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封面
市场调查报告书
商品编码
1493382

美国沉浸式技术市场规模、份额、趋势分析报告：按组件、按技术、按应用、按行业、细分市场预测，2024-2030 年

U.S. Immersive Technology Market Size, Share & Trends Analysis Report By Component, By Technology, By Application, By Industry, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

美国沉浸式技术市场成长与趋势：

Grand View Research, Inc.最新报告显示，预计到2030年，美国身临其境型技术市场规模将达到474.9亿美元，2024年至2030年复合年增长率为23.9%。

技术的快速进步和对身临其境型技术设备不断增长的需求预计将推动成长。

市场正在经历高水准的技术创新，新的软体解决方案和改进的用户体验推动着发展。企业越来越多地采用语音辨识、机器学习和电脑视觉等人工智慧主导的技术，以增强使用者与沉浸式技术和设备的互动。社群媒体平台、娱乐、医疗保健和教育是身临其境型科技需求不断增长的重要领域。

跨国品牌正在其网站和应用程式上采用身临其境型技术，让客户可以在舒适的家中虚拟地尝试和体验产品，从而增加线上订单和网站广告曝光率。时尚和零售品牌正在与社群媒体公司合作，使用扩增实境(AR) 和混合实境(MR) 等身临其境型技术来推广新产品并与客户互动。

美国沉浸式技术市场报告亮点：

  • 2023年，硬体将占据最大的市场占有率，达到48.4%。身临其境型技术设备（包括 VR 和 MR 耳机）使用感测器、显示器和麦克风等硬体组件。由于在培训和技能开发中使用身临其境型技术耳机，预计对硬体的需求将大幅增长。
  • VR技术在2023年占据最大的市场占有率。 VR头戴装置需求的快速成长正在推动这一领域的发展。 VR头戴装置广泛应用于游戏、教育和医疗保健领域。
  • 2023 年，培训和学习应用程式占据最大的市场占有率。 VR头戴装置用于受控环境中的模拟训练，广泛应用于教育、医疗、紧急服务和航空业。
  • 2023年，游戏产业占据最大的市场占有率。 PlayStation、Meta 和任天堂等公司正在推出VR头戴装置和支援 VR 的游戏，为游戏玩家提供第一人称观点，并为控制器提供触觉回馈，创造真正身临其境的游戏体验。
  • 2023 年 9 月，Meta 宣布与 15 所美国大学合作开展一项新计划，利用沉浸式技术教导学生。 Meta 宣布在 Meta Quest 商店中添加教育架，供用户存取教育内容。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章美国沉浸式技术市场变数、趋势与范围

  • 市场体系展望
    • 美国沉浸式技术市场前景
  • 产业价值链分析
    • 製造/技术趋势
    • 销售管道分析
    • 潜在最终用户列表
  • 法律规范
  • 影响美国沉浸式技术市场价格的因素
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
    • 行业机会
  • 产业分析工具
    • 波特五力分析
    • 宏观环境分析

第四章美国沉浸式技术市场：成分估算与趋势分析

  • 2023年和2030年零件变化分析和市场占有率
  • 按组成部分，2018-2030
  • 硬体
  • 软体/平台
  • 服务

第五章美国沉浸式科技市场：技术预估与趋势分析

  • 2023年及2030年技术变革分析及市场占有率
  • 按技术划分，2018-2030
  • 虚拟实境（VR）
  • 扩增实境（AR）
  • 混合实境（MR）
  • 其他的

第六章美国沉浸式科技市场：应用预估及趋势分析

  • 2023年和2030年应用变化分析和市场占有率
  • 按申请，2018年至2030年
  • 培训和学习
  • 紧急服务
  • 产品开发
  • 销售与行销
  • 其他的

第七章美国沉浸式科技市场：产业预测与趋势分析

  • 2023年及2030年产业变化分析及市场占有率
  • 按行业划分，2018-2030
  • 航太和国防
  • 製造业
  • 车
  • 教育
  • 媒体和娱乐
  • 游戏
  • 卫生保健
  • 零售/电子商务
  • 其他的

第八章美国沉浸式技术市场-竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 2023 年公司状况分析
  • 企业热力图分析
  • 策略规划
  • 公司简介
    • Meta
    • Barco NV
    • Eon Reality
    • Google LLC（Alphabet INC.）
    • Magic leap
    • Microsoft Corporation
    • IBM Corporation
    • HTC Corporation
    • Sony Corporation
    • Samsung Electronics CO. Ltd.
    • Ultraleap Limited（Leap Motion. Inc.）
Product Code: GVR-4-68040-290-9

U.S. Immersive Technology Market Growth & Trends:

The U.S. immersive technology market size is expected to reach USD 47.49 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rapid advancement of technology and increasing demand for immersive technology devices are expected to drive the growth.

The degree of innovation is high in the market, new software solutions and improved user experiences driving the evolution. Companies are increasingly adopting AI-driven technologies such as speech recognition, machine learning, and computer vision to enhance user interactions in immersive technology devices. Social media platforms, entertainment, healthcare, and education are the prominent sectors to experience growing demand for immersive technology.

