies to introduce new products like solvent-free adhesives.

North America Ceiling Tiles Market Report Highlights:

  • Mineral wool product segment accounted for 42.3% of the market share in 2021. Its ability to provide insulation, soundproofing, fire protection, and aesthetic designs remains integral to its growth
  • The non-residential end-use segment dominated the market in 2021. It is expected to reach USD 2.08 billion by 2030, owing to robust and durable properties acquired from stronger backing materials
  • The rise in the middle-class population and rising urbanization have increased the need for commercial construction. This continues to drive the development of spaces like offices and hospitals which has increased the demand for modern construction materials
  • Ceiling tiles are usually offered in a variety of colors, designs, textures, sizes, and shapes. In addition, the ceiling tiles also aid in giving an attractive look to the building as well as cover up unsightly things including pipes and wires. Furthermore, easy installation coupled with various other advantages has made ceiling tiles a go-to option for many construction project developers in North America
  • The market consists of several regional players providing a diversified range of products, thus leading to high competition in the industry. Strategies followed by key players include mergers & acquisitions, and vertical integration to gain a competitive edge in the market
  • Canada is estimated to witness the fastest CAGR of 9.5%, owing to an increase in urban population and rising construction projects. Canada remains a noteworthy country in the regional industry
  • U.S. dominated the market with a revenue of USD 1.77 billion in 2021. It is expected to grow at a CAGR of over 9% during the forecast period. The recovery from the pandemic as well as increasing construction activities in the U.S. led to a positive impact on the demand for these tiles. Furthermore, the market has also witnessed a change in consumer behavior coupled with increasing demand for decorative and soundproof interiors in commercial as well as residential buildings. This is expected to result in new growth opportunities in the market

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumption
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources
    • 1.3.4. Third-Party Perspectives
    • 1.3.5. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation and Publishing

Chapter 2. Executive Summary

  • 2.1. Regional Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. North America Ceiling Tiles Market Variables, Trends & Scope

  • 3.1. Market Segmentation
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. North America Ceiling Tiles Market - Value chain analysis
  • 3.4. Technology Overview
  • 3.5. North America Ceiling Tiles Market-Regulatory Framework
    • 3.5.1. Analyst Perspective
  • 3.6. Market Dynamics Analysis
    • 3.6.1. Driver Analysis
      • 3.6.1.1. Growth of construction industry
      • 3.6.1.2. Increasing demand for aesthetic looks and Sound control
    • 3.6.2. Restraint Analysis
      • 3.6.2.1. Harmful Market Effects of Raw Materials
    • 3.6.3. Challenge Analysis
      • 3.6.3.1. High Installation Cost
    • 3.6.4. Opportunity Analysis
      • 3.6.4.1. Rising trends of green building
  • 3.7. North America Ceiling Tiles Market - PESTEL Analysis
    • 3.7.1. Political Landscape
    • 3.7.2. Economic Landscape
    • 3.7.3. Social Landscape
    • 3.7.4. Technology Landscape
    • 3.7.5. Environmental Landscape
    • 3.7.6. Legal Landscape
  • 3.8. North America Ceiling Tiles Market - Porter's Analysis
    • 3.8.1. Supplier Power
    • 3.8.2. Buyer Power
    • 3.8.3. Threat of Substitutes
    • 3.8.4. Threat of New Entrants
    • 3.8.5. Competitive Rivalry
  • 3.9. Case Study
    • 3.9.1. Certainteed: Acoustic Ceiling Panels
      • 3.9.1.1. Problem
      • 3.9.1.2. Solution
      • 3.9.1.3. Result
    • 3.9.2. Armstrong: Ceiling Recycling Program
      • 3.9.2.1. Problem
      • 3.9.2.2. Solution

Chapter 4. North America Ceiling Tiles Market: Product Estimates & Trend Analysis

  • 4.1. Definition & Scope
  • 4.2. North America Ceiling Tiles Market: Product Movement Analysis, 2021 & 2030
  • 4.3. Metal
    • 4.3.1. North America Metal Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meters) (USD million)
  • 4.4. Mineral Wool
    • 4.4.1. North America Mineral Wool Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meters) (USD million)
    • 4.4.2. North America Mineral Wool Ceiling Tiles Market Estimates and Forecasts, By Residential Application, 2017 - 2030 (Million Square Meters)
  • 4.5. Gypsum
    • 4.5.1. North America Gypsum Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meters) (USD million)
  • 4.6. Wood
    • 4.6.1. North America Wood Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • 4.7. Plastic
    • 4.7.1. North America Plastic Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • 4.8. Others
    • 4.8.1. North America Ceiling Tiles Market Estimates and Forecasts, For Other Products 2017 - 2030 (Million Square Meters) (USD Million)

