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市场调查报告书
商品编码
1363300

自动内容识别 (ACR) 市场规模、份额、趋势分析报告：按组件、按内容、按平台、按技术、按行业、按最终用途、按地区、细分趋势，2023-2030 年

Automatic Content Recognition Market Size, Share & Trends Analysis Report By Component (Software, Services), By Content, By Platform, By Technology, By Industry Vertical, By End-use, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

自动内容识别 (ACR) 市场成长与趋势：

根据 Grand View Research, Inc. 的最新报告预计，到 2030 年，全球自动内容识别（ACR）市场规模将达到 84.5 亿美元，2023 年至 2030 年复合年复合成长率16.6%。

这一显着成长归因于智慧电视和串流媒体设备的不断发展、媒体和娱乐公司对自动内容识别 (ACR) 使用的快速增加以及对受众检测和分析的需求。机器学习和人工智慧的进步以及分析大量资料和识别模式和趋势的重要性预计将在未来年度推动市场成长。

自动内容识别（ACR）技术的主要功能是即时识别和分析音讯、影像和其他内容，并应用于多种行业，特别是媒体和娱乐领域。为了提高市场竞争力，多家公司致力于提供创新、高效的ACR技术解决方案。例如，Google LLC 提供 Vision AI，它由 Vertex AI Vision（一种创新且完全託管的开发环境）结构。它帮助用户创建电脑视觉应用程序，并使用预先训练的 API、AutoML 或自订模型从影像和影片中获取见解。

ACR用于即时识别消费者查看的内容，使广告主能够投放更具相关性和针对性的广告。 ACR 在向消费者提供有针对性的广告方面发挥着重要作用。只要维护隐私和安全，在广告中负责任地使用 ACR 技术就有利于消费者和企业。

ACR 技术适用于各种媒体平台，包括线性有线电视、CTV 系统和电玩游戏。消费性电子、BFSI、零售和电子商务等各行业的行销和广告工作可以受益于使用 ACR 技术进行目标广告。电视和其他数位广告支出的份额预计将进一步创造市场机会。例如，根据电通2023年全球广告支出预测，到年终年底，数位广告支出预计将达到4,243亿美元，约占总广告支出的58.3%。

自动内容识别 (ACR) 市场报告亮点

  • 按组成部分来看，由于对识别和收集电视观众资料的 ACR 软体的需求不断增加，2022 年软体领域占据了最大的收入份额，超过 74%。
  • 在内容领域，音讯领域占据最大收益占有率，2022年将超过41%。越来越多地使用音讯内容识别系统来防止版权侵权，推动了该领域的发展。
  • 按平台划分，由于智慧型装置和内容流服务的全球使用量快速成长，预计 2023 年至 2030 年 OTT领域的年复合成长率将达到约 18%。
  • 在技​​术方面，由于对数位文件的需求不断增长，光学字元辨识 (OCR)领域预计在预测期内年复合成长率约为 17%。
  • 按行业来看，行动电视和用于观看内容的多萤幕服务的普及，以及视讯点播 (VOD)、OTT 和基于订阅的串流媒体服务的兴起，导致了娱乐到 2022 年，领域将获得约23 % 的巨大份额。
  • 按最终用途划分，广告追踪领域预计在预测期内年复合成长率将超过 18%。这是因为广告科技领域不断发展，需要更好的定位和更强大的广告策略。
  • 从地区来看，由于内容消费的快速成长，预计亚太地区在预测期内的年复合成长率将超过 18%。

