Product Code: GVR-4-68039-190-4
Fashion Influencer Marketing Market Growth & Trends:
The global fashion influencer marketing market size is anticipated to reach USD 39.72 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to exhibit a CAGR of 33.8% from 2025 to 2030. The growing popularity of social media applications such as TikTok and Instagram Reels is one of the key factors driving market growth. These applications allow users to make shorter and more immersive videos. Short video applications help fashion influencers add special effects to their videos, thus aiding in content creation and guaranteeing higher consumer engagement. In October 2019, TikTok also launched its analytics tool for Pro accounts to offer more detailed insights regarding the performance of the content and audience interaction, allowing fashion influencers to post content that is in sync with their followers' demands.
The rising popularity of influencer incubators offers promising growth opportunities to the industry due to the ability to capture higher engagement rates. Influencer incubators search for key opinion leaders and influencers with high engagement rates and nurture them to produce content coinciding with the brand value of a company. These influencers become a part of the brand, thus helping marketers advertise their products to a familiar and loyal audience. Companies, including Tmall.com, have started leveraging influencer incubator solutions to boost sales for product categories such as cosmetics and apparel, offering market growth prospects.
The integration of e-commerce with social media is also expected to work well for the growth of the market. This can be attributed to digital payment features on social media platforms and their transition to 'retailtainment' sites. Live-streaming platforms such as Taobao Live and Little Red Book in China have started utilizing social-media, live-streaming, and video capabilities to encourage users to interact, comment, and engage more effectively. Such developments are also expected to enable fashion influencers to effectively advertise their products and brands to foster meaningful relations with their followers.
Developers have also started leveraging Artificial Intelligence (AI) to program virtual influencers, which portray similar content on their feed as fashion influencers. Virtual fashion influencers such as Lil Miquela, Zhi, Margot, and Shudu enable brands and marketers to indulge in more affordable influencer marketing practices and generate more specific, data-driven content. AI helps creators interpret consumer data at various levels and offer specialized content that resonates with audiences the most, thus driving higher engagements. Deploying AI-based content creators also allows brands to enhance creativity and fully-control their marketing campaigns, thus promising higher adoption of virtual fashion influencers.
Fashion Influencer Marketing Market Report Highlights:
- In terms of influencer type, the microinfluencers segment is expected to emerge as the fastest-growing segment over the forecast period. The promising growth prospects of the segment can be attributed to the rising demand of fashion brands for amplifying their reach and establishing strong business relations with the customer
- In terms of fashion type, the jewelry and accessories segment is envisioned to expand at the highest CAGR over the forecast period, due to the rising demand from jewelry brands to track the impact of investment and normalize the trend of wearing jewelry amongst people
- The Asia Pacific region is expected to register the highest CAGR over the forecast period due to the availability of affordable internet and incremental penetration of social media in countries such as India, Vietnam, and China
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Insights
- 2.2. Segmental Outlook
- 2.3. Competitive Outlook
Chapter 3. Fashion Influencer Marketing Market Variables, Trends & Scope
- 3.1. Global Fashion Influencer Marketing Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Average Price Trend Analysis
- 3.4. Supply-Demand Gap Analysis, 2024
- 3.5. Regulatory Framework
- 3.5.1. Policies and Incentive Plans
- 3.5.2. Standards and Compliances
- 3.5.3. Regulatory Impact Analysis
- 3.6. Market Dynamics
- 3.6.1. Market Driver Analysis
- 3.6.2. Market Restraint Analysis
- 3.6.3. Industry Challenges
- 3.7. Porter's Five Forces Analysis
- 3.7.1. Supplier Power
- 3.7.2. Buyer Power
- 3.7.3. Substitution Threat
- 3.7.4. Threat From New Entrant
- 3.7.5. Competitive Rivalry
- 3.8. PESTEL Analysis
- 3.8.1. Political Landscape
- 3.8.2. Economic Landscape
- 3.8.3. Social Landscape
- 3.8.4. Technological Landscape
- 3.8.5. Environmental Landscape
- 3.8.6. Legal Landscape
Chapter 4. Fashion Influencer Marketing Market: Type Outlook Estimates & Forecasts
- 4.1. Fashion influencer marketing Market: Type Movement Analysis, 2024 & 2030
- 4.1.1. Megainfluencer
- 4.1.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 4.1.2. Macroinfleuncers
- 4.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 4.1.3. Microinfleuncers
- 4.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 4.1.4. Nanoinfluencers
- 4.1.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 5. Fashion Influencer Marketing Market: End Use Outlook Estimates & Forecasts
- 5.1. Fashion Influencer Marketing Market: End Use Movement Analysis, 2024 & 2030
- 5.1.1. Beauty & Cosmetics
- 5.1.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 5.1.2. Apparel
- 5.1.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 5.1.3. Jewelry & Accessories
- 5.1.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 6. Fashion Influencer Marketing Market Regional Outlook Estimates & Forecasts
- 6.1. Regional Snapshot
- 6.2. Fashion influencer marketing Market: Regional Movement Analysis, 2024 & 2030
- 6.3. North America
- 6.3.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.3.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.3.4. U.S.
