山梨糖醇市场规模、份额和趋势分析报告：按产品、应用（口腔护理、维生素C、表面活性剂）、用途、地区、细分趋势，2023-2030年

山梨糖醇市场增长和趋势：

根据 Grand View Research, Inc. 的最新报告，到 2030 年，全球山梨糖醇市场预计将达到 28 亿美元。

预计从 2023 年到 2030 年，复合年增长率将达到 6.7%。 人们对与消化保健品相关的健康和消化益处的认识不断提高、老年人口不断增加、对非医疗膳食补充剂的需求不断增加以及这些产品加工技术的进步导致了基于山梨糖醇的产品的推出。它是推动对产品的需求，从而在预测期内促进市场的增长。

此外，用于生产果汁、糖果和巧克力等各种食品和饮料产品的产品需求不断增长，预计将推动市场增长。 此外，维生素 C 是使用山梨糖醇合成的，山梨糖醇是製造过程中的组成部分之一。 维生素 C 还用于製造膳食补充剂，预计在预测期内将高速增长，从而推动市场的高速增长。 越来越多的人去健身房，加上健康和健身意识的提高，对能量饮料的需求产生了积极影响，导致全球对特殊成分的需求增加。

到 2022 年，液体产品领域将主导市场。 由于其耐嚼的质地和柔软性，它被用于製作糖果。 液体山梨糖醇还在烟草市场中找到新的应用，因为它被添加到咀嚼烟草中以增强风味。 液体山梨糖醇的扩大使用预计将有助于该部门在预测期内增长。 从 2023 年到 2030 年，水晶产品领域预计将出现显着增长。 由于其抗细菌降解和保水能力，结晶山梨糖醇以保湿剂的形式用于许多化妆品中，例如保湿霜和麵霜。 预计化妆品需求的增长将在预测期内对市场增长产生积极影响。

2022 年的市场由食品最终用途领域主导。 山梨糖醇主要用作食品和饮料行业的甜味剂和低热量糖替代品。 山梨糖醇不仅提供甜味，而且在冰淇淋和烘焙产品的生产中还可作为出色的组织化剂和抗结晶剂。 食品最终用途领域的增长也归因于产品在糖尿病食品製造中的利用率不断提高。 运营效率和产品创新有望推动市场。 快节奏的生活方式和对方便食品日益增长的偏好是食品加工行业的一些主要驱动力，据估计这将导致对山梨糖醇的需求增长。

营养和技术的进步、消费者对更好的健康和长寿的偏好增加以及现代生活方式中锻炼频率的增加等因素正在推动富含纤维、有机和无麸质食品的消费量增加。预计将有助于 因此，山梨糖醇在富含纤维和无麸质食品生产中的消耗量有望增加，从而推动市场。

公司开发范围广泛的产品以满足不同应用行业的需求并推动销售增长，从而导致开发多样化的产品组合。 预计这将使公司能够瞄准不同的细分市场并提高品牌资产。

市场领导者拥有多项商标和专利，这对他们的公司来说是宝贵的资产。 这些专利和商标为公司提供了重要的竞争优势。 此外，这些专利有望有助于发现公司发明的新趋势、提高客户满意度以及加强与客户的关係。 这些专利还提高了在市场上运营的公司的品牌资产和财务业绩。 因此，山梨糖醇有望在预测期内在食品和饮料行业得到越来越多的应用。

山梨糖醇市场报告亮点

• 按产品划分，到 2022 年，液体将在收入和销量方面占据最大份额。 它优于其他替代品，因为它不致癌并且具有令人愉悦的甜味。
• 水晶产品领域预计在预测期内将以最高增长率扩张。 结晶山梨糖醇在胶囊壳製造中用作增塑剂，在药物胶囊製造中用作赋形剂和填充剂。
• 由于维生素 C 在功能性食品和膳食补充剂中的使用越来越多，因此预计在预测期内，维生素 C 的应用将实现最高增长率。
• 到 2022 年，食品最终用途领域将在收入和数量方面占据最大的市场份额。 由于消费者对产品种类和质量的偏好不断增加，预计全球食品加工业的销售额将会增加。
• 市场进入者不断努力提高产品质量，并不断推出具有先进功能、在性能和价格上都具有竞争力的新产品。

