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市场调查报告书
商品编码
1571624

电线电缆市场规模、份额和趋势分析报告：2024-2030 年按电压、安装位置、最终用途和地区进行的预测

Wires And Cables Market Size, Share & Trends Analysis Report By Voltage (Low, Medium, High, Extra-High), By Installation (Overhead, Underground), By End Use, And Regional Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

电线电缆市场的成长与趋势：

预计2030年，全球电线电缆市场规模将达2,816.4亿美元，2024年至2030年复合年增长率为4.1%。

电线电缆是世界各地基础设施发展的重要组成部分之一。对可再生能源发电的投资增加和政府倡议正在推动世界各地电线和电缆的采用。基础设施升级资金的增加以及对复杂输电和配电系统的需求是预测期内推动市场的关键因素。

铁路、隧道、隧道照明和交通灯、商业建筑、住宅建筑、工业建筑等基础设施的发展、现代化和升级以及智慧电网技术的实施预计将推动全球市场。国防、航太和电讯等产业正在转向新的基础设施和建筑，推动了全球对电缆和电线的需求。技术升级需要各种服务，例如网路存取和通讯。扩容和升级直接增加了对通讯电缆、仪器电缆、乙太网路电缆等电缆的需求。

政府在农村电气化方面的措施也在整体市场成长中发挥重要作用。农村电气化包括发展电力基础设施、改善通讯和为家庭提供连接等行动。农村电气化预计将在未来几年推动电线和电缆的需求。

例如，根据印度政府电力部的数据，在 Deen Dayal Upadhyay Gram Jyoti Yojana (DDUGJY) 的农村电气化部门的领导下，2,630 万贫困线以下的家庭已经通电。智慧电网降低了与传统系统相关的常见成本，例如由于功率损耗而产生的营运成本。它还减轻了能源价格和客户总申请的压力。在「印度製造」宣传活动中，印度政府的目标是到 2021 年在智慧城市倡议中安装 1.3 亿个智慧电錶。该安装是在 2019 年每月消费量超过 200 台的消费群上完成的。在美国等其他国家，政府已采取各种措施鼓励采用智慧电网。

电线电缆市场报告亮点

  • 在预测期内，超高压领域已成为成长最快的领域。
  • 在预测期间内，架空安装部门的收益占比最大。架空安装技术是全世界应用最广的。
  • 亚太地区在全球电线电缆市场中占据主导地位，这主要得益于中国、印度等国家快速的工业化、都市化和基础设施开拓。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章 电线电缆市场的变数、趋势与范围

  • 市场介绍/系统展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
    • 产业挑战
  • 电线电缆市场分析工具
    • 波特的分析
    • PESTEL分析

第四章 电线电缆市场：按电压估算及趋势分析

  • 细分仪表板
  • 电线电缆市场：2022年及2030年电压变化分析
  • 低电压
  • 中压
  • 高电压
  • 高电压

第五章 电线电缆市场：依安装地点估价及趋势分析

  • 细分仪表板
  • 电线电缆市场：2022 年和 2030 年按安装地点的变化分析
  • 虚拟
  • 地下

第六章 电线电缆市场：依最终用途分类的估算与趋势分析

  • 细分仪表板
  • 电线电缆市场：2022 年和 2030 年最终用途的变化分析
  • 航太和国防
  • 建筑/施工
  • 石油和天然气
  • 能源和电力
  • 资讯科技和通讯
  • 车
  • 其他的

第七章 电线电缆市场：分地区预估及趋势分析

  • 2022年及2030年电线电缆市场占有率（按地区）
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第八章 竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 公司市场定位
  • 公司市场占有率分析
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係与协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • Belden Inc.
    • Encore Wire Corporation
    • Finolex Cables.
    • Fujikura Ltd.
    • Furukawa Electric Co., Ltd.
    • KEI Industries Limited.
    • LEONI AG
    • LS Cable &System Ltd.
    • Nexans
    • NKT A/S
    • Prysmian Sp A
    • Sumitomo Corporation
    • Southwire Company, LLC
    • Amphenol TPC.
    • American Wire Group
    • CommScope, Inc.
    • Eaton Corporation
    • Shanghai Shenghua Cable（Group）Co., Ltd.
    • TE Connectivity
Product Code: GVR-2-68038-704-9

