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市场调查报告书
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1404672

受众分析市场规模、份额、趋势分析报告：按组件、按应用、按公司规模、按最终用途行业、按地区、细分市场预测，2023-2030 年

Audience Analytics Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Application (Competitive Analysis, Sales & Marketing Management), By Enterprise Size, By End-use Industry, By Region, & Segment Forecasts, 2023-2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

受众分析市场成长与趋势：

Grand View Research, Inc.最新报告显示，预计2030年全球受众分析市场规模将达到99.6亿美元，2023年至2030年复合年增长率为11.8%。

跨多个数位管道的消费行为日益复杂，正在推动市场成长。这种复杂性推动了对受众分析中更先进的分析工具的需求，这些工具可以全面集中和解读不同的资料来源。此外，对个人化行销策略的日益重视也对受众分析解决方案的采用产生了重大影响。个人化方法对于有效吸引消费者至关重要。

在技​​术进步方面，COVID-19 大流行加速了分析领域的创新。分析工具越来越关注人工智慧和机器学习，使公司能够更好地自动化和简化其分析流程。云端基础的分析平台的使用正在增加，从而提高了分析功能的弹性和扩充性。 2021 年，SAS 客户开始要求在云端进行分析。这就是 SAS 进一步扩大对云端提供者支援的原因。 2020 年 10 月，Adobe、微软和 C3.ai 联手推动人工智慧驱动的 CRM 取得进展。此次整合将使客户能够透过联合解决方案利用与 Azure、Microsoft 365 和 Microsoft Power Platform 整合的生态系统的高级 CRM 功能。

受众分析市场报告亮点

  • 从组成部分来看，到 2022 年，解决方案部门将占据最高的收益占有率，达到 66.8%。解决方案部分包括预测分析。它旨在帮助企业发挥其未开发的潜力。它有助于识别资料中隐藏的模式，有效使用这些模式可以揭示有意义的客户洞察。人工智慧和机器学习是预测分析的最大贡献者。
  • 从应用来看，销售和行销领域预计在预测期内将以 15.3% 的最快复合年增长率成长。人工智慧驱动的分析工具的出现可以实现更深层的准确性和即时分析，使负责人能够动态调整策略并优化宣传活动绩效。
  • 从公司规模来看，2022年大型企业细分收益占有率占比最大，为56.2%。大规模营运的复杂性以及这些公司与消费者互动的接触点的多样性需要更全面、适应性更强的受众分析解决方案。这些工具对于集中来自各种来源的资料至关重要，包括电子商务平台、多种行销管道和客户服务互动。
  • 按最终用途产业来看，IT 和通讯产业预计在预测期内将以 14.6% 的复合年增长率增长最高。该产业数位化转型措施的激增导致各种来源的资料生成呈指数级增长，包括行动装置、网路互动、物联网小工具和数位服务。这种资料涌入迫切需要强大的受众分析工具来处理、解释和利用这种多样化的资料生态系统。
  • 北美地区在 2022 年以 29.9% 的收益占有率占据市场主导地位。该地区对资料主导决策的重视，加上线上广告和电子商务活动的激增，正在推动对受众分析工具的需求。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章市场变数、趋势与范围展望

  • 市场体系展望
  • 受众分析 市场价值链分析
  • 受众分析市场动态
  • 产业分析-波特五力分析
  • 受众分析市场 PESTEL 分析
  • COVID-19 对受众分析市场的影响