Chapter 5. North America Ceiling Tiles Market: End-Use Estimates & Trend Analysis

  • 5.1. Definition & Scope
  • 5.2. North America Ceiling Tiles Market: End-Use Movement Analysis, 2021 & 2030
  • 5.3. Non-Residential
    • 5.3.1. North America Ceiling Tiles Market Estimates and Forecasts, By Non-Residential End-Use, 2017 - 2030 (Million Square Meters) (USD million)
  • 5.4. Residential
    • 5.4.1. North America Ceiling Tiles Market Estimates and Forecasts, By Residential End-Use, 2017 - 2030 (Million Square Meters) (USD million)

Chapter 6. North America Ceiling Tiles Market: Regional Estimates & Trend Analysis

  • 6.1. Definition & Scope
  • 6.2. North America Ceiling Tiles Market: Regional Movement Analysis, 2021 & 2030
    • 6.2.1. North America Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meter) (USD million)
    • 6.2.2. North America Ceiling Tiles Market Estimates and Forecasts, By Product 2017 - 2030 (Million Square Meter)
    • 6.2.3. North America Ceiling Tiles Market Estimates and Forecasts, By Product, 2017 - 2030 (USD Million)
    • 6.2.4. North America Ceiling Tiles Market Estimates and Forecasts, By End-Use 2017 - 2030 (Million Square Meter)
    • 6.2.5. North America Ceiling Tiles Market Estimates and Forecasts, By End-Use, 2017 - 2030 (USD Million)
    • 6.2.6. U.S.
      • 6.2.6.1. U.S. Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meter) (USD million)
      • 6.2.6.2. U.S. Ceiling Tiles Market Estimates and Forecasts, By Product 2017 - 2030 (Million Square Meter)
      • 6.2.6.3. U.S. Ceiling Tiles Market Estimates and Forecasts, By Product, 2017 - 2030 (USD million)
      • 6.2.6.4. U.S. Ceiling Tiles Market Estimates and Forecasts, By End-Use 2017 - 2030 (Million Square Meter)
      • 6.2.6.5. U.S. Ceiling Tiles Market Estimates and Forecasts, By End-Use, 2017 - 2030 (USD million)
    • 6.2.7. Canada
      • 6.2.7.1. Canada Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meter) (USD Million)
      • 6.2.7.2. Canada Ceiling Tiles Market Estimates and Forecasts, By Product 2017 - 2030 (Million Square Meter)
      • 6.2.7.3. Canada Ceiling Tiles Market Estimates and Forecasts, By Product, 2017 - 2030 (USD Million)
      • 6.2.7.4. Canada Ceiling Tiles Market Estimates and Forecasts, By End-Use 2017 - 2030 (Million Square Meter)
      • 6.2.7.5. Canada Ceiling Tiles Market Estimates and Forecasts, By End-Use, 2017 - 2030 (USD Million)
    • 6.2.8. Mexico
      • 6.2.8.1. Mexico Ceiling Tiles Market Estimates and Forecasts, 2017 - 2030 (Million Square Meter) (USD Million)
      • 6.2.8.2. Mexico Ceiling Tiles Market Estimates and Forecasts, By Product 2017 - 2030 (Million Square Meter)
      • 6.2.8.3. Mexico Ceiling Tiles Market Estimates and Forecasts, By Product, 2017 - 2030 (USD million)
      • 6.2.8.4. Mexico Ceiling Tiles Market Estimates and Forecasts, By End-Use 2017 - 2030 (Million Square Meter)
      • 6.2.8.5. Mexico Ceiling Tiles Market Estimates and Forecasts, By End-Use, 2017 - 2030 (USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Recent Development & Impact Analysis by Key Market Participants
  • 7.2. Company/Competition Categorization
  • 7.3. Vendor Landscape
  • 7.4. Public Companies
    • 7.4.1. Company Market Position Analysis
  • 7.5. Private Companies
    • 7.5.1. List of Key Emerging Companies and their Geographic Presence

