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OTT设备和服务市场规模份额和趋势分析报告:按类型,按设备,按服务类型,按OTT业务模式,按平台,按地区,细分市场预测,2023-2030年
市场调查报告书
商品编码
1301231

OTT设备和服务市场规模份额和趋势分析报告:按类型,按设备,按服务类型,按OTT业务模式,按平台,按地区,细分市场预测,2023-2030年

Over The Top Devices And Services Market Size, Share & Trends Analysis Report By Type, By Device, By Service Type, By OTT Business Models, By Platform, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 160 Pages | 商品交期: 2-10个工作天内

价格

OTT 设备和服务市场增长和趋势

GrandView Research, Inc.最新研究显示，预计2023年至2030年全球OTT设备和服务市场规模将以24.3%的复合年增长率增长，2030年将达到10791亿美元。

高速宽带互联网的普及导致人们越来越青睐在线流媒体平台，从而推动了 OTT 设备和服务市场的增长。

此外，实时流媒体和视频点播 (VOD) 中的高比特率流媒体、暂停和快退控制等技术的普及也促进了 OTT 用户的增长，为市场创造了光明的前景。新进入者不断进入该行业，Netflix 等主要平檯面临着来自 Disney+ 和 Apple TV+ 等竞争对手的激烈竞争。

OTT 服务提供商越来越多地向付费客户提供优质内容，以实现最佳的客户参与度。儘管 OTT 平台已成功打入印度等发展中市场，但冠状病毒危机无疑激发了观众对数字内容的兴趣。基线估计是，由于户外娱乐有限且电视频道缺乏新鲜内容，OTT 设备和服务已成为许多观众流行的娱乐方式。

该行业与流媒体一起彻底改变了内容的製作和分发方式。市场进入者不断添加引人注目的内容，以满足客户对内容多样性日益增长的需求。疫情导致消费者转向 OTT 服务提供商提供的娱乐的兴趣增加，从而导致内容消费发生重大转变。预计未来几年该市场将继续发展，因为可能会按需提供更多定制的、以消费者为中心的内容。

由于北美主要OTT服务提供商的存在，预计北美在预测期内将占据OTT设备和服务市场的很大份额。此外，大型内容製作公司的存在也是该地区市场增长的主要推动力之一。此外，近年来该地区互联网和智能手机的高普及率刺激了市场扩张。

OTT 设备和服务市场报告亮点

  • 按类型划分，OTT 服务领域预计将增长最快，达到 24.4%，原因是互联网普及率和无限数据计划的消费不断增加。
  • 按设备划分，流媒体播放器细分市场由于其与电视和其他显示器的广泛兼容性，将在 2022 年以高份额引领市场。
  • 按服务类型划分，由于提供交互式显示的智能手机和平板电脑等先进电子手持设备的高渗透率，OTT媒体服务细分市场将在2022年占据超过86.0%的市场份额。
  • 就 OTT 商业模式而言，在物有所值和无广告内容的推动下，SVOD 细分市场预计将以 23.6% 的复合年增长率增长。
  • 按平台划分，智能手机细分市场促进了提供 OTT 服务和媒体的应用程序的下载，预计在预测期内将以 24.7% 的复合年增长率显着增长。
  • 按地区划分，由于北美消费者可支配收入高，以及高度可靠的IT基础设施，北美在2022年占据市场主导地位。

目录

第一章 调查方法和范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
  • 调查范围和假设

第二章执行摘要

  • 市场快照
  • 段快照
  • 竞争格局的快照

第三章 行业展望

  • 市场谱系展望
  • 行业价值链分析
  • 市场动态
    • 市场驱动力分析
    • 市场问题分析
  • 行业机遇与挑战
  • 行业分析工具
    • 波特五力分析
    • 宏观经济分析

第四章 OTT 设备和服务市场：类型展望

  • 2018-2030年OTT设备和服务类型市场份额
  • 类型变化分析和市场份额，2022 年和 2030 年
  • 按类型
    • OTT服务
    • OTT设备

第五章 OTT 设备和服务市场：设备展望

  • 2018-2030 年 OTT 设备和服务市场份额（按设备）
  • 2022 年和 2030 年设备变化分析和市场份额
  • 按设备
    • 流媒体播放器
    • 流媒体棒

6. OTT设备和服务市场：服务类型展望

  • 2018-2030 年 OTT 设备和服务市场份额（按服务类型）
  • 2022 年和 2030 年服务类型变化分析和市场份额
  • 按服务类型
    • OTT媒体服务
    • OTT通讯服务