内容

第 1 章调查方法及范围

• 市场细分和范围
• 市场定义
• 资讯采购
  • 购买的数据库
  • GVR 内部数据库
  • 二手资讯和第三方观点
• 资讯分析
  • 数据分析模型
• 市场形成和数据可视化
• 验证和发布数据
• 调查范围和假设

第 2 章执行摘要

• 市场概况
• 片段快照
• 竞争格局快照

第 3 章山梨糖醇市场：市场变量、趋势和范围

• 市场体系展望
• 行业价值链分析
  • 製造和技术趋势
  • 销售渠道分析
  • 潜在最终用户列表
  • 影响价格的因素
• 各地区的监管框架
• 市场动态
  • 市场促进因素分析
  • 市场抑制因素分析
  • 市场问题分析
  • 市场机会分析
• 商业环境分析
  • 波特的分析
  • PESTEL 分析

第 4 章山梨糖醇市场：供应商组合分析

• 主要原材料供应商名单
• 原材料趋势
• 投资组合分析/Kraljic 矩阵
• 参与模型
• 谈判策略
• 采购最佳实践

第 5 章山梨糖醇市场：产品估计和趋势分析

• 产品变化分析和市场份额，2022 年和 2030 年
  • 液体
  • 结晶

第 6 章山梨糖醇市场：应用估计和趋势分析

• 应用变化分析和市场份额，2022 年和 2030 年
  • 口腔护理
  • 维生素C
  • 糖尿病和糖尿病的食品和饮料
  • 表面活性剂
  • 其他

第 7 章山梨糖醇市场：最终用途估计和趋势分析

• 2022 年和 2030 年的最终用途变化分析和市场份额
  • 个人护理
  • 化学
  • 食物
  • 医药
  • 其他

第 8 章山梨糖醇市场：区域估计和趋势分析

• 山梨糖醇市场：区域展望
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 泰国
• 拉丁美洲
  • 巴西
• 中东和非洲
  • 沙特阿拉伯

第 9 章竞争格局

• 参与者概览
• 财务业绩
• 产品基准
• 主要市场进入者的近期发展和影响分析
• 公司分类
• 2022 年公司市场份额分析
• 公司热图分析
• 战略规划
• 公司名单
  • American International Foods, Inc.
  • ADM
  • Cargill Incorporated
  • DuPont
  • Gulshan Polyols Ltd.
  • Merck KGaA
  • Ecogreen Oleochemicals GmbH
  • Qinhuangdao Lihua Starch Co., Ltd.
  • Roquette Freres
  • SPI Pharma
  • Tereos
  • Ingredion Incorporated
  • Kasyap Sweeteners, Ltd.

Sorbitol Market Growth & Trends:

The global sorbitol market size is expected to reach USD 2.80 billion by 2030, as per the new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.7% from 2023 to 2030. The increasing awareness regarding the health and digestive benefits associated with digestive health supplements, the rising geriatric population, increasing demand for non-medical dietary supplements, and technological advancements in the processing of these products are driving the demand for sorbitol-based products, consequently aiding the growth of the market over the forecast period.

The market growth is expected to be fueled by the increasing demand for the product for use in the manufacturing of various food and beverages, such as fruit juice, candies, and chocolates. Moreover, vitamin C is synthesized using sorbitol as the product is one of the building blocks in the manufacturing process. Vitamin C is also used for the production of dietary supplements, which is expected to grow at a high rate over the forecast period, resulting in the high growth of the market. The rise in the number of gym-goers, coupled with the increasing awareness regarding health and fitness, has positively affected the demand for nutritional drinks and thus has increased the demand for specialty ingredients across the world.

The liquid product segment dominated the market in 2022. It is used in the production of candy to increase its chewy texture and softness. Liquid sorbitol is also finding new applications in the tobacco market as it is added to chewing tobacco to enhance its flavor. The growing applications of liquid sorbitol are expected to be helpful in the growth of the segment over the forecast period. The crystal product segment is anticipated to witness significant growth from 2023 to 2030. Crystal sorbitol is used in numerous cosmetic products, such as moisturizers and face creams, in the form of humectant due to its resistance to bacteriological degradation and ability to retain moisture. The growing demand for cosmetic products is expected to impact the market growth positively over the forecast period.