Chapter 8. Company Profiles

  • 8.1. Hunter Douglas
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
  • 8.2. USG Corporation
    • 8.2.1. Company Overview
    • 8.2.2. Product Benchmarking
  • 8.3. SAS International
    • 8.3.1. Company Overview
    • 8.3.2. Product Benchmarking
  • 8.4. CertainTeed
    • 8.4.1. Company Overview
    • 8.4.2. Product Benchmarking
    • 8.4.3. Strategic Initiatives
  • 8.5. Knauf Digital GmbH
    • 8.5.1. Company Overview
    • 8.5.2. Product Benchmarking
    • 8.5.3. Strategic Initiatives
  • 8.6. Odenwald Faserplattenwerk GmbH (OWA)
    • 8.6.1. Company Overview
    • 8.6.2. Product Benchmarking
    • 8.6.3. Strategic Initiatives
  • 8.7. Capitol Materials, Inc.
    • 8.7.1. Company Overview
    • 8.7.2. Product Benchmarking
  • 8.8. ROCKWOOL International A/S
    • 8.8.1. Company Overview
    • 8.8.2. Financial Performance
    • 8.8.3. Product Benchmarking
  • 8.9. Armstrong World Industries, Inc.
    • 8.9.1. Company Overview
    • 8.9.2. Financial Performance
    • 8.9.3. Product Benchmarking
    • 8.9.4. Strategic Initiatives
  • 8.10. Aerolite Industries Private Limited
    • 8.10.1. Company Overview
    • 8.10.2. Product Benchmarking
  • 8.11. KET Ceilings
    • 8.11.1. Company Overview
    • 8.11.2. Product Benchmarking

List of Tables

  • Table 1 North America metal ceiling tiles market estimates and forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 2 North America mineral wool ceiling tiles market estimates and forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 3 North America mineral wool ceiling tiles market estimates and forecasts, by residential application, 2017 - 2030 (Million Square Meters)
  • Table 4 North America gypsum ceiling tiles market estimates and forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 5 North America wood ceiling tiles market estimates and forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 6 North America plastic ceiling tiles market estimates and forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 7 North America ceiling tiles market estimates and forecasts, for other products, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 8 North America ceiling tiles market estimates and forecasts, by non-residential end-use, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 9 North America ceiling tiles market estimates and forecasts, by residential end-use, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 10 North America ceiling tiles market estimates and forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 11 North America ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (Million Square Meters)
  • Table 12 North America ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (USD Million)
  • Table 13 North America ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (Million Square Meters)
  • Table 14 North America ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (USD Million)
  • Table 15 U.S. ceiling tiles market estimates and forecasts, 2017 - 2030 (Million Square Meters) (USD Million)
  • Table 16 U.S. ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (Million Square Meters)
  • Table 17 U.S. ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (USD Million)
  • Table 18 U.S. ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (Million square meter)
  • Table 19 U.S. ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (USD Million)
  • Table 20 Canada ceiling tiles market estimates and forecasts, 2017 - 2030 (Million square meter) (USD Million)
  • Table 21 Canada ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (Million square meter)
  • Table 22 Canada ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (USD Million)
  • Table 23 Canada ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (Million square meter)
  • Table 24 Canada ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (USD Million)
  • Table 25 Mexico ceiling tiles market estimates and forecasts, 2017 - 2030 (Million square meter) (USD Million)
  • Table 26 Mexico ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (Million square meter)
  • Table 27 Mexico ceiling tiles market estimates and forecasts, by product, 2017 - 2030 (USD Million)
  • Table 28 Mexico ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (Million square meter)
  • Table 29 Mexico ceiling tiles market estimates and forecasts, by end-use, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Information Procurement
  • Fig. 2 Primary Research Pattern
  • Fig. 3 Primary Research Process
  • Fig. 4 Market Research Approaches - Bottom Up Approach
  • Fig. 5 Market Research Approaches - Top Down Approach
  • Fig. 6 Market Research Approaches - Combined Approach
  • Fig. 7 Regional Outlook
  • Fig. 8 Segmental Outlook
  • Fig. 9 Competitive Outlook
  • Fig. 10 North America ceiling tiles market - market segmentation
  • Fig. 11 North America ceiling tiles market - penetration & growth prospect mapping
  • Fig. 12 North America Industry Value Chain Analysis
  • Fig. 13 Market driver impact analysis
  • Fig. 14 Spending of U.S. construction industry (USD Billion)
  • Fig. 15 Market restraint analysis
  • Fig. 16 Drywall ceilings v/s Ceiling tiles (USD per square foot)
  • Fig. 17 North America ceiling tiles market: product movement analysis, 2021 & 2030
  • Fig. 18 North America ceiling tiles market: end-use movement analysis, 2021 & 2030
  • Fig. 19 North America Ceiling Tiles Market: Region Movement Analysis, 2021 & 2030
  • Fig. 20 Competition Categorization
  • Fig. 21 Company Market Positioning