目录

第1章调查方法和范围

第2章执行摘要

第3章产业展望

  • 市场体系预测
  • 产业价值链分析
  • 市场动态
  • 产业分析工具
  • 自动内容辨识 (ACR) 市场 – COVID-19 影响分析

第4章自动内容识别 (ACR) 市场：按组件分類的估计和趋势分析

  • 2022年和2030年零件变化分析和市场占有率
  • 按成分

第5章自动内容辨识（ACR）市场：内容估计与趋势分析

  • 2022年和2030年内容波动分析和市场占有率
  • 按内容

第6章自动内容辨识（ACR）市场：依平台的估计与趋势分析

  • 2022年及2030年平台波动分析及市场占有率
  • 按平台

第7章自动内容辨识（ACR）市场：技术估计与趋势分析

  • 2022年及2030年技术变革分析及市场占有率
  • 依技术

第8章自动内容辨识（ACR）市场：产业估计与趋势分析

  • 2022年及2030年产业波动分析及市场占有率
  • 按行业分类

第9章自动内容识别 (ACR) 市场：最终用途的估计和趋势分析

  • 2022年和2030年最终用途变化分析和市场占有率
  • 按最终用途

第10章自动内容辨识（ACR）市场：区域估计与趋势分析

  • 自动内容识别 (ACR) 市场：区域预测
  • 北美洲
    • 2018-2030 年北美自动内容辨识 (ACR) 市场估计与预测
    • 美国
    • 加拿大
  • 欧洲
    • 2018-2030 年欧洲自动内容识别 (ACR) 市场估计与预测
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 2018-2030 年亚太地区自动内容识别 (ACR) 市场估计与预测
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 拉丁美洲自动内容识别 (ACR) 市场估计与预测，2018-2030 年
    • 巴西
    • 墨西哥
  • 中东和非洲 (MEA)
    • MEA 自动内容识别 (ACR) 市场估计和预测，2018-2030 年
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第11章竞争形势

  • 主要参与企业
    • ACRCloud
    • Apple Inc.
    • Audible Magic Corporation
    • Clarifai Inc.
    • Digimarc Corporation
    • Google LLC（Alphabet Inc.）
    • Gracenote
    • IBM Corporation
    • KT Corporation
    • Kudelski Group
    • Microsoft Corporation
    • Nuance Communications Inc.
  • 主要市场参与企业的最新发展和影响
  • 公司分类
  • 参与企业概况
  • 财务实绩
  • 产品基准评效
  • 公司市场定位
  • 2022 年公司市场占有率分析
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 合作
    • 新产品发布
    • 研究与开发
Product Code: GVR-4-68040-128-2

Automatic Content Recognition Market Growth & Trends:

The global automatic content recognition market size is estimated to reach USD 8.45 billion by 2030, registering an estimated CAGR of 16.6% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The significant growth is attributed to the increase in developments in smart TVs and streaming devices, upsurge in the use of automatic content recognition by media and entertainment companies, and the demand for audience measurement and analytics. Advances in machine learning and artificial intelligence and their significance in analyzing vast amounts of data and recognizing patterns and trends are expected to encourage market growth in upcoming years.

The primary function of automatic content recognition (ACR) technology is to identify and analyze audio, video, or other content in real-time, instigating its usage across various industries, especially media & entertainment. Several market players are keen on providing innovative and efficient ACR technology solutions to gain a competitive edge. For instance, Google LLC provides Vision AI, which comprises an innovative and fully managed development environment, Vertex AI Vision. It helps users create computer vision applications or derive insights from images and videos with pre-trained APIs, AutoML, or custom models.

ACR is used to identify content consumers view in real-time, allowing advertisers to deliver more relevant and targeted advertisements. It plays a substantial role in delivering targeted ads to consumers. The responsible use of ACR technology in advertising can benefit consumers and companies as long as privacy and security are maintained.

ACR technology works across various media platforms, including linear cable television, CTV systems, and video games. The marketing and advertising efforts in different industries, such as consumer electronics, BFSI, retail and e-commerce, etc., can benefit from using ACR technology for targeted advertising. The share of TV and other digital ad spending is further projected to create opportunities for the market. For instance, according to the Dentsu Global Ad Spend Forecasts, 2023, the digital spend is anticipated to reach US$424.3 billion by the end of 2023, accounting for about 58.3% of all advertising spend.

Automatic Content Recognition Market Report Highlights:

  • In terms of component, the software segment held the largest revenue share of over 74% in 2022 owing to the rising demand for ACR software, which identifies and gathers TV viewership data
  • In terms of content, the audio segment held the largest revenue share of over 41% in 2022. The rising use of audio content recognition systems for preventing copyright infringement is fueling the segment's growth
  • In terms of platform, the over-the-top (OTT) segment is anticipated to witness the fastest CAGR of around 18% from 2023 to 2030, owing to an upsurge in worldwide usage of smart devices and content streaming services
  • In terms of technology, the optical character recognition (OCR) segment is anticipated to witness the fastest CAGR of around 17% over the forecast period due to the growing need for digital documentation
  • In terms of industry vertical, the media & entertainment segment captured a sizeable share of around 23% in 2022 owing to the proliferation of mobile TV and multi-screen services for content viewing and the rise of video-on-demand (VOD), over-the-top (OTT), and subscription-based streaming services
  • In terms of end-use, the ad-tracking segment is expected to witness the fastest CAGR of over 18% during the forecast period owing to the constantly evolving AdTech landscape and the need for improved targeting and enhanced advertising strategies
  • Based on region, Asia-Pacific is anticipated to grow at a notable CAGR of over 18% over the forecast period, owing to the surge in content consumption in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape

