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牛仔裤市场规模,份额,趋势分析报告：按分销渠道(线上,线下),最终用户(男,女,儿童),地区(北美,亚太,欧洲,拉丁美洲,中东和非洲)预测2022-2030
市场调查报告书
商品编码
1170979

牛仔裤市场规模,份额,趋势分析报告：按分销渠道(线上,线下),最终用户(男,女,儿童),地区(北美,亚太,欧洲,拉丁美洲,中东和非洲)预测2022-2030

Denim Jeans Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Offline), By End-user (Men, Women, Children), By Region (North America, APAC, Europe, Central & South America, MEA), And Segment Forecasts, 2022 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

牛仔牛仔裤市场增长和趋势

根据Grandview Research的最新报告，到2030年，全球牛仔裤市场预计将达到1215亿美元，2022年至2030年的复合年增长率为6.2%。这个市场是由对时尚趋势意识的提高以及消费者对牛仔裤等品牌服装的偏好转变推动的。此外，牛仔裤市场的主要参与者，如 Levi Strauss、VF 和 Gap，不断推出产品和技术创新，促进了二三线城市的增长，以扩大其全球客户群。我们正在实施战略，例如扩大我们的零售基地

此外，市场对商务休閒装的接受度越来越高，这在全球范围内带来了新的增长机会。不断增长的女性劳动力为牛仔裤市场提供了充足的增长机会。因为这些产品越来越多地被在工作场所和商务会议上工作的女性所采用。千禧一代和 Z 世代现在优先考虑适合不同体型的衣服，牛仔裤有各种尺寸、饰面、颜色和设计。因此，千禧一代倾向于购买锥形、宽鬆、曲线和喇叭裤等牛仔裤，推动了对这些产品的需求。

COVID-19 对全球牛仔裤市场产生了负面影响。由于封锁，除基本服务外，所有服务都关闭，扰乱了服装生产和分销，影响了服装生产商和贸易公司。政府机构已实施封锁措施并关闭国际边界以阻止 COVID-19 的传播，导致牛仔牛仔裤失去一个重要市场，并导致全球服装材料贸易供应中断。COVID-19 的爆发阻碍了进出口活动，并限制了用于牛仔裤生产的原材料的流动。然而，随着服装和其他家居用品销售回升，市场最终将恢復到大流行前的水平，从而在预测期内创造更多需求。

从销售渠道来看，预计未来几年线下渠道将引领细分市场份额。这是由于越来越多的消费者更喜欢到店参观并试穿适合体型和尺码的牛仔裤。此外，销售人员的店内协助以适合不同体型的服装将支持线下销售渠道的增长。

从终端用户来看，男性在 2020 年所占份额最高，约占全球牛仔裤市场的一半，预计在预测期内将继续占据主导地位。这要归功于世界上最着名的名人、运动员和其他艺术家专注于男士运动时尚，并与世界上最着名的牛仔裤品牌合作，如 Wrangler、Calvin Klein、H&M Hannes & Mauritz AB。

预计未来几年北美将占据最大的市场份额。由于服装市场零售额的增长，北美有望在预测期内保持领先地位。此外，Levi Strauss & Co.、Wrangler 和 VF Corp. 等流行的美国服装品牌与有影响力的人和体育名人合作，以推动令人兴奋的男女牛仔裤系列的额外销售。

牛仔裤大多价格昂贵，因为它们使用优质原材料并需要先进的製造技术。结果，许多人无法购买品牌牛仔裤，这是一种浪费。此外，也有不少人为了让自己看起来更漂亮而考虑购买，或担心预算增加而放弃购买。预计这将成为预测期内的製约因素。

牛仔牛仔裤市场报告亮点

到 2021 年，线下行业将在全球市场中占据最高的收入份额。

这种增长是由于人们更喜欢光顾实体店以及尝试和测试适合不同体型和体型的不同产品。

男装部分是由于世界知名名人、运动员和其他艺术家将注意力转向男士运动时尚，并与一些世界上最着名的牛仔裤品牌合作，如 Wrangler、Calvin Klein、H&M Hannes & Mauritz AB。预计在预测期内将显着增加。

由于 Levi Strauss & Co.、Wrangler、VF Corp. 和 US Polo Assn 等众多参与者的存在，北美以最高的收入份额引领全球市场。

目录

第一章 调查方法和范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 次要信息和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第二章执行摘要

  • 市场展望
  • 分部展望
  • 竞争考虑

3. 牛仔牛仔裤市场变量、趋势和范围

  • 市场介绍
  • 绘製渗透率和增长前景
  • 行业价值链分析
    • 销售和零售渠道分析
    • 盈利能力分析
  • 市场动态
    • 市场驱动力分析
    • 市场约束因素分析
    • 行业挑战
    • 行业机会
  • 营商环境分析
    • 行业分析 - 搬运工
      • 供应商力量
      • 买方议价能力
      • 替代威胁
      • 来自新进入者的威胁
      • 竞争对手之间的竞争
  • 牛仔裤市场路线图
  • 市场进入策略

