查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1631168

行销资源管理市场规模、份额、趋势分析报告：按组件、部署、公司规模、最终用途、地区和细分市场进行预测，2025 年至 2030 年

Marketing Resource Management Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Deployment (Cloud, On-premise), By Enterprise Size, By End use, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

行销资源管理市场的成长与趋势

预计到 2030 年全球行销资源管理市场规模将达到 98.3 亿美元，2025 年至 2030 年的复合年增长率为 12.4%。

行销资源管理 (MRM) 是一种云端基础的软体，被组织广泛用于高效、集中管理其行销业务。它统一您的品牌合规性和行销工作流程，并允许您有效地追踪投资收益（ROI）。

行销资源管理（MRM）是一种用于有效处理劳动力和相关技术和操作（例如规划、生产和设计行销流程）的技术。 MRM应用程式的出现帮助了企业的规划和预算活动。透过预算和计划等功能，行销部门可以有效规划预算、定义费用类型、会计等。

预计在预测期内，确保品牌和法规合规性的不断增长的需求将推动 MRM 市场的成长。 MRM 解决方案使行销部门能够应对潜在威胁并执行策略计划。由机器学习和人工智慧驱动的新兴技术解决方案可提供可持续的全通路体验，预计将为市场参与企业创造进一步的成长机会。

预计 COVID-19 疫情的爆发将对市场成长产生积极影响。然而，新 MRM 系统预计的前期成本将阻碍成长。此外，对新行销技术缺乏信任也阻碍了成长。

行销资源管理市场报告重点

  • 由于分散式企业采用这些解决方案来维持品牌合规性，预计品牌和广告管理部门将在预测期内实现显着成长。
  • 公司越来越注重从传统平台迁移到云端平台，预计在培训、支援和维护服务领域创造成长机会。
  • 由于配置优势、减少对供应商的依赖以及众多客製化选项，内部部署解决方案被广泛采用。
  • 先进技术的不断整合、大量的资源、丰富的产品系列和复杂的工作流程等因素预计将推动大型企业采用 MRM 解决方案。
  • 根据客户的数位足迹进行定位和行销的需求日益增长，这促使消费品製造商和零售商采用先进的行销技术。
  • 印度和中国等新兴国家的 BFSI 以及 IT 和通讯领域的成长预计将在亚太地区创造对 MRM 解决方案的需求。

目录

第一章调查方法与范围

第 2 章执行摘要

第 3 章 行销资源管理市场变数、趋势与范围

  • 市场体系展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 行销资源管理市场分析工具
    • 产业分析 – 波特五力分析
    • PESTEL 分析

第 4 章 行销资源管理市场：组件格局的估计与预测

  • 2024 年及 2030 年行销资源管理市场占有率）
  • 解决方案
    • 品牌与广告管理
    • 产能规划管理
    • 创新製作管理
    • 财务管理
    • 行销资产管理
    • 行销报告和分析
  • 计划管理
    • 其他的
  • 服务
    • 咨询与实施
    • 培训、支援和维护

第五章 行销资源管理市场：发展前景估计及预测

  • 2024 年及 2030 年行销资源管理市场占有率（按部署）
  • 云
  • 本地

第六章 行销资源管理市场：企业规模格局估计与预测

  • 2024 年及 2030 年行销资源管理市场占有率（依公司规模）
  • 大型企业
    • 2018 年至 2030 年企业行销资源管理市场估计与预测
  • 中小企业
    • 2018 年至 2030 年中小企业行销资源管理市场估计与预测

第 7 章 行销资源管理市场：最终用途格局估计与预测

  • 2024 年和 2030 年按最终用途分類的营销资源管理市场占有率
  • BFSI
    • 2018 年至 2030 年 BFSI 行销资源管理估计与预测
  • 消费品和零售
    • 消费品和零售行销资源管理市场估计和预测，2018-2030 年
  • 医疗
    • 2018 年至 2030 年医疗保健行销资源管理市场估计与预测
  • 资讯科技和通讯
    • 2018 年至 2030 年 IT 和通讯行销资源管理估计和预测
  • 製造业
    • 2018 年至 2030 年製造业行销资源管理市场估计与预测
  • 媒体和娱乐
    • 2018 年至 2030 年媒体与娱乐行销资源管理市场估计与预测
  • 旅游与饭店
    • 2018 年至 2030 年旅游和酒店行销资源管理市场估计和预测
  • 其他的
    • 2018 年至 2030 年其他行销资源管理市场估计与预测