Multinational brands have adopted immersive technology into their websites and applications, allowing customers to try and experience products virtually without leaving home, which has increased online orders and website impressions. Fashion and retail brands collaborate with social media companies to advertise their new products through immersive technology such as Augmented Reality (AR) and Mixed Reality (MR) to interact with customers.

U.S. Immersive Technology Market Report Highlights:

  • The hardware component held the largest market share of 48.4% in 2023. Immersive technology devices including VR and MR headsets use hardware components such as sensors, displays, and microphones. With the use of immersive technology headsets in training and skill development, the demand for hardware is expected to grow significantly.
  • VR technology held the largest market share in 2023.The rapid growth in demand for VR headsets is driving the segment. VR headsets are being widely adopted in gaming, education, and healthcare sectors.
  • Training & learning application held the largest market share in 2023. VR headsets are used in simulation training in controlled environments and are widely being used in education, healthcare, emergency services and aviation industry.
  • Gaming industry held the largest market share in 2023. Companies such as PlayStation, Meta, and Nintendo have introduced VR headsets and VR compatible games that give first-person perspective to gamers and give haptic feedback on controllers which creates a truly immersive gaming experience.
  • In September 2023,Meta announced a new program with 15 U.S. universities that is expected to teach students using immersive technology. Meta announced that they would add an education shelf in the Meta Quest store for users to access educational content.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Immersive Technology Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. U.S. Immersive Technology Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Manufacturing/ Technology Trends
    • 3.2.2. Sales Channel Analysis
    • 3.2.3. List of Potential End-Users
  • 3.3. Regulatory Framework
  • 3.4. Factors Influencing Prices of U.S. Immersive Technology Market
  • 3.5. Market Dynamics
    • 3.5.1. Market Driver Analysis
    • 3.5.2. Market Restraint Analysis
    • 3.5.3. Industry Challenges
    • 3.5.4. Industry Opportunities
  • 3.6. Industry Analysis Tools
    • 3.6.1. Porter's Five Forces Analysis
    • 3.6.2. Macro-environmental Analysis

Chapter 4. U.S. Immersive Technology Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2023 & 2030
  • 4.2. U.S. Immersive Technology Market Estimates & Forecast, By Component, 2018 to 2030 (USD Million)
  • 4.3. Hardware
    • 4.3.1. Hardware Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. HMD
      • 4.3.2.1. HMD Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.3. GTD
      • 4.3.3.1. GTD Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.4. PDW
      • 4.3.4.1. PDW Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Software/Platform
    • 4.4.1. Software/Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Services
    • 4.5.1. Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.5.2. Professional Services
      • 4.5.2.1. Professional Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.5.3. Managed Services
      • 4.5.3.1. Managed Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Immersive Technology Market: Technology Estimates & Trend Analysis

  • 5.1. Technology Movement Analysis & Market Share, 2023 & 2030
  • 5.2. U.S. Immersive Technology Market Estimates & Forecast, By Technology, 2018 to 2030 (USD Million)
  • 5.3. Virtual Reality (VR)
    • 5.3.1. Virtual Reality (VR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Augmented Reality (AR)
    • 5.4.1. Augmented Reality (AR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Mixed Reality (MR)
    • 5.5.1. Mixed Reality (MR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Others
    • 5.6.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. Immersive Technology Market: Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 6.2. U.S. Immersive Technology Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
  • 6.3. Training & Learning
    • 6.3.1. Training & Learning Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Emergency Services
    • 6.4.1. Emergency Services Immersive Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Product Development
    • 6.5.1. Product Development Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Sales & Marketing
    • 6.6.1. Sales & Marketing Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Others
    • 6.7.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. U.S. Immersive Technology Market: Industry Estimates & Trend Analysis