第七章 OTT设备和服务市场：OTT商业模式展望

  • 2018-2030 年按 OTT 业务模式划分的 OTT 设备和服务市场份额
  • 2022年和2030年OTT商业模式变化分析及市场份额
  • 按OTT商业模式
    • AVOD
    • SVOD
    • TVOD

第八章 OTT 设备和服务市场：平台展望

  • 2018-2030 年 OTT 设备和服务平台市场份额
  • 2022 年和 2030 年平台波动性分析和市场份额
  • 按平台
    • 手机
    • 智能电视和机顶盒
    • 台式机和笔记本电脑
    • 其他

第 9 章 OTT 设备和服务市场：区域展望

  • 2022 年和 2030 年 OTT 设备和服务市场份额（按地区）
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 意大利
    • 法国
    • 西班牙
    • 荷兰
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 印度
    • 澳大利亚
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 沙特阿拉伯
    • 南非

第10章 竞争格局

  • 主要市场进入者
    • Akamai Technologies
    • Amazon.com, Inc.
    • Apple Inc.
    • Brightcove Inc.
    • Disney+Hotstar
    • Google LLC
    • Hulu LLC
    • Limelight Networks Inc.
    • Microsoft Corporation
    • Netflix Inc.
    • PCCW Enterprises Limited
    • Roku, Inc.
    • Tencent Holdings Ltd.
    • WarnerMedia Direct, LLC（HBO Max）
  • 主要市场进入者的最新发展和影响分析
  • 企业分类
  • 参赛者概览
  • 财务绩效
  • 产品基准
  • 企业热图分析
  • 2022 年公司市场份额分析
  • 战略规划
    • 扩张
    • 併购
    • 合作
    • 新产品发布
    • 研究与开发
Product Code: GVR-1-68038-496-3

Over The Top Devices And Services Market Growth & Trends

The global over the top devices and services market size is expected to reach USD 1,079.1 billion by 2030, expanding at a CAGR of 24.3% from 2023 to 2030, according to a new study by Grand View Research, Inc. The rollout of high-speed broadband internet has resulted in a rising inclination toward online streaming platforms, thereby fueling the growth of the OTT devices and services market.

Moreover, the proliferation of technologies such as high bit-rate streaming, pause & rewind controls, and more, in live streaming and Video on Demand (VOD) has contributed to the increasing number of OTT subscriptions, thus creating a positive outlook for the market. The industry is witnessing an influx of new players, with major platforms such as Netflix facing intense competition from competitors, including Disney+ and Apple TV+.

OTT service providers are increasingly offering premium content for paying customers to gain optimum customer engagement. Although OTT platforms have been successfully making their way into developing markets such as India, the coronavirus crisis has undoubtedly given a push to the viewers' appetite for digital content. As per estimations, OTT devices and services have now become a popular mode of entertainment for a sizeable audience base due to the inaccessibility of outdoor entertainment and the unavailability of fresh content on television channels.

The industry has revolutionized the ways of content creation and distribution, along with streaming. Market participants are constantly adding engaging content to cater to the rising demand of customers for content variety. The pandemic resulted in rising interest among consumers to move towards entertainment offered by OTT service providers, which has led to a significant shift in content consumption. The market is expected to evolve continuously in the coming years, owing to the enormous potential for customized and consumer-centric content made available on demand.

North America is anticipated to hold a significant share of the OTT devices and services market over the forecast period, owing to the presence of key OTT service providers in the region. Additionally, the presence of major content production houses is also one of the major factors for regional market growth. Moreover, the high level of internet and smartphone penetration in the region has added to the market advancement in recent years.

Over The Top Devices And Services Market Report Highlights

  • Based on type, the OTT services segment is anticipated to grow at the highest rate of 24.4% due to the rising penetration and consumption of the Internet with unlimited data plans
  • Based on device, the streaming media players segment led the market in 2022 with a higher share, as a result of a wide range of compatibility with TVs and other displays
  • In terms of service type, the OTT media services segment accounted for the dominant market share of more than 86.0% in 2022, due to the high penetration of smartphones, tablets, and other advanced electronic handheld gadgets that offer an interactive display
  • With regard to OTT business models, the SVOD segment is expected to expand at a substantial CAGR of 23.6% due to value for money and ad-free content
  • Based on platform, the smartphones segment is expected to expand at a substantial CAGR of 24.7% during the forecast period, as a result of the ease of downloading applications that offer OTT services and media
  • Based on geography, North America dominated the market in 2022 due to reliable IT infrastructure, coupled with the high disposable income of consumers in the region

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market formulation & data visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List to data sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market driver analysis
    • 3.3.2 Market challenge analysis
  • 3.4 Industry Opportunities & Challenges
  • 3.5 Industry Analysis Tools
    • 3.5.1 Porter's Five Forces Analysis
    • 3.5.2 Macroeconomic Analysis