第八章 区域行销资源管理前景评估与预测

  • 区域概况
  • 行销资源管理市场：2024 年和 2030 年区域趋势分析
  • 北美洲
    • 2018 年至 2030 年北美行销资源管理市场估计与预测
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2018 年至 2030 年欧洲行销资源管理市场估计与预测
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2018 年至 2030 年亚太地区行销资源管理市场估计与预测
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 2018 年至 2030 年拉丁美洲行销资源管理市场估计与预测
    • 巴西
  • 中东和非洲
    • 2018 年至 2030 年中东和非洲行销资源管理市场估计和预测
    • 沙乌地阿拉伯王国
    • 阿拉伯聯合大公国
    • 南非

第九章 竞争格局

  • 公司分类
  • 公司市场定位
  • 公司热图分析
  • 公司简介/上市公司
    • ADOBE INC
    • Aprimo
    • HCL Technologies Limited
    • Infor
    • Microsoft
    • SAP SE
    • SAS Institute, Inc
    • Oracle
    • Salesforce, Inc
    • WSI
Product Code: GVR-4-68039-320-4

Marketing Resource Management Market Growth & Trends:

The global marketing resource management market size is expected to reach USD 9.83 billion in 2030 and is expected to grow at a CAGR of 12.4% from 2025 to 2030. Marketing Resource Management (MRM) is a cloud-based software that is widely used by organizations for effectively centralizing and managing their marketing operations. It enables organizations to unify brand compliance and marketing workflows and effectively track their Return on Investment (ROI).

Marketing Resource Management (MRM) is a technology used to efficiently handle workforce and associated technology and operations such as planning, production, and design of marketing processes. The emergence of MRM applications has helped businesses in their planning and budgeting activities. By using functionalities such as budgeting and planning, marketing divisions can effectively plan their budgets, define the expense types, and closeouts, among others.

The increasing need for ensuring brand and regulatory compliance is expected to propel the MRM market growth over the forecast period. Using MRM solutions, the marketing department can tackle potential threats and run a strategic program. Emerging technology solutions driven by machine learning and artificial intelligence to deliver sustainable omnichannel experience are expected to further create growth opportunities for the market players.

The outbreak of the COVID-19 pandemic is anticipated to favorably impact market growth. However, the upfront costs associated with new MRM systems are expected to hamper the growth. Furthermore, the lack of trust in new marketing technologies is also hampering the growth.

Marketing Resource Management Market Report Highlights:

  • The brand and advertising management segment is expected to witness significant growth over the forecast period owing to the adoption of these solutions in decentralized companies to maintain brand compliance
  • The increased focus of businesses to move from the legacy platform to cloud platform is expected to create growth opportunities for the training, support, and maintenance services segment
  • The adoption of on-premise solutions is high owing to benefits associated with configuration, reduced vendor dependency, and numerous customization options
  • Factors such as the growing integration of advanced technologies, the presence of a large number of resources, extensive product portfolio, and complex workflows are expected to propel the adoption of MRM solutions in large enterprises
  • The increasing need to target customers and market products based on the digital footprint is encouraging consumer goods and retail companies to adopt advanced marketing technologies
  • The growth of sectors such as BFSI and IT and telecom in developing countries such as India and China is expected to create the demand for MRM solutions in the Asia Pacific region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Marketing Resource Management Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Marketing Resource Management Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. Marketing Resource Management Market: Component Outlook Estimates & Forecasts

  • 4.1. Marketing Resource Management Market Share by Component, 2024 & 2030 (USD Million)
  • 4.2. Solution
    • 4.2.1. Marketing Resource Management Solution Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.2. Brand & Advertising Management
      • 4.2.2.1. Marketing Resource Management Brand & Advertising Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.3. Capacity Planning Management
      • 4.2.3.1. Marketing Resource Management Capacity Planning Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.4. Creative Production Management
      • 4.2.4.1. Marketing Resource Management Creative Production Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.5. Financial Management
      • 4.2.5.1. Marketing Resource Management Financial Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.6. Marketing Asset Management
      • 4.2.6.1. Marketing Resource Management Marketing Asset Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.2.7. Marketing Reporting & Analytics
      • 4.2.7.1. Marketing Resource Management Marketing Reporting & Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3. Project Management
      • 4.3.1.1. Marketing Resource Management Project Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Others
      • 4.3.2.1. Marketing Resource Management Others Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Marketing Resource Management Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.4.2. Consulting & Implementation
      • 4.4.2.1. Marketing Resource Management Consulting & Implementation Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.4.3. Training, Support, and Maintenance
      • 4.4.3.1. Marketing Resource Management Training, Support & Maintenance Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Marketing Resource Management Market: Deployment Outlook Estimates & Forecasts

  • 5.1. Marketing Resource Management Market Share by Deployment, 2024 & 2030 (USD Million)
  • 5.2. Cloud
    • 5.2.1. Cloud Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3. On-premise
    • 5.3.1. On-premise Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Marketing Resource Management Market: Enterprise Size Outlook Estimates & Forecasts