第四章消费者行为分析

  • 消费趋势和偏好
  • 影响购买决策的因素
  • 消费产品的采用
  • 调查结果和建议

第 5 章牛仔牛仔裤市场：分销渠道估计与趋势分析

  • 2021 年和 2030 年分销渠道变化分析和市场份额
  • 在线的
  • 离线

第 6 章牛仔裤市场：最终用户估计和趋势分析

  • 2021 年和 2030 年最终用户波动性分析和市场份额
  • 男性
  • 女士
  • 孩子

第 7 章牛仔牛仔裤市场：区域估计和趋势分析

  • 2021 年和 2030 年区域变化分析和市场份额
  • 北美
    • 美国
  • 欧洲
    • 德国
    • 英国
  • 亚太地区
    • 中国
    • 日本
  • 拉丁美洲
    • 巴西
  • 中东和非洲 (MEA)

第 8 章 竞争分析

  • 主要参与者/竞争对手的分类(主要创新者、市场领导者、初创企业)
  • 供应商情况
    • 主要经销商及渠道合作伙伴名单
    • 2021 年主要参与者的市场份额分析

第九章公司简介

  • Levi Strauss &Co.
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • Gap Inc.
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • VF Corporation
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • Hennes &Mauritz AB
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • PVH Corp.
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • Pepe Jeans SL
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • Bestseller A/S
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • US Polo Assn.
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • Edwin Co. Ltd.
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
  • Diesel SpA
    • 公司简介
    • 财务绩效
    • 产品基准
    • 战略举措
Product Code: GVR-3-68038-432-1

Denim Jeans Market Growth & Trends:

The global denim jeans market size is anticipated to reach USD 121.50 billion by 2030 and is expected to register a CAGR of 6.2% from 2022 to 2030, according to a new report by Grand View Research, Inc. The market is driven by a rise in the consciousness regarding fashion trends coupled with shifting consumer priorities towards branded clothing products like denim jeans. In addition, consistent product launches and innovations by leading players in the denim jeans market including Levi Strauss & Co., VF Corp., the Gap, Inc., and others are implementing strategies such as expansion of their retail footprints in tier II and tier III cities to enlarge the customer base globally.

Moreover, the market is driven by increasing acceptance of business casuals for work purposes, which lead to newer growth opportunities worldwide. The increase in the women's workforce has given ample growth opportunities for the denim jeans market, as these products are increasingly adopted by working females for workplaces and business meetings. Nowadays, the millennial and Gen-Z population have set priorities towards clothes that are suitable for different body types and denim jeans come in a wide array of sizes, finishes, colors, and designs. As, a result of this, the millennial generation is more likely to purchase denim jeans such as tapered fit, loose-fitting, curves, and bell-bottom jeans, which will likely drive the demand for such products.

COVID-19 has had an adverse effect on the worldwide denim jeans market. As a result of the lockdown, all companies were closed, with the exception of necessary services, disrupting the production and distribution of clothing products, and impacting clothes producers and merchants. The main market for denim jeans was lost when government bodies implemented lockdown measures to stop the spread of COVID-19 and sealed international borders, causing a global disruption in the clothing material trade supply. The COVID-19 outbreak has hampered export and import activity and restricted the movement of raw materials used in the production of denim jeans. However, the market is likely to eventually return to pre-pandemic levels, since sales of clothing and other lifestyle products have seen an uptick in sales and will generate more demand over the forecast period.

Based on sales channel, the offline channel is estimated to lead the segmental share over the coming years due to increasing customer preferences for in-store visits and try and test denim jeans according to their body shape and sizes. Also, the in-store assistance from salespersons towards appropriate fitment to different body types will assist the offline sales channel in its growth.

Based on end-user, men accounted for the highest share in 2020, accounting for about half of the global denim jeans market, and is expected to continue its dominance throughout the forecast period. This is owing to the fact that the world's most famous celebrities, athletes, and other artists are paying attention to men's sports fashion and cooperating with some of the world's most famous denim pants labels, like Wrangler, Calvin Klein, H&M Hannes & Mauritz AB, and others.

North America is expected to have the largest market share in the coming years. It will maintain its leading position during the forecast period due to growth in retail sales revenue in the apparel market. Furthermore, Popular American clothing brands like Levi Strauss & Co., Wrangler, VF Corp., collaborate with influencers and sports personalities towards inspirational collections of denim jeans for both men and women to drive more sales.

The majority of denim jeans are expensive because they are created using high-quality raw materials and need a high level of manufacturing skills. This fact prevents many individuals from purchasing branded jeans because they perceive it as a waste of money. Many people consider purchasing a clothing item to enhance their looks but decide against it because they are concerned that it would increase their budgetary expenses. This is expected to be a constraint during the projected period.