The food end-use segment dominated the market in 2022. Sorbitol is majorly used as a sweetener and a low-calorie sugar substitute in the food and beverage industry. In addition to providing sweetness, sorbitol also acts as an excellent texturizing and anti-crystallization agent in the production of ice cream and bakery products. The growth of the food end-use segment is also attributed to rising product utilization in the production of diabetic food products. Efficiency in operation and product innovation are expected to drive the market. Fast-paced lifestyle and increased preference for convenience food are presumed to be some of the major drivers of the food processing sector, resulting in the growth in demand for sorbitol.

Factors such as advancements in nutrition and technology, growing consumer inclination toward improved health and longevity, and increasing frequency of exercising in modern lifestyles are expected to contribute to the augmented consumption of fiber-rich, organic, and gluten-free foods. This is expected to boost the consumption of sorbitol in the production of fiber-rich and gluten-free food products, thereby driving the market.

The companies are developing a broad range of products to cater to the requirements of different application industries and boost sales growth, thereby leading to the development of a diversified product portfolio. This, in turn, is expected to aid the companies to target different market segments and also improve brand equity.

Major companies in the market own several trademarks and patents, which emerge as valuable assets for the company. These patents and trademarks offer an important competitive edge to companies. These patents also witness the streams of new inventions generated by the companies, which are expected to enhance customer satisfaction and contribute to strengthening customer relationships. These patents also improve brand equity as well as the financial performance of the companies operating in the market. Over the forecast period, sorbitol is therefore expected to see an increased number of applications in the food and beverage industry.

Sorbitol Market Report Highlights:

• By product, liquid accounted for the largest share in terms of revenue as well as volume in 2022. The product is preferred over other substitute products as it is non-carcinogenic and has a pleasant and sweet taste

• The crystal product segment is expected to expand at the highest growth rate over the forecast period. Crystal sorbitol is used as a plasticizer in the manufacturing of capsule outer shell and as an excipient and filler in the production of pharmaceutical capsules

• The vitamin C application segment is expected to register the highest growth rate over the forecast period owing to its increasing use in functional foods and dietary supplements

• The food end-use segment held the largest market share in terms of revenue and volume in 2022. The food processing industry across the world is expected to witness a boost in sales owing to the increased consumer preferences in terms of variety of products as well as quality

• Companies operating in the market are continuously involved in the enhancement of the quality of products and the companies keep introducing new products with advanced features that are competitive in both performance and prices

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market Segmentation & Scope
• 1.2 Market Definition
• 1.3 Information Procurement
  • 1.3.1 Purchased Database
  • 1.3.2 GVR's Internal Database
  • 1.3.3 Secondary Sources & THIRD-PARTY Perspectives
• 1.4 Information Analysis
  • 1.4.1 Data Analysis Models
• 1.5 Market formulation & data visualization
• 1.6 Data validation & publishing
• 1.7 Research Scope and Assumptions

Chapter 2 Executive Summary

• 2.1 Market Snapshot
• 2.2 Segment Snapshot
• 2.3 Competitive Landscape Snapshot

Chapter 3 Sorbitol Market: Market Variables, Trends & Scope

• 3.1 Market Lineage Outlook
• 3.2 Industry Value Chain Analysis
  • 3.2.1 Manufacturing/Technology Trends
  • 3.2.2 Sales Channel Analysis
  • 3.2.3 List of Potential End-Users
• 3.3 Price Trend Analysis, 2018 - 2030
  • 3.3.1 Factors Affecting Prices
• 3.4 Regulatory Framework, By Regions
• 3.5 Market Dynamics
  • 3.5.1 Market driver analysis
  • 3.5.2 Market restraint analysis
  • 3.5.3 Market Challenges Analysis
  • 3.5.4 Market Opportunity Analysis
• 3.6 Business Environment Analysis
  • 3.6.1 Porter's Analysis
  • 3.6.2 PESTEL Analysis