  • 6.1. Marketing Resource Management Market Share by Enterprise Size, 2024 & 2030 (USD Million)
  • 6.2. Large Enterprise
    • 6.2.1. Marketing Resource Management Market for Large Enterprise Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3. Small & Medium Enterprise
    • 6.3.1. Marketing Resource Management Market for Small & Medium Enterprise Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Marketing Resource Management Market: End Use Outlook Estimates & Forecasts

  • 7.1. Marketing Resource Management Market Share by End Use, 2024 & 2030 (USD Million)
  • 7.2. BFSI
    • 7.2.1. Marketing Resource Management market in BFSI estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.3. Consumer Goods & Retail
    • 7.3.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.4. Healthcare
    • 7.4.1. Marketing Resource Management market in healthcare estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.5. IT & Telecom
    • 7.5.1. Marketing Resource Management market in IT & telecom estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.6. Manufacturing
    • 7.6.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.7. Media & Entertainment
    • 7.7.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.8. Travel & Hospitality
    • 7.8.1. Marketing Resource Management market in Consumer Goods & Retail estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.9. Others
    • 7.9.1. Marketing Resource Management market in others estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. Marketing Resource Management Regional Outlook Estimates & Forecasts

  • 8.1. Regional Snapshot
  • 8.2. Marketing Resource Management Market: Regional Movement Analysis, 2024 & 2030
  • 8.3. North America
    • 8.3.1. North America Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. U.S.
      • 8.3.2.1. U.S. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. Canada
      • 8.3.3.1. Canada marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. Mexico
      • 8.3.4.1. Mexico marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.4. Europe
    • 8.4.1. Europe Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. U.K.
      • 8.4.2.1. U.K. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. Germany
      • 8.4.3.1. Germany marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. France
      • 8.4.4.1. France marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.5. Asia Pacific
    • 8.5.1. Asia Pacific Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. China
      • 8.5.2.1. China marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.3. India
      • 8.5.3.1. India marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.4. Japan
      • 8.5.4.1. Japan marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.5. Australia
      • 8.5.5.1. Australia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.5.6. South Korea
      • 8.5.6.1. South Korea marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.6. Latin America
    • 8.6.1. Latin America Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. Brazil
      • 8.6.2.1. Brazil marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • 8.7. MEA
    • 8.7.1. MEA Marketing Resource Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.7.2. Kingdom of Saudi Arabia
      • 8.7.2.1. Kingdom of Saudi Arabia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.7.3. UAE
      • 8.7.3.1. UAE marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 8.7.4. South Africa
      • 8.7.4.1. South Africa marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. ADOBE INC
      • 9.4.1.1. Participant's overview
      • 9.4.1.2. Financial performance
      • 9.4.1.3. Product benchmarking
      • 9.4.1.4. Strategic initiatives
    • 9.4.2. Aprimo
      • 9.4.2.1. Participant's overview
      • 9.4.2.2. Financial performance
      • 9.4.2.3. Product benchmarking
      • 9.4.2.4. Strategic initiatives
    • 9.4.3. HCL Technologies Limited
      • 9.4.3.1. Participant's overview
      • 9.4.3.2. Financial performance
      • 9.4.3.3. Product benchmarking
      • 9.4.3.4. Strategic initiatives
    • 9.4.4. Infor
      • 9.4.4.1. Participant's overview
      • 9.4.4.2. Financial performance
      • 9.4.4.3. Product benchmarking
      • 9.4.4.4. Strategic initiatives
    • 9.4.5. Microsoft
      • 9.4.5.1. Participant's overview
      • 9.4.5.2. Financial performance
      • 9.4.5.3. Product benchmarking
      • 9.4.5.4. Strategic initiatives
    • 9.4.6. SAP SE
      • 9.4.6.1. Participant's overview
      • 9.4.6.2. Financial performance
      • 9.4.6.3. Product benchmarking
      • 9.4.6.4. Strategic initiatives
    • 9.4.7. SAS Institute, Inc
      • 9.4.7.1. Participant's overview
      • 9.4.7.2. Financial performance
      • 9.4.7.3. Product benchmarking
      • 9.4.7.4. Strategic initiatives
    • 9.4.8. Oracle
      • 9.4.8.1. Participant's overview
      • 9.4.8.2. Financial performance
      • 9.4.8.3. Product benchmarking
      • 9.4.8.4. Strategic initiatives
    • 9.4.9. Salesforce, Inc
      • 9.4.9.1. Participant's overview
      • 9.4.9.2. Financial performance
      • 9.4.9.3. Product benchmarking
      • 9.4.9.4. Strategic initiatives
    • 9.4.10. WSI
      • 9.4.10.1. Participant's overview
      • 9.4.10.2. Financial performance
      • 9.4.10.3. Product benchmarking
      • 9.4.10.4. Strategic initiatives