第 4 章 受众分析市场：组件展望

  • 2022 年和 2030 年受众分析市场（按成分分析和市场占有率）
  • 解决方案
  • 服务

第五章受众分析市场：应用前景

  • 2022 年和 2030 年受众分析市场（按应用程式分析和市场占有率）
  • 竞争分析
  • 销售和行销管理
  • 客户经验

第六章受众分析市场：公司规模展望

  • 受众分析市场，按公司规模分析和市场占有率，2022 年和 2030 年
  • 大型企业
  • 中小企业

第七章受众分析市场：最终用途产业展望

  • 2022 年和 2030 年受众分析市场（按最终用途行业分析和市场占有率）
  • 资讯科技和通讯
  • 卫生保健

第八章受众分析市场：区域估计与趋势分析

  • 2022 年和 2030 年按地区分類的受众分析市场占有率
  • 北美洲
    • 按组成部分，2018-2030
    • 按申请，2018-2030
    • 按公司规模划分，2018-2030
    • 依最终用途产业划分，2018-2030
    • 美国
    • 加拿大
  • 欧洲
    • 按组成部分，2018-2030
    • 按申请，2018-2030
    • 按公司规模划分，2018-2030
    • 依最终用途产业划分，2018-2030
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 按组成部分，2018-2030
    • 按申请，2018-2030
    • 按公司规模划分，2018-2030
    • 依最终用途产业划分，2018-2030
    • 印度
    • 中国
    • 日本
    • 澳洲
  • 拉丁美洲
    • 按组成部分，2018-2030
    • 按申请，2018-2030
    • 按公司规模划分，2018-2030
    • 依最终用途产业划分，2018-2030
    • 巴西
    • 墨西哥
    • 智利
  • 中东和非洲
    • 按组成部分，2018-2030
    • 按申请，2018-2030
    • 按公司规模划分，2018-2030
    • 依最终用途产业划分，2018-2030
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第九章受众分析市场竞争形势

  • 主要市场参与企业
    • Adobe
    • Oracle
    • IBM Corporation
    • SAS Institute Inc.
    • Google LLC
    • Audience
    • Comscore, Inc.
    • Sightcorp
    • Unifi Software
    • Telmar
    • Quividi
    • AnalyticsOwl
    • Akamai Technologies
    • NetBase Solutions
    • JCDecaux Group
  • 2022年主要企业市场占有率分析
  • 2022 年公司分类/定位分析
  • 策略规划
    • 扩张
    • 获得
    • 合作
    • 产品/服务发布
    • 合伙
    • 客户经验
Product Code: GVR-4-68040-155-6

Audience Analytics Market Growth & Trends:

The global audience analytics market size is anticipated to reach USD 9.96 billion by 2030, registering a CAGR of 11.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights:

  • Based on components, the solutions segment accounted for the highest revenue share of 66.8% in 2022. The solutions segment includes predictive analytics. It is intended to assist businesses in realizing their untapped potential. It helps in identifying hidden patterns in the data, which, when used effectively, reveal meaningful customer insights. AI and ML are the most significant contributors to predictive analytics
  • Based on application, the sales and marketing segment is projected to grow at the fastest CAGR of 15.3% over the forecast period. The advent of AI-powered analytics tools has provided a deeper level of precision and real-time analysis, allowing marketers to adapt strategies on the fly and optimize campaign performance
  • Based on enterprise size, the large-size enterprises segment held the largest revenue share of 56.2% in 2022. The intricacies of large-scale operations and the diverse touchpoints through which these enterprises interact with consumers necessitate more comprehensive and adaptable Audience Analytics solutions. These tools are crucial in aggregating data from various sources like e-commerce platforms, multiple marketing channels, customer service interactions, and more
  • Based on end-use industry, the IT & telecommunication segment is expected to grow at the highest CAGR of 14.6% during the forecast period. The surge in digital transformation initiatives within this sector has led to an exponential increase in data generation from various sources, such as mobile devices, network interactions, IoT gadgets, and digital services. This data influx has created a pressing need for robust audience analytics tools capable of processing, interpreting, and leveraging this diverse data ecosystem
  • North America dominated the market with the largest revenue share of 29.9% in 2022. The region's emphasis on data-driven decision-making, coupled with the surge in online advertising and e-commerce activities, has intensified the demand for audience analysis tools

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
  • 1.4. Research Assumptions
  • 1.5. List of Data Sources
    • 1.5.1. Secondary sources
    • 1.5.2. Primary sources

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segmental Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Audience Analytics Market Value Chain Analysis
  • 3.3. Audience Analytics Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint/challenge analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
    • 3.4.1. Supplier power
    • 3.4.2. Buyer power
    • 3.4.3. Substitution threat
    • 3.4.4. Threat of new entrants
    • 3.4.5. Competitive rivalry
  • 3.5. Audience Analytics Market PESTEL Analysis
    • 3.5.1. Political landscape
    • 3.5.2. Economic landscape
    • 3.5.3. Social landscape
    • 3.5.4. Technology landscape
    • 3.5.5. Environmental landscape
    • 3.5.6. Legal landscape
  • 3.6. Impact of COVID-19 on the Audience Analytics Market

