市场调查报告书
商品编码
1575135
内容审核服务市场规模、份额、趋势分析报告:按组件、按内容类型、按部署、按组织规模、按最终用途、按地区、细分市场预测,2024-2030 年Content Moderation Services Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Content Type, By Deployment, By Organization Size, By End-use, By Region, And Segment Forecasts, 2024 - 2030 |
预计 2023 年全球内容审核服务市场规模将达到 96.7 亿美元,2024 年至 2030 年复合年增长率预估为 13.4%。
市场成长的主要驱动力是社交媒体、电子商务和线上论坛等数位平台上用户生成内容的快速成长。随着企业越来越依赖这些平台与消费者互动,维持一个安全、合规和积极的环境非常重要。监管压力以及不当或有害内容造成声誉受损的风险正在推动公司进一步投资审核服务。此外,人工智慧和机器学习的进步正在提高审核工具的效率和准确性,有助于市场扩张。全球互联网普及率的上升以及向数位通讯和商业的转变也推动了对这些服务的需求。
社群媒体、电子商务和线上论坛等数位平台上用户生成内容的快速成长是内容审核服务市场的主要驱动力。每天有数百万用户创建和共用内容,企业面临确保其平台不含有害、不适当或非法材料的挑战。内容数量的爆炸性增长增加了对强大的审核系统的需求,以保护使用者并维护平台的完整性。
现在,78% 的人在研究品牌时依赖社群媒体作为一级资讯来源。这一趋势凸显了社群媒体作为品牌相关内容的中心枢纽日益重要,超越了传统的发现和研究方法。社群媒体的互动性使消费者能够直接或透过社群讨论、评论和共用经验从品牌中获得见解。此外,随着企业越来越依赖数位互动来提高客户参与度和品牌认知度,维护安全和尊重的线上环境变得越来越重要。因此,对利用人工监控和自动化技术的高阶内容审核解决方案的需求持续成长。
人工智慧 (AI) 和机器学习 (ML) 的进步使审核流程更有效率、扩充性且准确,从而推动内容审核服务市场的发展。人工智慧驱动的系统可以自动即时分析大量用户生成的内容,并更准确地识别有害、攻击性或不适当的材料。机器学习演算法透过从历史资料中学习来不断提高侦测能力,从而实现更细緻的内容分析,以适应不断变化的趋势和背景。这些技术还可以缩短回应时间并减少对人工缓和剂的依赖,从而降低营运成本,同时保持处理大量内容的能力。因此,人工智慧和机器学习创新正在成为企业有效管理不断增长的内容审核需求的重要工具。
The global content moderation services market size was estimated at USD 9.67 billion in 2023 and is expected to grow at a CAGR of 13.4% from 2024 to 2030. The market growth is primarily driven by the rapid growth of user-generated content across digital platforms, such as social media, e-commerce, and online forums. As businesses increasingly rely on these platforms to engage with consumers, maintaining a safe, compliant, and positive environment has become critical. Regulatory pressures and the risk of reputational damage from inappropriate or harmful content further compel companies to invest in moderation services. Additionally, advancements in artificial intelligence and machine learning are enhancing the efficiency and accuracy of moderation tools, contributing to market expansion. The rise in global internet penetration and the shift towards digital communication and commerce also fuel demand for these services.
The rapid growth of user-generated content across digital platforms, including social media, e-commerce, and online forums, is a key driver of the content moderation services market. As millions of users create and share content daily, businesses face increasing challenges in ensuring their platforms remain free from harmful, inappropriate, or illegal material. This surge in content volume heightens the need for robust moderation systems to protect users and uphold platform integrity.
Currently, 78% of individuals rely on social media as their primary source of information when researching brands. This trend highlights social media's growing importance as a central hub for brand-related content, surpassing traditional discovery and research methods. The interactive nature of social media enables consumers to obtain insights from the brands directly and through community discussions, reviews, and shared experiences. Moreover, with businesses relying heavily on digital interactions for customer engagement and brand reputation, the importance of maintaining a secure and respectful online environment has intensified. Consequently, the demand for advanced content moderation solutions, leveraging human oversight and automated technologies, continues to rise.