List of Tables

  • Table 1 Global marketing resource management market: Key market driver analysis
  • Table 2 Global marketing resource management market: Key market restraint analysis
  • Table 3 Global marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 4 Global marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 5 Global marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 6 Global marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 7 Global marketing resource management Market, by end use, 2018 - 2030 (USD Million)
  • Table 8 North America marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 9 North America marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 10 North America marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 11 North America marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 12 North America marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 13 U.S. marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 14 U.S. marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 15 U.S. marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 16 U.S. marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 17 Canada marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 18 Canada marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 19 Canada marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 20 Canada marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 21 Mexico marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 22 Mexico marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 23 Mexico marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 24 Mexico marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 25 Europe marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 26 Europe marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 27 Europe marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 28 Europe marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 29 Europe marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 30 U.K. marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 31 U.K. marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 32 U.K. marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 33 U.K. marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 34 Germany marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 35 Germany marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 36 Germany marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 37 Germany marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 38 France marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 39 France marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 40 France marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 41 France marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 44 Asia Pacific marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 45 Asia Pacific marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 46 Asia Pacific marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 47 China marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 48 China marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 49 China marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 50 China marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 51 Japan marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 52 Japan marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 53 Japan marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 54 Japan marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 55 India marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 56 India marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 57 India marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 58 India marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 59 Australia marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 60 Australia marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 61 Australia marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 62 Australia marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 63 South Korea marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 64 South Korea marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 65 South Korea marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 66 South Korea marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 67 Latin America marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 68 Latin America marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 69 Latin America marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 70 Latin America marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 71 Latin America marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 72 Brazil marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 73 Brazil marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 74 Brazil marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 75 Brazil marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 76 MEA marketing resource management market, by region, 2018 - 2030 (USD Million)
  • Table 77 MEA marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 78 MEA marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 79 MEA marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 80 MEA marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 81 Kingdom of Saudi Arabia marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 82 Kingdom of Saudi Arabia marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 83 Kingdom of Saudi Arabia marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 84 Kingdom of Saudi Arabia marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 85 UAE marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 86 UAE marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 87 UAE marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 88 UAE marketing resource management market, by end use, 2018 - 2030 (USD Million)
  • Table 89 South Africa marketing resource management market, by component, 2018 - 2030 (USD Million)
  • Table 90 South Africa marketing resource management market, by deployment, 2018 - 2030 (USD Million)
  • Table 91 South Africa marketing resource management market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 92 South Africa marketing resource management market, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Marketing resource management market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Marketing resource management market snapshot
  • Fig. 10 Marketing resource management market segment snapshot
  • Fig. 11 Marketing resource management market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Marketing resource management market: Component outlook key takeaways (USD Million)
  • Fig. 16 Marketing resource management market: Component movement analysis (USD Million), 2024 & 2030
  • Fig. 17 Solution market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Brand & advertising management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Capacity planning management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Creative production management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Financial management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Marketing asset management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Marketing reporting & analytics market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Project management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Consulting & implementation services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Training, support & maintenance services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Marketing resource management market: Deployment outlook key takeaways (USD Million)
  • Fig. 30 Marketing resource management market: Deployment y movement analysis (USD Million), 2024 & 2030
  • Fig. 31 On-premise market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Cloud market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Marketing resource management market: Enterprise size outlook key takeaways (USD Million)
  • Fig. 34 Marketing resource management market: Enterprise size movement analysis (USD Million), 2024 & 2030
  • Fig. 35 Large enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Small & medium enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Marketing resource management market: End use outlook key takeaways (USD Million)
  • Fig. 38 Marketing resource management market: End use movement analysis (USD Million), 2024 & 2030
  • Fig. 39 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Consumer goods & retail market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Media & entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Travel & hospitality market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Marketing resource management market: Region outlook, 2024 & 2030 (USD Million)
  • Fig. 48 North America marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 U.S. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Canada marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Mexico marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Europe marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Germany marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 U.K. marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 France marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Asia Pacific marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 China marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Japan marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 India marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Australia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 South Korea marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 Latin America marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 Brazil marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 MEA marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 Kingdom of Saudi Arabia marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 UAE marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 67 South Africa marketing resource management market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 68 Strategy framework
  • Fig. 69 Company categorization