Denim Jeans Market Report Highlights:

  • The offline segment dominated the global market with the highest revenue share in 2021
  • This growth is due to the greater preference for in-store visits and trying and testing out different products that match according to body shapes and sizes
  • The men's segment is expected to increase significantly during the forecast period owing to the fact that the world's most famous celebrities, athletes, and other artists are paying attention to men's sports fashion and cooperating with some of the world's most famous denim pants labels, like Wrangler, Calvin Klein, H&M Hannes & Mauritz AB, and others
  • North America led the global market with the highest revenue share owing to the presence of a large number of players such as Levi Strauss & Co., Wrangler, VF Corp., US Polo Assn

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2 Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Insights

Chapter 3 Denim Jeans Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Denim Jeans Market
  • 3.7. Market Entry Strategies

Chapter 4 Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5 Denim Jeans Market: Distribution Channel Estimates & Trend Analysis

  • 5.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
  • 5.2. Online
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 5.3. Offline
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)

Chapter 6 Denim Jeans Market: End User Estimates & Trend Analysis

  • 6.1. End-User Movement Analysis & Market Share, 2021 & 2030
  • 6.2. Men
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 6.3. Women
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
  • 6.4. Children
    • 6.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)

Chapter 7 Denim Jeans Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 7.2.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
    • 7.2.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 7.2.4.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
      • 7.2.4.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 7.3.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
    • 7.3.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 7.3.4.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
      • 7.3.4.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
    • 7.3.5. U.K.
      • 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 7.3.5.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
      • 7.3.5.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 7.4.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
    • 7.4.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 7.4.4.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
      • 7.4.4.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
    • 7.4.5. Japan
      • 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 7.4.5.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
      • 7.4.5.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 7.5.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
    • 7.5.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
      • 7.5.4.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
      • 7.5.4.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)
  • 7.6. Middle East & Africa (MEA)
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
    • 7.6.2. Market estimates and forecast, by sales channel, 2017 - 2030 (USD Billion)
    • 7.6.3. Market estimates and forecast, by the end-user, 2017 - 2030 (USD Billion)

Chapter 8 Competitive Analysis

  • 8.1. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.2. Vendor Landscape
    • 8.2.1. List of key distributors and channel partners
    • 8.2.2. Key company market share analysis, 2021

Chapter 9 Company Profiles

  • 9.1. Levi Strauss & Co.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Gap Inc.
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. VF Corporation
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Hennes & Mauritz AB
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. PVH Corp.
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Pepe Jeans S.L.
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Bestseller A/S
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. U.S. Polo Assn.
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Edwin Co. Ltd.
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Diesel S.p.A
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Denim Jeans - Key market driver analysis
  • 2. Denim Jeans - Key market restraint analysis
  • 3. Global denim jeans market estimates and forecast for online, 2017 - 2030 (USD Billion)
  • 4. Global denim jeans market estimates and forecast for offline, 2017 - 2030 (USD Billion)
  • 5. Global denim jeans market estimates and forecast for men, 2017 - 2030 (USD Billion)
  • 6. Global denim jeans market estimates and forecast for women, 2017 - 2030 (USD Billion)
  • 7. Global denim jeans market estimates and forecast for children, 2017 - 2030 (USD Billion)
  • 8. North America denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 9. North America denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 10. North America denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 11. U.S. denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 12. U.S. denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 13. U.S. denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 14. Europe denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 15. Europe denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 16. Europe denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 17. Germany denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 18. Germany denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 19. Germany denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 20. U.K. denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 21. U.K. denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 22. U.K. denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 23. Asia Pacific denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 24. Asia Pacific denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 25. Asia Pacific denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 26. China denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 27. China denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 28. China denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 29. Japan denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 30. Japan denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 31. Japan denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 32. Central & South America denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 33. Central & South America denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 34. Central & South America denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 35. Brazil denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 36. Brazil denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 37. Brazil denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 38. MEA denim jeans market estimates and forecast, 2017 - 2030 (USD Billion)
  • 39. MEA denim jeans market revenue estimates and forecast by sales channel, 2017 - 2030 (USD Billion)
  • 40. MEA denim jeans market revenue estimates and forecast by the end-user, 2017 - 2030 (USD Billion)
  • 41. Vendor landscape

List of Figures

  • 1. Denim jeans market snapshot
  • 2. Denim jeans market segmentation & scope
  • 3. Denim jeans market penetration & growth prospect mapping
  • 4. Denim jeans value chain analysis
  • 5. Denim jeans market dynamics
  • 6. Denim jeans market Porter's analysis
  • 7. Denim jeans market: Distribution Channel movement analysis
  • 8. Denim jeans market: End-user movement analysis
  • 9. Denim jeans market: Regional movement analysis