Chapter 4 Over The Top Devices and Services Market: Type Outlook

  • 4.1 Over The Top Devices and Services Market Share By Type, 2018 - 2030 (USD Billion)
  • 4.2 Type Movement Analysis & Market Share, 2022 & 2030
  • 4.3 Over The Top Devices and Services Market Estimates & Forecast, By Type (USD Billion)
    • 4.3.1 OTT services
    • 4.3.2 OTT devices 

Chapter 5 Over The Top Devices and Services Market: Device Outlook

  • 5.1 Over The Top Devices and Services Market Share By Device, 2018 - 2030 (USD Billion)
  • 5.2 Device Movement Analysis & Market Share, 2022 & 2030
  • 5.3 Over The Top Devices and Services Market Estimates & Forecast, By Device (USD Billion) (Volume, Million Units)
    • 5.3.1 Streaming media players
    • 5.3.2 Streaming sticks

Chapter 6 Over The Top Devices and Services Market: Service Type Outlook

  • 6.1 Over The Top Devices and Services Market Share By Service Type, 2018 - 2030 (USD Billion)
  • 6.2 Service Type Movement Analysis & Market Share, 2022 & 2030
  • 6.3 Over The Top Devices and Services Market Estimates & Forecast, By Service Type (USD Billion)
    • 6.3.1 OTT Media Services
    • 6.3.2 OTT Communication Services

Chapter 7 Over The Top Devices and Services Market: OTT Business Models Outlook

  • 7.1 Over The Top Devices and Services Market Share By OTT Business Models, 2018 - 2030 (USD Billion)
  • 7.2 OTT Business Models Movement Analysis & Market Share, 2022 & 2030
  • 7.3 Over The Top Devices and Services Market Estimates & Forecast, By OTT Business Models (USD Billion)
    • 7.3.1 AVOD
    • 7.3.2 SVOD
    • 7.3.3 TVOD

Chapter 8 Over The Top Devices and Services Market: Platform Outlook

  • 8.1 Over The Top Devices and Services Market Share By Platform, 2018 - 2030 (USD Billion)
  • 8.2 Platform Movement Analysis & Market Share, 2022 & 2030 
  • 8.3 Over The Top Devices and Services Market Estimates & Forecast, By Platform (USD Billion)
    • 8.3.1 Smart Phones
    • 8.3.2 Smart TVs & set-top box
    • 8.3.3 Desktop & Laptop
    • 8.3.4 Others

Chapter 9 Over The Top Devices and Services Market: Regional Outlook

  • 9.1 Over The Top Devices and Services Market Share By Region, 2022 & 2030
  • 9.2 North America
    • 9.2.1 North America over the top devices and services market, 2018 - 2030
    • 9.2.2 U.S.
      • 9.2.2.1 U.S. over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.2.3 Canada
      • 9.2.3.1 Canada over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.3 Europe
    • 9.3.1 Europe over the top devices and services market, 2018 - 2030
    • 9.3.2 U.K.
      • 9.3.2.1 U.K. over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.3 Germany
      • 9.3.3.1 Germany over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.4 Italy
      • 9.3.4.1 Italy over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.5 France
      • 9.3.5.1 France over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.6 Spain
      • 9.3.6.1 Spain over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.3.7 Netherlands
      • 9.3.7.1 Netherlands over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.4 Asia Pacific
    • 9.4.1 Asia Pacific over the top devices and services market, 2018 - 2030
    • 9.4.2 China
      • 9.4.2.1 China over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.3 Japan
      • 9.4.3.1 Japan over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.4 South Korea
      • 9.4.4.1 South Korea over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.5 India
      • 9.4.5.1 India over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.4.6 Australia
      • 9.4.6.1 Australia over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.5 Latin America
    • 9.5.1 Latin America over the top devices and services market, 2018 - 2030
    • 9.5.2 Brazil
      • 9.5.2.1 Brazil over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.5.3 Mexico
      • 9.5.3.1 Mexico over the top devices and services market, 2018 - 2030 (USD Billion)
  • 9.6 MEA
    • 9.6.1 MEA over the top devices and services market, 2018 - 2030
    • 9.6.2 Saudi Arabia
      • 9.6.2.1 Saudi Arabia over the top devices and services market, 2018 - 2030 (USD Billion)
    • 9.6.3 South Africa
      • 9.6.3.1 South Africa over the top devices and services market, 2018 - 2030 (USD Billion)