- 6.3.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.4.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.3.4.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.3.5. Canada
- 6.3.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.5.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.3.5.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.3.6. Mexico
- 6.3.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.3.6.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.3.6.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.4. Europe
- 6.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.4.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.4.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.4.4. Germany
- 6.4.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.4.4.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.4.4.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.4.5. UK
- 6.4.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.4.5.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.4.5.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.4.6. France
- 6.4.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.4.6.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.4.6.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.5. Asia Pacific
- 6.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.5.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.5.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.5.4. China
- 6.5.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.5.4.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.5.4.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.5.5. India
- 6.5.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.5.5.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.5.5.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.5.6. Japan
- 6.5.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.5.6.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.5.6.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.5.7. Australia
- 6.5.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.5.7.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.5.7.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.6. Latin America
- 6.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.6.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.6.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.6.4. Brazil
- 6.6.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.6.4.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.6.4.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.7. MEA
- 6.7.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.7.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.7.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.7.4. UAE
- 6.7.4.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.7.4.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.7.4.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.7.5. Saudi Arabia
- 6.7.5.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.7.5.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.7.5.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
- 6.7.6. South Korea
- 6.7.6.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
- 6.7.6.2. Market Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- 6.7.6.3. Market Estimates and Forecast, By End Use, 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
- 7.1. Recent Developments & Impact Analysis, By Key Market Participants
- 7.2. Vendor Landscape
- 7.2.1. Company Categorization
- 7.2.2. List Of Key Distributors and Channel Partners
- 7.2.3. List Of Potential Customers/End Users
- 7.3. Competitive Dynamics
- 7.3.1. Competitive Benchmarking
- 7.3.2. Strategy Mapping
- 7.3.3. Heat Map Analysis
- 7.4. Company Profiles/Listing
- 7.4.1. rewardStyle, Inc
- 7.4.1.1. Participant's Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Product Benchmarking
- 7.4.1.4. Strategic Initiatives
- 7.4.2. MomentIQ
- 7.4.2.1. Participant's Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Product Benchmarking
- 7.4.2.4. Strategic Initiatives
- 7.4.3. sway group
- 7.4.3.1. Participant's Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Product Benchmarking
- 7.4.3.4. Strategic Initiatives
- 7.4.4. Ykone Group
- 7.4.4.1. Participant's Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Product Benchmarking
- 7.4.4.4. Strategic Initiatives
- 7.4.5. CURE MEDIA (Online Media Sweden AB)
- 7.4.5.1. Participant's Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Product Benchmarking
- 7.4.5.4. Strategic Initiatives
- 7.4.6. AspireIQ, Inc.
- 7.4.6.1. Participant's Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Product Benchmarking
- 7.4.6.4. Strategic Initiatives
- 7.4.7. Brain Labs Digital Ltd
- 7.4.7.1. Participant's Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Product Benchmarking
- 7.4.7.4. Strategic Initiatives
- 7.4.8. TEAM EPIPHANY
- 7.4.8.1. Participant's Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Product Benchmarking
- 7.4.8.4. Strategic Initiatives
- 7.4.9. Billion Dollar Boy
- 7.4.9.1. Participant's Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Product Benchmarking
- 7.4.9.4. Strategic Initiatives
- 7.4.10. JMB GLAMSQUAD, LLC
- 7.4.10.1. Participant's Overview
- 7.4.10.2. Financial Performance
- 7.4.10.3. Product Benchmarking
- 7.4.10.4. Strategic Initiatives
- 7.4.11. Influencity
- 7.4.11.1. Participant's Overview
- 7.4.11.2. Financial Performance
- 7.4.11.3. Product Benchmarking
- 7.4.11.4. Strategic Initiatives