Wires And Cables Market Growth & Trends:

The global wires and cables market size is expected to reach USD 281.64 billion in 2030 and is projected to grow at a CAGR of 4.1% from 2024 to 2030. Wires and cables are one of the essential components of infrastructure development across the world. The growing emphasis on investments and government initiatives to generate power from renewable sources has enforced the adoption of wires and cables across the globe. Increasing funds in the upgradation of infrastructure and the demand for refined power transmission and distribution systems are the key factors driving the market in the forecast period.

Infrastructure development, modernization, and upgradation of infrastructure such as railways, tunnels, tunnel-lighting and signaling; commercial, residential, and industrial buildings; and implementation of smart grid technology is expected to drive the global market. Sectors such as defense, aerospace, and telecom are moving towards new infrastructure and construction, which increases the demand for cables and wires across the globe. Technological upgrades require various services, such as internet access and communication. Expansions and upgrades will directly increase the demand for cables such as communication cables, instrumentation cables, Ethernet cables, and others.

The government initiatives in rural electrification also play a vital role in the growth of the overall market. Rural electrification entails actions, including setting electricity infrastructure, improved communication, and providing connectivity to households. Rural electrification is anticipated to drive the demand for wires and cables in the coming years.

For instance, according to the Ministry of Power- Government of India, 26.3 million homes below the poverty line have been electrified under the Rural Electrification section of Deen Dayal Upadhyay Gram Jyoti Yojana (DDUGJY). Smart grids diminish the general cost incurred in traditional systems, including the operational cost encountered due to loss of power. It also lowers the pressure on energy prices and total customer bills. The Indian government, under the ""Make in India"" campaign, had targeted the installation of 130 million smart meters in 2021 under Smart City Initiatives. The installation was done at the consumer base, where the monthly consumption is above 200 units by 2019. There are various steps taken by the government in other countries, such as the U.S., to encourage the smart grid's implementation.

Wires And Cables Market Report Highlights:

  • The extra-high voltage segment emerged as the fastest-growing segment over the forecast period.
  • The overhead installation segment accounted for the largest revenue during the forecast period. Overhead installation technique is the most widely used approach across the world.
  • The Asia Pacific region dominates the global wires and cables market, largely due to rapid industrialization, urbanization, and infrastructure development in countries such as China and India

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Wires and Cables Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Opportunities
    • 3.2.4. Industry Challenges
  • 3.3. Wires and Cables Market Analysis Tools
    • 3.3.1. Porter's Analysis
    • 3.3.2. PESTEL Analysis

Chapter 4. Wires and Cables Market: Voltage Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Wires and Cables Market: Voltage Movement Analysis, 2022 & 2030 (USD Million)
  • 4.3. Low Voltage
    • 4.3.1. Low Voltage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Medium Voltage
    • 4.4.1. Medium Voltage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. High Voltage
    • 4.5.1. High Voltage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6. Extra High Voltage
    • 4.6.1. Extra High Voltage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Wires and Cables Market: Installation Size Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Wires and Cables Market: Installation Size Movement Analysis, 2022 & 2030 (USD Million)
  • 5.3. Overhead
    • 5.3.1. Overhead Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Underground
    • 5.4.1. Underground Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Wires and Cables Market: End use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Wires and Cables Market: End use Movement Analysis, 2022 & 2030 (USD Million)
  • 6.3. Aerospace & Defense
    • 6.3.1. Aerospace & Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Building & Construction
    • 6.4.1. Building & Construction Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Oil & Gas
    • 6.5.1. Oil & Gas Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Energy & Power
    • 6.6.1. Energy& Power Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. IT & Telecommunication
    • 6.7.1. IT & Telecommunication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.8. Automotive
    • 6.8.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.9. Others
    • 6.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Wires and Cables Market: Regional Estimates & Trend Analysis