Chapter 3. Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market challenges
    • 3.3.4. Market opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. PORTER'S ANALYSIS
    • 3.4.2. MACROECONOMIC ANALYSIS
  • 3.5. Automatic Content Recognition Market - COVID-19 Impact Analysis

Chapter 4. Automatic Content Recognition Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2. Automatic Content Recognition Estimates & Forecast, By Component (USD Million)
    • 4.2.1. Services
    • 4.2.2. Services

Chapter 5. Automatic Content Recognition Market: Content Estimates & Trend Analysis

  • 5.1. Content Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Automatic Content Recognition Market Estimates & Forecast, By Content (USD Million)
    • 5.2.1. Audio
    • 5.2.2. Video
    • 5.2.3. Text
    • 5.2.4. Image

Chapter 6. Automatic Content Recognition Market: Platform Estimates & Trend Analysis

  • 6.1. Platform Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Automatic Content Recognition Market Estimates & Forecast, By Platform (USD Million)
    • 6.2.1. Smart TVs
    • 6.2.2. Linear TVs
    • 6.2.3. Over-The-Top (OTT)
    • 6.2.4. Others

Chapter 7. Automatic Content Recognition Market: Technology Estimates & Trend Analysis

  • 7.1. Technology Movement Analysis & Market Share, 2022 & 2030
  • 7.2. Automatic Content Recognition Market Estimates & Forecast, By Technology (USD Million)
    • 7.2.1. Audio & Video Watermarking
    • 7.2.2. Audio & Video Fingerprinting
    • 7.2.3. Speech Recognition
    • 7.2.4. Optical Character Recognition (OCR)
    • 7.2.5. Others

Chapter 8. Automatic Content Recognition Market: Industry Vertical Estimates & Trend Analysis

  • 8.1. Industry Vertical Movement Analysis & Market Share, 2022 & 2030
  • 8.2. Automatic Content Recognition Market Estimates & Forecast, By Industry Vertical (USD Million)
    • 8.2.1. Media & Entertainment
    • 8.2.2. IT & Telecommunication
    • 8.2.3. Automotive
    • 8.2.4. Retail & E-commerce
    • 8.2.5. Education
    • 8.2.6. Healthcare
    • 8.2.7. Consumer Electronics
    • 8.2.8. Government & Defense
    • 8.2.9. Others

Chapter 9. Automatic Content Recognition Market: End-use Estimates & Trend Analysis

  • 9.1. End-use Movement Analysis & Market Share, 2022 & 2030
  • 9.2. Automatic Content Recognition Market Estimates & Forecast, By End-use (USD Million)
    • 9.2.1. Audience Measurement
    • 9.2.2. Content Enhancement
    • 9.2.3. Broadcast Monitoring
    • 9.2.4. Content Filtering
    • 9.2.5. Ad-tracking
    • 9.2.6. Others

Chapter 10. Automatic Content Recognition Market: Regional Estimates & Trend Analysis

  • 10.1 Automatic Content Recognition Market: Regional Outlook
  • 10.2 North America
    • 10.2.1 North America automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.2.2 U.S.
      • 10.2.2.1 U.S. automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.2.3 Canada
      • 10.2.3.1 Canada automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.3 Europe
    • 10.3.1 Europe automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.2 UK
      • 10.3.2.1 UK automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.3 Germany
      • 10.3.3.1 Germany automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.4 France
      • 10.3.4.1 France automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.5 Italy
      • 10.3.5.1 Italy automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.6 Spain
      • 10.3.6.1 Spain automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.4 Asia Pacific
    • 10.4.1 Asia Pacific automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.2 China
      • 10.4.2.1 China automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.3 Japan
      • 10.4.3.1 Japan automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.4 India
      • 10.4.4.1 India automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.5 South Korea
      • 10.4.5.1 South Korea automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.6 Australia
      • 10.4.6.1 Australia automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.5 Latin America
    • 10.5.1 Latin America automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.5.2 Brazil
      • 10.5.2.1 Brazil automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.5.3 Mexico
      • 10.5.3.1 Mexico automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.6 Middle East and Africa (MEA)
    • 10.6.1 MEA automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.6.2 Saudi Arabia
      • 10.6.2.1 Saudi Arabia automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.6.3 UAE
      • 10.6.3.1 UAE automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.6.4 South Africa
      • 10.6.4.1 South Africa automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)