Advancements in artificial intelligence (AI) and machine learning (ML) drive the content moderation services market by enhancing moderation processes' efficiency, scalability, and accuracy. AI-powered systems can automatically analyze vast amounts of user-generated content in real-time, identifying harmful, offensive, or inappropriate material with increased precision. Machine learning algorithms continuously improve their detection capabilities by learning from past data, enabling more nuanced content analysis that can adapt to evolving trends and contexts. These technologies also allow for faster response times and reduced reliance on human moderators, lowering operational costs while maintaining the ability to handle large volumes of content. As a result, AI and ML innovations are becoming essential tools for businesses to effectively manage the growing demands of content moderation.
Global Content Moderation Services Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2018 to 2030 in each of the sub-segments. For this study, Grand View Research has segmented the global content moderation services market report based on component, content type, deployment, organization size, end-use, and region:
List of Figure
Fig. 1 Content Moderation Services Market Segmentation
Fig. 2 Content Moderation Services Technology Landscape
Fig. 3 Information Procurement
Fig. 4 Data Analysis Models
Fig. 5 Market Formulation and Validation
Fig. 6 Data Validating & Publishing
Fig. 7 Market Snapshot
Fig. 8 Segment Snapshot (1/2)
Fig. 9 Segment Snapshot (2/2)
Fig. 10 Competitive Landscape Snapshot
Fig. 11 Content Moderation Services - Market Lineage (USD Billion)
Fig. 12 Content Moderation Services Market: Industry Value Chain Analysis
Fig. 13 Content Moderation Services Market: Market Dynamics
Fig. 14 Content Moderation Services Market: PORTER's Analysis
Fig. 15 Content Moderation Services Market: PESTEL Analysis
Fig. 16 Content Moderation Services Market by Component Key Takeaways
Fig. 17 Content Moderation Services Market, by Component Market Share, 2023 & 2030
Fig. 18 Solution Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 19 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 20 Content Moderation Services Market by Content Type Key Takeaways
Fig. 21 Content Moderation Services Market, by Content Type Market Share, 2023 & 2030
Fig. 22 Image Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 23 Text Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 24 Video Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 25 Content Moderation Services Market by Deployment Key Takeaways
Fig. 26 Content Moderation Services Market, by Deployment Market Share, 2023 & 2030
Fig. 27 Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 28 On-premise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 29 Content Moderation Services Market by Organization Size Key Takeaways
Fig. 30 Content Moderation Services Market, by Organization Size Market Share, 2023 & 2030
Fig. 31 SMEs Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 32 Large Enterprises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 33 Content Moderation Services Market by: End Use Takeaways
Fig. 34 Content Moderation Services Market, by End Use Market Share, 2023 & 2030
Fig. 35 BFSI Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 36 Government & Public Sector Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 37 Healthcare Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 38 IT & Telecom Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 39 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 40 Retail and E-commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 41 Education Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 42 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 43 Content Moderation Services Market Revenue, by Region, 2023 & 2030 (USD Billion)
Fig. 44 Regional Marketplace: Key Takeaways
Fig. 45 North America Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 46 U.S. Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 47 Canada Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 48 Mexico Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 49 Europe Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 50 UK Content Moderation Services Market Estimates and Forecasts, 2018 - 2030) (USD Billion)
Fig. 51 Germany Content Moderation Services Market Estimates and Forecasts, (2018 - 2030) (USD Billion)
Fig. 52 France Content Moderation Services Market Estimates and Forecasts, (2018 - 2030) (USD Billion)
Fig. 53 Asia Pacific Content Moderation Services Market Estimates and Forecast, 2018 - 2030 (USD Billion)
Fig. 54 China Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 55 Japan Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 56 India Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 57 South Korea Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 58 Australia Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 59 Latin America Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 60 Brazil Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 61 MEA Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 62 Saudi Arabia Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 63 UAE Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 64 South Africa Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 65 Key Company Categorization
Fig. 66 Company Heat Map Analysis, 2023
Fig. 67 Key Company Market Share Analysis, 2023
Fig. 68 Strategic Framework