Chapter 4. Audience Analytics Market: Component Outlook

  • 4.1. Audience Analytics Market, By Component Analysis & Market Share, 2022 & 2030
  • 4.2. Solution
    • 4.2.1. Solution market estimates and forecasts, 2018 - 2030 (USD Million)
    • 4.2.2. Solution market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 4.3. Services
    • 4.3.1. Services market estimates and forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Services market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 5. Audience Analytics Market: Application Outlook

  • 5.1. Audience Analytics Market, By Application Analysis & Market Share, 2022 & 2030
  • 5.2. Competitive Analysis
    • 5.2.1. Competitive analysis market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.2.2. Competitive analysis market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 5.3. Sales & Marketing Management
    • 5.3.1. Sales & marketing management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.3.2. Sales & marketing management market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 5.4. Customer Experience
    • 5.4.1. Customer experience market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.4.2. Customer experience market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 6. Audience Analytics Market: Enterprise Size Outlook

  • 6.1. Audience Analytics Market, By Enterprise Size Analysis & Market Share, 2022 & 2030
  • 6.2. Large Size Enterprises
    • 6.2.1. Large size enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
    • 6.2.2. Large size enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 6.3. Small and Medium-Sized Enterprises
    • 6.3.1. Small and medium-sized enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
    • 6.3.2. Small and medium-sized enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 7. Audience Analytics Market: End-use Industry Outlook

  • 7.1. Audience Analytics Market, By End-use Industry Analysis & Market Share, 2022 & 2030
  • 7.2. IT & Telecommunication
    • 7.2.1. IT & telecommunication market estimates and forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. IT & telecommunication market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 7.3. Healthcare
    • 7.3.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. Healthcare market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Audience Analytics Market Share by Region, 2022 & 2030
  • 8.2. North America
    • 8.2.1. North America market estimates and forecasts, 2018 - 2030
    • 8.2.2. North America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.2.3. North America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.2.4. North America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.2.5. North America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.2.6. U.S.
      • 8.2.6.1. U.S. market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.2.6.2. U.S. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.2.6.3. U.S. market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.2.6.4. U.S. market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.2.7. Canada
      • 8.2.7.1. Canada market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.2.7.2. Canada market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.2.7.3. Canada market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.2.7.4. Canada market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe market estimates and forecasts, 2018 - 2030
    • 8.3.2. Europe market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.3.3. Europe market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.3.4. Europe market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.3.5. Europe market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.6. UK
      • 8.3.6.1. UK market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.6.2. UK market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.6.3. UK market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.6.4. UK market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.7. Germany
      • 8.3.7.1. Germany market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.7.2. Germany market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.7.3. Germany market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.7.4. Germany market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.8. France
      • 8.3.8.1. France market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.8.2. France market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.8.3. France market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.8.4. France market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.9. Italy
      • 8.3.9.1. Italy market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.9.2. Italy market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.9.3. Italy market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.9.4. Italy market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.10. Spain
      • 8.3.10.1. Spain market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.10.2. Spain market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.10.3. Spain market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.10.4. Spain market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific market estimates and forecasts, 2018 - 2030
    • 8.4.2. Asia Pacific market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.4.3. Asia Pacific market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.4.4. Asia Pacific market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.4.5. Asia Pacific market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.6. India
      • 8.4.6.1. India market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.6.2. India market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.6.3. India market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.6.4. India market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.7. China
      • 8.4.7.1. China market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.7.2. China market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.7.3. China market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.7.4. China market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.8. Japan
      • 8.4.8.1. Japan market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.8.2. Japan market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.8.3. Japan market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.8.4. Japan market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Australia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.9.2. Australia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.9.3. Australia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.9.4. Australia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America market estimates and forecasts, 2018 - 2030
    • 8.5.2. Latin America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.5.3. Latin America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.5.4. Latin America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.5.5. Latin America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.6. Brazil
      • 8.5.6.1. Brazil market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.6.2. Brazil market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.6.3. Brazil market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.6.4. Brazil market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.7. Mexico
      • 8.5.7.1. Mexico market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.7.2. Mexico market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.7.3. Mexico market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.7.4. Mexico market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.8. Chile
      • 8.5.8.1. Chile market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.8.2. Chile market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.8.3. Chile market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.8.4. Chile market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Middle East & Africa market estimates and forecasts, 2018 - 2030
    • 8.6.2. Middle East & Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.6.3. Middle East & Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.6.4. Middle East & Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.6.5. Middle East & Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.6. Saudi Arabia
      • 8.6.6.1. Saudi Arabia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.6.2. Saudi Arabia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.6.3. Saudi Arabia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.6.4. Saudi Arabia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.7. UAE
      • 8.6.7.1. UAE market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.7.2. UAE market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.7.3. UAE market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.7.4. UAE market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.8. South Africa
      • 8.6.8.1. South Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.8.2. South Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.8.3. South Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.8.4. South Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)

