查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1554119

免费广告支援的串流电视市场规模、份额、趋势分析报告：按类型、设备类型、内容类型、地区、细分市场预测，2024-2030 年

Free Ad-supported Streaming TV Market Size, Share & Trends Analysis Report By Type, By Device Type (Smart TVs, Mobile Devices), By Content Type, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

市场规模及趋势：

预计到 2023 年，全球免费广告支援的串流电视市场规模将达到 80.3 亿美元，预计 2024 年至 2030 年复合年增长率将达到 23.0%。

随着越来越多的观众寻求传统有线电视以外的具有成本效益的替代方案，该市场目前正在经历显着增长。为了满足不断增长的需求，许多服务正在扩大其提供的内容范围，包括原创节目和体育直播。有针对性的广告也变得越来越复杂，越来越多的服务利用资料和分析为观众提供高度个人化的广告体验。因此，市场预计将继续成长和发展。

几个关键的宏观经济因素、高速网路连线的普及以及串流媒体技术的进步使消费者更容易存取和享受串流内容，在 FAST 市场的成长中发挥了重要作用。此外，数位广告的兴起以及广告预算向线上平台的转移正在促使串流媒体服务提供广告的免费内容。此外，由于不断变化的客户偏好、多样化内容选项的可用性、区域特殊性和宏观经济基本面，该市场正在全球范围内经历显着增长。随着对方便且价格实惠的串流媒体服务的需求不断增加，FAST 市场有望进一步成长和创新，以满足消费者不断变化的需求。

FAST 频道相对于传统付费电视服务的成本优势是支持免费广告电视市场成长的关键驱动力。各种各样的客户正在寻找价格实惠的替代品来取代昂贵的有线和卫星电视。 FAST Channel提案免费观看各种内容的方式，包括电影、电视节目、新闻和体育，这使其成为对精打细算的观众有吸引力的频道。这些频道提供来自传统广播公司数位原民创作者的内容，为观众提供比传统电视频道更广泛的选择。这种多样性吸引了具有不同兴趣的受众，提高了参与度并推动了市场成长。

目录

第一章调查方法和范围

第 2 章执行摘要

第 3 章免费广告支援的串流电视 (FAST) 市场变数、趋势和范围

  • 市场介绍/系统展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业机会
    • 产业挑战
  • 免费的广告支援串流电视 (FAST) 市场分析工具
    • 波特的分析
    • PESTEL分析

第 4 章免费广告支援的串流电视 (FAST) 市场：类型估计和趋势分析

  • 细分仪表板
  • 免费广告支援的串流电视 (FAST) 市场：类型变化分析，百万美元，2023-2030 年
  • 线性通道
  • 视讯点播

第五章免费广告支援的串流电视（FAST）市场：设备类型的估计和趋势分析

  • 细分仪表板
  • 免费广告支援的串流电视 (FAST) 市场：按装置类型分類的变化分析，百万美元，2023 年和 2030 年
  • 智慧电视
  • 行动装置
  • 其他的

第 6 章免费广告支援的串流电视 (FAST) 市场：内容类型估计和趋势分析

  • 细分仪表板
  • 免费广告支援的串流电视 (FAST) 市场：内容类型变化分析，百万美元，2023-2030 年
  • 电影
  • 电视节目
  • 讯息
  • 运动的
  • 生活风格娱乐
  • 其他的

第 7 章免费广告支援的串流电视 (FAST) 市场：区域估计和趋势分析

  • 2023 年和 2030 年免费广告支援的串流电视 (FAST)市场占有率（按地区）
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第八章 竞争格局

  • 最新趋势与影响分析：主要市场参与企业
  • 公司分类
  • 公司市场定位
  • 公司市场占有率分析
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係与协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • Amazon.com, Inc.
    • Crackle
    • Peacock TV LLC
    • Plex
    • Pluto TV
    • Roku, Inc
    • Sling TV
    • Tubi TV
    • Vudu
    • Xumo, Inc.
Product Code: GVR-4-68040-420-8

Market Size & Trends:

The global free ad-supported streaming TV market size was estimated at USD 8.03 billion in 2023 and is estimated to reach at a CAGR of 23.0% from 2024 to 2030. The market is currently experiencing significant growth, as more viewers look for cost-effective alternatives to traditional cable TV. To meet growing demand, many services are broadening their content offerings, including original programming and live sports. Additionally, targeted advertising is becoming increasingly advanced, as services utilize data and analytics to provide viewers with highly personalized ad experiences. As a result, the market is expected to continue to grow and evolve in the coming years.