Chapter 10 Competitive Landscape

  • 10.1 Key Market Participants
    • 10.1.1 Akamai Technologies
    • 10.1.2 Amazon.com, Inc.
    • 10.1.3 Apple Inc.
    • 10.1.4 Brightcove Inc.
    • 10.1.5 Disney + Hotstar
    • 10.1.6 Google LLC
    • 10.1.7 Hulu LLC
    • 10.1.8 Limelight Networks Inc.
    • 10.1.9 Microsoft Corporation
    • 10.1.10 Netflix Inc.
    • 10.1.11 PCCW Enterprises Limited
    • 10.1.12 Roku, Inc.
    • 10.1.13 Tencent Holdings Ltd.
    • 10.1.14 WarnerMedia Direct, LLC (HBO Max)
  • 10.2 Recent Developments & Impact Analysis, By Key Market Participants
  • 10.3 Company Categorization
  • 10.4 Participant's Overview
  • 10.5 Financial Performance
  • 10.6 Product Benchmarking
  • 10.7 Company Heat Map Analysis
  • 10.8 Company Market Share Analysis, 2022 
  • 10.9 Strategy Mapping
    • 10.9.1 Expansions
    • 10.9.2 Mergers & acquisitions
    • 10.9.3 Collaborations
    • 10.9.4 New product launches
    • 10.9.5 Research & development 

List of Tables

  • TABLE 1 Over the top devices and services - Key market driver impact
  • TABLE 2 Key market restraint/challenges impact
  • TABLE 3 Global over the top devices and services market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • TABLE 4 Global over the top devices and services market revenue estimates and forecast, by device, 2018 - 2030 (USD Billion)
  • TABLE 5 Global over the top devices and services market revenue estimates and forecast, by service type, 2018 - 2030 (USD Billion)
  • TABLE 6 Global over the top devices and services market revenue estimates and forecast, by OTT business models, 2018 - 2030 (USD Billion)
  • TABLE 7 Global over the top devices and services market revenue estimates and forecast, by platform, 2018 - 2030 (USD Billion)
  • TABLE 8 Company heat map analysis
  • TABLE 9 Key companies undergoing expansions
  • TABLE 10 Key companies involved in mergers & acquisitions
  • TABLE 11 Key companies involved in collaborations
  • TABLE 12 Key companies new product launches
  • TABLE 13 Key companies research & development

List of Figures

  • FIG. 1 Market snapshot
  • FIG. 2 Information procurement
  • FIG. 3 Data analysis models
  • FIG. 4 Market formulation and validation
  • FIG. 5 Data validating & publishing
  • FIG. 6 Market snapshot
  • FIG. 7 Segment snapshot
  • FIG. 8 Competitive landscape snapshot
  • FIG. 9 Over the top devices and services market value, 2022 & 2030 (USD Billion)
  • FIG. 10 Key opportunity analysis
  • FIG. 11 Industry value chain analysis
  • FIG. 12 Market dynamics
  • FIG. 13 Porter's Five Forces analysis
  • FIG. 14 PESTEL analysis
  • FIG. 15 Over the top devices and services market, by type: key takeaways
  • FIG. 16 Over the top devices and services market, by type: market share, 2022 & 2030
  • FIG. 17 OTT services market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 18 OTT devices market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 19 Over the top devices and services market, by OTT business models: key takeaways
  • FIG. 20 Over the top devices and services market, by OTT business models: market share, 2022 & 2030
  • FIG. 21 AVOD market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 22 SVOD market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 23 TVOD market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 24 Over the top devices and services market: by device, key takeaways
  • FIG. 25 Over the top devices and services market: by device, market share, 2022 & 2030
  • FIG. 26 Streaming media players market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 27 Streaming sticks market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 28 Over the top devices and services market: by service type, key takeaways
  • FIG. 29 Over the top devices and services market: by service type, market share, 2022 & 2030
  • FIG. 30 OTT media services market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 31 OTT communication services market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 32 Over the top devices and services market: by platform, key takeaways
  • FIG. 33 Over the top devices and services market: by platform, market share, 2022 & 2030
  • FIG. 34 Smart phones market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 35 Smart TVs & set-top box market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 36 Desktop & laptop market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 37 Other platforms market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 38 Over the top devices and services market revenue, by region, 2022 & 2030 (USD Billion)
  • FIG. 39 North America over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 40 U.S. over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 41 Canada over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 42 Europe over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 43 UK over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 44 Germany over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 45 Italy over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 46 France over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 47 Spain over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 48 Netherlands over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 49 Asia Pacific over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 50 China over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 51 Japan over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 52 South Korea over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 53 India over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 54 Australia over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 55 Latin America over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 56 Brazil over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 57 Mexico over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 58 MEA over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 59 Saudi Arabia over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 60 South Africa over the top devices and services market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 61 Strategic framework