  • 7.1. Wires and Cables Market Share, By Region, 2022 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.3. Mexico
      • 7.5.3.1. Mexico Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.2. KSA
      • 7.6.2.1. KSA Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.3. UAE
      • 7.6.3.1. UAE Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Wires and Cables Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Market Positioning
  • 8.4. Company Market Share Analysis
  • 8.5. Company Heat Map Analysis
  • 8.6. Strategy Mapping
    • 8.6.1. Expansion
    • 8.6.2. Mergers & Acquisition
    • 8.6.3. Partnerships & Collaborations
    • 8.6.4. New Product Launches
    • 8.6.5. Research And Development
  • 8.7. Company Profiles
    • 8.7.1. Belden Inc.
      • 8.7.1.1. Participant's Overview
      • 8.7.1.2. Financial Performance
      • 8.7.1.3. Product Benchmarking
      • 8.7.1.4. Recent Developments
    • 8.7.2. Encore Wire Corporation
      • 8.7.2.1. Participant's Overview
      • 8.7.2.2. Financial Performance
      • 8.7.2.3. Product Benchmarking
      • 8.7.2.4. Recent Developments
    • 8.7.3. Finolex Cables.
      • 8.7.3.1. Participant's Overview
      • 8.7.3.2. Financial Performance
      • 8.7.3.3. Product Benchmarking
      • 8.7.3.4. Recent Developments
    • 8.7.4. Fujikura Ltd.
      • 8.7.4.1. Participant's Overview
      • 8.7.4.2. Financial Performance
      • 8.7.4.3. Product Benchmarking
      • 8.7.4.4. Recent Developments
    • 8.7.5. Furukawa Electric Co., Ltd.
      • 8.7.5.1. Participant's Overview
      • 8.7.5.2. Financial Performance
      • 8.7.5.3. Product Benchmarking
      • 8.7.5.4. Recent Developments
    • 8.7.6. KEI Industries Limited.
      • 8.7.6.1. Participant's Overview
      • 8.7.6.2. Financial Performance
      • 8.7.6.3. Product Benchmarking
      • 8.7.6.4. Recent Developments
    • 8.7.7. LEONI AG
      • 8.7.7.1. Participant's Overview
      • 8.7.7.2. Financial Performance
      • 8.7.7.3. Product Benchmarking
      • 8.7.7.4. Recent Developments
    • 8.7.8. LS Cable & System Ltd.
      • 8.7.8.1. Participant's Overview
      • 8.7.8.2. Financial Performance
      • 8.7.8.3. Product Benchmarking
      • 8.7.8.4. Recent Developments
    • 8.7.9. Nexans
      • 8.7.9.1. Participant's Overview
      • 8.7.9.2. Financial Performance
      • 8.7.9.3. Product Benchmarking
      • 8.7.9.4. Recent Developments
    • 8.7.10. NKT A/S
      • 8.7.10.1. Participant's Overview
      • 8.7.10.2. Financial Performance
      • 8.7.10.3. Product Benchmarking
      • 8.7.10.4. Recent Developments
    • 8.7.11. Prysmian S.p. A
      • 8.7.11.1. Participant's Overview
      • 8.7.11.2. Financial Performance
      • 8.7.11.3. Product Benchmarking
      • 8.7.11.4. Recent Developments
    • 8.7.12. Sumitomo Corporation
      • 8.7.12.1. Participant's Overview
      • 8.7.12.2. Financial Performance
      • 8.7.12.3. Product Benchmarking
      • 8.7.12.4. Recent Developments
    • 8.7.13. Southwire Company, LLC
      • 8.7.13.1. Participant's Overview
      • 8.7.13.2. Financial Performance
      • 8.7.13.3. Product Benchmarking
      • 8.7.13.4. Recent Developments
    • 8.7.14. Amphenol TPC.
      • 8.7.14.1. Participant's Overview
      • 8.7.14.2. Financial Performance
      • 8.7.14.3. Product Benchmarking
      • 8.7.14.4. Recent Developments
    • 8.7.15. American Wire Group
      • 8.7.15.1. Participant's Overview
      • 8.7.15.2. Financial Performance
      • 8.7.15.3. Product Benchmarking
      • 8.7.15.4. Recent Developments
    • 8.7.16. CommScope, Inc.
      • 8.7.16.1. Participant's Overview
      • 8.7.16.2. Financial Performance
      • 8.7.16.3. Product Benchmarking
      • 8.7.16.4. Recent Developments
    • 8.7.17. Eaton Corporation
      • 8.7.17.1. Participant's Overview
      • 8.7.17.2. Financial Performance
      • 8.7.17.3. Product Benchmarking
      • 8.7.17.4. Recent Developments
    • 8.7.18. Shanghai Shenghua Cable (Group) Co., Ltd.
      • 8.7.18.1. Participant's Overview
      • 8.7.18.2. Financial Performance
      • 8.7.18.3. Product Benchmarking
      • 8.7.18.4. Recent Developments
    • 8.7.19. TE Connectivity
      • 8.7.19.1. Participant's Overview
      • 8.7.19.2. Financial Performance
      • 8.7.19.3. Product Benchmarking
      • 8.7.19.4. Recent Developments