Chapter 4 Sorbitol Market: Supplier Portfolio Analysis

• 4.1 List of Key Raw Material Suppliers
• 4.2 Raw Material Trends
• 4.3 Portfolio Analysis/Kraljic Matrix
• 4.4 Engagement Model
• 4.5 Negotiation Strategies
• 4.6 Sourcing Best Practices

Chapter 5 Sorbitol Market: Product Estimates & Trend Analysis

• 5.1 Product movement analysis & market share, 2022 & 2030
  • 5.1.1 Liquid
  • 5.1.1 Crystal

Chapter 6 Sorbitol Market: Application Estimates & Trend Analysis

• 6.1 Application movement analysis & market share, 2022 & 2030
  • 6.1.1 Oral Care
  • 6.1.2 Vitamin C
  • 6.1.3 Diabetic & Diabetic Food & Beverage
  • 6.1.4 Surfactant
  • 6.1.5 Others

Chapter 7 Sorbitol Market: End-use Estimates & Trend Analysis

• 7.1 End-use movement analysis & market share, 2022 & 2030
  • 7.1.1 Personal Care
  • 7.1.2 Chemical
  • 7.1.3 Food
  • 7.1.4 Pharmaceuticals
  • 7.1.5 Others

Chapter 8 Sorbitols Market: Regional Estimates & Trend Analysis

• 8.1 Sorbitols Market: Regional Outlook
• 8.2 North America
  • 8.2.1 North America Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.2.2 U.S.
    • 8.2.2.1 Key Country Dynamics
    • 8.2.2.2 U.S. Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.2.3 Canada
    • 8.2.3.1 Key Country Dynamics
    • 8.2.3.2 Canada Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.2.3 Mexico
    • 8.2.3.1 Key Country Dynamics
    • 8.2.3.2 Mexico Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
• 8.3 Europe
  • 8.3.1 Europe Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.3.2 Germany
    • 8.3.2.1 Key Country Dynamics
    • 8.3.2.2 Germany Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.3.3 U.K.
    • 8.3.3.1 Key Country Dynamics
    • 8.3.3.2 U.K. Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.3.4 France
    • 8.3.4.1 Key Country Dynamics
    • 8.3.4.2 France Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
• 8.4 Asia Pacific
  • 8.4.1 Asia Pacific Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.4.2 China
    • 8.4.2.1 Key Country Dynamics
    • 8.4.2.2 China Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.4.3 India
    • 8.4.3.1 Key Country Dynamics
    • 8.4.3.2 India Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.4.4 Japan
    • 8.4.4.1 Key Country Dynamics
    • 8.4.4.2 Japan Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.4.5 Australia
    • 8.4.5.1 Key Country Dynamics
    • 8.4.5.2 Australia Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.4.6 Thailand
    • 8.4.6.1 Key Country Dynamics
    • 8.4.6.2 Thailand Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
• 8.5 Central & South America
  • 8.5.1 Central & South America Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.5.2 Brazil
    • 8.5.2.1 Key Country Dynamics
    • 8.5.2.2 Brazil Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
• 8.6 Middle East & Africa
  • 8.6.1 Middle East & Africa Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)
  • 8.6.2 Saudi Arabia
    • 8.6.2.1 Key Country Dynamics
    • 8.6.2.2 Saudi Arabia Sorbitols Market Estimates and Forecasts, 2018 - 2030 (Thousand Litres) (USD Million)

Chapter 9 Competitive Landscape

• 9.1 Participant's Overview
• 9.2 Financial Performance
• 9.3 Product Benchmarking
• 9.4 Recent Development & Imapct Analysis, By Key Market Participants
• 9.5 Company Categorization
• 9.6 Company Market Share Analysis, 2022
• 9.7 Company Heat Map Analysis
• 9.8 Strategy Mapping
• 9.9 Company Listing
  • 9.9.1 American International Foods, Inc.
  • 9.9.2 ADM
  • 9.9.3 Cargill Incorporated
  • 9.9.4 DuPont
  • 9.9.5 Gulshan Polyols Ltd.
  • 9.9.6 Merck KGaA
  • 9.9.7 Ecogreen Oleochemicals GmbH
  • 9.9.8 Qinhuangdao Lihua Starch Co., Ltd.
  • 9.9.9 Roquette Freres
  • 9.9.10 SPI Pharma
  • 9.9.11 Tereos
  • 9.9.12 Ingredion Incorporated
  • 9.9.13 Kasyap Sweeteners, Ltd.