Several significant macroeconomic factors, the increasing availability of high-speed internet connections, and advancements in streaming technology have made it easier for consumers to access and enjoy streaming content and have played a major role in the growth of the FAST market. Additionally, the rise of digital advertising and the shift in advertising budgets towards online platforms have incentivized streaming services to offer free content supported by advertisements. Furthermore, the market is experiencing substantial growth worldwide due to evolving customer preferences, the availability of diverse content options, local special circumstances, and underlying macroeconomic factors. With the increasing demand for convenient and affordable streaming services, the FAST market is poised to grow and innovate further to meet the evolving needs of consumers.

The cost advantage of FAST channels over traditional pay-TV services is a key driver behind the growth of the free ad-supported TV market. Various customers are seeking for reasonable substitutes to expensive cable or satellite TV. FAST channels propose a free approach to a diverse range of content, including movies, TV shows, news, and sports, making them attractive to budget-conscious viewers. These channels feature content from both traditional broadcasters and digital-native creators, providing audiences with a wider selection than conventional TV channels. This variety appeals to viewers with diverse interests, boosting engagement and fueling market growth.

Global Free Ad-supported Streaming TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global Free Ad-supported Streaming TV (FAST) market report based on type, device type, content type, and region:

  • By Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Linear Channel
  • Video-on-demand
  • By Device Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Smart TVs
  • Mobile Devices
  • Others
  • By Content Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Movies
  • Music & Entertainment
  • News
  • Sports
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • Middle East and Africa (MEA)
    • Kingdom of Saudi Arabia
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Free Ad-supported Streaming TV (FAST) Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Opportunities
    • 3.2.4. Industry Challenges
  • 3.3. Free Ad-supported Streaming TV (FAST) Market Analysis Tools
    • 3.3.1. Porter's Analysis
    • 3.3.2. PESTEL Analysis

Chapter 4. Free Ad-supported Streaming TV (FAST) Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Free Ad-supported Streaming TV (FAST) Market: Type Movement Analysis, USD Million, 2023 & 2030
  • 4.3. Linear Channel
    • 4.3.1. Linear Channel Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Video-on-demand
    • 4.4.1. Video-on-demand Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Free Ad-supported Streaming TV (FAST) Market: Device Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Free Ad-supported Streaming TV (FAST) Market: Device Type Movement Analysis, USD Million, 2023 & 2030
  • 5.3. Smart TVs
    • 5.3.1. Smart TVs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Mobile devices
    • 5.4.1. Mobile Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Others
    • 5.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Free Ad-supported Streaming TV (FAST) Market: Content Type Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Free Ad-supported Streaming TV (FAST) Market: Content Type Movement Analysis, USD Million, 2023 & 2030
  • 6.3. Movies
    • 6.3.1. Movies Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. TV Shows
    • 6.4.1. TV Shows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. News
    • 6.5.1. News Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Sports
    • 6.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Lifestyle and Entertainment
    • 6.7.1. Lifestyle and Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.8. Others
    • 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Free Ad-supported Streaming TV (FAST) Market: Regional Estimates & Trend Analysis