Chapter 9. Audience Analytics Market Competitive Landscape

  • 9.1. Key Market Participants
    • 9.1.1. Adobe
    • 9.1.2. Oracle
    • 9.1.3. IBM Corporation
    • 9.1.4. SAS Institute Inc.
    • 9.1.5. Google LLC
    • 9.1.6. Audience
    • 9.1.7. Comscore, Inc.
    • 9.1.8. Sightcorp
    • 9.1.9. Unifi Software
    • 9.1.10. Telmar
    • 9.1.11. Quividi
    • 9.1.12. AnalyticsOwl
    • 9.1.13. Akamai Technologies
    • 9.1.14. NetBase Solutions
    • 9.1.15. JCDecaux Group
  • 9.2. Key Company Market Share Analysis, 2022
  • 9.3. Company Categorization/Position Analysis, 2022
  • 9.4. Strategic Mapping
    • 9.4.1. Expansion
    • 9.4.2. Acquisition
    • 9.4.3. Collaborations
    • 9.4.4. Product/service launch
    • 9.4.5. Partnerships
    • 9.4.6. Customer Experience 

List of Tables

  • Table 1 Global audience analytics market revenue estimates and forecast, by component, 2018 - 2030 (USD Million)
  • Table 2 Global audience analytics market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 3 Global audience analytics market revenue estimates and forecast, by enterprise size, 2018 - 2030 (USD Million)
  • Table 4 Global audience analytics market revenue estimates and forecast, by end-use industry, 2018 - 2030 (USD Million)
  • Table 5 Global audience analytics market revenue estimates and forecast, by region, 2018 - 2030 (USD Million)
  • Table 6 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 7 Company Market Share, 2022
  • Table 8 Company Heat Map Analysis
  • Table 9 Key Companies Undergoing Expansions
  • Table 10 Key Companies Involved in M&As
  • Table 11 Key Companies involved in partnerships and collaborations
  • Table 12 Key Companies launching new products

List of Figures

  • Fig. 1 Audience Analytics Market Segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot (1/2)
  • Fig. 8 Segment snapshot (2/2)
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Audience analytics market value, 2018 - 2030 (USD Million)
  • Fig. 11 Audience analytics market: Industry value chain analysis
  • Fig. 12 Audience analytics market: Market trends
  • Fig. 13 Audience analytics market: Porter's analysis
  • Fig. 14 Audience analytics market: PESTEL analysis
  • Fig. 15 Audience analytics market, by component: Key takeaways
  • Fig. 16 Audience analytics market, by component: Market share, 2022 & 2030
  • Fig. 17 Solution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Audience analytics market, by application: Key takeaways
  • Fig. 20 Audience analytics market, by application: Market share, 2022 & 2030
  • Fig. 21 Competitive analysis market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Sales & marketing management market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Customer experience market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Audience analytics market, by enterprise size: Key takeaways
  • Fig. 25 Audience analytics market, by enterprise size: Market share, 2022 & 2030
  • Fig. 26 Large size enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Small and medium-sized enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Audience analytics market, by end-use Industry: Key takeaways
  • Fig. 29 Audience analytics market, by end-use Industry: Market share, 2022 & 2030
  • Fig. 30 IT & telecommunication market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Global audience analytics market revenue, by region, 2022 & 2030 (USD Million)
  • Fig. 33 North America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 U.S. audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Canada audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Europe audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 UK audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Germany audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 France audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Italy audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Asia Pacific audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 India audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 China audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Japan audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Australia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Latin America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Brazil audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Mexico audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Chile audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Middle East & Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Saudi Arabia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 UAE audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 South Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Key company categorization
  • Fig. 55 Audience analytics market - Key company market share analysis, 2022
  • Fig. 56 Strategic Framework