List of Tables

  • Table 1 Global Wires and Cables market by voltage, 2018 - 2030 (USD Million)
  • Table 2 Global Wires and Cables market by installation, 2018 - 2030 (USD Million)
  • Table 3 Global Wires and Cables market by End use, 2018 - 2030 (USD Million)
  • Table 4 Global Wires and Cables market by Region, 2018 - 2030 (USD Million)
  • Table 5 North America Wires and Cables market by country, 2018 - 2030 (USD Million)
  • Table 6 Europe Wires and Cables market by country, 2018 - 2030 (USD Million)
  • Table 7 Asia Pacific Wires and Cables market by country, 2018 - 2030 (USD Million)
  • Table 8 South America Wires and Cables market by country, 2018 - 2030 (USD Million)
  • Table 9 MEA Wires and Cables market by country, 2018 - 2030 (USD Million)
  • Table 10 Key companies launching new products/services
  • Table 11 Key companies engaged in mergers & acquisition
  • Table 12 Key companies engaged in Research & development
  • Table 13 Key Companies engaged in expansion

List of Figures

  • Fig. 1 Wires and Cables Market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Market formulation & validation
  • Fig. 7 Wires and Cables market snapshot
  • Fig. 8 Wires and Cables market segment snapshot
  • Fig. 9 Wires and Cables market competitive landscape snapshot
  • Fig. 10 Market driver impact analysis
  • Fig. 11 Market restraint impact analysis
  • Fig. 12 Wires and Cables Market, voltage outlook key takeaways (USD Million)
  • Fig. 13 Wires and Cables Market: voltage movement analysis 2022 & 2030 (USD Million)
  • Fig. 14 Low Voltage market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Medium Voltage market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 High Voltage market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Extra High Voltage market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Wires and Cables Market: installation outlook key takeaways (USD Million)
  • Fig. 19 Wires and Cables Market: installation movement analysis (USD Million), 2022 & 2030
  • Fig. 20 Overhead market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Underground market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Wires and Cables Market: End use outlook key takeaways (USD Million)
  • Fig. 23 Wires and Cables Market: End use movement analysis (USD Million), 2022 & 2030
  • Fig. 24 Aerospace & Defense market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Building & Construction market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Oil & Gas market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Energy & Power market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 IT & Telecommunication market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Automotive market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 North America Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 U.S. Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Canada Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Europe Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 UK Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Germany Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 France Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Asia Pacific Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 China Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Japan Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 India Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 South Korea Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Australia Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Latin America Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Brazil Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Mexico Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 MEA Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 KSA Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 UAE Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 South Africa Wires and Cables market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Company Categorization
  • Fig. 52 Company Market Positioning
  • Fig. 53 Strategy framework