  • 7.1. Free Ad-supported Streaming TV (FAST) Market Share, By Region, 2023 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.2. KSA
      • 7.6.2.1. KSA Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.3. UAE
      • 7.6.3.1. UAE Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Market Positioning
  • 8.4. Company Market Share Analysis
  • 8.5. Company Heat Map Analysis
  • 8.6. Strategy Mapping
    • 8.6.1. Expansion
    • 8.6.2. Mergers & Acquisition
    • 8.6.3. Partnerships & Collaborations
    • 8.6.4. New Product Launches
    • 8.6.5. Research And Development
  • 8.7. Company Profiles
    • 8.7.1. Amazon.com, Inc.
      • 8.7.1.1. Participant's Overview
      • 8.7.1.2. Financial Performance
      • 8.7.1.3. Product Benchmarking
      • 8.7.1.4. Recent Developments
    • 8.7.2. Crackle
      • 8.7.2.1. Participant's Overview
      • 8.7.2.2. Financial Performance
      • 8.7.2.3. Product Benchmarking
      • 8.7.2.4. Recent Developments
    • 8.7.3. Peacock TV LLC
      • 8.7.3.1. Participant's Overview
      • 8.7.3.2. Financial Performance
      • 8.7.3.3. Product Benchmarking
      • 8.7.3.4. Recent Developments
    • 8.7.4. Plex
      • 8.7.4.1. Participant's Overview
      • 8.7.4.2. Financial Performance
      • 8.7.4.3. Product Benchmarking
      • 8.7.4.4. Recent Developments
    • 8.7.5. Pluto TV
      • 8.7.5.1. Participant's Overview
      • 8.7.5.2. Financial Performance
      • 8.7.5.3. Product Benchmarking
      • 8.7.5.4. Recent Developments
    • 8.7.6. Roku, Inc
      • 8.7.6.1. Participant's Overview
      • 8.7.6.2. Financial Performance
      • 8.7.6.3. Product Benchmarking
      • 8.7.6.4. Recent Developments
    • 8.7.7. Sling TV
      • 8.7.7.1. Participant's Overview
      • 8.7.7.2. Financial Performance
      • 8.7.7.3. Product Benchmarking
      • 8.7.7.4. Recent Developments
    • 8.7.8. Tubi TV
      • 8.7.8.1. Participant's Overview
      • 8.7.8.2. Financial Performance
      • 8.7.8.3. Product Benchmarking
      • 8.7.8.4. Recent Developments
    • 8.7.9. Vudu
      • 8.7.9.1. Participant's Overview
      • 8.7.9.2. Financial Performance
      • 8.7.9.3. Product Benchmarking
      • 8.7.9.4. Recent Developments
    • 8.7.10. Xumo, Inc.
      • 8.7.10.1. Participant's Overview
      • 8.7.10.2. Financial Performance
      • 8.7.10.3. Product Benchmarking
      • 8.7.10.4. Recent Developments

List of Tables

  • Table 1 Global Free Ad-supported Streaming TV Market by Type, 2018 - 2030 (USD Million)
  • Table 2 Global Free Ad-supported Streaming TV Market by Device Type, 2018 - 2030 (USD Million)
  • Table 3 Global Free Ad-supported Streaming TV Market by content type 2018 - 2030 (USD Million)
  • Table 4 Global Free Ad-supported Streaming TV Market by region, 2018 - 2030 (USD Million)
  • Table 5 North America Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 6 Europe Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 7 Asia Pacific Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 8 Latin America Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 9 MEA Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 10 Key companies launching new products/services
  • Table 11 Key companies engaged in mergers & acquisition
  • Table 12 Key companies engaged in Research & development
  • Table 13 Key Companies engaged in expansion

List of Figures

  • Fig. 1 Free Ad-supported Streaming TV Market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Market formulation & validation
  • Fig. 7 Free Ad-supported Streaming TV Market snapshot
  • Fig. 8 Free Ad-supported Streaming TV Market segment snapshot
  • Fig. 9 Free Ad-supported Streaming TV Market competitive landscape snapshot
  • Fig. 10 Market driver impact analysis
  • Fig. 11 Market restraint impact analysis
  • Fig. 12 Free Ad-supported Streaming TV Market, type outlook key takeaways (USD Million)
  • Fig. 13 Free Ad-supported Streaming TV Market: type movement analysis
  • Fig. 14 Linear Channel market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Video-on-demand market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Free Ad-supported Streaming TV Market: Device Type outlook key takeaways (USD Million)
  • Fig. 17 Free Ad-supported Streaming TV Market: Device Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 18 Smart TVs market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Mobile Devices market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Free Ad-supported Streaming TV Market: Content Type outlook key takeaways (USD Million)
  • Fig. 21 Free Ad-supported Streaming TV Market: Content Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 22 Movies market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 TV Shows market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 News market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Sports market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Lifestyle and Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Regional marketplace: Key takeaways
  • Fig. 29 Free Ad-supported Streaming TV Market: Regional outlook, 2024 & 2030 (USD Million)
  • Fig. 30 North America Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 U.S. Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Canada Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Mexico Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Europe Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 UK Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Germany Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 France Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Asia Pacific Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 China Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Japan Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 India Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 South Korea Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Australia Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Latin America Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Brazil Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 MEA Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 KSA Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 UAE Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 South Africa Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Company Categorization
  • Fig. 51 Company Market Positioning
  • Fig. 52 Strategy framework