List of Tables

• Table 1 List of key end users
• Table 2 U.S. macro-economic outlay
• Table 3 Canada macro-economic outlay
• Table 4 Mexico macro-economic outlay
• Table 5 Germany macro-economic outlay
• Table 6 U.K. macro-economic outlay
• Table 7 France macro-economic outlay
• Table 8 China macro-economic outlay
• Table 9 India macro-economic outlay
• Table 10 Japan macro-economic outlay
• Table 11 Australia macro-economic outlay
• Table 12 Thailand macro-economic outlay
• Table 13 Brazil macro-economic outlay
• Table 14 Saudi Arabia macro-economic outlay
• Table 15 Participant's Overview
• Table 16 Financial Performance
• Table 17 Product Benchmarking
• Table 18 Recent Developments & Impact Analysis, By Key Market Participants
• Table 19 Company Heat Map Analysis

List of Figures

• Fig. 1 Sorbitols Market Segmentation & Scope
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Sorbitols Market Snapshot
• Fig. 7 Sorbitols Market Segment Snapshot
• Fig. 8 Sorbitols Market Segment Snapshot
• Fig. 9 Sorbitols Market Competitive Landscape Snapshot
• Fig. 10 Sorbitols Market Value, 2022 (USD Million)
• Fig. 11 Sorbitols Market - Value Chain Analysis
• Fig. 12 Sorbitols Market - Price Trend Analysis 2018 - 2030 (USD/kg)
• Fig. 13 Sorbitols Market - Market Dynamics
• Fig. 14 PORTER'S Analysis
• Fig. 15 PESTEL Analysis
• Fig. 16 Sorbitols Market Estimates & Forecasts, by Product: Key Takeaways
• Fig. 17 Sorbitols Market Share, By Product, 2022 & 2030
• Fig. 18 Liquid Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 19 Crystal Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 20 Sorbitols Market Estimates & Forecasts, by Application: Key Takeaways
• Fig. 21 Sorbitols Market Share, By Application, 2022 & 2030
• Fig. 22 Sorbitols Market Estimates & Forecasts, in Oral Care, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 23 Sorbitols Market Estimates & Forecasts, in Vitamin C, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 24 Sorbitols Market Estimates & Forecasts, in Diabetic & Diabetic Food & Beverage, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 25 Sorbitols Market Estimates & Forecasts, in Surfactant, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 26 Sorbitols Market Estimates & Forecasts, in Others, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 27 Sorbitols Market Estimates & Forecasts, by End-use: Key Takeaways
• Fig. 28 Sorbitols Market Share, By End-use, 2022 & 2030
• Fig. 29 Sorbitols Market Estimates & Forecasts, in Personal Care, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 30 Sorbitols Market Estimates & Forecasts, in Chemical, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 31 Sorbitols Market Estimates & Forecasts, in Food, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 32 Sorbitols Market Estimates & Forecasts, in Pharmaceuticals, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 33 Sorbitols Market Estimates & Forecasts, in Others, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 34 Sorbitols Market Revenue, by Region, 2022 & 2030, (USD Million)
• Fig. 35 North America Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (Kilotons) (USD Million)
• Fig. 36 U.S. Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 37 Canada Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 38 Mexico Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 39 Europe Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 40 Germany Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 41 U.K. Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 42 France Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 43 Asia Pacific Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 44 China Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 45 India Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 46 Japan Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 47 Australia Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 48 Thailand Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 49 Central & South America Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 50 Brazil Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 51 Middle East & Africa Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 52 Saudi Arabia Sorbitols Market Estimates & Forecasts, 2018 - 2030 (Kilotons) (USD Million)
• Fig. 53 Key Company Categorization
• Fig. 54 Company Market Positioning
• Fig. 55 Strategy mapping