  • 7.1. Industry Movement Analysis & Market Share, 2023 & 2030
  • 7.2. U.S. Immersive Technology Market Estimates & Forecast, By Industry, 2018 to 2030 (USD Million)
  • 7.3. Aerospace & Defense
    • 7.3.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Manufacturing
    • 7.4.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Automotive
    • 7.5.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Education
    • 7.6.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.7. Media & Entertainment
    • 7.7.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.8. Gaming
    • 7.8.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.9. Healthcare
    • 7.9.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.10. Retail & E-commerce
    • 7.10.1. Retail & E-commerce Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.11. Others
    • 7.11.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. U.S. Immersive Technology Market - Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Position Analysis, 2023
  • 8.4. Company Heat Map Analysis
  • 8.5. Strategy Mapping
  • 8.6. Company Profiles
    • 8.6.1. Meta
      • 8.6.1.1. Participant's overview
      • 8.6.1.2. Financial performance
      • 8.6.1.3. Product benchmarking
      • 8.6.1.4. Recent developments
    • 8.6.2. Barco NV
      • 8.6.2.1. Participant's overview
      • 8.6.2.2. Financial performance
      • 8.6.2.3. Product benchmarking
      • 8.6.2.4. Recent developments
    • 8.6.3. Eon Reality
      • 8.6.3.1. Participant's overview
      • 8.6.3.2. Financial performance
      • 8.6.3.3. Product benchmarking
      • 8.6.3.4. Recent developments
    • 8.6.4. Google LLC (Alphabet INC.)
      • 8.6.4.1. Participant's overview
      • 8.6.4.2. Financial performance
      • 8.6.4.3. Product benchmarking
      • 8.6.4.4. Recent developments
    • 8.6.5. Magic leap
      • 8.6.5.1. Participant's overview
      • 8.6.5.2. Financial performance
      • 8.6.5.3. Product benchmarking
      • 8.6.5.4. Recent developments
    • 8.6.6. Microsoft Corporation
      • 8.6.6.1. Participant's overview
      • 8.6.6.2. Financial performance
      • 8.6.6.3. Product benchmarking
      • 8.6.6.4. Recent developments
    • 8.6.7. IBM Corporation
      • 8.6.7.1. Participant's overview
      • 8.6.7.2. Financial performance
      • 8.6.7.3. Product benchmarking
      • 8.6.7.4. Recent developments
    • 8.6.8. HTC Corporation
      • 8.6.8.1. Participant's overview
      • 8.6.8.2. Financial performance
      • 8.6.8.3. Product benchmarking
      • 8.6.8.4. Recent developments
    • 8.6.9. Sony Corporation
      • 8.6.9.1. Participant's overview
      • 8.6.9.2. Financial performance
      • 8.6.9.3. Product benchmarking
      • 8.6.9.4. Recent developments
    • 8.6.10. Samsung Electronics CO. Ltd.
      • 8.6.10.1. Participant's overview
      • 8.6.10.2. Financial performance
      • 8.6.10.3. Product benchmarking
      • 8.6.10.4. Recent developments
    • 8.6.11. Ultraleap Limited (Leap Motion. Inc.)
      • 8.6.11.1. Participant's overview
      • 8.6.11.2. Financial performance
      • 8.6.11.3. Product benchmarking
      • 8.6.11.4. Recent developments
    • 8.6.12. Comp 12
      • 8.6.12.1. Participant's overview
      • 8.6.12.2. Financial performance
      • 8.6.12.3. Product benchmarking
      • 8.6.12.4. Recent developments

List of Tables

  • Table 1 List of abbreviations
  • Table 2 U.S. immersive technology market, by component, 2018 - 2030 (USD Million)
  • Table 3 U.S. immersive technology market, by technology, 2018 - 2030 (USD Million)
  • Table 4 U.S. immersive technology market, by application, 2018 - 2030 (USD Million)
  • Table 5 U.S. immersive technology market, by industry, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market Research Process
  • Fig. 2 Data Triangulation Techniques
  • Fig. 3 Primary Research Pattern
  • Fig. 4 Market Research Approaches
  • Fig. 5 QFD Modeling For Market Share Assessment
  • Fig. 6 Information Procurement
  • Fig. 7 Market Formulation and Validation
  • Fig. 8 Data Validating & Publishing
  • Fig. 9 Market Segmentation & Scope
  • Fig. 10 U.S. Immersive Technology Market Snapshot
  • Fig. 11 Segment Snapshot (1/2)
  • Fig. 12 Segment Snapshot (1/2)
  • Fig. 13 Competitive Landscape Snapshot
  • Fig. 14 Parent market outlook
  • Fig. 15 U.S. Immersive Technology Market Value, 2023 (Revenue, USD Million)
  • Fig. 16 U.S. Immersive Technology Market - Value Chain Analysis
  • Fig. 17 U.S. Immersive Technology Market - Price Trend Analysis 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 U.S. Immersive Technology Market - Market Dynamics
  • Fig. 19 U.S. Immersive Technology Market - Porter's Five Forces Analysis
  • Fig. 20 U.S. Immersive Technology Market - PESTEL Analysis
  • Fig. 21 U.S. Immersive Technology Market Estimates & Forecasts, By Component: Key Takeaways
  • Fig. 22 U.S. Immersive Technology Market Share, By Component, 2023 & 2030
  • Fig. 23 Hardware Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Software/Platform Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 U.S. Immersive Technology Market Estimates & Forecasts, By Technology: Key Takeaways
  • Fig. 27 U.S. Immersive Technology Market Share, By Technology, 2023 & 2030
  • Fig. 28 Virtual Reality (VR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Augmented Reality (AR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Mixed Reality (MR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 32 U.S. Immersive Technology Market Estimates & Forecasts, By Application: Key Takeaways
  • Fig. 33 U.S. Immersive Technology Market Share, By Application, 2023 & 2030
  • Fig. 34 Training & Learning Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 Emergency Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 36 Product Development Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 Sales & Marketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 38 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 39 U.S. Immersive Technology Market Estimates & Forecasts, By Industry: Key Takeaways
  • Fig. 40 U.S. Immersive Technology Market Share, By Industry, 2023 & 2030
  • Fig. 41 Aerospace & Defense Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 Manufacturing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 Automotive Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 44 Education Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 45 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 46 Gaming Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 47 Healthcare Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 48 Retail & E-commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 49 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 50 Key Company Categorization
  • Fig. 51 Company Market Positioning
  • Fig. 52 Strategy Mapping