Chapter 11. Competitive Landscape

  • 11.1 Key Participants
    • 11.1.1. ACRCloud
    • 11.1.2. Apple Inc.
    • 11.1.3. Audible Magic Corporation
    • 11.1.4. Clarifai Inc.
    • 11.1.5. Digimarc Corporation
    • 11.1.6. Google LLC (Alphabet Inc.)
    • 11.1.7. Gracenote
    • 11.1.8. IBM Corporation
    • 11.1.9. KT Corporation
    • 11.1.10. Kudelski Group
    • 11.1.11. Microsoft Corporation
    • 11.1.12. Nuance Communications Inc.
  • 11.2 Recent Development & Impact, By Key Market Participants
  • 11.3 Company Categorization
  • 11.4 Participant's Overview
  • 11.5 Financial Performance
  • 11.6 Product Benchmarking
  • 11.7 Company Market Positioning
  • 11.8 Company Market Share Analysis, 2022
  • 11.9 Company Heat Map Analysis
  • 11.10 Strategy Mapping
    • 11.10.1 Expansion
    • 11.10.2 Mergers & Acquisition
    • 11.10.3 Collaborations
    • 11.10.4 New product launches
    • 11.10.5 Research & Development

List of Tables

  • Table 1 Automatic Content Recognition Market Revenue Estimates and Forecast, By Component, 2018 - 2030 (USD Million)
  • Table 2 Automatic Content Recognition Market Revenue Estimates and Forecast, By Content, 2018 - 2030 (USD Million)
  • Table 3 Automatic Content Recognition Market Revenue Estimates and Forecast, By Platform, 2018 - 2030 (USD Million)
  • Table 4 Automatic Content Recognition Market Revenue Estimates and Forecast, By Technology, 2018 - 2030 (USD Million)
  • Table 5 Automatic Content Recognition Market Revenue Estimates and Forecast, By Industry Vertical, 2018 - 2030 (USD Million)
  • Table 6 Automatic Content Recognition Market Revenue Estimates and Forecast, By End-use, 2018 - 2030 (USD Million)
  • Table 7 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 8 Key company categorization
  • Table 9 Company Heat Map Analysis
  • Table 10 Key companies undergoing expansions
  • Table 11 Key companies involved in mergers and acquisitions
  • Table 12 Key companies undergoing collaborations
  • Table 13 Key companies launching new products
  • Table 14 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Automatic Content Recognition Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Automatic Content Recognition Market Value, 2022 (USD Million)
  • Fig. 10 Automatic Content Recognition- Industry Value Chain Analysis
  • Fig. 11 Automatic Content Recognition Market Dynamics
  • Fig. 12 Key Market Driver Impact
  • Fig. 13 Key Market Restraint Impact
  • Fig. 14 Automatic Content Recognition Market: PORTER's Five Forces Analysis
  • Fig. 15 Automatic Content Recognition Market: Macroeconomic Analysis
  • Fig. 16 Automatic Content Recognition Market, by component, Key Takeaways
  • Fig. 17 Component movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 18 Automatic Content Recognition Market, by content, Key Takeaways
  • Fig. 19 Content movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 20 Automatic Content Recognition Market, by platform, Key Takeaways
  • Fig. 21 Platform movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 22 Automatic Content Recognition Market, by technology, Key Takeaways
  • Fig. 23 Technology movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 24 Automatic Content Recognition Market, by industry vertical, Key Takeaways
  • Fig. 25 Industry Vertical movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 26 Automatic Content Recognition Market, by end-use, Key Takeaways
  • Fig. 27 End-use movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 28 Regional market size estimates & forecasts, 2022 & 2030 (USD Million)
  • Fig. 29 Regional movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 30 Key Company Categorization
  • Fig. 31 Company Market Share Analysis, 2022
  • Fig. 32 Strategic framework